Journal of the Association of Researchers

Management Strategy : Changes in Educational Institution Administrators in the AI Era

Tinnakorn Chaumphong — 2025-03-31

This academic article aims to study the change management strategies of educational administrators in the AI era, which affects educational administration, especially educational administrators in the AI era. They must study strategies to plan and develop educational institutions. The principal strategy is therefore very important to the success of educational institutions, especially as educational administrators who will help promote and support the operations of educational institutions in the direction and according to the set goals that must be consistent with the educational policy and national strategy. Therefore, strategic management must be consistent with the context of the environment and the context of the educational institution that is conducive to participation and creating learning for learners and stakeholders with quality. Thai education today is continuously developing with the new way of life in the AI era of learners who have diverse needs according to the context of global changes, affecting the work style and lifestyle that rely entirely on digital technology. In educational administration, all levels of educational administrators must face challenges in this era of disruptive technology, especially in terms of artificial intelligence or AI, which may be a key to the current trend of change. Educational administrators must change educational institutions both internally and externally to keep up with the environment and develop work processes to be modern and most efficient, developing the quality of the educational system for the goal of sustainable and effective development

Information seeking, Brand Equity Perceptions, and purchasing decision Making on Backhoe Heavy Machinery : Sany Brand of consumers in the Eastern regions

Nantaporn Chuea-Isan — 2025-03-17

This study uses quantitative research to analyze information seeking, brand equity perceptions, and purchasing decisions making on backhoe machinery: Sany Brand of consumers in Eastern Regions. The sample consisted of 400 people from various business organizations in the area who had used the machines. Questionnaires collected data and analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis to examine hypotheses. The study results found that most of the samples are from the location of the Rayong Province and have over four years of running business experience. There is a need to purchase machinery. They tend to seek news through offline media, such as through personal or word-of-mouth, and online through websites, and their main attraction comes from Facebook. The sample will interact with information inquiries on the most frequently used online media pages, seeking information only when they need information to make decisions. Word of mouth influences purchasing decisions, helps build a trustworthy image, and is often sought for information about product details or products. The sample group had opinions on the perception of brand equity of heavy machinery, backhoe type, and brand Sany regarding brand awareness, with a mean score of 4.25, the highest level. The suggestion that should be realized is that from the research results found that there is an opportunity to develop the brand to grow further by doing as follows: There must be a strict quality control system from the production process to delivery to ensure that every product has the quality according to the specified standards. There should be a clear and reliable quality assurance policy to create confidence for customers.

Factors Affecting the Adoption of the MyMo mobile banking Application of Government Savings Bank Selaphum Branch Roi Et Province

Nichanan Saenrat — 2025-03-17

This research article aims to factors influencing the use of the MyMo Mobile Banking app by customers of the Government Savings Bank, Selaphum Branch, Roi Et Province. Using quantitative and qualitative methods, Data were collected from 337 users via online questionnaires and in-depth interviews, analyzed with SPSS. Key factors include ease of use and value for money, with users appreciating the app’s convenience for transactions and no fees. Security also boosts user confidence. However, elderly users and those less familiar with technology prefer ATM cards. Multiple regression analysis shows value for money significantly impacts app adoption, while perceived risks and service marketing mix factors have little effect. Recommendations include user training, enhanced features, stronger security, and further comparative studies to better meet diverse user needs.

The Development of the Instructional Model Based on Buddha’s Teaching Methods to Enhance Concept and Faith in Precept for New Buddhism Novices

