Journal of the Association of Researchers https://so04.tci-thaijo.org/index.php/jar <p>Journal of the Association of Researchers Humanities and Social Sciences. With the objective of disseminating research articles or academic articles that are new knowledge in the humanities and social sciences Into action and use for the benefit of the people And society continues have aim and scope :</p> <p>1. Business and International Management<br />2. General Arts and Humanities<br />3. General Social Sciences<br />4. Education<br />5. Tourism, Leisure and Hospitality Management</p> en-US <p>บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"</p> yannakorn1978@gmail.com (Asst.Prof. Dr.Yannakorn Toprayoon) mintfang@windowslive.com (ณฐมน น่านโพธิ์ศรี) Sat, 11 Jul 2026 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Learning Styles of Students with Disabilities at Ramkhamhaeng University According to the Left-Right Brain Theory https://so04.tci-thaijo.org/index.php/jar/article/view/288104 <p>This research article aimed to study and compare the learning styles of disabled students at Ramkhamhaeng University based on left-right brain theory. Data was collected from a sample of 301 disabled students at Ramkhamhaeng University studying in the second semester of the 2024 academic year. The research instrument was a questionnaire on left-right brain theory learning styles with a reliability of .98 and suggestions for happy learning styles. Data was analyzed using statistical software to calculate the mean (<img id="output" src="https://latex.codecogs.com/svg.image?&amp;space;\bar{x}" alt="equation" />), standard deviation (SD), and for cases with two groups, a t-test was used. For cases with more than two groups, one-way ANOVA was used. If statistically significant differences were found, pairwise comparisons were conducted using Scheffé's method. The research results showed that: 1) Overall, all four learning styles—thinker, creative thinker, manager, and humanist—were at a high level. 2) A comparison of the learning styles of students with different types of disabilities was also conducted. The study found no statistically significant differences at the .05 level among the different study groups in terms of learning ability. However, there were no statistically significant differences at the .05 level between learning styles: critical learner, managerial learner, and creative learner. The humanistic learner style, however, showed a statistically significant difference at the .05 level.</p> Sukarnpicha Piyathamvarakul Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/288104 Sat, 11 Jul 2026 00:00:00 +0700 Narrating Gender and Sexual Diversity Through Focus Group Discussions: Opportunities, Challenges, and Ethics of Amplifying Voices in Qualitative Research https://so04.tci-thaijo.org/index.php/jar/article/view/290229 <p>This academic article aims to review and analyze qualitative research methodologies in the study of SOGIESC within the context of Thai society. It demonstrates that "narratives" are not merely neutral raw data, but rather cultural-political tools used to deconstruct dominant discourses and reclaim the identities of marginalized groups. When narratives are integrated with the "focus group" method, this tool transforms into a "semi-public safe space" that facilitates the co-weaving of collective stories, revealing fluid and intersectional identities in a way that surpasses individual interviews. And it uses descriptive analysis and presentation. However, employing these tools poses methodological challenges within the Thai cultural context, such as group conformity, self-censorship, and internal fractures within non-homogeneous groups, which are often overshadowed by the dominant agendas of urban, middle-class demographics. Furthermore, at the intersection of group dynamics and research ethics, researchers continue to confront power relations regarding interpretation and representation. This article therefore proposes methodological solutions through triangulation, the use of vignettes and dialogues to preserve the raw voices of informants, and reflexive self-critique. These approaches aim to prevent researchers from becoming discursive authoritarians, thereby elevating the weaving of narratives into a political and ethical mission that genuinely respects human dignity.</p> Phakphom Lobdhom Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/290229 Sat, 11 Jul 2026 00:00:00 +0700 A Structural Equation Model of Causal Factors Affecting Participation in Health Activities among Members of Senior Clubs in Thailand’s Peri-Urban Provinces. https://so04.tci-thaijo.org/index.php/jar/article/view/291871 <p>This study aimed to: 1) examine participation in health activities; 2) assess the goodness-of-fit of the structural equation model with empirical data; 3) analyze the causal pathways influencing participation in health activities; and 4) identify guidelines for promoting and supporting participation in health activities among members of senior clubs in the metropolitan provinces of Thailand. A mixed-methods research design was employed. For the quantitative phase, the sample consisted of 450 members of senior clubs selected through simple random sampling. Data were collected using a questionnaire and analyzed using descriptive statistics, confirmatory factor analysis, and path analysis through structural equation modeling. For the qualitative phase, 27 key informants involved in senior club activities were purposively selected. Data were collected using an interview