Chinsuvapala, Panida, Nathabhol Khanthachai, and Viramol Vestsoonthontap. “Marketing strategy: Point of purchase marketing”. KASEM BUNDIT JOURNAL 23, no. 1 (June 15, 2022): 1–12. accessed August 27, 2026. https://so04.tci-thaijo.org/index.php/jkbu/article/view/257883.