Maopraman, Nattawut, Chadmanee Prathumthong, Kaedsiri Jaroenwisan, Nutrada Maimala, Wannawanat Nongnuch, Daorung Fakthong, and Tipkanok Wiangkum. “Value Creation Strategies for Enhance Competitiveness of Hotel Business to Effectiveness Move Forward”. Journal of Multidisciplinary in Humanities and Social Sciences 5, no. 4 (November 29, 2022): 1775–1794. accessed September 28, 2026. https://so04.tci-thaijo.org/index.php/jmhs1_s/article/view/261525.