PhraThitiwat Noppasorn — 2025-03-23

The objectives of this research were: 1) to develop an instructional model based on Buddha’s teaching methods to enhance concepts and faith in precepts for new Buddhist novices. 2) to evaluate the effectiveness of the instructional model based on Buddha's teaching methods by: 1) comparing the concepts in Precept for New Buddhist Novices before and after receiving the learning management; 2) studying the development of their behavior in Precept for New Buddhist Novices. 3) study the results of reflection on the value of faith that affects the practice of moral conduct in Precept for New Buddhist Novices after receiving the learning management. 3) to study desirable characteristics of new Buddhist novices. This study was a research and development study using a mixed methods approach based on an embedded design. The samples were nine new Buddhist novices of Yaowachon Tongla Pandee Jitarsa Novice Ordination Project Batch 1/2565 at Samakkeepadungpan Temple. The research instruments included a manual for using the instructional model, lesson plans and units for learning, and tests for evaluating the understanding of precepts among new Buddhist novices. The research instruments included the model handbook and the lesson plans for each unit of the learning management, the test for evaluating the concept of precepts for new Buddhist novices, evaluation forms on the progress of self-practicing precepts for new Buddhist novices, reflective thinking forms on the value of faith leading to the practice of precepts for new Buddhist novices, and evaluation forms on desirable characteristics for new Buddhist novices. The data were analyzed using percentage, mean, standard deviation, and content analysis. The findings of this research found that 1) the instructional model based on Buddha's teaching methods to enhance concept and faith in precepts for new Buddhist novices consisted of 5 important components; 1) principle 2) objectives 3) instructional steps “SDPRQ AETI Model” consisting of 9 stages dividing into 2 periods; 1) learning and teaching in classroom (SDPRQ) consisting of 5 stages; 1) S: Stimulation 2) D: Development 3) P: Practice 4) R: Reflection 5) Q: Quotient and 2) learning and teaching outside classroom (AETI) consisting of 4 stages; 6) A: Aspiration 7) E: Exertion 8) T: Thoughtfulness 9) I: Investigation. 5) The essential conditions for successfully implementing the model were that the model had the highest quality (M= 4.70, S.D. = 0.38). 2) The effectiveness of the instructional model was 1) the concept in the precepts of new Buddhist novices after learning using the instructional model based on Buddha's teaching methods, which was higher than before learning. 2) The progress of self-practicing following the precepts of new Buddhist novices after learning to use the instructional model based on Buddha's teaching methods was continually higher. and 3) after learning using the instructional model based on Buddha's teaching methods, novices could reflect on the value of faith, leading to practicing following relevant precepts that met the criteria. And 3) Desirable characteristics of new Buddhist novices were at the excellent level.

Khok Nong Na Model : Homeschooling for Elementary Education

Phrapalat Sorawit Aphiphanyo (Duangchai) — 2025-03-23

This research Article aimed to 1) study the conditions and approaches for managing homeschooling at the elementary level using the "Khok Nong Na Model," 2) develop an innovative learning management package for homeschooling, and 3) present the innovative learning management package. This study employed a mixed-methods approach. The target groups included: 1) two homeschooling families, 2) three networks implementing the "Khok Nong Na Model," 3) 15 experts with knowledge and experience in education, and 4) 46 elementary students selected through purposive sampling. The research instruments included interviews, learning management plans, and questionnaires. Data were analyzed using descriptive statistics and content analysis. Research Findings The results indicated that most homeschooling arrangements were based on the readiness of families, local wisdom, and social capital. The approach to learning management involved four key components: 1) support networks, 2) an educational curriculum, 3) learning resources, and 4) educational processes. The innovative learning management package consisted of eight components: 1) essential content, 2) standards and indicators, 3) learning content, 4) integrated learning content, 5) competency-based objectives, 6) teaching and learning activities, 7) media and learning resources, and 8) assessment and evaluation. The learning package comprised nine innovative components: 1) "Grow Your Vegetables," 2) "Sky Garden Planting," 3) "One Hole One Menu," 4) "Compost Making," 5) "Growing Lemons in Cement Pipes," 6) "This House Bears Fruit," 7) "Rice Conservationist," 8) "Golden Ridge," and 9) "Khok Nong Na." After applying this package, students reported a high level of satisfaction, indicating the effectiveness and suitability of the learning innovation.