guide and analyzed using content analysis. The findings revealed that: 1) overall, 68.22% of members of senior clubs had a high level of participation in health activities, while 31.78% had a moderate level of participation; 2) the developed structural equation model of causal factors influencing participation in health activities among members of senior clubs demonstrated a good fit with the empirical data, with the following goodness-of-fit indices: χ²/df = 1.97, CFI = 0.99, GFI = 0.96, AGFI = 0.95, RMSEA = 0.040, and SRMR = 0.035; 3) social support, motivation to participate in activities, and self-worth perception jointly explained 78% of the variance in participation in health activities (R² = 0.78); and 4) guidelines for promoting and supporting participation in health activities included encouraging members to take part in determining activities, enhancing their self-worth and roles, creating motivation through diverse activities and study visits to other areas, and providing support from families, communities, and relevant organizations.</p> <p> </p> Natha Methabutsayathon Copyright (c) 2026 Natha Methabutsayathon https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/291871 Thu, 27 Aug 2026 00:00:00 +0700 The Study of Achievement on Learning English Grammar on Present Simple Tense vs Present Continuous Tense by Using Infographic for Mathayomsuksa 4 Students https://so04.tci-thaijo.org/index.php/jar/article/view/286955 <p>This research article had objectives of this research were 1) to compare English grammar achievement on present simple vs present continuous tense by using infographic for Mathayom 4 students 2) to study the opinions of Mathayom 4 students in English grammar on present simple vs present continuous tense by using infographic. The sample group used in the research is 200 Mathayom 4 students who were studying in the first semester of the academic year 2023 at the Demonstration School of Ramkhamhaeng University by using sample random sampling. The research tools consisted of the results are presented using descriptive statistics 1) infographic 2) an English grammar achievement test, 20 multiple choice questions, 3) a questionnaire on students' opinions on infographic. Statistics used in data analysis are mean, standard deviation and Paired - Sample t - test statistics. The result of the research found that: 1. Achievement in English grammar on present simple vs. present continuous tense by using the infographic for Mathayom 4 students was found that the achievement of students after studying was higher than before studying at a statistical significance at the .05 level. 2. Students' opinions in English grammar on present simple vs present continuous tense by using infographic at a high level. Suggestions for applying the research findings: 1. Before using printed infographics, it is important to understand the learning objectives in order to explain them more clearly with the media. 2. Other types of infographics should be developed for use in teaching to keep up with the times.</p> Jindaporn Moonkunta Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/286955 Sat, 11 Jul 2026 00:00:00 +0700 Mobile Banking User Loyalty in Northern Thailand in the Digital Era: The Effects of E-Service Quality, Technology Acceptance, and Trust https://so04.tci-thaijo.org/index.php/jar/article/view/290186 <p>Mobile banking has become an important channel for financial transactions in the digital era. Intensifying competition among commercial banks and digital financial service providers has raised users’ expectations regarding service quality, security, ease of use, and system reliability. Examining the relationships among e-service quality, technology acceptance, trust, and user loyalty is therefore essential for developing effective mobile banking service strategies among commercial banks. This study aimed to examine the effects of e-service quality on technology acceptance, trust, and user loyalty; investigate the effects of technology acceptance and trust on user loyalty; and analyze the roles of technology acceptance and trust as mechanisms linking e-service quality to user loyalty. A quantitative research design was employed. Data were collected through a questionnaire survey of 450 mobile banking users of commercial banks in Northern Thailand. The data were analyzed using structural equation modeling. The results showed that the proposed research model demonstrated an acceptable fit with the empirical data. E-service quality had positive effects on technology acceptance and trust, while technology acceptance and trust had positive effects on user loyalty. However, e-service quality did not have a direct effect on user loyalty. These findings indicate that e-service quality serves as an antecedent factor that enhances users’ perceptions of the usefulness, ease of use, and reliability of mobile banking services. These perceptions, in turn, foster technology acceptance and trust, which function as key mechanisms for building user loyalty.