Journal of the Association of Researchers

Rights Perception in case Termination of Employment under the Labour Protection Act of Employee in the Place of Business UdonThani Province

Pokpong Sarabun, Supharuk Aticomsuwan, Chutathip Thawornratana — Tue, 17 Mar 2026 00:00:00 +0700

This research article uses quantitative research aimed to study the perception of termination rights under the Labor Protection Act of employees in business establishments and to compare the perception of termination rights under the Labor Protection Act of employees in business establishments in Udon Thani Province. The research classifies respondents by gender, age, educational level, marital status, income, work experience, previous experience of being laid off, interest in employee rights under the Labor Protection Act, size of the workplace, and the channels through which employees receive information regarding dismissal rights. The sample consisted of 400 employees working in various establishments. A 5-point Likert scale questionnaire was used as the research instrument. The reliability of the questionnaire, verified using Cronbach’s alpha, was 0.969. Data were analyzed using descriptive and inferential statistics, including percentage, mean, standard deviation, t-test, and one-way ANOVA. The research findings revealed that overall, the perception of employees in business establishments regarding their rights in cases of termination of employment under the Labor Protection Act was at a low level. When comparing levels of perception regarding their right in cases of termination, it was found that experience of termination and channels through which employees received information regarding their rights significantly influenced their perception. Employees with different experiences of termination and different information sources exhibited significantly different levels of rights perception, which supports the research hypothesis. These findings highlight the necessity of enhancing knowledge dissemination and providing comprehensive information regarding labor rights to ensure that employees are well-informed and capable of protecting their rights appropriately.

An Approach to The Development and The Promotion of Ban Pla Kao Preforming Arts Creative Tourism

Angkhana Intasorn, Seri Wongmontha — Tue, 17 Feb 2026 00:00:00 +0700

This research titled “An Approach to the Development and the Promotion of in Ban Pla Kao Performing Arts Creative Tourism” is a quantitative study aiming to identify approaches for developing and promoting creative community art tourism in Ban Pla Khao. The study focuses on creating opportunities for tourists to practice mor lam (a traditional Isan performance art) and other cultural performances through in-depth interviews with informants from government, private, community, and academic sectors. The findings reveal that Ban Pla Kao has strong potential to develop as a creative tourism community, with its outstanding mor lam performances and other tourism resources enhancing visitor experiences. Weaknesses include limited recognition and inadequate infrastructure and facilities. Opportunities arise from government policies promoting secondary cities and community economic development. However, challenges include competition from neighboring provinces with superior tourism resources and marketing. Therefore, successful implementation requires community participation from planning to evaluation, infrastructure improvement, intensive marketing communication using digital media, and building networks among all community sectors and tourists to sustain and preserve local culture. The researcher proposes a strategic framework titled MORLUM to develop and promote the creative tourism by having tourists learn Morlum dances, including Motivation, Opportunities, Resources, Learning, Unity, and Marketing. Suggestions Establish a working group by creating a network among various sectors to collaborate in an integrated manner to develop and promote creative tourism related to Mor Lam (traditional Northeastern Thai folk music).and Educate community members on the importance of developing and promoting community tourism and encourage their participation from the initial planning and decision-making stages to evaluation.

Risk Management in the Context of Political, Economic, Social, and Cultural Changes in the Modern World

Sujittra Panpum — Tue, 17 Mar 2026 00:00:00 +0700

This academic article aims to review concepts and research related to risk management in the context of the modern world, with a focus on the complex interconnections and impacts of political, economic, social, and cultural changes on the public sector, business sector, and society as a whole. A review of the literature indicates that political instability affects investment conﬁdence and international trade, while economic volatility—such as inﬂation, energy crises, and the transition to a digital economy—constitutes signiﬁcant risks that require integrated management. On the social dimension, demographic factors and online consumer behaviors, especially among younger generations, are shaping new directions for building trust and brand loyalty. The cultural dimension reﬂects both opportunities and risks arising from the blending of local identities with international standards. Furthermore, the article highlights the crucial role of digital technology and social media in risk management, serving functions in assessment, forecasting, monitoring, and crisis recovery. Organizations that can effectively leverage digital data and online strategies are able to transform risks into strategic opportunities. The synthesized Integrated Risk Management Framework from the literature suggests that risk management should connect all four major dimensions with digital technology and innovation to foster resilience and adaptability to future uncertainties. Policy recommendations: Development of a national risk management system; Integration of risk management into corporate strategy; Use of Big Data and AI in risk assessment and monitoring.