Maopraman, N., Taweepol, R. and Siriwong, P. (2024) “Model Development Strategies of Service Innovation for Create Competitive Advantage of Hotel Business”, Journal of Multidisciplinary in Humanities and Social Sciences, 7(1), pp. 380–400. Available at: https://so04.tci-thaijo.org/index.php/jmhs1_s/article/view/267877 (Accessed: 19 May 2024).