Communication Strategy Image of The Bangkok Governor Candidates of Y Generation

Paporn Phuttitanakarn — 2025-03-31

This Article of research is 1) to study the factor of communication image 2) to study the demographics of people in Bangkok towards the decision of the Bangkok Governor Candidates among the Y Generation.3) to study the political communication strategy of the Bangkok Governor Candidates. The research employed a quantitative approach using survey research methodology. The sample size consisted of 401 people in Bangkok and the research tool utilized was a questionnaire. Statistical analysis software was used to calculate the mean, percentage, standard deviation, and Anova. The research findings It was found that the factors influence towards attitudes to the election of governor of Bangkok . That is the differences of age influence for the level of decision which is differences. Because of this is the first time to election of age 18-22 years so the decision much more the others. Another is that the differences age influence level of belief which is differences. It means the people who has less age will be more persuade and about the education, the number of undergraduate much more than others. It showed a significant difference in the level of decision much more the others. The results of this research can be used as information for planning policies that meet the needs of the people, leading to elections that are consistent with the population groups.

Factors affecting school administration for citizenship in the 21st century of schools under Bangkok Metropolitan Administration

Promphak Bungbua — 2025-03-31

This research article objective to 1) study the desired conditions of school administration for citizenship in the 21st century of schools under Bangkok and 2) study factors affecting school administration for citizenship in the 21st century. Schools under Bangkok The research sample consisted of 364 secondary school teachers in Bangkok, which were obtained from simple random sampling. Using a questionnaire as a tool to collect data. Data were analyzed using frequency, percentage, mean and standard deviation. The research results found that Overall, the desired conditions of school administration are at the highest level. has an average of 4.45 and the external environment of the administration that affects school administration for citizenship in the 21st century as a whole is at a high level has an average of 4.34. Suggestions School administrators can use the research results to develop learners in terms of citizenship in the 21st century through short-term, medium-term, and long-term planning by designing and organizing electronic data, managing existing technology for maximum benefit. School administrators promote policies on the development of learning plans aimed at developing learners to be global citizens, national citizens, and digital citizens. They promote the application of technology in teaching and learning in the form of Smart Classrooms to access new forms of textbook content. They promote the application of technology for self-learning. In-depth research on learning management to develop global citizenship and the development of school curricula that are appropriate for the context or vision of the school should be conducted, while increasing the role of digital citizenship.

The Development of Enrich Curriculum and Effectiveness of the Curriculum to Enhancing Constructional Competency in Integrated Learning Management in the Context Community and Local Culture for Pre-service Students

Jeeraporn Kitcharoen — 2025-03-31

This research article aims were to 1) develop a curriculum to enhance the competency of integrated learning management in the context of the community and local culture for pre-service teachers 2) study the effectiveness of the curriculum for the integrated learning management competency in the context of the community and local culture for pre-service teachers as follow: 2.1) test the knowledge and understanding after taking the competency course, 2.2) study the development of the ability to design learning management, 2.3) study the development of the ability learning management, and 2.4) study opinions towards to the curriculum, and 3) confirm the curriculum. The methodology is Research and Development (R&D). The samples comprised the fourth and fifth academic year of pre-service teachers, faculty of Education, Bansomdejchaopraya Rajabhat University who were engaged in internship at school in academic year 2023. The instruments used for gathering data consisted of 1) A competency enhancement course, 2) An achievement test on knowledge and understanding, 3) An evaluation form on ability to design learning management, 4) An evaluation form on ability learning management, 5) A questionnaire on student’s opinion toward curriculum and 6) Course Certification Form. Data analysis by content analysis, percentage, mean and stand deviation. The result of the study were as follows: 1. The development of enrich curriculum for enhancing competency in integrated learning management in the context of the community and local culture for pre-service students, it consists of 7 components: 1) Principles 2) Objectives 3) Curriculum Structure 4) Contents, 5) Learning Activities, there are 5 stages such as Introduction, Discussion, Presentation, Execution, and Evaluation 6) Media and Learning Resources, and 7) Assessment and Evaluation. Also the quality of the curriculum was at a high level (M = 4.45, SD = 0.60) 2. The effectiveness of the curriculum were found that: 2.1) The knowledge and understanding were at a very high level (average 25.78 points, 85.92%). 2.2) The developing of the ability to design of learning management three times had higher level. 2.3) The developing of the ability to learning management three times had higher level. 2.4) The opinion of the pre-service students toward the curriculum had liked, had fun, gained knowledge. There is an opportunity to exchange knowledge. Also gained additional knowledge related to the community context and local culture that can be used for designing and learning management. And most importantly, had the opportunity to explore the community.3. The Curriculum has been certified by 7 experts who agree that the course can be used.