</p> Amornrat Sriwiroj, Wanthana Sanusit, Kullaya Kullaya, Supanchalee Onchaiya Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/290186 Wed, 15 Jul 2026 00:00:00 +0700 Patience Capital in the Cultivation of Top Innovative Undergraduate Talents: A Four-Dimensional Analytical Framework https://so04.tci-thaijo.org/index.php/jar/article/view/289332 <p>The cultivation of top innovative talents has become the strategic core of building a powerful country through higher education in the new era. However, the efficiency paradox between resource input and talent output has long plagued educational practice, whose deep root lies in the absence of a patience logic in the training system. As an economic concept, patience capital emphasizes long-term investment, risk tolerance, and strategic commitment, which is highly consistent with the growth law of top innovative talents. Using the conceptual research method, this study introduces patience capital into the field of education, defines the concept of patience capital in the context of top innovative talent cultivation, and constructs a four-dimensional analytical framework consisting of temporal resources, error-tolerant resources, relational resources, and cultural resources. Applying this framework to examine the current situation of top innovative talent cultivation in China, we can see dilemmas such as accelerationism squeezing the cultivation cycle, performatism dispelling the spirit of exploration, instrumentalization of teacher-student relationships, and superficial coating of growth culture. To solve these dilemmas, we can systematically reconstruct the system from four dimensions: time perspective, evaluation perspective, teacher-student perspective, and resource perspective, promoting the shift of talent cultivation from a hot money logic to a patience logic and moving toward a nurturing cultivation model. For University Administrators Substantially promote flexible schooling reform and extend the evaluation cycle to the whole undergraduate period. Establish a “valuable failure” identification mechanism to provide institutional tolerance for high-risk exploration. Invest in teacher-student relationship construction, reduce supervisors’ burdens, and create non-utilitarian dialogue space.</p> Wang Bingxue, Li Xuefeng Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289332 Thu, 23 Jul 2026 00:00:00 +0700 Quality of Work Life and Performance A Case study of the Royal Thai Armed Forces Headquarters https://so04.tci-thaijo.org/index.php/jar/article/view/289550 <p>This research article had objectives of this research are to examine the quality of work life and performance of Government Personnel in Royal Thai Armed Forces Headquarters, and to propose guidelines for developing performance. A quantitative research methodology was employed, using questionnaire to collect data from 250 Samples who is personnel of the Royal Thai Armed Forces Headquarters. Analysis and summarizing data using descriptive statistic and inferential analysis. The study found that the level of quality of work life was at the high level. The aspect of Constitutionalism has the highest average score, followed by adequate and fair compensation, while competency development was the lowest average scores. The level of performance of Government Personnel in Royal Thai Armed Forces Headquarters is also at a high level, and the resource efficiency in the workplace had the highest average score, followed by workload, and working time was the lowest. The study results on the relationship between work-life quality and work performance of personnel in the Royal Thai Armed Forces Development Command (RTARC) found that the relationship between quality of life, job security, and career advancement shows a higher correlation with job performance than other aspects, at a statistical significance level of 0.05. Therefore, managers, supervisors, and relevant agencies should consider enhancing quality of life to align with the needs of their personnel. This will lead to improved job performance, contributing to society, the community, and the nation in a strong and sustainable manner, in accordance with the organization's mission.</p> Rujikorn Osathananda, Chalermporn Yenyuak Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289550 Sun, 26 Jul 2026 00:00:00 +0700 Policy and Mechanisms for Promoting Investment in Special Economic Zones for Sustainable and Equitable Development: A Case Study of the Eastern Economic Corridor Area https://so04.tci-thaijo.org/index.php/jar/article/view/289795 <p>This research article had objectives of this research were to study and analyze the characteristics, concepts, and limitations of investment promotion policies and mechanisms in the Eastern Economic Corridor (EEC) that contribute to sustainable and equitable development in the economic, social, and environmental dimensions. This will provide information to guide the design of sustainable and equitable investment promotion policies and mechanisms. A qualitative research methodology was employed, using interviews to collect data from 3 groups, 25 key informants who selected by purposive sampling from policymakers, practitioners, and stakeholders involved in promoting investment in the EEC area. These informants represented government agencies, the private sector, and local communities, and were selected using purposive sampling. The interview results were then analyzed and summarized to achieve the research objectives. The study found that the investment promotion policies and mechanisms in the EEC have three key strengths: clear supporting laws granting special powers to administrative agencies, a strategic location with comprehensive transportation systems, and the reduction of bureaucratic procedures through a One Stop Service system. Key limitations include policy discontinuity when governments change, fragmented interagency, and public participation that remains at the level of mere listening rather than empowering collective decision-making. These factors hinder sustainable development, particularly economic, due to the concentration of benefits and the lack of systematic attention to participation and changes in community lifestyles.