Xinghua S, Tabhiranrak T, Huanprapai P, Thaveekranthuy M. Influence of Internet Celebrity Live Streaming on Consumer Purchase Decision: Mediating Role of Consumer Immersion. JAR [internet]. 2026 Jun. 21 [cited 2026 Sep. 28];31(2):226-3. available from: https://so04.tci-thaijo.org/index.php/jar/article/view/286857