Journal of the Association of Researchers https://so04.tci-thaijo.org/index.php/jar <p>Journal of the Association of Researchers Humanities and Social Sciences. With the objective of disseminating research articles or academic articles that are new knowledge in the humanities and social sciences Into action and use for the benefit of the people And society continues have aim and scope :</p> <p>1. Business and International Management<br />2. General Arts and Humanities<br />3. General Social Sciences<br />4. Education<br />5. Tourism, Leisure and Hospitality Management</p> Association of Researchers of Thailand en-US Journal of the Association of Researchers 3056-9141 <p>บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"</p> Learning styles of students with disabilities at Ramkhamhaeng University According to the left-right brain theory https://so04.tci-thaijo.org/index.php/jar/article/view/288104 <p>This research Article aimed to study and compare the learning styles of disabled students at Ramkhamhaeng University based on left-right brain theory. Data was collected from a sample of 301 disabled students at Ramkhamhaeng University studying in the second semester of the 2024 academic year. The research instrument was a questionnaire on left-right brain theory learning styles with a reliability of .98 and suggestions for happy learning styles. Data was analyzed using statistical software to calculate the mean (), standard deviation (SD), and for cases with two groups, a t-test was used. For cases with more than two groups, one-way ANOVA was used. If statistically significant differences were found, pairwise comparisons were conducted using Scheffé's method. The research results showed that: 1) Overall, all four learning styles—thinker, creative thinker, manager, and humanist—were at a high level. 2) A comparison of the learning styles of students with different types of disabilities was also conducted. The study found no statistically significant differences at the .05 level among the different study groups in terms of learning ability. However, there were no statistically significant differences at the .05 level between learning styles: critical learner, managerial learner, and creative learner. The humanistic learner style, however, showed a statistically significant difference at the .05 level.</p> Sukarnpicha Piyathamvarakul Copyright (c) 2026 Sukarnpicha Piyathamvarakul https://creativecommons.org/licenses/by-nc-nd/4.0 2026-07-11 2026-07-11 31 3 1 14 Narrating Gender and Sexual Diversity Through Focus Group Discussions: Opportunities, Challenges, and Ethics of Amplifying Voices in Qualitative Research https://so04.tci-thaijo.org/index.php/jar/article/view/290229 <p>This academic article aims to review and analyze qualitative research methodologies in the study of SOGIESC within the context of Thai society. It demonstrates that "narratives" are not merely neutral raw data, but rather cultural-political tools used to deconstruct dominant discourses and reclaim the identities of marginalized groups. When narratives are integrated with the "focus group" method, this tool transforms into a "semi-public safe space" that facilitates the co-weaving of collective stories, revealing fluid and intersectional identities in a way that surpasses individual interviews. And it uses descriptive analysis and presentation. However, employing these tools poses methodological challenges within the Thai cultural context, such as group conformity, self-censorship, and internal fractures within non-homogeneous groups, which are often overshadowed by the dominant agendas of urban, middle-class demographics. Furthermore, at the intersection of group dynamics and research ethics, researchers continue to confront power relations regarding interpretation and representation. This article therefore proposes methodological solutions through triangulation, the use of vignettes and dialogues to preserve the raw voices of informants, and reflexive self-critique. These approaches aim to prevent researchers from becoming discursive authoritarians, thereby elevating the weaving of narratives into a political and ethical mission that genuinely respects human dignity.</p> Phakphom Lobdhom Copyright (c) 2026 Phakphom Lobdhom https://creativecommons.org/licenses/by-nc-nd/4.0 2026-07-11 2026-07-11 31 3 32 50 The Study of Achievement on Learning English Grammar on Present Simple Tense vs Present Continuous Tense by Using Infographic for Mathayomsuksa 4 Students. https://so04.tci-thaijo.org/index.php/jar/article/view/286955 <p>This research article had objectives of this research were 1) to compare English grammar</p> <p>achievement on present simple vs present continuous tense by using infographic for Mathayom 4 students 2) to study the opinions of Mathayom 4 students in English grammar on present simple vs present continuous tense by using infographic. The sample group used in the research is 200 Mathayom 4 students who were studying in the first semester of the academic year 2023 at the Demonstration School of Ramkhamhaeng University by using sample random sampling. The research tools consisted of The results are presented using descriptive statistics 1) infographic 2) an English grammar achievement test, 20 multiple choice questions, 3) a questionnaire on students' opinions on infographic. Statistics used in data analysis are mean, standard deviation and Paired - Sample t - test statistics. The result of the research found that :1. Achievement in English grammar on present simple vs. present continuous tense by using the infographic for Mathayom 4 students was found that the achievement of students after studying was higher than before studying at a statistical significance at the .05 level. 