Journal of the Association of Researchers

Digital money and its financial impact on Thailand in the future

Kowit Promajuk — 2024-11-16

This research aims to study the situation of digital money and its financial impact on Thailand. Qualitative research is used to review literature from research, articles published both domestically and internationally. Synthesis and analysis of documents covering digital money and its financial impact on Thailand, elements affecting the use of digital money, Blockchain technology innovation, and analysis of the digital currency situation. Content analysis is used and the research results are presented in a descriptive manner. The research results found that digital money is the future or what will cause a financial crisis. Prices and values change depending on the ideas and demand for buying and selling of the investor market. Although it is not clear, it cannot be denied that digital currency actually exists and is very valuable at present. In the future, there are issues of security, credibility of the currency owner or issuer, consequences of holding, and duration of holding that must be monitored for the role of digital money that will be strengthened or changes that may develop further. The trend of digital money or Cryptocurrency will be increasingly accepted in the future. There are issues of security, credibility of the currency owner or issuer, consequences of holding, and duration of holding. The application of Blockchain technology to digital currency.

The Effect of Entrepreneurial Leadership and Innovation Capability on Sustainable performance: A case of construction company in Bangkok

Chanokchon Inthachet — 2024-09-04

Currently, Thailand has entered the 4.0 era and is facing challenges such as the COVID-19 and economic fluctuations affecting construction costs. To develop leadership skills and organizational capabilities. This can be achieved through entrepreneurial leadership and enhancing the economy by innovating to create a competitive advantage. This approach emphasizes economic growth while conducting operations responsibly towards society and the environment, which is integral to sustainable business practices. This research aims to study the relationship and impact of entrepreneurial leadership and Innovation capability on sustainable performance of construction companies in Bangkok. This research is quantitative research using questionnaires as a tool to collect data from construction companies in Bangkok, totaling 400 companies. Statistical methods used for data analysis include mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The research findings indicate that entrepreneurial leadership in the dimensions of creativity, risk management, proactive work, and innovation have positive relationships and impact on overall sustainable performance with the 0.959 R²value. Additionally, Innovation capability has been found to have positive relationships and impact on overall sustainable performance. Its dimensions include processes, behaviors, strategies, market, and product with the 0.683 R²value. The results of this study can be used as a guideline for promoting entrepreneurial leadership. and innovative capabilities of the organization for sustainable organizational success.

Guidelines for the Development of Health and Beauty Center Business Growth

Peerayut Mungkung — 2024-09-05

Health and beauty center businesses significantly impact the economic chain of the country and continue to meet the needs of Thai society in an era of an increasingly aging population. This research aims to study the levels and influence of customer relationship strategies, the 7Ps of marketing mix, service quality, and consumer perceived value on the decision-making behavior regarding the use of health and beauty centers. Including the development of guidelines for the growth of health and beauty center businesses. The sample group consists of 480 customers who use health and beauty center services. Data were analyzed using descriptive statistics and structural equation modeling techniques. Qualitative data were collected from 15 experts and analyzed using content analysis techniques. The research findings revealed that: 1) Customer relationship strategies, decision-making behavior, the 7Ps marketing mix, consumer perceived value, and service quality were all rated highly, with average scores of 4.21, 3.99, 3.98, 3.90, and 3.84, respectively. 2) Service quality, consumer perceived value, customer relationship strategies, and the 7Ps marketing mix significantly influenced decision-making behavior, with impact values of .88, .65, .88, and .86, respectively, at a statistical significance level of .05, collectively predicting 85%. 3) Guidelines for the growth of health and beauty center businesses include Short-term: Focus on branding and creating distinctiveness. Medium-term: Emphasize innovation in health and beauty centers and building customer relationships. Long-term: Focus on organizational development and customer aspects.

