Impoliteness Strategies on THE FACE THAILAND TV Program

Abstract

The objective of this article is to analyze the impoliteness strategies on THE FACE THAILAND TV program. The 28 episode data were totally collected from THE FACE THAILAND SEASON 1-3 by using the website www.youtube.com. It's found that there ae 4 impoliteness strategies such as bald on record impoliteness, positive impoliteness, sarcasm or mock politeness, and supporting impoliteness strategies. Such impoliteness strategies used to criticize the competitors on the TV program. These are also an important marketing tool that makes THE FACE THAILAND TV program popular.