2. Students' opinions in English grammar on present simple vs present continuous tense by using infographic at a high level. Suggestions for applying the research findings: 1. Before using printed infographics, it is important to understand the learning objectives in order to explain them more clearly with the media. 2. Other types of infographics should be developed for use in teaching to keep up with the times.</p> Jindaporn Moonkunta Copyright (c) 2026 Jindaporn Moonkunta https://creativecommons.org/licenses/by-nc-nd/4.0 2026-07-11 2026-07-11 31 3 15 31 Mobile Banking User Loyalty in Northern Thailand in the Digital Era: The Effects of E-Service Quality, Technology Acceptance, and Trust https://so04.tci-thaijo.org/index.php/jar/article/view/290186 <p>Mobile banking has become an important channel for financial transactions in the digital era. Intensifying competition among commercial banks and digital financial service providers has raised users’ expectations regarding service quality, security, ease of use, and system reliability. Examining the relationships among e-service quality, technology acceptance, trust, and user loyalty is therefore essential for developing effective mobile banking service strategies among commercial banks. This study aimed to examine the effects of e-service quality on technology acceptance, trust, and user loyalty; investigate the effects of technology acceptance and trust on user loyalty; and analyze the roles of technology acceptance and trust as mechanisms linking e-service quality to user loyalty. A quantitative research design was employed. Data were collected through a questionnaire survey of 450 mobile banking users of commercial banks in Northern Thailand. The data were analyzed using structural equation modeling. The results showed that the proposed research model demonstrated an acceptable fit with the empirical data. E-service quality had positive effects on technology acceptance and trust, while technology acceptance and trust had positive effects on user loyalty. However, e-service quality did not have a direct effect on user loyalty. These findings indicate that e-service quality serves as an antecedent factor that enhances users’ perceptions of the usefulness, ease of use, and reliability of mobile banking services. These perceptions, in turn, foster technology acceptance and trust, which function as key mechanisms for building user loyalty.</p> Amornrat Sriwiroj Wanthana Sanusit Kullaya Kullaya Supanchalee Onchaiya Copyright (c) 2026 Amornrat Sriwiroj, Wanthana Sanusit, Supanchalee Onchaiya, Kullaya Uppapong https://creativecommons.org/licenses/by-nc-nd/4.0 2026-07-15 2026-07-15 31 3 51 76 Patience Capital in the Cultivation of Top Innovative Undergraduate Talents: A Four-Dimensional Analytical Framework https://so04.tci-thaijo.org/index.php/jar/article/view/289332 <p>The cultivation of top innovative talents has become the strategic core of building a powerful countrythrough higher education in the new era. However, the efficiency paradox between resource input and talent output has long plagued educational practice, whose deep root lies in the absence of a patience logic in the training system. As an economic concept, patience capital emphasizes long-term investment, risk tolerance, and strategic commitment, which is highly consistent with the growth law of top innovative talents. Using the conceptual research method, this study introduces patience capital into the field ofeducation, defines the concept of patience capital in the context of top innovative talentcultivation, and constructs a four-dimensional analytical framework consisting of temporal resources, error-tolerant resources, relational resources, and cultural resources. Applying this framework to examine the current situation of top innovative talent cultivation in China, we can see dilemmas such as accelerationism squeezing the cultivation cycle, performatism dispelling the spirit of exploration, instrumentalization of teacher-studentrelationships, and superficial coating of growth culture. To solve these dilemmas, we can systematically reconstruct the system from four dimensions: time perspective, evaluation perspective, teacher-student perspective, and resource perspective, promoting the shift of talent cultivation from a hot money logic to a patience logic and moving toward a nurturing cultivation model. For University Administrators Substantially promote flexible schooling reform and extend the evaluation cycle to the whole undergraduate period.Establish a “valuable failure” identification mechanism to provide institutional tolerance for high-risk exploration.Invest in teacher-student relationship construction, reduce supervisors ’ burdens, and create non-utilitarian dialogue space.</p> Wang Bingxue Li Xuefeng Copyright (c) 2026 Wang Bingxue, Li Xuefeng https://creativecommons.org/licenses/by-nc-nd/4.0 2026-07-23 2026-07-23 31 3 77 99