https://so04.tci-thaijo.org/index.php/jar <p>Journal of the Association of Researchers Humanities and Social Sciences. With the objective of disseminating research articles or academic articles that are new knowledge in the humanities and social sciences Into action and use for the benefit of the people And society continues have aim and scope :</p> <p>1. Business and International Management<br />2. General Arts and Humanities<br />3. General Social Sciences<br />4. Education<br />5. Tourism, Leisure and Hospitality Management</p> en-US <p>บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"</p> yannakorn1978@gmail.com (Asst.Prof. Dr.Yannakorn Toprayoon) mintfang@windowslive.com (กิตติพงษ์ ชีนาวุธ) Tue, 17 Feb 2026 12:16:15 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 https://so04.tci-thaijo.org/index.php/jar/article/view/285584 <p>This research titled “An Approach to the Development and the Promotion of in Ban Pla Kao Performing Arts Creative Tourism” is a quantitative study aiming to identify approaches for developing and promoting creative community art tourism in Ban Pla Khao. The study focuses on creating opportunities for tourists to practice <em>mor lam</em> (a traditional Isan performance art) and other cultural performances through in-depth interviews with informants from government, private, community, and academic sectors. The findings reveal that Ban Pla Kao has strong potential to develop as a creative tourism community, with its outstanding <em>mor lam</em> performances and other tourism resources enhancing visitor experiences. Weaknesses include limited recognition and inadequate infrastructure and facilities. Opportunities arise from government policies promoting secondary cities and community economic development. However, challenges include competition from neighboring provinces with superior tourism resources and marketing. Therefore, successful implementation requires community participation from planning to evaluation, infrastructure improvement, intensive marketing communication using digital media, and building networks among all community sectors and tourists to sustain and preserve local culture. The researcher proposes a strategic framework titled MORLUM to develop and promote the creative tourism by having tourists learn Morlum dances, including Motivation, Opportunities, Resources, Learning, Unity, and Marketing. Suggestions Establish a working group by creating a network among various sectors to collaborate in an integrated manner to develop and promote creative tourism related to Mor Lam (traditional Northeastern Thai folk music).and Educate community members on the importance of developing and promoting community tourism and encourage their participation from the initial planning and decision-making stages to evaluation.</p> Angkhana Intasorn, Seri Wongmontha Copyright (c) 2026 Angkhana Intasorn, Seri Wongmontha https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/285584 Tue, 17 Feb 2026 00:00:00 +0700