Creative Economy Development of Hot spring for Healthy at Vichianburi District Phetchabun Province

Kan Khoomsab — 2025-03-31

The development of creative economy of hot springs for health in Wichian Buri District, Phetchabun Province still lacks a systematic and sustainable approach to promote the potential of hot springs as health tourism and creative economy that can attract tourists and create added value for local communities. This research aims to develop a creative economy approach for hot springs for health in Wichian Buri District, Phetchabun Province. Data were collected from in-depth interviews with entrepreneurs of Ban Kru Hot Spring, Wichian Buri District, Phetchabun Province, using unstructured interviews and using a satisfaction questionnaire on the use of services from 65 tourists. The research findings revealed that, despite having few competitors, a marketing problem exists because tourists are not highly interested in hot spring tourism. Most visits occur during festivals when tourists are passing through the area and searching for attractions online. Tourists visiting the hot springs primarily come during major festivals, which drive travel to Phetchabun Province. The approaches for promoting the hot spring business, based on the opinions of the operators, can be summarized as follows: There should be increased public relations efforts, especially promoting nearby tourist spots that are easily accessible. Service fees should be reasonably priced, not too expensive, and promotions should be offered during festivals to attract customers. Additionally, tours of nearby tourist attractions could be organized. Tourists of all genders and ages should be able to access and enjoy the services. Local authorities should be encouraged to promote health tourism in the area. The hot springs should also be developed into a learning center, with additional services such as Thai massage, foot massage, spa treatments, exercise facilities, and safe, convenient accommodations.

An appropriate model of financial preparation and timeliness for pre-retirement age people to create stable insurance for entering the elderly. Case study, Upper Central Region and the Lower North Region

Thitirussaya Ganpech — 2025-03-31

This research article aims to: 1) Study the attitudes towards financial preparedness among pre-retirees in the upper central and lower northern regions of Thailand. 2) Examine the financial preparedness models of pre-retirees in the upper central and lower northern regions of Thailand. 3) Develop appropriate and sufficient financial preparedness models for pre-retirees in these regions to ensure a good quality of life in old age. This is mixed-method research, consisting of both quantitative and qualitative approaches. The quantitative research uses questionnaires targeting working-age individuals aged 30-59 years from Nakhon Sawan, Uthai Thani, Phichit, Lopburi, Singburi, and Chainat provinces, which fall under the jurisdiction of the Academic Promotion and Support Office 7. The qualitative research utilizes focus group discussions involving government and private sector representatives. The research findings reveal that the components of appropriate financial preparedness and financial literacy for pre-retirees include readiness in terms of physical health, housing and environment, social engagement, financial security, economic stability, technology, and innovation. The findings also highlight types of savings and measures to ensure a stable future for entering old age. It is important to assess skills and adjust savings strategies to align with the saver's needs (objectives), based on three key principles: 1) Moderation — understanding income and expenses and spending within reasonable limits; 2) Reasoning — knowing which expenses are necessary and which are not; 3) Self-immunity — saving whatever remains after expenses. These principles can be adopted by everyone at any stage of life, leading to a better quality of life, good health, and a dignified existence.

