Wang, Ping, and Yue Huang. “Consumers’ Perceived Value and Word of Mouth in Omnichannel Marketing: The Mediating Role of Flow Experience”. Journal of the Association of Researchers 30, no. 4 (December 24, 2025): 179–192. accessed September 22, 2026. https://so04.tci-thaijo.org/index.php/jar/article/view/283544.