Journal of the Association of Researchers

Risk Management in the Context of Political, Economic, Social, and Cultural Changes in the Modern World

Sujittra Panpum — 2026-03-17

This academic article aims to review concepts and research related to risk management in the context of the modern world, with a focus on the complex interconnections and impacts of political, economic, social, and cultural changes on the public sector, business sector, and society as a whole. A review of the literature indicates that political instability affects investment conﬁdence and international trade, while economic volatility—such as inﬂation, energy crises, and the transition to a digital economy—constitutes signiﬁcant risks that require integrated management. On the social dimension, demographic factors and online consumer behaviors, especially among younger generations, are shaping new directions for building trust and brand loyalty. The cultural dimension reﬂects both opportunities and risks arising from the blending of local identities with international standards. Furthermore, the article highlights the crucial role of digital technology and social media in risk management, serving functions in assessment, forecasting, monitoring, and crisis recovery. Organizations that can effectively leverage digital data and online strategies are able to transform risks into strategic opportunities. The synthesized Integrated Risk Management Framework from the literature suggests that risk management should connect all four major dimensions with digital technology and innovation to foster resilience and adaptability to future uncertainties. Policy recommendations: Development of a national risk management system; Integration of risk management into corporate strategy; Use of Big Data and AI in risk assessment and monitoring.

Rights Perception in case Termination of Employment under the Labour Protection Act of Employee in the Place of Business UdonThani Province

Pokpong Sarabun — 2026-03-17

This research article uses quantitative research aimed to study the perception of termination rights under the Labor Protection Act of employees in business establishments and to compare the perception of termination rights under the Labor Protection Act of employees in business establishments in Udon Thani Province. The research classifies respondents by gender, age, educational level, marital status, income, work experience, previous experience of being laid off, interest in employee rights under the Labor Protection Act, size of the workplace, and the channels through which employees receive information regarding dismissal rights. The sample consisted of 400 employees working in various establishments. A 5-point Likert scale questionnaire was used as the research instrument. The reliability of the questionnaire, verified using Cronbach’s alpha, was 0.969. Data were analyzed using descriptive and inferential statistics, including percentage, mean, standard deviation, t-test, and one-way ANOVA. The research findings revealed that overall, the perception of employees in business establishments regarding their rights in cases of termination of employment under the Labor Protection Act was at a low level. When comparing levels of perception regarding their right in cases of termination, it was found that experience of termination and channels through which employees received information regarding their rights significantly influenced their perception. Employees with different experiences of termination and different information sources exhibited significantly different levels of rights perception, which supports the research hypothesis. These findings highlight the necessity of enhancing knowledge dissemination and providing comprehensive information regarding labor rights to ensure that employees are well-informed and capable of protecting their rights appropriately.

From Factory Floor to Digital Innovation: Contrasting Applications of Confucian Principles in Chinese Manufacturing and IT Sectors

Salinee Chaiwattanaporn — 2026-03-28

This study adopted a comparative approach to examine the application of Confucian principles in China’s manufacturing and technology sectors, with the aim of understanding how Confucianism was practiced within modern industries characterized by contrasting organizational structures. Data were collected from 278 junior- and middle-level managers in small and medium-sized enterprises (SMEs), comprising 148 respondents from the manufacturing sector and 130 from the technology sector, located in Beijing, Shanghai, and Guangzhou. The data were analyzed using t-tests and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that the manufacturing sector placed significantly greater emphasis on behavioral relationships (BR) and ethical leadership (EL) than the technology sector (p < 0.05), while both sectors attached a similar level of importance to social harmony (SH) (p = 0.127). However, in-depth interviews revealed clear differences in interpretation: the manufacturing sector emphasized conflict avoidance to maintain stability, whereas the technology sector valued openness to diverse opinions to foster innovation. Overall, the findings demonstrated that all three dimensions of Confucian principles had significant positive effects on business success (p < .001), with BR showing the strongest influence (β = 0.41), followed by EL (β = 0.39) and SH (β = 0.37) The model explained 60.6-68.4% of the variance in business success (R² = 0.606-0.684) on business performance, business sustainability, and competitive advantage." These results suggested that Confucian principles are not an obstacle to modern business management rather, they can be flexibly applied and adapted according to the specific context of each industry.