Development for Promoting Decision-making to Employ Foreign Labor

Nutchanakhan Sungwarakit — 2024-09-04

Thailand's economic system requires a large number of foreign workers to drive. As a result, quality foreign labor recruitment companies are needed by a large number of entrepreneurs. The purpose of this research was to develop a decision-making promotion for using foreign labor recruitment companies. A mixed methods research method was used. Collect quantitative data as well. Questionnaire using a 5-level estimation scale with business owners, managers, and deputy managers. of establishments totaling 440 people. Qualitative data were collected by interviewing 15 experts. Data were analyzed using descriptive statistics. and structural equation modeling analysis techniques. and content analysis techniques. The research results found that 1) 4Cs marketing strategy, transformational leadership of executives Corporate image trust and decision to use the service All at the highest level with an average between 3.96 - 4.24 2) Factors that affect the decision to use the services of foreign labor recruitment agencies are 4Cs marketing strategy, transformational leadership of executives Corporate image and trust together they were able to predict 73 percent. 3) There are two important approaches to promoting decision-making in using the services of foreign labor recruiting companies: internal management strategies; Customer strategy. A new finding from the research is that companies recruiting foreign workers need to develop executive potential and marketing strategy abilities. To lead to customer trust and a strong image

Developing Desirable Characteristics of the Local Government

Suthep Jamnong — 2024-09-04

Local governments are important in managing the local budget. Having desirable characteristics is therefore of great importance to local development. This research aims to Develop guidelines for developing desirable characteristics of local government officials. A mixed methods research method was used. Quantitative data were collected using a 5-point scaled questionnaire from presidents of local administrative organizations, totaling 380 people. Qualitative data were collected by interviewing 20 experts. Data were analyzed using descriptive statistics. and structural equation modeling analysis techniques. and content analysis techniques. The research results found that 1) Government development and training Public participation in local development leader personality professional adaptability Desirable Characteristics of Local Administrators All at a very high level with an average between 3.78 - 4.02 2) Factors affecting the desirable characteristics of local administrators were development and training from the government sector. Public participation in local development leader personality professional adaptability able to jointly predict 88% 3) Guidelines for developing desirable characteristics consisted of 2 main approaches, namely, a guideline for developing a system for promoting desirable characteristics. and guidelines for promoting the working atmosphere of local government officials together with the people. A new finding from the research is the development of desirable characteristics of local government officials. There must be agencies to operate systematically and continuously, and creating an atmosphere that encourages people to participate in the work of local governments.

Development of Online Lessons to Develop the Ability to Create Websites with Google Site for Mathayom 6 Students

Promphak Bungbua — 2024-09-30

The purposes of this research are to 1) develop online lessons to develop the ability to create websites with Google Site. 2) develop academic achievement in creating websites with Google Site for Mathayom 6 students from learning through online lessons. and 3) study student satisfaction in creating websites with Google Site in Mathayom 6 from learning through online lessons. The sample group included Mathayom 6 students at Sukhum Nawaphan Uppatham School. The researcher specifically selected 32 people. The research tools consisted of 1) 6 lesson plans for the subject of website development, 2) online lessons on the subject of website development, 3) a knowledge test, and 4) a satisfaction assessment form. satisfied This research is an experimental research using a single sample group (One Group Pretest Posttest Design). Data were analyzed using percentages, means, and standard deviations. and t-test statistics. The results of the research found that 1) the effectiveness of the learning management plan and online lessons to develop the ability to create websites with Google Site of Mathayom 6 students that the researcher developed was Efficiency 90.81/92.96 2) Achievement after study was significantly higher than before study at the level of 0.05 and 3) Student satisfaction level in creating websites with Google Site online. It was found that students were satisfied with every online lesson. The aspects include format, content, and learning activities. Satisfaction level is very good.

Factors influencing towards satisfaction and the loyalty of Michelin Guide street food consumers in Phuket

Kamonrat Sittisung — 2024-09-30

This research aims to study the relationship between the service marketing mix, service quality and brand image on the consumers satisfaction and loyalty of Michelin Guide street food restaurants in Phuket Province and also to study the opinion levels of these five variables. Quatitative research methodology was applied to this study. Use a quantitative study design the sample consisted of 400 Thai consumers who used the services of Michelin Guide roadside restaurants in Phuket province by using questionnaires as a research tool. Data were analyzed by using descriptive statistics and multiple regression analysis. The results found that the levels of opinion of the sample group regarding the service marketing mix, service quality, brand image, consumer satisfaction and loyalty were high. Moreover, service marketing mix, service quality and brand image have positively relationship to both consumer satisfaction and loyalty of Michelin Guide street food restaurants in Phuket. Statistically significant, especially the factors of trustworthiness, confidence and care, have a positive relationship with consumer loyalty at a statistically significant level of .05.

