Journal of Multidisciplinary in Humanities and Social Sciences

A Literature Review of Factors Influencing the Development of the Digital Culture Chain

2025-06-19T14:37:38+07:00

The rapid development of the global digital economy has pushed the digital culture industry chain to become an important support for national economic growth and the enhancement of cultural soft power, and its sustainable development depends on the optimization and efficient operation of the industry chain. However, existing studies mostly focus on content creation, technological innovation, and market expansion, and the systematic research on the development of the industry chain is still insufficient, especially in the gaps in the compilation and comprehensive analysis of key influencing factors. This study adopted the literature review method to integrate the research results on the digital culture industry chain at home and abroad and focused on analyzing the core factors, such as policy support, technological innovation, market demand, human resources, and internationalization. The study indicated that policy incentives and technological progress were the main external driving forces for the rapid development of the industry chain, while market diversity and cultural innovation capacity enhance its resilience and sustainability. In addition, there were significant differences in the impacts of the institutional environment, digital infrastructure, and cross-disciplinary collaboration on the optimization and upgrading of the industry chain in different countries and regions. Future research should strengthen interdisciplinary integration, explore the dynamic evolution of the industry chain under the interaction mechanism of policy, technology, and market, provide theoretical support and empirical evidence for policy formulation and industrial practice, and promote the high-quality development of the digital culture industry chain.

Development and Evaluation of a Cooperative Learning Model for Enhancing Emotional Intelligence in First-year Chinese College English Learners

2025-07-31T22:56:20+07:00

This article aimed to study (1) the definition, characteristics, and current levels of Emotional Intelligence (EI) among Chinese undergraduate students, including demographic differences; (2) the development of a Cooperative Learning (CL) model specifically designed to enhance college students’ emotional intelligence within English language learning contexts; and (3) the evaluation of the effectiveness of this developed CL model in improving undergraduate students’ emotional intelligence. The research was conducted in three phases. In the first phase, a stratified random sample of 578 first-year university students from a total population of 5,110 in Chengdu was surveyed to assess their EI. In the second phase, 50 students with low-to-moderate EI scores were randomly assigned to either an experimental group (n=25) or a control group (n=25) for the intervention. In the third phase, data were collected using a validated self-report Emotional Intelligence Scale for English Learning (Chinese Version), along with semi-structured interviews and classroom observations. Data were analyzed using descriptive statistics, inferential statistics (independent samples t-tests, one-way ANOVA), and repeated measures ANOVA. The key findings were as follows:

1. Current college students’ EI showed significant room for improvement and notable differences across genders and academic majors. Females scored higher than males, and management majors outperformed optoelectronic engineering majors across most EI dimensions.

2. A comprehensive CL intervention model was successfully developed. It integrated core CL principles—such as positive interdependence, face-to-face interaction, and individual accountability—with specific EI cultivation objectives within English language tasks.

3. The implemented CL model demonstrated significant effectiveness in enhancing college students’ EI. The experimental group showed statistically significant improvements (p<.05) in intrapersonal skills, interpersonal skills, stress management, and adaptability from pre-test to post-test, and these gains were sustained during follow-up.

In contrast, the control group’s EI levels remained stable. Qualitative feedback from interviews and observations corroborated these findings, highlighting enhanced learning engagement, communication, and emotional management.

Using Innovative Language Teaching through Game-based Experiential Learning to Develop Business English Communicative Competence

2025-07-03T01:17:29+07:00

The specific objectives of this study were to 1) examine the attitudes of Thai students majoring in logistics and aviation toward game-based experiential learning to enhance their business English communicative competence; 2) compare students’ speaking abilities before and after the learning process; and 3) strengthen creativity and higher-order thinking skills through the development and design of innovative experiential activities learning. This study employed a classroom investigation methodology, integrating a mixed-methods design within a one-group pretest-posttest framework. The participants were a group of 96 students enrolled in an interpersonal communication course, selected using a convenience sampling technique. The research instruments included a survey questionnaire, a semi-structured interview, and a pretest-posttest. Descriptive statistics and a paired sample t-test were employed to analyze quantitative data, whereas qualitative data were analyzed by content analysis. The research results were as follows: 1) Students had positive attitudes toward learning English through game-based experiential learning. Out of the 96 students, 94 (97.92%) recognized the significance of English oral communication for both academic success and professional development, with the highest percentage. 2) There was a significant difference between the mean scores of the pre-test and post-test of the speaking test at the 0.05 level, as hypothesized. 3) The students’ creativity and higher-order thinking skills were enhanced and developed through game-based experiential learning. The research findings indicated that an English communicative course becomes more engaging and effective for business communication when efficient technologies and various teaching strategies based on CLT are incorporated. Additionally, it can help students gain more exposure to real-time English outside the classroom, providing both direct and indirect experiences as they attempt to use it to develop business English communicative skills.