Technological, Pedagogical, and Sociocultural Impact Factors and Effective Implementation Strategies of Ai-Driven Personalized Learning for College Students

Xiaoli Ma — 2026-03-28

With the rapid advancement of Artificial Intelligence (AI) technological advancements, its application in higher education continues to deepen, demonstrating significant potential particularly in the field of personalized learning. AI-Driven personalized learning achieves precise resource matching and dynamic feedback by analyzing students' learning behaviors and cognitive characteristics, thereby enhancing learning efficiency and experience. However, the application of AI in education still faces multiple challenges, including insufficient algorithm transparency, disparities in digital literacy between teachers and students, data privacy and security risks, and educational equity. Based on a comprehensive analysis of existing literature and practical cases, this study explores the impact mechanisms of AI-Driven personalized learning from three dimensions—technological factors, pedagogical factors, and sociocultural factors—to construct a theoretical research framework. The research aims to clarify the core influencing factors and pathways of AI-empowered personalized learning, propose corresponding educational practice strategies, and provide theoretical support and reference for the intelligent transformation and educational equity in higher education.

Innovating Tradition: Wang Wenxun’s Reconstruction of the Paradigm of Sichuan Opera Music and Its Contemporary Value

Li Zungang — 2026-03-28

This study examines the creative philosophy, musical materials, and compositional techniques of Wang Wenxun, a prominent contemporary composer in Sichuan Opera, to explain how his works reconcile the enduring tension between tradition and modernity. While Sichuan Opera possesses a rich musical heritage, its modernization has often been constrained by rigid conventions, fixed structural forms, and limited incorporation of innovative musical language. Although previous scholarship has acknowledged Wang’s influence, a systematic understanding of his integrated creative approach remains insufficient.

Adopting a qualitative research framework, this study combines literature review, field investigation, semi-structured interviews, musical analysis, and comparative analysis. Four representative compositions, Dust Settles, Frenzy in the Sea of Desire, Mother of Mu Lian, and Flowers Drifting, Water Flowing, were selected to identify recurring principles underlying Wang’s creative practice. The findings reveal that Wang’s concept of systematic thinking facilitates the structured integration of inherited musical traditions with innovative elements (Wang, 1985; Wang, 1987). His incorporation of qupai, regional folk melodies, Tibetan musical characteristics, and modern electronic timbres reflects a sophisticated strategy of musical hybridization. In addition, techniques such as thematic penetration, harmonic and polyphonic expansion, and modern orchestration significantly enhance the expressive capacity of Sichuan Opera.

Overall, Wang’s creative model provides a valuable conceptual framework for guiding the future development and modernization of Chinese traditional opera, contributing to broader discussions on cultural continuity and innovation in contemporary performing arts.

Effect of Ai-Driven Project-Based Learning on Interior Design Students’ Creative Behaviour: Suzhou Vocational College, Jiangsu Province

Shulin Hua — 2026-03-28

This study examines the effects of Artificial Intelligence–Driven Project-Based Learning (AI-PBL) on students’ learning engagement and creative idea generation in interior design education. It further investigates the mediating role of learning engagement—conceptualized as absorption, dedication, and vigor—and the moderating role of creative self-efficacy in the relationship between AI-PBL and creative ideation behavior. The purpose of the study is to clarify the psychological mechanisms through which AI-enhanced instructional approaches support creativity in higher education.

A mixed-methods research design was employed. Quantitative data were collected through a cross-sectional questionnaire administered to university students with experience in AI-supported project-based learning and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). In addition, qualitative data were obtained from semi-structured interviews with instructors experienced in implementing AI-PBL to enrich the interpretation of the quantitative findings.

The results indicate that AI-PBL has a significant positive effect on all three dimensions of learning engagement: absorption, dedication, and vigor. Learning engagement was found to partially mediate the relationship between AI-PBL and creative idea generation, highlighting its critical role in fostering innovative thinking. Furthermore, creative self-efficacy significantly moderates the relationship between learning engagement and creative ideation, with higher levels of self-efficacy strengthening the positive impact of engagement on creative performance. Qualitative findings support these results, emphasizing the importance of personalized guidance, collaborative interaction, and immediate feedback in AI-PBL environments. Overall, the study provides empirical support for integrating AI-driven pedagogical strategies to enhance student creativity through engagement-oriented learning design.

