HOU, X. Impact of Communication Strategy on Audience Intent to Watch: The Mediating Role of Audience Identification in the Case of the Chinese Animated Film NeZha 2. Journal of Multidisciplinary in Humanities and Social Sciences, [S. l.], v. 8, n. 3, p. 762–779, 2025. Disponível em: https://so04.tci-thaijo.org/index.php/jmhs1_s/article/view/278551. Acesso em: 11 oct. 2026.