The Identity of Pak Kret District, Nonthaburi Province through English Communication

Pawanrat Nikornkittikosol — 2025-03-31

The objectives of this research were to 1) study the perception of identity of Pak Kret District, Nonthaburi province and 2) communicate such identity in English. The qualitative data was collected through studying related materials exploring the area, in-depth interviews with three groups of people: three direct responsible officers who were key informants of the district, twenty foreign tourists and three Thai Tourist guides. A content analysis was used to analyze the qualitative data. The main findings of the study were the following: 1) The history of KohKret, which was caused by the digging of canal, KlongLakdret in the King Taisra reign of Ayuddhaya in 1722. In the reign of King Taskin the great, the group of Mon refugees fleeing from Myanmar settled down on this land forming Mon communities and cultures. The Mon pottery was well known and Mor Nam Lai Vichit becomes the identity of Nonthaburi province. Raman Songkran festival was unique and famous as well as orginal Mon KhaoChae. 2) The presentation of the identity of Pak Kret District in English covers four items: 1) The history of Wat PoramaijikawasWorawihan which contains the oldest Mon Buddhist scripture in Thailand including the Jadiiang, the landmark of KohKret2) Kwan a mann, the earthware village. 3) Raman Songkran Festival and 4) original KhaoChae.

Purchasing Behaviors, Attitudes, and Motivations Toward the Herbal Hair Color Shampoo of Consumers

Komrit Sricharoen — 2025-03-31

This Research Article aimed to study the purchasing behavior, attitudes, and motivations towards the herbal hair color shampoo of consumers. Data were collected in a survey study format to measure results only once through 400 Generation X consumers using purposive sampling, quota sampling, and accidental sampling. The statistics used to analyze the data included the F-test, one-way ANOVA, and multiple comparison using the L.S.D. (least significant difference) test, and chi-squared analysis. The findings revealed that the majority of the sample was male (52.5 percent), aged between 46-55 years (38.5 percent), and had a bachelor's degree (43.8 percent). Most of them were self-employed (22.0 percent), and had a monthly income of 15,000-25,000 baht (33.3 percent). The most popular purchase of herbal shampoo to cover gray hair was at 7-Eleven, with an average of 27.5, or the highest level. and the overall motivation towards using herbal shampoo to cover gray hair was at an average of 4.13, or a high level. The results of this study will be useful as a guideline for improving and developing herbal shampoo products to cover gray hair in a way that is appropriate for marketing plans in line with the current changing consumer behavior. The overall attitude towards using herbal shampoo to cover gray hair was at an average of 3.87, or a high level, and the overall motivation towards using herbal shampoo to cover gray hair was at an average of 4.13, or a high level.

Enhancing the Security Management of the Military Intelligence Battalion Officer Kamphaengphet Akhara Yothin Military Camp Samut Sakhon Province

Lt. Kritsanat srisaeng — 2025-03-31

Factors of Technology Acceptance for E-Wallet Usage among Generation C Consumers in Bangkok

Pitakpong Kompudsa — 2025-03-31

The government's policy to promote electronic payment systems is driving Thailand towards a cashless society, increasing the popularity of e-wallets, especially among Generation C. This group is defined by consumer behavior rather than age, leading in technology adoption, influencing digital trends, and widely using digital financial services. However, no research has specifically examined the factors influencing the acceptance of e-wallet technology among this group in Bangkok, the country’s economic and technological hub. This study employs a quantitative research approach with the following objectives 1) To examine the factors of technology acceptance, intention to use, and attitude towards e-wallet usage. 2) To analyze the factors influencing the intention to use e-wallets. 3) To explore the factors affecting attitudes toward e-wallet usage. The sample consisted of 400 Generation C consumers using e-wallets in Bangkok, selected through convenience sampling. Data were collected via questionnaires and analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings are as follows: 1) Most e-wallet users were female, aged 18-24, with a bachelor's degree, students, and an average monthly income of 5,001-15,000 THB. TrueMoney Wallet was the most used platform, primarily for purchasing food at convenience stores, with a usage frequency of 2-5 times per week, typically between 12:01 - 18:00, and transaction values ranging from 100-500 THB. 2) Technology acceptance factors, including perceived usefulness, perceived ease of use, trust, and perceived risk, significantly influenced both attitudes and intentions to use e-wallets at a 0.01 significance level.