Legal Issues Regarding the Request for Summons and Arrest Warrants at the Investigative Level

Thawal Ruyaporn — 2026-02-17

This research Article aims to study legal issues related to the criteria for issuing arrest warrants for suspects in criminal cases at the investigative level. These issues concern investigators' authority to issue arrest warrants, including summonses to summon individuals to testify in cases where the seriousness of the offense is significant. The law empowers investigators to issue arrest warrants, including summonses to summon individuals to testify regarding the seriousness of the offense, according to Section 66(1) Previously, offenses with a prison term exceeding three years were defined as more serious offenses, and procedures for tracking down suspects were established, including the delivery of summonses and tracking. Investigators can track individuals who have not been summoned if they are found to have committed offenses punishable by imprisonment exceeding three years by law. Section 126 of the Criminal Procedure Code was amended to stipulate that investigators have the authority to issue new summonses for suspects, even if they fail to appear for more than two scheduled appointments, once the individual is known to be unable to testify. Because there is a reasonable cause, such as illness or being on important official business, the investigating officer may consider the facts regarding the failure to appear as summoned and amend Section 135 of the Criminal Procedure Code regarding failure to appear as summoned by specifying that if a person who has been summoned to acknowledge the charges but fails to appear as summoned without reasonable cause twice, the court may issue an arrest warrant for that person.

Assessment Strategy of Organization Resilience Management Success in The Tutorial School Business of The Franchise System

Kuntika Viboonpin — 2026-03-31

In the context of globalization, rapid changes have occurred in environmental, social, and economic conditions, along with increasingly intense business competition. These changes have led businesses to face greater uncertainty. The tutorial school business of the franchise system are among the businesses affected by such changes. Therefore, tutoring school entrepreneurs must adapt to align with evolving circumstances. To achieve business success, it is essential for tutoring schools to develop organizational resilience in order to reduce impacts, withstand operational disruptions, and adapt effectively when necessary. This article aims to present conceptual perspectives on the emerging success factors of tutorial school business of the franchise system, which include organizational resilience, management resources, and franchise management standards. This study employed literature review and document analysis methods and presented findings using a descriptive analytical approach. The study relied on secondary data sources, collecting information from various documents and internet-based searches through online databases. Keywords were defined for the search process, and relevant and reliable documents were selected. Content analysis was then conducted by categorizing data into key themes, namely organizational resilience, management resources, and franchise management standards. The synthesized knowledge was subsequently presented in a descriptive analytical format. The findings are intended to provide practical implications for the development of tutorial school business of the franchise system, enabling them to adapt and enhance organizational resilience in an era of rapid changes in society and education systems. This will help businesses respond appropriately to societal needs and sustain their operations. Additionally, the study serves as a foundation for future empirical research.

Development of a Digital Technology–Based Educational Management Model to Promote the Development of Students’ Career Skills for Schools under the Project for the Development of Children and Youth in Remote Areas under the Secondary Educational Service Area Office Mae Hong Son.

Supawit DitjaroenI — 2026-04-02

This research article to studies the basic information, Develops, Implements, and Evaluates a digital technology–based educational management model to promote students’ career skills for schools under the Project for the Development of Children and Youth in Remote Areas, under the Secondary Educational Service Area Office Mae Hong Son. The study employed a research and development (R&D) approach conducted in four phases. The participants included school administrators, teachers, experts, specialists, and eight target schools participating in the project. The research instruments consisted of questionnaires, record forms, evaluation forms, and tests. Data were analyzed using content analysis and descriptive statistics, including percentage, mean, and standard deviation. The research results found that: The results showed that the current condition of digital technology-based educational management was at a high level, while the need for development was at the highest level, particularly in digital-era teachers and learning management. The developed model consisted of six components: principles, objectives, content, implementation procedures, evaluation, and conditions for success. The overall appropriateness of the model was rated at the highest level. The implementation results indicated that digital educational management was at good to very good levels in all aspects, and students’ career skills were at a good level. Furthermore, the post-implementation evaluation revealed that students’ digital-based career skills, satisfaction, feasibility, and usefulness of the model were at high to the highest levels. These findings confirm that the developed model is appropriate, feasible, and effective for promoting students’ career skills in remote-area schools.

Factors Influencing Consumer Decisions to Use Freshly Brewed Coffee Shops at Gas Stations in Mueang District, Nakhon Ratchasima Province.