</p> Danupol Uampittaya, Chalermporn Yenyuak, Pathan Suvannamongkol Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289795 Fri, 31 Jul 2026 00:00:00 +0700 Desirable Future Leadership Competencies of Military Leaders: A Case Study of The Royal Thai Armed Forces Headquarters https://so04.tci-thaijo.org/index.php/jar/article/view/287049 <p>The objectives of this research are to examine the gab of desirable future leadership competencies and current leadership competencies of military leaders of the Royal Thai Armed Forces Headquarters, and to propose guidelines for developing future military leadership competencies. A qualitative research methodology was employed, using in-depth semi-structured interviews. The key informants consisted of 15 people; to reach conclusions in accordance with the established research objectives, the study results are presented in a descriptive format. The findings indicate that the gap between the desired competencies and the current competencies of high-ranking military leaders in the Royal Thai Armed Forces Headquarters stems from differences in leadership competencies based on rank and role. The most essential desired competency for the rank of General is to serve as a role model for subordinates, guiding them towards the right path. Key competencies include communication and the art of clarifying complex issues for subordinates, encompassing knowledge, skills, and their application. Therefore, the approach to developing these key competencies involves enhancing awareness and capabilities in knowledge, skills, and their application to create a positive example for subordinates. For the most essential desired competency, the key development approach is training and motivational processes to build confidence and trust among followers, enabling them to effectively apply their knowledge and skills.</p> Surasit Thanadtang, Chira Prateep, Chalermporn Yenyuak Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/287049 Fri, 31 Jul 2026 00:00:00 +0700 Relationship Between Public Service Quality and Service Efficiency of A Municipality in Nakhon Ratchasima Province https://so04.tci-thaijo.org/index.php/jar/article/view/287025 <p>This study aims to 1) investigate the level of public opinion on the quality of public Services provided by a Municipality, Nakhon Ratchasima Province, 2) examine the relationship between Service quality and the efficiency of public Services provided by a Municipality, Nakhon Ratchasima Province, and a quantitative research method was employed, collecting data from a sample group of 400 citizens who use Services provided by Buayai Municipality. The data was analyzed using descriptive statistics, including frequency, mean, standard deviation, and hypothesis testing for variable differences, as well as LSD pairwise comparisons. -The study found that the majority of respondents placed the highest opinion on the quality of services in terms of the reputation and reliability of a Municipality's services (mean = 4.08, standard deviation = 0.805). The next most important factor was accessibility and flexibility of the Services provided (mean = 4.07, standard deviation = 0.721), while the least important factor was the reputation and reliability of a Municipality's services (mean = 3.93, standard deviation = 0.729). The overall efficiency of public Services at a Municipality was rated as high (mean = 3.97, standard deviation = 0.765), with progressive Service delivery receiving the highest average rating (mean = 4.04, standard deviation = 0.797). The results of the relationship analysis between Service quality and public Service efficiency at a Municipality indicated a high to very high positive correlation at a statistical significance level of 0.05. Specifically, Service quality in terms of reputation and reliability showed a higher positive correlation than other aspects (r = .953*). Therefore, relevant agencies should continuously enhance the image and reputation through improved Service efficiency.</p> Natee Phattharthanasirikun, Chalermporn Yenyuak, Chakart Yenyuak Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/287025 Fri, 31 Jul 2026 00:00:00 +0700 Administration Development of Leave Your Home with the Police Project https://so04.tci-thaijo.org/index.php/jar/article/view/289058 <p>This research article study aims to 1) analyze the management of the Vacation Home Watch Program, 2) examine the problems and obstacles in managing the program, and 3) propose guidelines for improving the management of the program. The research adopts a qualitative approach, data collection which are documentary research and in-depth interviews from 3 groups 15 purposively selected informants. The data were analyzed in accordance with the research objectives. Analyze and present the results descriptively. The findings reveal that 1) the program is managed through a relatively complex structure, involving centralized decision-making and policy direction from senior leadership, and faces a number of administrative challenges; 2) several key problems obstruct effective service delivery, including frequent changes in leadership, a lack of integrated use of technology in operations, limited manpower, and communication constraints that delay reporting to both supervisors and the public. These issues prevent the program from achieving its full potential in serving both the organization and the public; and 3) the Royal Thai Police should ensure continuity in managing the program, even when leadership changes occur, by incorporating it into formal operational plans. Greater participation from communities and the public should be encouraged at all stages, along with the integration of modern technology and the development of user-friendly applications to align with current needs.