Journal of the Association of Researchers

Media Exposure Behaviors and Understanding via Personal Data Protection of Public Relations the Secretariat of the Cabinet

Bouvonluck Sanawkum — 2024-12-12

The aim of this research is to study media exposure behaviors of people via public relations The Secretariat of the Cabinet how they reach information or not. To study people’s attitudes to the law Personal Data Protection and the public relations guidelines of The Secretariat of the Cabinet. The research employed a quantitative approach using survey research methodology. The sample size consisted of 405 people, and the research tool utilized was a questionnaire. Statistical analysis software was used to calculate the mean, percentage, standard deviation, and Anova. The research findings revealed that the majority of participants were males, undergraduates, aged between 13 and 23 years, their jobs are students. Regarding media exposure behaviors, it found that the majority spent 1 to 5 hours, media exposure about Personal Data Protection from page Facebook, the channel to receive news toward general social network by the frequency of news exposure about Personal Data Protection one time per week and they agree with Personal Data Protection. The attitude and understanding in public relations of Personal Data Protection found that total mean 3.69 standard deviation 0.93 that was at much level. That is Personal Data Protection secondly, to comply with the law Personal Data Protection and the agreement of it. The satisfaction from public relations media exposure, the first is to satisfied with the convenience to find it, secondly is the modernity of content, thirdly is the quantity of content. On the whole the mean 3.60 standard deviation 0.97 that was at much level

Competency Based Assessment Language in the Thai Teaching and Learning Context

Wanwisa Phulthong — 2024-12-13

English as a global language spoken in diverse parts of the world has been a priority for many countries in the world to enhance the English language proficiency of its citizens. Thailand, in particular, has made efforts to promote higher levels of English proficiency. Among its population, the teaching of English within the Thai education system is categorized as a foreign language, largely reflecting the traditional British or American native speaker norms. Thai learners who participate in English education often have limited fluency compared to native speakers and often lack confidence in using English in both academic and non-academic settings. Teachers must be aware of the diverse nature of English as a global language, adapting their teaching approaches not only to the context of the speakers but also to the ongoing development of the language, while emphasizing effective communication and mutual understanding. Therefore, it is necessary to assess and measure English proficiency within the framework of Thai educational practice. They are responsible for exploring innovative methods and strategies for classroom instruction to facilitate the achievement of integrated knowledge, expecting learners to have knowledge and language skills, integrating knowledge from the language learning process with their own internal knowledge and being able to use the language in a variety of situations. The measurement and assessment of language proficiency should assess actual communication ability, not separate language use from the situation. It should be comprehensive, that is, assess both knowledge and ability or efficiency. Selecting language appropriately and in line with ideas and situations and assessing the extent of language use is language competence.

Tourist behavior, Accommodation demands, Tourism destinations and activities influencing motivations for tourism in Pattaya of Thai and foreigner tourists

Punchita Rungvimonrat — 2024-12-12

The purposes of this research article are to study the differences between demographic characteristics and tourism behavior, accommodation demand, opinions on tourist attractions and tourism activities, and to study opinions on tourism activities in Pattaya that affect motivation to travel to Pattaya. This was a quantitative study with 400 Thai and foreign tourists who had traveled to Pattaya and stayed overnight. The sampling methods were multi - stage sampling. The statistics used to analyze the data were Chi-square, One-way ANOVA, and regression analysis. The results of the study found that 1) Tourists with different demographic characteristics, namely age, occupation, and monthly income, had different tourism behaviors in Pattaya. 2) Tourists with different demographic characteristics, namely monthly income, had different accommodation types, while tourists with different demographic characteristics, namely age and monthly income, had no different accommodation needs in Pattaya. 3) Tourists with different demographic characteristics, namely education level, occupation, and monthly income, had no different opinions on tourist attractions in Pattaya. 4) Tourists with different monthly incomes had different opinions on tourism activities in Pattaya, while tourists with different demographic characteristics, namely gender and age, had no different opinions on tourism activities in Pattaya. and 5) opinions on tourism activities in Pattaya City influence motivation to travel to Pattaya City in terms of sports competition activities and traditional activities with a statistical significance level of 0.05.

Factors of Physical Disability People’s Vocational Training in Disabled Occupation Rehabilitation Center of the Bangkok Metropolitan Area

