Wisetsri, Worakamol. “The Perception of Brand Personality in the Context of Hotel of Undergraduate Students”. Journal of Multidisciplinary in Humanities and Social Sciences 3, no. 1 (June 19, 2020): 1–12. accessed September 12, 2026. https://so04.tci-thaijo.org/index.php/jmhs1_s/article/view/243391.