</p> Pitchapong Somkul, Chira Prateep, Chaleamporn Yenyuak Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289058 Sun, 02 Aug 2026 00:00:00 +0700 Enhancing Cultural Tourism Communication through the Promotion and Development of English Language Communication Patterns https://so04.tci-thaijo.org/index.php/jar/article/view/290127 <p>This research article had objective of this research was to develop English communication skills for cultural tourism. The sample group consisted of 39 Mathayomsuksa 1 students from Wat Sothonwararam Worawihan School, Na Mueang Sub-district, Mueang District, Chachoengsao Province, selected through simple random sampling. The experimental design employed a pre-test and post-test model, conducted over a period of six weeks, with one session per week, totaling six sessions. The research instruments included lesson plans, questionnaires, and a 60-item multiple-choice English proficiency test. Data were analyzed using basic statistics such as percentage, mean, and standard deviation, and the mean scores before and after the experiment were compared using a dependent t-test. The findings revealed that the students who received the instructional intervention to enhance their English communication skills for cultural tourism showed no statistically significant difference between their pre-test and post-test scores (t (38) = 1.178, p = 0.246 &gt; 0.05). The mean of pre-test score was 20.97 (SD = 8.19), while the mean of post-test score was 19.21 (SD = 9.16). Suggestions 1) A comparative study should be conducted by separating learners into three ability groups: high-achieving, average-achieving, and low-achieving. 2)A control group should be used for comparative study. 3)The duration of the experiment should be increased. 4)The methods for evaluating student performance should be diversified. 5)The vocabulary and content in English communication related to cultural tourism are quite difficult; therefore, this study should be conducted with higher-level students, such as those in the second or third year of secondary school.</p> Sumalee anawutkatiworakul, Gyanandra Dewan, Kharina Jay Jayme Arbias, Sukarna Chakma, Ekachai Chaida Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/290127 Mon, 10 Aug 2026 00:00:00 +0700 A Study of The Concepts and Creative Process of The Contemporary Thai Dance Performance “Nattayasamphan Song Phaendin” https://so04.tci-thaijo.org/index.php/jar/article/view/290128 <p>This academic article aims to study the creative process of the contemporary dance performance "Dance Connection: Two Lands, One Culture" by applying fundamental Thai dance terminology to the performance design. The goal is to convey knowledge of Thai dance to dance students at the College of Music and Dance, Guangxi Normal University of Science and Technology, People's Republic of China, through hands-on learning and cultural exchange. The researcher studied relevant documents, concepts, and theories related to Thai dance, fundamental dance terminology, choreography, and the concepts of hands-on learning and cultural exchange. Appropriate fundamental dance terminology was then analyzed and selected for designing contemporary dance movements. Performance elements such as formations, costumes, and music were also designed to reflect the identity of Thai dance and the cultural relationship between Thailand and the People's Republic of China. Presented in a descriptive manner. The results show that the performance "Dance Connection: Two Lands, One Culture" effectively conveyed knowledge of Thai dance to Chinese students. Performers understood the basic principles of Thai dance movement and could perform movements in accordance with the music and performance style. Furthermore, the hands-on learning process promoted experiential learning and fostered cultural understanding between students from different cultures. It also reflects the role of Thai dance as a cultural medium that can concretely connect the relationship between Thailand and the People's Republic of China through performing arts.</p> Virasit Sugsomchit Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/290128 Mon, 10 Aug 2026 00:00:00 +0700 The Study of Dance Stances and the Gesture Used in Performing the Rum Si Nuan Okworachet Dance Costume for the Development of Thai Dance Skills to Link with the Health of the Elderly: Standard Rak Dance Club Folk Dance of Chachoengsao Municipality https://so04.tci-thaijo.org/index.php/jar/article/view/289822 <p>This research article had aimed to: 1) examine the dance stances and gestures used in the traditional “Sinuan OrkWorachet” dance performance; and 2) analyze the dance stances and gestures of the “Sinuan OrkWorachet” dance performance suitable for the elderly. The key informants of this study were elderly members of the Rak Ramwong Standard and Folk Dance Club of Chachoengsao Municipality, use qualitative research and data were collected through in-depth interviews. The research findings are presented through descriptive analysis, supplemented by summary tables and systematic photographic illustrations.The research findings revealed that: 1) Regarding the “Sinuan Ork Worachet” dance, the original performance movements are characterized by a refined and systematic structure according to Thai classical dance traditions, and the gestures and dance terminologies are mostly choreographed to correspond directly with the literal meaning of the lyrics to communicate universal meanings within Thai culture, such as foot-pressing and front-lifting footwork in the traditional entrance routine, the use of a shirt-touching gesture at the mouth level paired with a forward left step for the lyric “Sinuan,” and the crossing of hands over the chest for the lyric “love,” with this traditional form clearly possessing distinct advantages in its gracefulness and reflection of aesthetic beauty. 