The Development of Collaborative Learning Model for Enhancing Learning Engagement among College Students

2025-07-03T00:48:04+07:00

This article aimed to study 1) the effectiveness of the collaborative learning model in improving college students' learning engagement; 2) the impact of the collaborative learning model over a 6-week intervention period; and 3) the sustained effects of the model on students' engagement at a one-month follow-up. The sample comprised 50 first-year undergraduate students from Chongqing Normal University. Participants were recruited through voluntary participation and were randomly assigned to either an experimental group or a control group. Data were collected using a Learning Engagement Questionnaire, which demonstrated high internal consistency. The study employed a randomized controlled pretest-post-test design. Data analysis was conducted using descriptive statistics alongside one-way and two-way repeated measures analysis of variance (ANOVA). The research results were as follows:

1. The experimental group showed a significant increase in learning engagement after the intervention and at the follow-up stage, with a p-value < 0.05. This indicated that the collaborative learning model effectively enhances students' engagement levels.

2. The learning engagement of the experimental group was significantly higher than that of the control group, both immediately after the intervention and at the one-month follow-up. The results demonstrated that the improvement in engagement was immediate and sustained, underscoring the collaborative learning model's lasting impact on students' learning behaviors.

In conclusion, the collaborative learning model was an effective way to get college students more interested in learning, with benefits that lasted both in the short and long term. Beyond these outcomes, the findings also suggested practical implications for higher education practice and policy, particularly in encouraging the adoption of collaborative pedagogies to strengthen student motivation, persistence, and overall academic success.

The Effects of an Instructional Model Using Experiential Learning Theory to Enhance Art Teaching Competency of Undergraduate Students in Early Childhood Education

2025-08-01T00:02:22+07:00

This study aimed to employ the instructional model and evaluate the effectiveness in enhancing art teaching competency of undergraduate students in early childhood education. The sample comprised 210 second-year students from six classrooms at Lishui University. Two classes were selected through cluster random sampling: one as the experimental group, receiving instruction based on experiential learning theory, and the other as the control group, taught using traditional lesson plans. Both groups received eight lesson plans over eight weeks, totaling 24 instructional hours. All lesson plans were evaluated by five experts and received an average score of 4.80 out of 5.00. Four research instruments were used: an art knowledge test, a micro-teaching and lesson plan evaluation form, a professional self-assessment, and an artistic heritage assessment. All instruments were validated for content, with IOC values ranging from 0.80 to 1.00. The self-assessment and heritage assessment tools also achieved a CVI of 1.00 after expert revision. Inter-rater reliability analysis showed high consistency, with ICC values between 0.78 and 0.81. The research results revealed that:

The students in the experimental group, who were taught using the instructional model based on experiential learning theory, showed a statistically significant improvement in their art teaching competency. Their total competency score increased from 66.66 to 86.47, while the control group, which received instruction through traditional lesson plans, saw an increase from 66.48 to 78.80. These findings demonstrate the effectiveness of the instructional model developed in this study. Therefore, it can be concluded that implementing an instructional model grounded in experiential learning theory can effectively enhance the art teaching competency of preservice teachers both theoretically and practically and is highly suitable for use as a guideline in training future early childhood educators.

Research on Sustainable Development Factors and Countermeasures of “Campus Tennis” Project in Henan Province

2025-07-21T15:17:28+07:00

This article aimed to (1) study the current conditions and challenges of campus tennis programs in Henan Province; (2) study the key factors affecting the sustainable development of these programs using empirical data and SEM analysis; and (3) propose practical strategies and policy recommendations for enhancing program sustainability. The sample consisted of 231 participants, including 40 tennis coaches, 150 campus tennis professional school tennis team athletes, and 41 parents of students in Henan Province. Purposive sampling was used to select 231 participants for the study, including 40 tennis coaches, 150 student-athletes, and 41 parents. A Delphi-based structured questionnaire was used to gather data, and content analysis, SEM, and descriptive statistics were used for analysis. The findings revealed three key outcomes:

1. Overall, Henan's campus tennis programs were in a moderate state. Only 45% of universities had regular tennis courts, and more than half lacked certified tennis coaches. While there was institutional support, it was frequently not tailored to tennis. Despite a high level of student interest in tennis (62%), only 24% of them regularly participated.

2. SEM results confirmed five key factors influencing program sustainability: institutional support (β = 0.61, p < .001), coaching quality (β = 0.48, p < .001), student participation (β = 0.42, p < .01), infrastructure (β = 0.34, p < .05), and community involvement (β = 0.26, p < .05).

3. Practical strategies were proposed, including developing formal tennis policies, investing in facilities, training coaches, organizing engagement programs, building community partnerships, and aligning with provincial-level policy.

These results add to a sustainability model tailored to tennis and provide useful information for legislators, academic administrators, and sports instructors looking to promote campus athletics in underserved areas.

Encouraging Teachers to Adapt New Teaching and Learning Materials for Continuous Improvement

2025-08-06T11:16:53+07:00

Being a teacher is a dynamic job that demands constant improvement. It is our duty as educators to give our pupils the greatest learning opportunities. This is where the concept of continuous improvement in teaching becomes valuable. The process of continuously improving our teaching methods and techniques to better suit the needs of our pupils is known as continuous improvement. It is an acknowledgment that there is always space for growth and dedication to lifelong learning. The idea of “continuous improvement in teaching” highlights the constant process of improving instructional techniques and approaches for improving student outcomes. It entails having an attitude of continuously looking for ways to advance as a teacher. The teachers need to grab the new techniques and methods for the student’s learning environment. The problem with the study is that teachers are not adopting the new method of using technology due to their limited knowledge of handling it, their overexperience, or financial difficulties. The methodology of the study was qualitative and quantitative. The first objective was to explore the teaching and learning technology available in the field of teaching and learning. The second objective was to assess the impact factors of technology in teaching and learning. The benefactors were students, teachers, school administrators, and school principals.

