https://so04.tci-thaijo.org/index.php/jar/issue/feed Journal of the Association of Researchers 2025-12-08T00:12:03+07:00 Asst.Prof. Dr.Yannakorn Toprayoon yannakorn1978@gmail.com Open Journal Systems <p>Journal of the Association of Researchers Humanities and Social Sciences. With the objective of disseminating research articles or academic articles that are new knowledge in the humanities and social sciences Into action and use for the benefit of the people And society continues have aim and scope :</p> <p>1. Business and International Management<br />2. General Arts and Humanities<br />3. General Social Sciences<br />4. Education<br />5. Tourism, Leisure and Hospitality Management</p> https://so04.tci-thaijo.org/index.php/jar/article/view/284314 Enhancing the Operations of Community-Based Child Protection Centers under Local Administrative Organizations in Chachoengsao Province 2025-12-03T13:52:32+07:00 Suriyasak Mangkornkaewwikul Kanasathid_@hotmail.com Sophonvich Sekkhunthod suriyasak1970@gmail.com Sukrit Rukthanaanun suriyasak1970@gmail.com Sub-Lieutenant Siraphong Phokinwonghirun suriyasak1970@gmail.com <p> This research aims to improve the operations of community child protection centers in sub-district communities under the jurisdiction of local administrative organizations in Chachoengsao Province. The study examines the limitations of the child protection system in terms of structure, resources, and network integration, resulting in inconsistent and substandard responses to children's risks. The objectives are to study operational problems and propose development guidelines for greater efficiency and sustainability. A mixed-methods research approach is used, linking quantitative and qualitative data. The quantitative sample consisted of 350 members of the community child protection center committees, collected via questionnaires and analyzed using descriptive statistics (percentage, mean, and standard deviation). Qualitative data were obtained through in-depth interviews with stakeholders, identifying key issues and analyzing them using content analysis. The research findings indicate that overall operations are at a moderate level across all dimensions, with monitoring and follow-up of children and families at a moderate to high level. The conclusion is that upgrading the centers requires a child-centered approach and the integration of multidisciplinary teams between local administrative organizations, the Department of Social Development and Human Security, schools, public health agencies, and the community. This should be coupled with specific budget allocation, the establishment of central standards for assessment, tracing, returning children, proactive surveillance, and case-by-case follow-up systems. Expected benefits include policy recommendations to enhance equity in child protection and guidelines for managing regional networks. Tools for developing timely and continuous practical work, as well as strengthening resilience at the family and community levels, leading to an effective and sustainable child protection system.</p> 2025-12-14T00:00:00+07:00 Copyright (c) 2025 Suriyasak Mangkornkaewwikul, Sophonvich Sekkhunthod, Sukrit Rukthanaanun, Sub-Lieutenant Siraphong Phokinwonghirun https://so04.tci-thaijo.org/index.php/jar/article/view/284315 The Transition to Digital Government of Municipalities in Chachoengsao Province under the Context of the Eastern Economic Corridor 2025-12-08T00:12:03+07:00 Sukrit Rukthanaanun sukritruk5@gmail.com Suriyasak Mangkornkaewwikul Kanasathid_@hotmail.com Sophonvich Sekkhunthod sukritruk5@gmail.com <p>This academic article aims to explain and understand “Digital Government Transformation” at the municipal level, a crucial mechanism for local governance in the current era. This transformation is not simply the application of technology to government work, but rather a process of structural and cultural changes in the public sector to create a more open, participatory, and transparent administrative system in the context of rapidly changing society, economy, and technology. In theoretical terms, this article integrates concepts from the Digital Governance Framework, which emphasizes data-based and transparent governance, with the concept of participatory governance, which emphasizes building trust and joint decision-making between the government and the public. In conclusion, the municipal digital government transformation represents a “paradigm shift in governance” that requires three main components: (1) visionary and collaborative digital leadership; (2) public participation in policy and public service design; and (3) a digital organizational culture that promotes learning and innovation. The article proposes that municipalities develop a “Municipal Digital Transformation Model” (MDT Model) as a strategic framework for assessing the readiness and driving Thai local governance towards sustainable participatory digital government. Thai local governance will truly move towards a “participatory digital government” that is transparent, equitable, and sustainable. It is a transition from a “closed system” where decision-making power is held at the top and bottom to a “state and people” system.