2) Concerning the analysis of the movements and gestures, the traditional structure of the upper body is beautiful and contains movements that help practice concentration, mindfulness, and memory through changing dance stances according to the melodies, but the traditional standard structure of the lower body is highly complex and requires high musculoskeletal strength because several movements necessitate rapid foot-shuffling, quick foot-sliding, front-lifting, and back-flicking footwork, which place heavy stress on the knee and hip joints, exceeding the physiological capacity of the elderly and creating risks of losing balance and encountering accidents while dancing; however, after the modification, only 21 safe and non-complex core dance movements were retained by reducing rhythmic complexity and adapting the footwork to ensure safety.</p> Virasit Sugsomchit, Ratiya Suttitram Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289822 Mon, 17 Aug 2026 00:00:00 +0700 Factors Affecting Organizational Commitment of Employees of the Management System Certification Institute (Thailand), Networking Institute of the Ministry of Industry https://so04.tci-thaijo.org/index.php/jar/article/view/287793 <p>In an increasingly competitive industrial environment, human resource management has become a critical factor influencing organizational performance and competitiveness. In particular, organizational commitment plays a vital role in retaining talented employees and enhancing work performance. The Management System Certification Institute (Thailand), a networking institute under the Ministry of Industry, is responsible for providing international standard certification services that require personnel with specialized knowledge and expertise. Therefore, understanding the factors influencing organizational commitment is essential for developing effective human resource management strategies. This study aimed to examine the relationships and effects of hygiene factors and motivator factors on organizational commitment, as well as to investigate the moderating role of the psychological contract in these relationships. A quantitative research approach was employed, and data were collected through questionnaires from 106 employees of the Management System Certification Institute. The collected data were analyzed Statistical techniques included Pearson’s correlation analysis, multiple regression analysis, and moderation analysis using the PROCESS Macro. The findings revealed that both hygiene factors and motivator factors were positively associated with organizational commitment at a statistically significant level. Job security, opportunities for growth and advancement, and responsibility were identified as significant predictors of organizational commitment. Furthermore, the psychological contract did not moderate the relationship between hygiene factors and organizational commitment. However, it significantly moderated the relationship between motivator factors and organizational commitment, particularly in the dimension of job characteristics. The results provide practical implications for human resource management, particularly in employee development and the retention of highly skilled personnel. These findings may contribute to enhancing organizational effectiveness and strengthening long-term competitiveness within Thailand’s industrial sector.Bottom of Form</p> <p> </p> <p> </p> Aninchita Manipantee, Pornlapas Suwannarat Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/287793 Tue, 18 Aug 2026 00:00:00 +0700 Development of Competency-based Learning Activity Packages to Promote Reading Literacy among Basic Education Students https://so04.tci-thaijo.org/index.php/jar/article/view/289953 <p>This research aimed to 1) study the current problems and needs assessment in developing reading literacy, and 2) develop and examine the effects of competency-based learning activity packages on reading literacy among basic education students. The packages integrated the SMART Teaching approach and Kolb’s (1984) experiential learning cycle for students from Grade 1 to Grade 12. The study employed a synthesized mixed-methods design based on action research across 10 grade levels, utilizing a collaborative three-phase structure: user experience and needs assessment analysis of teachers and students, prototype design and development of the activity packages, and evaluation with reflection. The key informants were teachers and students from each grade level. The research instruments included the learning activity packages, a PISA-framework-based reading literacy test, a user experience survey, and reflection logs. The instruments were validated with an index of item-objective congruence (IOC) ranging from 0.67 to 1.00 and reliability coefficients between 0.81 and 0.89. Data were analyzed using the t-test and content analysis. The findings showed that: 1) Students across all grade levels experienced a state of being able to read but lacking literacy; learners could decode words fluently but lacked competencies in interpreting and evaluating texts according to the PISA framework. 