Patchanee Prasititanyakit — 2024-12-12

This research article aims to Study and compare Factors in vocational training for people with disabilities in vocational rehabilitation centers for the disabled Bangkok and surrounding areas. The sample group used in the research was 205 people with disabilities who received vocational rehabilitation in the Vocational Rehabilitation Center for the Disabled in Bangkok and surrounding areas. The instrument used in this research was a questionnaire. data analysis By finding the percentage, mean ( ) and standard deviation (SD) and testing in the case of 2 groups using a t test (t test). In the case of more than 2 groups, using one-way analysis of variance (One-way ANOVA). The research results found that 1. Factors in vocational training for disabled people in vocational rehabilitation centers for the disabled Bangkok and surrounding areas at a high level 2. Results of comparing factors of vocational training for disabled people in vocational rehabilitation centers for the disabled. Bangkok and surrounding areas found that different genders had a statistically significant difference at the .05 level in terms of teachers and teaching and learning activities. And regarding the vocational courses that are trained, different ages have a statistical significant difference at the .05 level. and social work and different marital status There is a statistically significant difference at the .05 level in terms of teachers and teaching activities. Vocational courses that are trained Facilities and services 3. Additional comments and suggestions Concerning factors in vocational training for disabled people in vocational rehabilitation centers for disabled people in Bangkok and surrounding areas. Arranged from highest to lowest as follows: There should be agencies to provide financial assistance. The rules are too strict. And there should be news about people with disabilities and assistance.

Service usage Behaviors, and Problem Conditions Influencing Motivations of The Veterinary Teaching Hospital Faculty of Veterinary Science, Prince of Sonngkla University Songkhla Province.

Natthakrit Wongthanakrit — 2024-12-13

This study aimed to examine the problems, service usage behavior, motivation, and investigate the influence of problems on motivation for using services at the Veterinary Teaching Hospital, Faculty of Veterinary Science, Prince of Songkla University. The research surveyed 400 participants aged 20-60 years and above, selected through stratified random sampling from service users. This quantitative research involved data verification, analysis, conclusion, and presentation of findings. The results showed that the majority of respondents were male, aged 20-30 years, held bachelor's degrees, worked as private company or factory employees, earned an average monthly income of 10,000-20,000 baht, and resided in Hat Yai district. Most participants had used the services twice before, primarily in the medicine clinic. The main reason for choosing the hospital was its reputation and image. The sample group showed the highest motivation in terms of value, particularly regarding treatment quality and diagnostic accuracy. They were also motivated by service accessibility, comprehensive facilities, and staff attentiveness. The study found that demographic differences such as age, income, and occupation significantly affected service problems and motivation at a 0.05 statistical significance level, with hospital reputation and image being crucial factors across all occupational groups. Monthly income had no effect on service selection reasons or future service usage intentions. Problems encountered during service usage had a statistically significant positive effect on motivation for choosing the veterinary hospital services at the 0.05 level.

The influence of Entrepreneurial Characteristics, Business Networks, and Entrepreneurial Competencies on the Social Entrepreneurship Orientation of Community Product Entrepreneurs in Northern Thailand

Wongwirachand Wongwirachand — 2024-12-13

This study aims to: (1) assess the perceived importance of entrepreneurial characteristics, business networks, entrepreneurial competencies, and social entrepreneurship orientation; and (2) examine the influence of entrepreneurial characteristics, business networks, and entrepreneurial competencies on the social entrepreneurship orientation of community product entrepreneurs in Upper Northern Thailand. A quantitative research design was employed, with a sample of 331 leaders of community enterprises in food processing from eight provinces: Chiang Mai, Chiang Rai, Phayao, Lamphun, Lampang, Phrae, Mae Hong Son, and Nan. Data was collected over five months using a structured questionnaire. Descriptive statistics, including percentage, mean, and standard deviation, and inferential statistics using structural equation modeling (SEM) were applied. The findings indicate that respondents place high importance on entrepreneurial characteristics, business networks, entrepreneurial competencies, and social entrepreneurship orientation, with mean scores at the highest level. The SEM model demonstrated good fit indices (c² = 15.727, p= 0.073, c²/df =1.747, GFI= 0.985, CFI = 0.997, NFI = 0.993, TLI = 0.990 ). Hypothesis testing revealed that entrepreneurial characteristics positively influence business networks, entrepreneurial competencies, and social entrepreneurship orientation. Business networks positively influence entrepreneurial competencies but negatively affect social entrepreneurship orientation. Finally, entrepreneurial competencies positively influence social entrepreneurship orientation.

Service Behaviors, Customer Requirements, And Service Usages the Laundry Service in Thailand

Orapin Cowling — 2024-12-13

This quantitative research aimed to analyze the behavior of using services, customer needs and the use of laundromat services in Thailand. The sample group was 400 male and female users aged 15-65 years old and above for laundromat services in Thailand. The data were collected by questionnaires and analyzed using frequency, percentage, mean and standard deviation, including one-way ANOVA test. The multiple comparison test and analysis of independence were used to examine the hypothesis. The results of the study found that the majority of the sample group was female, 65.3 percent, and 30.8 percent were aged between 26-35 years. The need for laundromat services was free products / cash discounts as appropriate at a mean of 4.01 or a high level. The sample group emphasized marketing mix factors. The sales promotion was using 10 services and getting 1 free service in a specified amount at a mean of 4.17 or a high level. The hypothesis testing results found that customers with different demographic characteristics, such as occupation and average monthly income, had different behaviors in using laundromat services, while customers with different monthly incomes gave no different importance to marketing mix factors.