The Contemporary Expression of Chinese Landscape Painting’s Philosophy: Transformation Pathways and Cultural Values of Traditional Thought

2025-06-19T20:07:13+07:00

Chinese landscape painting, a treasure of Eastern art, utilizes a distinctive ink-and-brush language to portray nature, encapsulating the aesthetic values and spiritual aspirations of the Chinese people and acting as a crucial representation of traditional Chinese culture. However, in the context of globalization and modernization, research on the traditional philosophical thought within Chinese landscape painting has tended to prioritize technical analysis over ideological transformation, lacking a systematic theoretical framework.

This study integrated multiple methodologies, including documentary research, iconographic analysis, and interdisciplinary approaches to decode the visual expression mechanisms of traditional philosophical thought. The research constructed a "Technique–Symbol–Thought" tripartite mapping model and proposed a threefold pathway for contemporary transformation: formal deconstruction, symbolic metonymy, and philosophical core reinvention, demonstrating its multidimensional value in modern therapeutic aesthetics, cultural identity reconstruction, and global civilizational dialogue. By bridging the theoretical gap between traditional thought and contemporary art, this study provided an operable academic paradigm and practical pathways for the creative transformation of traditional culture.

From Struggle to Structure: Scaffolding Genre Writing for Emerging Writers

2025-07-31T23:08:11+07:00

This study aimed to examine (1) the impact of scaffolding techniques in genre-based instruction on the writing quality of low-proficiency English as a Second Language (ESL) learners, (2) the effectiveness of different scaffolding strategies during genre writing tasks, and (3) learners’ perceptions of scaffolding and its usefulness in improving writing performance. The sample consisted of 20 first-year university students enrolled in a foundational English writing course. Participants were selected through purposive sampling based on placement test scores indicating low writing proficiency. The instruments used for data collection included writing tasks (pre-test and post-test), classroom observation checklists, and semi-structured interviews. Data were analyzed using descriptive statistics and content analysis. The findings revealed that students significantly improved in genre structure, organization, and coherence after scaffolded instruction. Effective scaffolding strategies included teacher modeling, joint text construction, use of graphic organizers, and guided peer feedback. Additionally, students reported increased confidence, reduced anxiety, and greater clarity in understanding genre conventions. These results support the role of structured scaffolding in enhancing writing development among low-proficiency ESL learners.

Antecedent Factors of Employee Flourishing at Work: Insights from the COVID-19 Pandemic and Beyond Leveraging Structural Equation Modeling in the Thai General Insurance Industry

2025-07-11T21:23:09+07:00

Flourishing at work is the ability of employees to function optimally within organizational contexts. This study aimed to construct and validate a causal model of flourishing at work for general insurance company workers in Thailand. A multistage sampling technique, combining purposive and stratified random sampling, was employed to select 420 respondents. The proposed model had four antecedents: playful work design, grit, leisure satisfaction, and collective efficacy. Structural equation modeling (SEM) indicated a strong model fit (χ² = 76.20, df = 59, p = .065; χ²/df = 1.29; CFI = .99; RMSEA = .03), along with the strongest total path coefficient observed for collective efficacy (β = .68, p < .05), thereby confirming the hypothesized structural validity. The findings emphasized the importance of both social processes and personal dispositions to create workplace well-being. The results contributed theoretically by expanding flourishing frameworks beyond PERMA to include collective efficacy, a social-cognitive construct, and practically by suggesting that organizations can enhance team performance and employee well-being through interventions that build shared purpose and mutual trust. Given that playful work design remains underexplored in Asian work cultures, further studies should examine its cultural relevance and cross-sector applicability, particularly across public and private sectors. Additionally, future research should control for demographic variables such as gender, age, and job position to enhance generalizability. This study underscores the intersection of psychological and group-level variables as a driving force behind creating a flourishing workforce and offers a validated model applicable to organizational well-being strategies across similar professional settings.

Liking and Sharing False or Distorted Information: A Consideration of the Five Precepts on Abstaining from Lying (Musāvāda)

2025-07-11T18:47:12+07:00

The proliferation of false and distorted information in online society raises the ethical issue of whether “liking” and “sharing” such information constitutes a violation of the Fourth Precept (Musāvāda) in Theravāda Buddhism. This documentary research aimed to study the principle of Musāvāda, synthesize the behavior of disseminating false information with the act of Musāvāda, and analyze the liking and sharing of false information within the framework of the Fourth Precept, using data from the Tipiṭakas, Commentaries, and related research.