Ajcharapan Tangjaturasopon — 2026-03-31

This research article 1) personal information, 2) service selection behavior, 3) the level of marketing mix, and 4) the influence of marketing mix on consumers' decisions to use fresh coffee shops at gas stations in Mueang District, Nakhon Ratchasima Province. The population for this study consisted of 400 Thai consumers who had used freshly brewed coffee shops at gas stations in Mueang District, Nakhon Ratchasima Province. The data collection instrument was a questionnaire with a reliability coefficient of 0.891. Statistical analyses included frequency, percentage, mean, standard deviation, and multiple regression analysis.The results showed that the majority of the sample were female, aged between 30 and 39 years, held a bachelor's degree, were single, had an income between 20,001 - 30,000 baht, and were employees of private companies. Regarding service selection behavior at fresh coffee shops in gas stations, the sample consumed coffee beverages (caffeine), including Americano, Espresso, Cappuccino, Mocha, and Latte, and chose the shops because they liked the taste of the beverages. The fresh coffee shop located within a PT gas station is Phanthai. Consumers spend 51-100 baht per visit, primarily on weekdays (Monday-Friday) between 7:00 AM - 9:00 AM. Promotional activities are a key factor in their decision to use the service. Overall, the marketing mix factors are considered to be at a high level. Hypothesis testing revealed that the service process, personnel, promotion, and product aspects of the marketing mix significantly influence consumers' decisions to use fresh coffee shops within gas stations in Mueang District, Nakhon Ratchasima Province.

An Approach to The Development and The Promotion of Ban Pla Kao Preforming Arts Creative Tourism

Angkhana Intasorn — 2026-02-17

This research titled “An Approach to the Development and the Promotion of in Ban Pla Kao Performing Arts Creative Tourism” is a quantitative study aiming to identify approaches for developing and promoting creative community art tourism in Ban Pla Khao. The study focuses on creating opportunities for tourists to practice mor lam (a traditional Isan performance art) and other cultural performances through in-depth interviews with informants from government, private, community, and academic sectors. The findings reveal that Ban Pla Kao has strong potential to develop as a creative tourism community, with its outstanding mor lam performances and other tourism resources enhancing visitor experiences. Weaknesses include limited recognition and inadequate infrastructure and facilities. Opportunities arise from government policies promoting secondary cities and community economic development. However, challenges include competition from neighboring provinces with superior tourism resources and marketing. Therefore, successful implementation requires community participation from planning to evaluation, infrastructure improvement, intensive marketing communication using digital media, and building networks among all community sectors and tourists to sustain and preserve local culture. The researcher proposes a strategic framework titled MORLUM to develop and promote the creative tourism by having tourists learn Morlum dances, including Motivation, Opportunities, Resources, Learning, Unity, and Marketing. Suggestions Establish a working group by creating a network among various sectors to collaborate in an integrated manner to develop and promote creative tourism related to Mor Lam (traditional Northeastern Thai folk music).and Educate community members on the importance of developing and promoting community tourism and encourage their participation from the initial planning and decision-making stages to evaluation.

The Behavior decision making Consumer Study to Buying of the Hydroponic Vegetable

Patsornkun Submarharchooke — 2026-03-31

This independent study aimed to study the marketing factors affecting the purchasing of hydroponic vegetable such as product, price and promotion classified by customer personal characteristic. Such as sex, age and behavior consumer Research population of this study were customer of Bangkok. Sample size were 160. Data were collected by using a survey questionnaire and conduct data analyze by computer to find frequencies percentage, means and Standard deviation. Result: The respondent of this study were 160 persons most of them were female…… persons. Age between 26-35 years most respondents graduated in bachelor’s degree. Occupation of most respondents are employee monthly income between 10,001- 15,000-baht overall consumer opinion on behavior consumer affecting the purchasing of hydroponic vegetable in Supermarket. Consumer are comfortable because hydroponic vegetable indicate on Saturday- Sunday, especial Chinese kale because they want to take care their health. Consumer almost buy Chinese kale in amount of 101-200 baht. The most important factors are product price and place respectively. The knowledge gained from research on consumer knowledge and purchasing behavior of pesticide-free vegetables in Bangkok revealed the following benefits of consuming pesticide-free vegetables: High safety: Reduces the risk of chemical accumulation in the body; Good for health: Provides full nutritional value; Reduces allergies: Reduces the chance of allergic reactions to chemical residues; Good for the environment: Helps reduce chemical contamination in soil and water.