Factors Effecting Employee Innovative Performance of Digital Nomads in Digital Marketing Business

Kumpol Jirawantana — 2024-09-30

The study aims to study factors affecting the innovative self-efficacy of digital nomad employees in the digital marketing business living in Thailand. The tool used for collecting data was an online questionnaire via Google Forms. Data was processed and analyzed by statistical package IBM SPSS AMOS 24. Descriptive statistics analyze basic statistical values such as frequency, percentage, mean, and standard deviation, while inferential statistics analyze the indices of conformity for the Structural Equation Model such as Related Chi square, Adjusted Goodness of Fit Index (AGFI), and Root Mean Square Error of Approximation (RMSEA), and analyze the regression coefficients of variable. The results of the study found that the majority of the sample were male, aged 26 - 30 years, single status, studying at the bachelor's level. Work experience of 4 - 8 years with an average monthly income of 15,001 - 30,000 baht and employee work engagement, sustainability concerns, entrepreneurial capability, organizational innovative climate, and innovative capability positively influenced innovative self-efficiency. Also, innovative self-efficiency has been found to have its positive impact on employee innovative performance.

The Sustainable Product Attributes of Herbal Product Selected by Consumers in Bangkok Metropolitan

Supapich Watthanakitsirisakun — 2024-09-30

The objectives of this research study were to 1) study the relationship between demographic factors and sustainable product attribute of herbal products among consumers in Bangkok and 2) study the relationship between demographic factors and consumer behavior in purchasing herbal products. In Bangkok The target group is consumers who purchase herbal products. Living in Bangkok, a total of 450 people, the sample size was determined using Cochran's formula and convenience sampling was done, which collected data using questionnaires via an online system. This research study used a questionnaire as a research tool. Analyzed with descriptive statistics including frequency distribution, percentage, mean, and standard deviation. One-way analysis of variance and Independent Sample t-test were used to test hypotheses. The majority of the sample were female, aged between 31–40 years, single, had a bachelor's degree or equivalent, and were employed as employees/private company employees. and had an average monthly income between 20,001 - 30,000 baht. The research results found that the sample group had a habit of purchasing herbal products. Most choose to buy herbal products because they feel they are safe to use. Choosing to buy through pharmacies and behavior in choosing herbal products Most of the sample were people who had previously used herbal products by selecting them from drug stores/pharmacists as recommended. The results of the one-way analysis of variance of demographic factors affecting product attribute of sustainable products of herbal products found that the factors Age demographics Different educational levels, occupations, and average monthly incomes The level of importance given to sustainable product attribute of herbal products was given at a statistical significance of 0.05

Sustainbel Product Attributes of Meal Replacement for Diet Selected by Consumers in Bangkok Metropolitan

Supawadee Kummulmee — 2024-09-30

In recent years, people have become increasingly interested in health care and choosing healthier food options, including meal replacement products for weight control to achieve better health and maintain a healthy weight. This research aims to 1) study the relationship between demographic factors and consumer behavior towards meal replacement for diet that consumers decide to purchase in Bangkok, 2) study the sustainable product attributes of meal replacement for diet that consumers decide to purchase in Bangkok, and 3) study the different between demographic factors and the sustainable product attributes of meal replacement for diet that consumers decide to purchase in Bangkok. This is a quantitative research study. The target group consists of 450 people interested in or likely to purchase or consume meal replacement for diet residing in Bangkok. This research study uses a questionnaire as a research tool. The statistics used for data analysis include frequency, percentage, mean, standard deviation, Chi-square statistic, One-way ANOVA analysis, and LSD. The research results show: 1) Demographic factors of gender, age, status, education level, occupation, and average monthly income are significantly related to the behavior of consuming meal replacement for diet. 2) The sample group considers meal replacement products for weight control based on sustainable product attributes of complete nutrition from 5 food groups, ingredients derived from natural raw materials, product certification standards such as FDA, and importance on certified manufacturing standards such as GMP, ISO - these are the sustainable product attributes that consumers value. 3)Demographic factors of gender, age, status, education level, occupation, and average monthly income resulted in different levels of importance placed on the sustainable product attributes of meal replacement for diet, with statistical significance.