The research finding indicated that Musāvādā Veramaṇī refers to the intention to refrain from false communication that aims to distort the truth through body, speech, and actions related to body and speech, whether done personally or by instructing or encouraging others to do so. The behavior of creating, sharing, and liking false information on social media can be synthesized with the act of “direct false speech” (Musā) of the type “lie or falsehoods.” However, such actions will be considered a complete violation of the precept only when there is an intention to deceive, which must include four elements: (1) the content is false, (2) there is an intention to distort, (3) there is an attempt to communicate, and (4) others perceive and understand that information. If there is no intention, even if the act occurs, it is not considered a violation of the precept. However, if there is intention, even if other elements are missing, the precept is not broken, but it can tarnish it or be sinful (Pāpa).

Therefore, this study emphasized the importance of mindfulness and discernment in verifying information prior to dissemination, which is a crucial mechanism for maintaining the precepts and virtue of social media users according to Theravāda Buddhist principles.

The Application of the Noble Eightfold Path for Quality of Life Development in Accordance with Buddhist Economics

2025-06-01T01:29:58+07:00

This qualitative research aimed to (1) explore the components of the Noble Eightfold Path in Theravada Buddhist philosophy, (2) analyze the application of the Eightfold Path within the framework of Buddhist Economics, and (3) propose approaches to quality of life development through the Eightfold Path at individual, communal, and societal levels. The research was conducted using a documentary analysis method, drawing upon Buddhist scriptures, academic literature, and relevant research. The theoretical framework is based on Buddhist philosophy and Buddhist Economics. The findings revealed that: 1. The Noble Eightfold Path serves as a profound ethical framework that transforms human behavior from material attachment to inner development. 2. Buddhist Economics employs the Eightfold Path to reorient economic thinking toward sufficiency, compassion, and non-attachment. 3. Applying the Eightfold Path to life development emphasizes self-discipline, craving reduction, and cultivating a genuine appreciation of life’s intrinsic values. This research contributes to ethical policymaking, curriculum design, and personal transformation by promoting sustainable inner development.

The Development of An Appropriate Management Model for Vipassana Meditation Centers Suitable for Practitioners in Nai Mueang Subdistrict, Mueang District, Khon Kaen Province

2025-08-16T03:12:51+07:00

This article aimed 1) to study the current state of management at Vipassana meditation centers that aligns with the needs of practitioners in Nai Mueang Subdistrict, Mueang District, Khon Kaen Province. 2) to develop a suitable management model for such centers based on those needs and 3) to implement and evaluate the effectiveness of the developed model. This qualitative research employed documents and interviews with 26 monks/individuals as the basis for model development, conducted focus group discussions with 7 experts to evaluate the model, and assessed its implementation with 30 participants using descriptive methods.

The findings of the research were as follows. 1) The current management approaches at Wat Srichan, Wat Pho, and Wat Srinuan varied according to each center’s style. However, there were several challenges: lack of systematic personnel management, difficulty in recruiting staff, unsuitable physical environments, limited financial support, and low effectiveness in helping practitioners apply the teachings in daily life. It was suggested that the model should be simplified, clearly structured, appropriate for all levels of practitioners, and include a follow-up system. 2) The developed management model involved appointing personnel according to their skills, seeking external funding support, adjusting the environment to be quiet and conducive to practice, clearly displaying Dhamma teachings, and designing comfortable spaces for walking, standing, and sitting meditation. The model emphasized simplicity, structure, discipline, and focusing on the essence of Dhamma practice. 3) Implementation and evaluation of the model were conducted through a 10-day meditation retreat. The staff found the new model easier to implement compared to previous practices. Participants reported that they could better apply what they learned to their daily lives.

Creative Innovation in the Identity of the Intellectual Cultural Capital “Thepparak Shrine” in the Chao Phraya River Source Community, Nakhon Sawan Province

2025-06-19T11:15:59+07:00

The creative innovation plays a pivotal role in shaping the identity of intellectual cultural capital. The paper emphasized analyzing the creative innovation in the identity of the intellectual cultural capital of Thepparak Shrine through a qualitative research design, from document analysis, interviews with 10 group leaders of the study on the identity of the intellectual cultural capital in Thepparak Shrine, and exchanging knowledge with 3 community artist groups to study the creative innovations in music, poetry, and art. The study results indicated that the identity of the intellectual cultural capital includes architectural characteristics and rituals based on ideas, beliefs, and faith in the deities enshrined in the Theparak Shrine. While the creative innovation of music, poets, and art was based on creative thinking in spatial cultural identity to extend valuable cultural capital to sustainable community potential.

Development of Healthcare Services Guidelines: Hospital-at-Home Model for Private Hospitals in Thailand

2025-06-20T00:36:07+07:00

This research article aimed to examine the factors influencing consumers’ decisions to use health services in the form of Hospital-at-Home (HaH) provided by private hospitals in Thailand, as well as to develop effective service delivery guidelines. A mixed-methods approach was employed, combining survey data from 660 consumers and in-depth interviews with 18 experts. The findings revealed that consumer expectations were the most influential factor directly affecting the decision to use HaH services. At the same time, marketing mix factors and systemic healthcare problems had indirect effects through expectations. New components that significantly influenced consumer behavior were also identified, including trust in the service, familiarity with digital health technologies, and data privacy protection (PDPA). As a result, the Health-at-Home Consumer Decision Model (HCDM) was developed to explain the decision-making mechanism, positioning consumer expectations as a mediating factor between external drivers and decision behavior. This model serves as a strategic framework for designing HaH services suited to the context of private hospitals in Thailand.

