nkhanthachai natthaphon. Richter, N. F., Sinkovics, R. R., Ringle, C. M., and Schlagel, C. (2014). A Critical look at the use of SEM in international business research. International Marketing Reviews, 33(3), 376 – 404. JKBU [internet]. 2022 Jun. 15 [cited 2026 Sep. 16];23(1):111-5. available from: https://so04.tci-thaijo.org/index.php/jkbu/article/view/258986