Purchasing behavior, Problem conditions, Requirements, and Purchasing motivations on Ready mix concrete of consumers in Chonburi province

Panuvit Wongboonpeng — 2024-09-30

The purposes of this research article are to study purchasing behavior, problems conditions, Requirements and Purchasing motivations on Ready mix concrete of consumers in Chonburi Province. It was a quantitative study with 400 contractors in Chonburi Province. The sample methods used were multi - stage sampling. The statistical methods utilized included Percentage, mean, standard deviation, chi-square and F-test, one-way ANOVA. The results of the study found that there was a purchase rate of 300,001–500,000 baht, choosing the Chang brand of cement, using the same cement brand, definitely changing brands, recommending the Chang brand of cement, using more than 8 times/month, choosing strength 240, Time spent 8.00–12.00 hrs., convenient, fast for work, strong quality and ordering from a well-known company/plant. The problem in purchasing is at the highest level and wants news via Facebook, brochures, making a short introductory video with content about the benefits of use as a short summary video by calling to inquire about satisfaction with the staff's service. Characteristics of having a shooting machine, wanting experts/engineers and motivation to buy are at the highest level. The result of the hypothesis testing found that 1) The ordering rate is different. Purchasing behavior including cement brand chosen, frequency of use, and strength are different. 2) The ordering rate is different. There are overall problems in purchasing. 3) The ordering rate is different. There are purchasing needs including online information, after-sales service. While the ordering rate is different. The service characteristics are not different. 4) The ordering rate is different. There are overall motivations to purchase.

Approaches to Developing Trainer Competencies According to the Security Guard Business Act. B.E. 2558

Kittiya Kaewkhamsaen — 2024-09-30

This research article aimed to investigate and develop the competencies of training under the Security Guard Business Act B.E. 2558. The study`s sample group consisted of 225 individuals, including trainers and training institution administrators, selected through purposive sampling. Additionally, 17 individuals involved in security personnel training were interviewed. The research findings identified seven competency development approaches for trainers in the security training curriculum according to the Security Guard Business Act B.E. 2558. 1) The knowledge approach involved the aggregation of knowledge, creation of new knowledge, organization of knowledge, and knowledge sharing. 2) The skills approach encompassed technology, interpersonal relations, intellectual skill, problem-solving, and adaptation. 3) The ability approach focused on integration, self-development, and achievement effectiveness in teaching. 4) The personal characteristic approach pertained to ethics and professional conduct. 5) The self-development approach related to health, personality, knowledge, and knowledge dissemination. 6) The leadership approach involved vision, self-confidence, interpersonal relationships, maturity, and qualifications. 7) The teamwork approach included having common goal, organizational commitment, performance evaluation, and motivation building in working. Recommendations for developing skills used in security should provide training in important skills that cover the departments that will be performing their duties, such as traffic work, use of various technological media, basic first aid principles, and training in practical skills for reception/basic questioning.

Development of Industrial Electronics Competency Training Kits Herbal Processing Machinery Vocational Level

Sanya Phowong — 2024-10-09

This research aimed to 1) create and find the efficiency of the industrial electronics competency training set, herbal processing machines, washing machines, slicing machines, cutting machines, drying machines, grinding machines, capsule filling machines, and intelligent electronics, and 2) study the learning progress of students who study with the industrial electronics competency training set, all 6 herbal processing machines, and intelligent electronics used in teaching the industrial electronics course, course code 20105-2111, 2nd year vocational certificate level (Vocational Certificate, V.C.), Electronics Technician Program, Nakhon Nayok Technical College, Semester 1, Academic Year 2022, to be efficient according to the 80/80 standard criteria. Comparison of learning results before and after studying From the sample group of Vocational Certificate 2, Group 3 and Vocational Certificate 2, Group 4, totaling 26 people, divided into 2 groups: an experimental group of 13 people and a control group of 13 people using the simple random sampling method. Expand the work to reuse the electronic work competency training set in the herbal processing machinery industry, semester 1, academic year 2023, totaling 54 people. The research instruments included an achievement test and a satisfaction level questionnaire. Data was analyzed to find percentages (Percentage), means (Mean), standard deviations (Standard Deviation) and t-test statistics. The research results found that the analysis of the expert's opinion level on the electronic work competency training set, all 6 herbal processing machines and smart electronics had a value ( = 4.53, S.D. = 0.10), which can be interpreted as being at the highest level. The results of the work efficiency test met the requirements by calculating 100 percent. The academic achievement before and after studying of the experimental group students was higher than before studying. Significant at the 0.05 level and the learning process results during the study and the post-study achievement measurement set at 80/80, Semester 1, Academic Year 2022, were equal to 83.54/82.18, found to be in line with the specified criteria, and Semester 1, Academic Year 2023, were equal to 83.76/82.62, found to be higher than the specified criteria, and students who tested their abilities passed the test at 100 percent.