The Development of Community-Based Wellness Tourism Activities Based on the Value Chain of Guava: A Case Study of Ban Hua Ao Community, Nakhon Pathom Province

2025-10-01T01:30:11+07:00

This article aimed to 1) investigate the design of community-based wellness tourism activities based on the guava value chain; 2) analyze the nutritional value of organic guava juice from the Ban Hua Ao community; and 3) examine the effects of community-based wellness tourism activities based on the guava value chain on tourists' experiential satisfaction and well-being. The research employed a mixed-methods approach, utilizing theoretical frameworks of community-based wellness tourism, agricultural value chains, food nutrition, tourism experience, and tourist well-being. The research was conducted in the Ban Hua Ao community, Nakhon Pathom Province. Key informants consisted of 16 community leaders and members selected through purposive sampling, while the sample comprised 400 elderly tourists selected through purposive sampling. Two research instruments were employed: 1) focus group discussion guidelines and 2) questionnaires. Data were analyzed using content analysis with descriptive narration for qualitative research, while quantitative research utilized descriptive statistics, including frequency, percentage, mean, and standard deviation. Nutritional analysis of guava juice was conducted using AOAC (Association of Official Analytical Chemists) standard methods, and paired t-tests were performed for comparative analysis. The findings revealed that: 1) Three community-based wellness tourism activities based on the guava value chain were successfully designed, comprising upstream activities of guava cultivation and harvesting in orchards, midstream activities of organic guava juice extraction, and downstream activities of consuming organic guava juice for health benefits; 2) Nutritional analysis of fresh organic guava juice indicated low caloric content, absence of fat and cholesterol, and high levels of potassium and vitamin C, making it suitable for elderly tourists except those with diabetes; 3) Testing of community-based wellness tourism activities based on the guava value chain demonstrated that overall experiential satisfaction reached a high level, and post-activity tourist well-being scores were significantly higher than pre-activity scores at the .05.

An Empirical Analysis of the Relationship Between Financial Ratios and Stock Prices of Companies in the SETCLMV Group

2025-07-23T18:50:16+07:00

This article aimed to study the relationship between financial ratios and stock prices of companies listed on the Stock Exchange of Thailand under the SETCLMV Index. This research was quantitative. The sample was made up of the companies listed on the Stock Exchange of Thailand from firms listed in the SETCLMV group. The data used in the study was secondary data, collected from the Stock Exchange of Thailand between 2019 and 2023 for a total of five years. After selecting the companies with complete data, there were a total of 38 firms with 190 datasets. The analysis methods included 1) descriptive statistics, 2) correlation analysis, and 3) multiple regression analysis to examine the relationship between financial ratios and stock prices. Firm size and the GDP of CLMV countries were used as control variables.

The research findings indicated that the return on assets had a positive and statistically significant relationship with stock prices at the 0.01 level. However, the debt-to-equity ratio and the current ratio were not significantly related to stock prices. Regarding control variables, firm size demonstrated a negative correlation with stock prices at the 0.01 level, while the GDP of CLMV countries showed no statistically significant relationship with stock prices.

Innovation Strategies for the Sustainable Development of Thai Small and Medium Enterprises Based on ESG Principles

2025-09-30T23:26:56+07:00

This article presented the results of both qualitative and quantitative research on the application of concepts related to product innovation, service innovation, process innovation, marketing innovation, green innovation, and performance measurement in terms of environmental, social, and governance (ESG) aspects. The study was conducted among a sample of 425 SME entrepreneurs in Thailand. The research results were as follows: 1) Most small and medium enterprise (SME) entrepreneurs face challenges in working capital, access to innovation, attracting high-quality personnel, resistance to change, and a lack of thorough understanding of sustainable business development based on ESG principles. These issues created significant obstacles to achieving sustainable business growth in accordance with ESG principles. 2) The respondents strongly agreed with the importance of product innovation, service innovation, process innovation, marketing innovation, green innovation, and sustainable business development based on ESG principles. 3) Product innovation, service innovation, process innovation, marketing innovation, and green innovation factors influenced sustainable business development based on ESG principles from the perspectives of small and medium enterprise (SME) entrepreneurs. 4) The key strategies included green innovation strategy, human capital development strategy, integrated and innovation-driven strategy, and open innovation strategy. The knowledge and findings from this research included the PECN model, which emphasized the use of technology and innovation, as well as the creation of collaboration, to promote sustainable business development based on ESG principles for SME entrepreneurs in Thailand.

Training and Core Competency towards the Efficiency of Employees in the Rubber Industry in the Eastern Region of Thailand

2025-06-20T13:10:19+07:00

The achievements of business operations depend on human resources as a key factor. Businesses with this effective human resource management can contribute to the positively effective outcomes for these business organizations. This article aimed to study the training and core competency towards the efficiency of employees in the rubber industry in the eastern region of Thailand. The research design was quantitative. The quantitative research involved a survey of 300 samples of employees from the rubber industry in eastern Thailand, following the conceptual framework of Comrey and Lee (1992). This study used stratified random sampling and the simple random sampling method. The research instrument was a questionnaire, which was analyzed by using percentage, mean, standard deviation, coefficient of variation, and structural equation modelling. The research results were as follows: 1) Training directly affected core competency and employee efficiency, with path coefficient scales at 0.871 and 0.460, respectively. In addition, training indirectly affected employee efficiency, with a path coefficient scale of 0.439. 2) Additionally, core competency had a direct effect on employee efficiency with a path coefficient scale of 0.505. The research findings ascertain that aligning training programs with operational processes enhanced employees’ knowledge, skills, experience, and attitudes. These factors seemed to be core competencies that contribute to achieving organizational goals.

