Maopraman N, Taweepol R, Siriwong P. Model Development Strategies of Service Innovation for Create Competitive Advantage of Hotel Business. J.Humanities Social Sciences [internet]. 2024 Feb. 27 [cited 2026 Sep. 13];7(1):380-40. available from: https://so04.tci-thaijo.org/index.php/jmhs1_s/article/view/267877