SUSTAINABLE PRODUCT ATTRIBUTES OF DRUG STORE SELECTED BY CONSUMERS IN BANGKOK METROPOLIAN

Thomorn Donsrichan — 2024-10-16

The objectives of this research study are 1) to study the relationship between demographic factors and consumer behavior in choosing to use drug store in Bangkok. 2) to study the sustainable characteristics of drug store that consumers choose to use in the area. Bangkok and 3) to study the relationship between demographic factors and sustainable characteristics of the drug store that consumers choose to use in the Bangkok area. The target group is consumers who have previously used drugstore services. Living in Bangkok, a total of 400 people, the sample size was determined using Cochran's formula and convenience sampling was done, which collected data using questionnaires via an online system. This research study used a questionnaire as a research tool. and use testing Chi-square analysis of variance, one-way discriminant analysis, and Least Significant Difference in comparing the means of pairs in cases where the independent and dependent variables are different. The majority of the sample were female. Age between 41 - 50 years, single status, bachelor's degree or equivalent. Occupation: Employee of a private company and average income since 40,001 baht or more per month. The research results of consumer behavior towards the use of drugstore services found that 1) the majority of the sample group Do not have an underlying disease that requires you to take medicine regularly Come use the service to buy medicine. Reasons for choosing to use the pharmacy service Because I myself have an illness. And areas that are convenient to use drug store services are various communities such as villages, markets. 2) Every demographic factor is related to consumer behavior towards using drug store services in terms of the cost of using services. and asking for advice from pharmacists with statistical significance. 3) Attitudes towards sustainable characteristics of drug store. The sample group gave the most importance to sustainable characteristics of medicine that serve people with all basic diseases. Followed by the service of employees within the store. 4) The results of the one-way analysis of variance of demographic factors affecting the sustainable characteristics of drug store found that every demographic factor It affects the level of importance given to the sustainable characteristics of drug store. In terms of fair prices, it is statistically significant at the 0.05 level.

The Problem of Students’ Insufficient Participation in the Classroom: Teaching Solution by Content and Language Integrated Learning

Kollawat Kasemchok — 2024-09-30

A learning management process in the English subject is undoubtedly important to develop students' language skills. Teachers are a distinctly important role to design learning management and find a variety of teaching strategies which are appropriate to develop students' English skills. However, there are still some students who encounter struggling problems in learning English. This is a possible result of those students who have roles of an insufficient learning participation in the classroom, three related problems consisting of 1) teacher-centered teaching, 2) lesson content, and 3) learner autonomy in participating in the classroom. These specific problems can be occurred repeatedly if there is not the clearly learning management process of a teacher. The above problems, nevertheless, can be solved by managing learning with the particular method, Content and Language Integrated Learning (CLIL). This technical teaching emphasizes a dual-focused, such as the target language and course content of the subject. The target language will be used as a tool to teach the subject content according to the subject’s learning objectives. Namely, this method will obviously increase both the learning role and enhance the participation of students. The suitable lessons of CLIL can be applied in any real situations and also give learners the opportunity to have the learner autonomy to learn with their aptitude of individual styles. Therefore, this academic article presents the specific problems of students’ roles of the insufficient learning participation in the classroom and also suggests the unique solutions for those three problems by using Content and Language Integrated Learning.