</p> 2025-12-14T00:00:00+07:00 Copyright (c) 2025 Sukrit Rukthanaanun, Suriyasak Mangkornkaewwikul, Sophonvich Sekkhunthod https://so04.tci-thaijo.org/index.php/jar/article/view/283120 Key Factors of E-Service Quality Influencing Repeat Usage of Food and Beverage Delivery Applications in the Central Business District of Bangkok 2025-09-11T14:15:00+07:00 Nattapat Manirochana manirochana@gmail.com <p>The online food and beverage delivery industry in Thailand has become increasingly competitive, driving platform providers to continuously upgrade their systems and implement strategies that address customer demands and strengthen competitive positioning. Enhancing electronic service quality has emerged as a pivotal priority in this context. This study investigates key dimensions of e-service quality influencing repeat usage of online food and beverage delivery applications among consumers in Bangkok’s central business district (CBD). Data were collected through a structured questionnaire administered to application users in the CBD, resulting in 328 valid responses, representing a response rate of 85.41%. The dataset was analyzed using descriptive statistics, while hypotheses were tested through multiple regression analysis. The results demonstrate that application efficiency, fulfillment, and customer support exert a significant and positive influence on repeat usage behavior (<em>p</em> &lt; .05). In contrast, system availability, privacy protection, responsiveness, and compensation were found to be statistically insignificant predictors of repeat usage (<em>p </em>&gt; .05). These findings underscore the importance of operational efficiency, reliability, and customer assistance in fostering user retention within highly competitive digital service platforms.</p> 2025-10-16T00:00:00+07:00 Copyright (c) 2025 Nattapat Manirochana https://so04.tci-thaijo.org/index.php/jar/article/view/283801 The Development of the Training Program on Learning Management Based on the Learning Reform Approach. 2025-10-29T20:53:39+07:00 Nattakarn Rattanawijit dr.nuttakar@gmail.com Peera Ruttanawijit dr.peera2502@gmail.com Rabiab Sittichai Rabiab.sit@mcu.ac.th Wittaya Boriboonsap dr.nuttakar@gmail.com <p>This research article aims to (1) create a training curriculum on learning management according to the learning reform approach and (2) study the effectiveness of the training curriculum on learning management according to the learning reform approach. The research consisted of 4 steps. The sample group consisted of 30 trainees in educational institutions under the Office of the Secondary Education Service Area, Chonburi Rayong Area 1. The tools used were a learning management behavior assessment form according to the learning reform approach, a training attitude measurement form, and an evaluation form for the use of the training curriculum. The statistics used for data analysis were mean scores, percentages, standard deviations, and t-tests. The results of the research found that (1) the result of the training curriculum development focused on on-the-job training (OJT) and actual practice in educational institutions. It emphasized on the development of teachers' work in normal conditions and continuous professional learning community (PLC). (2) The results of the study of the effectiveness of the training curriculum in terms of productivity. The trainees' knowledge and understanding of learning management according to the learning reform approach before and after the training according to the curriculum were significantly different at the .01 level. The trainees had learning management behaviors according to the learning reform approach and attitudes toward training before and after the training according to the curriculum. The difference was statistically significant at the .01 level and the results of academic achievement before and after learning of the learners who learned from the development recipients who had been trained according to the curriculum were found to be statistically significant at the .01 level.</p> 2025-12-12T00:00:00+07:00 Copyright (c) 2025 Nattakarn Rattanawijit , Peera Ruttanawijit, Rabiab Sittichai , Wittaya Boriboonsap