Retirement of Employees of The Private Higher Education Institutions

2025-07-02T23:46:07+07:00

This article had the objectives 1) to study the legal problems concerning retirement of employees in private higher education institutions and 2) to study the ways to solve the legal problems concerning retirement of employees in private higher education institutions. It was qualitative research by collecting data from books, articles, theses, research reports, and related documents. The research results were as follows: 1) The main problem regarding retirement of employees in higher education institutions was that some private higher education institutions did not specify retirement age in their contracts or regulations regarding employment. As a result, employees in private higher education institutions must work until they are physically unable to work and must resign, which results in them not being entitled to compensation. 2) The solution to the problem of retirement of employees in private higher education institutions should amend the Ministerial Regulation on the Protection of Employment and Benefits of Employees in Private Higher Education Institutions B.E. 2549 by specifying that the retirement as agreed upon by the institution and the employee or as determined by the institution shall be considered as a case where the institution terminates the employment contract and the institution is required to pay compensation no less than the compensation rate that the employee is entitled to by law. In the case where the institution has not agreed or specified the retirement age of the employee or has agreed or specified the retirement age of the employee to be over 60 years old, the employee who is 60 years old or older shall have the right to express their intention to retire to request compensation from the institution. The knowledge gained from studying the retirement problem of employees in private higher education institutions is due to the absence of a retirement age, which means employees do not receive compensation when they have to resign or when they are physically unprepared to continue working. The solution is to improve the ministerial regulations to support the right to retirement and compensation according to the law fairly. People aged 60 and over should have the right to express their intention to retire and receive compensation, even without prior agreement.

The Development of Lessons Enhancing Local Stories of Chaiya City Regarding Place-based Education of National History for Mathayom 3 students in Chaiya District, Surat Thani Province

2025-07-23T17:59:25+07:00

This article aimed 1) to develop a supplementary lesson on the local history of Chaiya District, based on the place-based approach within the dimension of national history, and 2) to promote history learning for Grade 9 students in Chaiya District, Surat Thani Province. The research was conducted using the research and development method under the framework of the place-based approach and was divided into two phases. 1) Studying historical information and documents related to the Chaiya area, as well as history teaching models, in order to determine the scope and sequence of integrating local stories into national history teaching. 2) Developing and evaluating the quality of the lesson. The sample group was selected through purposive sampling and consisted of 21 participants, including local experts, education supervisors, teachers, students, and specialists for lesson quality evaluation. The research instruments were interview forms and evaluation forms. Data were analyzed using mean scores and standard deviation.

The research results were as follows: 1) Chaiya’s local history is connected to trade routes and the settlement of communities closely linked to rice farming areas, all of which were related to the region’s geographical richness. Integrating national history with local history can stimulate learners’ curiosity, leading to new perspectives for understanding and effectively linking knowledge to various contexts. 2) The lesson development and quality evaluation showed that the lesson was rated as very appropriate, while the teacher’s manual was rated as most appropriate. The pilot study indicated that both the lesson and the manual were feasible for real classroom implementation. New knowledge refers to local history, enabling learners to connect events to historical changes at the national level, fostering shared memory, and helping them gain a clearer understanding of national history.

The Development of Educational Quality Management Model Towards Excellence to Enhance Students’ Learning Potential at Thatnaraiwittaya School under the Secondary Educational Service Area Office, Sakon Nakhon

2025-07-21T13:45:41+07:00

This research aimed to (1) investigate the components of the model, (2) develop the model, (3) evaluate the model’s appropriateness, feasibility, utility, and content validity, and (4) examine the outcomes of the model implementation. The study was conducted in four phases: Phase 1 involved analyzing the model’s components; Phase 2 focused on model development; Phase 3 consisted of evaluating its appropriateness, feasibility, utility, and validity; and Phase 4 examined the effects of implementing the model. The sample included 115 participants, 3 deputy school directors, 106 teachers, and 6 school board members selected through stratified random sampling. Data were analyzed using frequency, percentage, mean, median, and interquartile range.

The findings were as follows: 1) The developed model comprised seven key components: (1) educational leadership of school administrators, (2) strategic planning, (3) management, (4) personnel development, (5) instructional activity design, (6) engagement with students, parents, and stakeholders, and (7) promotion of educational collaboration networks. 2) The model development yielded 231 indicators across the seven components. All indicators were rated at high to highest levels of appropriateness and demonstrated strong consistency. 3) The overall evaluation of the model indicated the highest level of suitability across all assessed dimensions. 4) The implementation results showed that after applying the model, performance outcomes were rated at the highest level, with user satisfaction also reaching the highest level. Statistically significant improvements were observed after implementation (p < .01). Moreover, the average post-implementation academic achievement scores met or exceeded the established criteria.

