Yingying, Q., Assawasirisilp, D., Chupradist, K., & Nacpil Paras, M. (2026). The Impact of Digital Transformation, Consumer Decision Mechanism, and New Product Design Planning on Sustainable Competitiveness in the Wooden Furniture Market. Journal of Multidisciplinary in Humanities and Social Sciences, 9(2), 744–763. retrieved from https://so04.tci-thaijo.org/index.php/jmhs1_s/article/view/283672