Interdependence
Resource Reciprocal between Manchester United Football Club and a Thai Football Fan Club that Supports Manchester United Football Club
Keywords:
Interdependence, Economic Resource, Intimated StatusAbstract
This article aims to illustrate reciprocity of resources between Manchester United Football Club (Man Utd) and a Thai football fan club that supports Man Utd. First, conditions are explained that help the football club and the football fan club interweave with interdependence, which are the growth and the popularity of the English Premier League Football industry in Thailand. Later, the concept of interdependence is argued to understand the resource reciprocal between two social groups. Lastly, the results of the study are discussed by portraying that the interdependence between the football club and the football fan club goes through a resource reciprocal; one group takes resources lacking from another group. On the one hand, the football club receives economic resources by expanding its football fan base in Thailand. On the other hand, the football fan club has an intimate status by linking the football club to Thai football fans.
References
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Ditsayut. (2018). Sky Sports and BT Sport wins an English Premier League TV right by paying 4.46 billion p o u n d . R e t r i e v e d f r o m h t t p s : / / t h e s t a n d a r d . c o / s k y - s p o r t s -bt-sport-deal- premier-league-tv-games/ (In Thai)
Elias, N. (2000). The Civilizing Process: Sociogenetic and Psychogenetic Investigations (E. Dunning, J. Goudsblom, and S. Mennell Ed.). Cambridge: Blackwell Publishers
Hamil, S. (2008). Manchester United: the commercial development of a global football brand. International cases in the business of sport : 114-134.
Hill. J. S. & Vincent, J. (2006). Globalisation and sports banding: the case of Manchester United. International Journal of Sports Marketing and Sponsorship, 7, (3) : 61-78.
Jaliam. (2018). Facebook is charming; Free TV aims to air Premier League. Retrieved from https://www.posttoday.com/economy/news/558902 (In Thai)
Kaewtep, K. & Hinwiman, S. (2008). Norbert Elias: an alternative academic. in Thoughts of political economy and media study theories. Phapphim Partnership: Bangkok. (In Thai)
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Panarut, C. (2017). Sports in Pre-Modern and Early Modern Siam: Aggressive and Civilised Masculinities. Doctoral Thesis, The University of Sydney, New South Wales, Australia.
Positioning. (2015). “Bein” gets the right from Premier League, keep an eye on foreign capitals to compete in sport content, which will shake Thai T.V. Retrieved from https://positioningmag.com/61783 (In Thai)
RYT9. (2009). Krungsri Ayutthaya Bank debuts an only Manchester United Debit Card in Thailand and supported a right to watch special match against Liverpool in Premier League. Retrieved from https://www.ryt9.com/s/prg/740486 (In Thai)
Szymanski, S. (1998). Why is Manchester United So Successful?. Business Strategy Review, 9(4) : 47-54.
Thai PBS. (2015). Bein Sport wins Premier League TV Right after CTH from 2016-2019. Retrieved from https://news.thaipbs.or.th/content/5905 (In Thai)
ThaiPR.net. Krungsri Ayutthaya Bank debuts an only Manchester United Debit Card in Thailand and to supported a right to watch special match with Liverpool in Premier League. Retrieved from https://www.thaipr.net/general/258600 (In Thai)
Thairath Online. (2010). Singha Beer signs a contact with Chelsea football club. Retrieved https://www.thairath.co.th/content/101244 (In Thai)
_____________. (2013). SAT welcomes big four football clubs to Thailand in off season. Retrieved from https://www.thairath.co.th/content/329142 (In Thai)
_____________. (2013). Truemove H gets content rights and gives additional services for Red Army Fans. Retrieved from https://www.thairath.co.th/content/354694 (In Thai)
_____________. (2013). Manchester United visits Thailand. Retrieved from https://www.thairath.co.th/content/356237 (In Thai)
_____________. (2019). True Vision broadcasts Premier League for 3 seasons, Liverpool vs Norwich on this 9 August is the first match. Retrieved from https://www.thairath.co.th/sport/others/1632590 (In Thai)
van Krieken, R. (1998). Norbert Elias. London: Routledge.