Sustainable Water Resource Management in the Pak Phanang River Basin Affected by Irrigation Encroachment

Kohpong Jaeikaew — 2026-03-28

This article presents a critical analysis of irrigation encroachment in the Pak Phanang River Basin, a problem that has generated significant impacts on water security, water quality, and ecological integrity, as well as intensifying conflicts among water user groups—particularly during the dry season when freshwater becomes insufficient, salinity intrusion increases, and water quality deteriorates. The study investigates these challenges through the analytical lens of Integrated Water Resources Management (IWRM) and examines the coherence of relevant laws and policies governing water and land resources.

Methodologically, the study employs a synthesis of academic literature, policy documents, and technical reports especially government documents related to water resources management, the Water Resources Act B.E. 2018, hydrological situation reports, and spatial data concerning the Pak Phanang Basin. These sources are integrated with theoretical frameworks on IWRM and adaptive water law to construct a comprehensive analytical perspective.

The findings reveal that irrigation encroachment is closely linked to structural legal constraints, weak enforcement, and the absence of meaningful community participation mechanisms. Moreover, the centralized management system has proven inadequate in responding to complex and evolving water-related risks, such as increasing salinity intrusion and recurrent droughts exacerbated by climate change.

Based on these findings, this article proposes several policy recommendations: reforming basin governance systems and regulatory institutional structures; ensuring systematic alignment among land, urban planning, and irrigation laws; empowering water user organizations as co-rule makers alongside the state; and developing smart water infrastructure to mitigate emerging risks. Collectively, these measures aim to enhance the efficiency, transparency, and long-term sustainability of water resource management.

Evolution of Labour Protection from Subcontracted Employees to Platform Workers: A Legal and Policy Examination of Section 11/1 and Thailand’s Draft Independent Workers Protection Act

Somsong Raksapol — 2026-03-28

This article examines the evolution of labour protection in Thailand from subcontracted employees to platform workers in the context of long-term structural changes in the labour market. While Section 11/1 of the Labour Protection Act B.E. 2541 was intended to impose legal responsibility on business operators as employers for subcontracted workers, ambiguities in statutory language and judicial interpretation have limited its effectiveness. At the same time, the rapid expansion of the platform economy has produced a growing group of workers who are formally classified as independent contractors, despite being subject to algorithmic control and excluded from social protection.

The article addresses the question of how Thai labour law can be adapted to protect workers engaged in emerging forms of employment. It employs doctrinal legal research combined with comparative and policy analysis, drawing on the theoretical frameworks of triangular employment relationships, the concept of Decent Work, and debates on the regulatory limits of labour law in the platform economy.

The article offers three main contributions: (1) reconceptualising Section 11/1 as an early manifestation of the “functional employer” doctrine; (2) proposing an integrated labour protection model applicable to both subcontracted and platform workers; and (3) analysing the evolution of labour legislation through a “policy–law feedback loop” framework. Based on these insights, the article advances policy recommendations for reforming existing labour laws and developing new regulatory instruments to promote Decent Work standards in the digital economy.

Deliberative Participation Innovation: A Pathway to Decentralization and Sustainable Local Development

Tanyathon Yeamsunthon — 2026-03-28

This article is a conceptual paper employing an integrative literature review to examine deliberative participation innovation as a mechanism linking decentralization and local governance in the Thai context. Despite more than two decades of decentralization reforms, participatory practices in Thailand remain largely quantitative and weakly connected to substantive policy decision-making. The objective of this paper is to synthesize conceptual frameworks that support participation centered on the quality of deliberation, grounded in information, reason-giving, and equality of voice.

The study integrates three strands of theory: (1) deliberative democracy, (2) decentralization and governance, and (3) digital participatory innovation, in order to develop a Deliberative–Innovative Governance framework applicable at the local level. The synthesis identifies five interrelated dimensions: (1) horizontal collaborative structures among state, private, and civic actors; (2) deliberative processes based on reason and information that mitigate domination; (3) the use of e-Participation technologies to broaden and sustain access; (4) mechanisms that foster social capital and institutional trust; and (5) policy outcomes that are transparent, auditable, and aligned with Sustainable Development Goal 16.

Based on these findings, the article proposes five policy-oriented recommendations, including the establishment of local deliberation innovation hubs, the integration of e-Participation with participatory budgeting, and the incorporation of quality of deliberation indicators into ITA/PA assessment frameworks. The paper concludes by presenting a Deliberative Governance Innovation Model as a conceptual prototype for strengthening local governance in Thailand.