Argument Driven Inquiry for Science Competencies Research, Evaluate and Use Scientific Information for Decision Making and Action in the Earth and Change of Earth of 8th Grade Students

2025-07-15T10:43:19+07:00

This research aimed to 1) study the approach to argument-driven inquiry developing science competencies research, evaluate and use scientific information for decision-making and action on the topic of “The Earth and Change of Earth” for 8^th-grade students, and 2) examine the development of this competency among 8^th-grade students using argument-driven inquiry on the same topic. This qualitative study employed action research methodology comprising planning, acting, observing, and reflecting phases conducted through three consecutive action research cycles. The sample consisted of 24 8^th-grade students. Research instruments included learning management plans, learning reflection forms, activity sheets, and competency assessment tests that measured students’ science competencies in researching, evaluating, and using scientific information for decision-making and action. Data was analyzed using mean, percentage, standard deviation, content analysis, and triangulation methods. The research results were as follows: 1) The argument-driven inquiry learning approach for developing research competencies among Grade 8 students should include the following characteristics: The teachers should present real-life scenarios that are authentic without clear-cut answers, using specific questions about the situation to connect to argumentation issues. Additionally, teachers must build students' confidence in presentation by emphasizing that there is no right or wrong answer—it depends on the reasoning and evidence used to support the argument construction. Teachers should provide examples of survey report writing, examining each component for student understanding, and encourage students to write based on their comprehension. 2. The development of research competencies showed improvement in research competency across each implementation cycle. The indicator showing the greatest student development was searching, evaluating, and communicating about relationships of information from various sources. After the learning management implementation, students showed development in research competency for evaluating and using scientific information for decision-making and action, with an overall average score of 50.21%.

Application of Artificial Intelligence to Enhance Higher-Order Thinking through the GPAS 5 Steps for Risk Analysis and Assessment in Project Management among IAI 456 Students: Project Management and Digital Technology

2025-06-25T22:11:39+07:00

This study aimed (1) to develop a model for applying artificial intelligence (AI) to promote higher-order thinking processes based on the GPAS 5-step framework for analyzing and assessing risks in project management, and (2) to evaluate learning outcomes from integrating the developed model with project-based learning (PBL). The research employed a mixed-methods design with third-year undergraduate students (n = 64) enrolled in IAI 456: Project Management and Technology in Digital Form at Sripatum University during the second semester of the 2024 academic year, selected through purposive sampling. Research instruments included AI tools (ChatGPT and Perplexity) and an online questionnaire. Quantitative data were analyzed using percentage, mean, and standard deviation, while qualitative data were analyzed through content analysis.

The research findings indicated that: 1. The findings from Objective 1 resulted in the development of the Prompt-Based GPAS 5 Steps – AI Learning Model. 2. The findings from Objective 2 indicated that the overall knowledge outcomes were at a high level (x̅ = 3.85, SD = 0.83). In terms of skills, project-based learning had a positive impact on enhancing project management competencies. In terms of attitudes, students became more aware of risks and their connection to potential real-world problems.

The new body of knowledge derived from this study is the Prompt-Based GPAS 5 Steps – AI Learning Model, which enables learners to develop analytical thinking, risk management abilities, and systematic deep learning.

Educational Technology Leadership in Artificial Intelligence Era for Techer Basic Education Schools

2025-07-02T23:41:12+07:00

This article aimed to analyze exploratory factors of educational technology leadership in the artificial intelligence era for basic education teachers. The sample comprised 398 teachers in the Office of the Basic Education Commission. They were selected through multi-stage sampling. The research instruments included 1) a semi-structured interview form and 2) a questionnaire for exploratory factor analysis of educational technology leadership in the artificial intelligence era. Data were analyzed using basic statistics, including percentage and standard deviation, while the exploratory factor analysis employed principal component extraction and orthogonal rotation. The artificial intelligence era comprises four components with 49 indicators: Component 1, basic knowledge and skills in artificial intelligence, including 19 indicators; Component 2, artificial intelligence system management, containing 12 indicators; Component 3, teaching and learning with artificial intelligence, consisting of 13 indicators; and Component 4, ethics and responsibility in using artificial intelligence, comprising 5 indicators. All components had eigenvalues greater than 1.00, with a total variance of 67.30%. Each component explained 10.07%, 9.11%, 8.66%, and 5.14% of the variance, respectively. This research can be used to develop elements into indicators of characteristics of individuals with educational technology leadership in the current era of artificial intelligence. It can also develop a model to measure educational technology leadership in the era of artificial intelligence for use with teachers at various levels.

Model for Developing Competency of Learning Management in Science for Undergraduate Student Teacher of Faculty of Education, Naresuan University

2025-07-31T22:54:37+07:00

The objectives of this paper were 1) to study the problems and needs of the development of science learning management competencies of undergraduate teachers; 2) to create and examine the science learning management competency development model; and 3) to study the results of the use of the science learning management competency development model. There were three stages of research: Step 1: Study of problems and needs in the development of science learning management concepts, Step 2: Creation and verification of science learning management competency development models, and Step 3: Study of the results of the use of science learning management competency development models. The sample in the trial model was 30 undergraduate teacher students. Faculty of Education, Naresuan University. The tools used were a survey of problems and needs in the development of science learning management concepts, an assessment of the ability to write a science learning management plan, and the assessment of the ability to manage science learning. The data was analyzed using percentage, mean, standard deviation, and T-test statistics in a dependent manner.