The Effectiveness of Using Quizlet Online Flashcards on Vocabulary Knowledge and the English Learning Motivation of EFL University Students

Natthicha Siangwan — 2025-03-31

Vocabulary acquisition is a fundamental component in developing English language skills. However, studies show that higher education students face challenges with insufficient vocabulary knowledge for everyday communication, lack effective vocabulary learning strategies, and demonstrate low learning motivation. International research confirms a direct correlation between vocabulary knowledge and success in foreign language learning. This study aimed to compare English vocabulary learning achievement before and after using Quizlet online flashcards and to examine students' opinions and motivation regarding the use of this tool. The sample consisted of 31 second-year undergraduate students from Poh-Chang Academy of Arts, Rajamangala University of Technology Rattanakosin. The instruments for data collection included pre- and post-vocabulary knowledge tests, a questionnaire on opinions, and interviews to study learning motivation. The research findings revealed that post-test scores after learning with Quizlet online flashcards were significantly higher than pre-test scores at the 0.05 level of statistical significance. Students expressed moderate opinions about the tool, with most reporting enjoyment in learning through this activity, improved ability to learn, remember, and review vocabulary, and enhanced learning motivation through an engaging atmosphere and classroom participation. Additionally, students suggested continued use of this activity in the classroom because it increases vocabulary learning efficiency without impacting teaching time in other subjects.

The Factors Affecting Innovative Leadership of School Administrators Under the Secondary Education Service Area, Office Uthai Thani, Chainat

Apitsara Thongkwaw — 2025-03-31

The purposes of this research were 1) to study the factors affecting the innovative leadership of school administrators 2) to study the level of innovative leadership among school administrators, 3) to study the relationship between the factors affecting innovative leadership and 4) to create a predictive equation for innovative leadership among school. The sample in this research that from Krejcie & Morgan’s table. They were teachers 291 that obtained by a multi-stage random sampling method. The instruments for collecting data were questionnaires of regarding to factors affecting innovative leadership of school administrators with the content validity between 0.67 - 1.00 and the reliability was 0.95, the personal factors with reliability was 0.86 the organizational factors reliability was 0.87 reliability the team factors was 0.87 the technology factors reliability was 0.75 and the questionnaires of regarding to factors affecting innovative leadership of school administrators with the content validity between 0.67 - 1.00 and the reliability of 0.98. The statistics used for data analysis included percentage, mean, standard deviation, Pearson's correlation coefficient, and stepwise multiple regression analysis. The research findings were as follows: The level of factors affecting innovative leadership in overall was high level ( average= 4.36, S.D. = 0.37). The level of innovative leadership among school administrators in overall was high level (average = 4.35, S.D. = 0.37). The factors affecting innovative leadership had a positive correlation with innovative leadership among school administrators that in overall was high level (r_xy= 0.87) with is statistically significant at the .01 level. The organizational factors (X₂) and The personal factors(X₁) had a relation with innovative leadership of school administrators with statistically significance was the .05 level. The predicted factors those affected the boy scout affairs management was 89%.

The Relationship Between Innovative Leadership of Administrators and Internal Quality Assurance Implementations of School Under Singburi Primary Eeducational Service Area Office