2) The studied areas required a structured reading competency system continuous with age groups. 2Students across all grade levels achieved statistically significantly higher post-test mean scores in reading literacy than pre-test scores at the .05 level. The achievement gaps between high-ability and low-ability students.</p> Niwat Chinserm, Anucha Pimsak, Vajaravaranon Vongkanha Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289953 Tue, 18 Aug 2026 00:00:00 +0700 Motivational Factors Affecting the Work Performance of Police Officers at Din Daeng Metropolitan Police Station, Metropolitan Police Bureau https://so04.tci-thaijo.org/index.php/jar/article/view/288874 <p>The objectives of this research were (1) examine the levels of motivational factors and job performance among police officers at Din Daeng Metropolitan Police Station under the Metropolitan Police Bureau; (2) compare job performance across different demographic characteristics; and (3) analyze the influence of motivational factors on job performance. The sample consisted of 117 police officers. The sample size was determined using Yamane’s formula at a 95% confidence level with a 5% margin of error, and stratified random sampling was employed. The research instrument was a validated questionnaire. Statistical techniques used for data analysis included frequency, percentage, mean, standard deviation, analysis of variance (ANOVA), pairwise comparison using the LSD method, Pearson’s correlation analysis, and multiple regression analysis. The results were as follows: (1) the overall level of motivational factors was at the highest level; (2) police officers with different ages, educational levels, and lengths of service exhibited statistically significant differences in job performance at the 0.05 level; and (3) motivational factors that significantly influenced job performance included achievement, recognition, job characteristics, responsibility, career advancement, organizational policy and administration, supervision, relationships with colleagues and supervisors, working environment, compensation and benefits, and job security. These variables collectively and significantly predicted the job performance of police officers at the 0.05 level</p> Nathajin Siangchokyoo, Monpipat Eiamcharut, Guntima Nilthongkum, Thanyaporn Tengnoi Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/288874 Tue, 18 Aug 2026 00:00:00 +0700 The Development of Microcontroller Competency Training Kit (TKC-60 Board) Integrated with Smart Agricultural Irrigation Control Cabinet for Microcontroller Application Course (20128-2004), Vocational Certificate Curriculum B.E. 2562, Office of the Vocational Education Commission https://so04.tci-thaijo.org/index.php/jar/article/view/290061 <p>This Research article had objectives of this study were to: 1) Construct and determine the operational efficiency of the microcontroller competency training kit using the TKC-60 board for a smart agricultural irrigation control cabinet; 2) Study the learning progress of students learning through this microcontroller competency training kit; 3) Compare pre-test and post-test learning achievement using the TKC-60 microcontroller training package; and 4) Investigate the satisfaction of students learning through this microcontroller competency training kit. The research employed an experimental design. The population consisted of 3rd-year Vocational Certificate students in the Computer Technique program at Kanchanaburi Industrial and Community Education College, comprising 11 students in the first semester of the 2024 academic year, with an extended implementation to 15 students in the first semester of the 2025 academic year. The research instruments included a formative learning process assessment form, a learning achievement test, and a satisfaction questionnaire. The data were analyzed using percentage, mean (), standard deviation (σ), Effectiveness Index (E.I.), and the Wilcoxon Signed-Rank Test. The research findings revealed that the TKC-60 microcontroller competency training kit possessed the highest level of quality. Its efficiency was 85.35/84.85, which exceeded the established 80/80 criteria. The students' post-test learning achievement was significantly higher than their pre-test scores at the .01 statistical level, with an Effectiveness Index of 0.7067. Additionally, the students' satisfaction was at the highest level (<img id="output" src="https://latex.codecogs.com/svg.image?&amp;space;\mu&amp;space;" alt="equation" /> = 4.60, <img id="output" src="https://latex.codecogs.com/svg.image?&amp;space;\sigma&amp;space;" alt="equation" /> = 0.59). Regarding practical application, this board and training kit model can be tangibly utilized as a prototype instructional medium for microcontroller courses or integrated to develop IoT and smart farming innovation projects in other vocational education institutions.