Worldlease. (2011). Honda invites Man U to market, the estimate money to invest is not less than 150 million Bath. Retrieved from http://www.worldlease.co.th/news-2554089.html (In Thai)
Ditsayut. (2018). Sky Sports and BT Sport wins an English Premier League TV right by paying 4.46 billion p o u n d . R e t r i e v e d f r o m h t t p s : / / t h e s t a n d a r d . c o / s k y - s p o r t s -bt-sport-deal- premier-league-tv-games/ (In Thai)
Elias, N. (2000). The Civilizing Process: Sociogenetic and Psychogenetic Investigations (E. Dunning, J. Goudsblom, and S. Mennell Ed.). Cambridge: Blackwell Publishers
Hamil, S. (2008). Manchester United: the commercial development of a global football brand. International cases in the business of sport : 114-134.
Hill. J. S. & Vincent, J. (2006). Globalisation and sports banding: the case of Manchester United. International Journal of Sports Marketing and Sponsorship, 7, (3) : 61-78.
Jaliam. (2018). Facebook is charming; Free TV aims to air Premier League. Retrieved from https://www.posttoday.com/economy/news/558902 (In Thai)
Kaewtep, K. & Hinwiman, S. (2008). Norbert Elias: an alternative academic. in Thoughts of political economy and media study theories. Phapphim Partnership: Bangkok. (In Thai)
NIDA Poll. (2017). Following English Premier League and Thai League 2017. Retrieved 16 September 2018, from http://nidapoll.nida.ac.th/index.php?op=polls-detail&id=534 (In Thai)
Panarut, C. (2017). Sports in Pre-Modern and Early Modern Siam: Aggressive and Civilised Masculinities. Doctoral Thesis, The University of Sydney, New South Wales, Australia.
Positioning. (2015). “Bein” gets the right from Premier League, keep an eye on foreign capitals to compete in sport content, which will shake Thai T.V. Retrieved from https://positioningmag.com/61783 (In Thai)
RYT9. (2009). Krungsri Ayutthaya Bank debuts an only Manchester United Debit Card in Thailand and supported a right to watch special match against Liverpool in Premier League. Retrieved from https://www.ryt9.com/s/prg/740486 (In Thai)
Szymanski, S. (1998). Why is Manchester United So Successful?. Business Strategy Review, 9(4) : 47-54.
Thai PBS. (2015). Bein Sport wins Premier League TV Right after CTH from 2016-2019. Retrieved from https://news.thaipbs.or.th/content/5905 (In Thai)
ThaiPR.net. Krungsri Ayutthaya Bank debuts an only Manchester United Debit Card in Thailand and to supported a right to watch special match with Liverpool in Premier League. Retrieved from https://www.thaipr.net/general/258600 (In Thai)
Thairath Online. (2010). Singha Beer signs a contact with Chelsea football club. Retrieved https://www.thairath.co.th/content/101244 (In Thai)
_____________. (2013). SAT welcomes big four football clubs to Thailand in off season. Retrieved from https://www.thairath.co.th/content/329142 (In Thai)
_____________. (2013). Truemove H gets content rights and gives additional services for Red Army Fans. Retrieved from https://www.thairath.co.th/content/354694 (In Thai)
_____________. (2013). Manchester United visits Thailand. Retrieved from https://www.thairath.co.th/content/356237 (In Thai)
_____________. (2019). True Vision broadcasts Premier League for 3 seasons, Liverpool vs Norwich on this 9 August is the first match. Retrieved from https://www.thairath.co.th/sport/others/1632590 (In Thai)
van Krieken, R. (1998). Norbert Elias. London: Routledge.
Worldlease. (2011). Honda invites Man U to market, the estimate money to invest is not less than 150 million Bath. Retrieved from http://www.worldlease.co.th/news-2554089.html (In Thai)
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Published
2019-12-09
How to Cite
เถระ (Thera) ป. (Phannawit). (2019). Interdependence: Resource Reciprocal between Manchester United Football Club and a Thai Football Fan Club that Supports Manchester United Football Club. Journal of the Faculty of Arts, Silpakorn University, 41(2), 68–82. Retrieved from https://so04.tci-thaijo.org/index.php/jasu/article/view/228422
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