Pittawat Booncharoenpanit — 2025-03-31

This research aimed to 1) study the level of innovative leadership of educational administrators in the Singhburi Primary Educational Service Area, 2) study the level of internal quality assurance operations in educational institutions in the Singhburi Primary Educational Service Area, and 3) study the relationship between innovative leadership of educational administrators and internal quality assurance operations in educational institutions in the Singhburi Primary Educational Service Area. The sample group in the study was 265 administrators and teachers of educational institutions in the Singhburi Primary Educational Service Area. Multi-stage random sampling was used and data were collected by questionnaires sent to the administrators via the school's my office. Descriptive statistics were used to analyze the data, including percentages, frequencies, means, standard deviations, and inferential statistics to test the hypothesis, namely Pearson's correlation. The results of the study found that educational administrators in the Singhburi Primary Educational Service Area had an overall high level of innovative leadership (Everage = 4.36) and an overall high level of internal quality assurance operations in the educational institutions (Everage = 4.42). The results of the research hypothesis testing found that innovative leadership of educational administrators There is a positive relationship with the operation of educational quality assurance within the educational institution, Singburi Primary Educational Service Area Office, with statistical significance at the 0.01 level. There is a high level of positive relationship (r = 0.70). The aspect with the highest relationship is the aspect of creating an innovative organizational atmosphere (r = 0.90), followed by the aspect of teamwork and participation (r = 0.83), and the aspect with the lowest relationship is the aspect of having an innovative vision (r = 0.63).

service quality Perceptions, Trust and satisfaction customer toward industrial waste transport service providers

Supannee Kesapan — 2025-03-31

This research article aims to study the organizational characteristics of service users, their perception of service quality, their trust in service providers, and their satisfaction with the industrial waste transportation services provided by K.M.W. Transport Company Limited. This is a quantitative study. Data were collected using a one-time survey found that the majority of the sample groups were intermediary organizations/agents in the procurement of transportation vehicles, accounting for 42.0%. The business group of substances that are easily reactive represented 28.2% of the sample. The amount of waste sent for disposal per month was predominantly 101-200 tons, accounting for 32.0%. The study primarily covered the areas of Chonburi province for 32.3%. Moreover, service users' perception of service quality was at a highest level, with an average score of 4.82. Users' trust in service providers was also highest, with an average score of 4.88. Overall, user satisfaction was highest, with an average score of 4.84. The results of hypothesis testing found that different organizational features influence perceptions of the service quality of industrial waste transport providers, specifically the type of organization and the amount of waste. Additionally, these features impact trust in industrial waste transportation service providers, varying by organization type, amount of waste, and location. Satisfaction with industrial waste transportation service providers also differs based on the type of organization. Trust in service providers positively influences satisfaction with industrial waste transportation services, with statistical significance at the 0.05 level.

Roles of Academic Association and Research and Innovation Ecosystem of Nation

Phiphat Nonthnathorn — 2025-03-31

This Academic article to study the role of research affects the development of a competitiveness of nation by enhancing technological advancement and innovation, which leads to economic and social growth, as well as national security. The research and innovation ecosystem involves research funders, researchers, and universities, which have interdependent relationships at both local and global levels. Stakeholders in research include the government, academics, and the industrial sector, which play mutually supportive roles. Researchers can be categorized based on their formal or informal status and whether they are within or outside the system into four types: active researchers, passive researchers, retired researchers, and raw researchers. The research and innovation structure in Thailand consists of policy levels, policy driving levels, management and funding levels, operational levels, and beneficiary levels. However, it lacks the role of academic associations that connect scholars, researchers, and experts in specific fields or disciplines. The importance of academic associations lies in promoting research and scholarly activities, developing the professional skills of members, fostering networks and collaboration, providing guidance and representation, disseminating knowledge, and establishing standards and accreditation. These academic associations should participate in the research and innovation ecosystem because they are non-profit organizations that can operate flexibly. They serve as a gathering point for scholars across institutional boundaries, provide a platform for retired researchers to remain active, and can create a research value chain. It is recommended to establish the Thailand Researcher Council as an agency focused on researchers to develop researchers and increase their numbers. Researchers who meet the professional standards set by the Thailand Professional Qualification Institute (Public Organization) should have special privileges in applying for grants through expedited consideration. Additionally, a network of academic associations should be established, with the National Research Council of Thailand (NRCT) serving as the central hub for this network.