</p> Teeraphong Iemyang Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/290061 Wed, 19 Aug 2026 00:00:00 +0700 Developing a Conceptual Framework for Future-Oriented Strategic Entrepreneurship: Integrating Innovation, Strategic Foresight, and Sustainable Competitive Advantage https://so04.tci-thaijo.org/index.php/jar/article/view/289939 <p>Futuristic entrepreneurial orientation seeks to build businesses that anticipate, reshape, and are flexible enough to adapt to changing market needs. To achieve this goal, this type of entrepreneurship combines advantage-seeking and opportunity-seeking actions to build more flexible, valuable, and competitive businesses. This study developed a conceptual framework that linked strategic foresight and innovation capabilities to sustainable competitive advantage, through the lens of entrepreneurial orientation (EO), particularly the FOSE (futuristic-oriented strategic entrepreneurship). Data were obtained from 309 participants using a structured Likert-type cross-sectional survey questionnaire. The participants were mainly entrepreneurs, managers, and executives in their early 30s, drawn from diverse industries. Multiple regression analysis (MRA) was conducted to assess the direct effects of SF, EO, and SI on sustainable competitive advantages (SCA). Mediation was conducted to determine the effects of SI, SF, and EO on SCA, using SF as the mediator. Specifically, the mediation pathways tested were: (1) SI – SF – SCA, and (2) EO – SF – SCA, with strategic foresight serving as the mediator in both cases. The results showed that: (1) SI significantly predicted SCA (β = 0.524, p ˂ 0.001), (2) SI significantly predicted SF (β = 0.548, p ˂ 0.001), and (3) SF significantly predicted SCA (β = 0.312, p ˂ 0.001). The statistical findings validated the conceptual framework and provided critical numerical coefficients to guide further analysis and decisions. The findings indicate that strategic foresight (SF) drives not just innovation but also strengthens sustainable competitive advantages (SCA). The study concludes that all three constructs (SI, SF, and EO) significantly predicted SCA, with SI emerging as the strongest predictor. A new knowledge now emerges, highlighting strategic foresight (SF) as a capability system that enables firms to continuously scan, interpret, and convert signals into sustainable competitive advantages to drive both growth and resilience.</p> Xingran Zhao Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289939 Wed, 19 Aug 2026 00:00:00 +0700 Corporate Governance and Corporate Performance of the Company Listed in Thailand SET 50 INDEX https://so04.tci-thaijo.org/index.php/jar/article/view/289470 <p>The research article has the following objectives: 1. To examine the good corporate governance of the companies. 2. To examine the operating performance of the companies. 3. To examine the relationship between corporate governance and corporate performance of the company listed in Thailand SET 50 Index. This research is a quantitative. The population and sample included listed companies in the Thailand SET 50 Index group during years 2019 – 2021. The corporate governance variables studied included the shareholding proportion of the executive board, the proportion of independent directors, the consolidation of the position of chairman and CEO, the size of the executive board, and the number of board meetings, company operations included Return of Assets (ROA), Return on Equity (ROE), and Tobin’s Q Ratio. Analysis by using descriptive statistics and Predict influence of good corporate governance on performance of the company by using Multiple regression analysis at a statistic significant level of 0.05. Research found that the size of the executive board, and the number of board meetings affected the company operating performance in term of Return on Equity (ROE), which can be written as the following equation. Company operating performance in term of ROE = 16.143 – 1.275 (Board Size) + 0.525 (Number of Board Meeting)</p> <p> </p> Nikom Jearrajinda, Viramol Vetsoonthontap Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289470 Wed, 02 Sep 2026 00:00:00 +0700 Dual Master’s Degree Program in Public and Business Administration Course Assessment (Course Improvement 2023) https://so04.tci-thaijo.org/index.php/jar/article/view/289472 <p>This research aimed to evaluate the Dual Master’s Degree Program in Public Administration and Business Administration (Revised Curriculum 2023) in terms of context, input, process, and output based on the CIPP Model, and to examine the causal relationship between graduate attributes and employer satisfaction. This was a quantitative research study. The sample consisted of 321 current students and alumni, 154 employers, and 16 faculty members. The research instrument was a set of three questionnaires, which were validated for content validity and demonstrated high reliability (α = 0.973). Data were analyzed using percentage, mean, standard deviation, and multiple regression analysis.</p> <p>The research findings revealed that 1) The program objectives were highly consistent with current societal needs and practical implementation 2) Teaching media and learning support facilities were evaluated at a high level 3) Teaching activities and assessment were rated at a high level 4) Graduate attributes were highly consistent with societal needs and were practical 5) The five dimensions of graduate attributes significantly influenced employer satisfaction at the 0.05 level, explaining 70.10% of the variance in satisfaction (R² = 0.701). Among these, intellectual skills were identified as the strongest predictor of employer satisfaction (b = 0.210).</p> Viramol Vetsoonthontap, Nikom Jearrajinda Copyright (c) 2026 Journal of the Association of Researchers https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/jar/article/view/289472 Thu, 03 Sep 2026 00:00:00 +0700