Key Factors of E-Service Quality Influencing Repeat Usage of Food and Beverage Delivery Applications in the Central Business District of Bangkok

2025-09-11T14:15:00+07:00

The online food and beverage delivery industry in Thailand has become increasingly competitive, driving platform providers to continuously upgrade their systems and implement strategies that address customer demands and strengthen competitive positioning. Enhancing electronic service quality has emerged as a pivotal priority in this context. This study investigates key dimensions of e-service quality influencing repeat usage of online food and beverage delivery applications among consumers in Bangkok’s central business district (CBD). Data were collected through a structured questionnaire administered to application users in the CBD, resulting in 328 valid responses, representing a response rate of 85.41%. The dataset was analyzed using descriptive statistics, while hypotheses were tested through multiple regression analysis. The results demonstrate that application efficiency, fulfillment, and customer support exert a significant and positive influence on repeat usage behavior (p < .05). In contrast, system availability, privacy protection, responsiveness, and compensation were found to be statistically insignificant predictors of repeat usage (p > .05). These findings underscore the importance of operational efficiency, reliability, and customer assistance in fostering user retention within highly competitive digital service platforms.

The Development of the Training Program on Learning Management Based on the Learning Reform Approach.

2025-10-29T20:53:39+07:00

This research article aims to (1) create a training curriculum on learning management according to the learning reform approach and (2) study the effectiveness of the training curriculum on learning management according to the learning reform approach. The research consisted of 4 steps. The sample group consisted of 30 trainees in educational institutions under the Office of the Secondary Education Service Area, Chonburi Rayong Area 1. The tools used were a learning management behavior assessment form according to the learning reform approach, a training attitude measurement form, and an evaluation form for the use of the training curriculum. The statistics used for data analysis were mean scores, percentages, standard deviations, and t-tests. The results of the research found that (1) the result of the training curriculum development focused on on-the-job training (OJT) and actual practice in educational institutions. It emphasized on the development of teachers' work in normal conditions and continuous professional learning community (PLC). (2) The results of the study of the effectiveness of the training curriculum in terms of productivity. The trainees' knowledge and understanding of learning management according to the learning reform approach before and after the training according to the curriculum were significantly different at the .01 level. The trainees had learning management behaviors according to the learning reform approach and attitudes toward training before and after the training according to the curriculum. The difference was statistically significant at the .01 level and the results of academic achievement before and after learning of the learners who learned from the development recipients who had been trained according to the curriculum were found to be statistically significant at the .01 level.

Journal of the Association of Researchers

Key Factors of E-Service Quality Influencing Repeat Usage of Food and Beverage Delivery Applications in the Central Business District of Bangkok

The Development of the Training Program on Learning Management Based on the Learning Reform Approach.