The results of the study showed that: 1) There were problems and needs in developing the science learning management competency of undergraduate students. 2) The results of creating and monitoring the quality of the model showed that the model for developing the competency of science learning management had the highest level of consistency, and 3) the results of using the model for the development of learning management competency were significantly higher at the level of .05.

The Educational Ecosystem for Developing a Global Mindset Among Learners at Basic Education Schools

2025-07-15T09:17:12+07:00

This article aimed 1) to examine the structure, components, and operational characteristics of the educational ecosystem for developing a global mindset among learners at basic education schools, and 2) to develop a model of the educational ecosystem for developing a global mindset among learners at basic education schools. The research employed a qualitative methodology with a two-phase design. In the first phase, in-depth interviews were conducted with eight key informants. In the second phase, data were collected through a focus group discussion with fourteen purposively selected participants. The research instrument was a semi-structured interview protocol. Data were analyzed using content analysis and coding with the ATLAS.ti program. Data credibility was ensured through triangulation. The findings revealed that 1) the structure of the educational ecosystem consisted of two key domains: internal factors and external factors. 2) The ecosystem comprises five essential components: (1) role-bearing individuals, (2) policymakers, (3) school curriculum, (4) resources, and (5) teacher professional development. These components function interdependently across five operational characteristics: (1) mutual interdependence, (2) shared goals, (3) interconnectedness, (4) adaptability to change, and (5) communication across components. The body of knowledge derived from this research can serve as a guideline for educational organizations and personnel at all levels in designing and developing educational ecosystems. Such systems aim to cultivate a global mindset among basic education learners, enabling them to respond effectively to the dynamic changes of globalization and to embrace the identity of global citizenship.

Strategic Management Model for Enhancing Student Quality under the Office of Suphanburi Primary Educational Service Area 3

2025-07-11T21:16:21+07:00

This article aimed 1) to study variables, components, conditions, and strategic management approaches for student quality development; 2) to develop a strategic management model for student quality development; 3) to study the results of using a strategic management model to develop student quality; and 4) to make policy proposals for strategic management for student quality development. The research design was mixed methods using the strategic management concept as the research framework. The research was conducted in 4 phases and 13 steps. The research area was schools under the Office of the Primary Educational Service Area, Suphan Buri Area 3. The sample consisted of 928 school administrators, teachers, and experts. The selection method was purposive sampling. There were 4 types of research instruments: 1) questionnaires, 2) interviews, 3) evaluation forms, and 4) data recording forms. Quantitative data were analyzed using basic statistics and inferential statistics, and qualitative data were analyzed using content analysis.

The research results were as follows: 1. Strategic management components for developing student quality consist of 7 aspects: planning, academics, budget, personnel, general administration, leadership, and participation. 2. The developed management model consisted of 4 main components and 7 categories of manuals that have been evaluated for their appropriateness and practical use. 3. The results of using the model led to the development of student quality in terms of academic achievement, desirable characteristics, and analytical reading. 4. Policy proposals emphasized promoting understanding of strategies, creating leadership, and sustainable participation in all sectors.

Development of Moral and Ethical Principles for School Administrators in Surat Thani Primary Educational Service Area Office 1

2025-07-03T01:08:53+07:00

This article aimed to 1) study the levels of morality and ethics in actual conditions and expected conditions of school administrators in Surat Thani Primary Educational Service Area Office 1, 2) confirm the morality and ethics model for school administrators in Surat Thani Primary Educational Service Area Office 1, and 3) analyze the confirmatory factor analysis components of the morality and ethics model development for school administrators in Surat Thani Primary Educational Service Area Office 1. This study employed a mixed-methods research design, using concepts and theories related to morality and ethics as the research framework. The research area was Surat Thani Primary Educational Service Area Office 1. The sample consisted of 291 teachers selected through multi-stage random sampling. Two types of research instruments were used: 1) questionnaires and 2) interviews. The instrument reliability coefficients using Cronbach's alpha formula were 0.95 for actual conditions and 0.97 for expected conditions. Data analysis was conducted using descriptive statistics, means, standard deviations, paired samples t-tests, descriptive writing, and confirmatory factor analysis using Mplus software.

The research findings revealed that 1) the levels of morality and ethics in actual conditions of school administrators were at a high level with a mean of 4.12, and expected conditions were at a high level with a mean of 4.83, with statistically significant differences at the .01 level. 2) The morality and ethics model for school administrators was developed as a behavioral ethics model covering five dimensions: ethics toward oneself, ethics toward the profession, ethics toward service recipients, ethics toward professional colleagues, and ethics toward society. 3) The confirmatory factor analysis model showed a satisfactory fit with empirical data, with statistical values of Chi-square p-value = 0.2430, Relative Chi-square = 1.052, CFI = 0.993, TLI = 0.991, SRMR = 0.033, and RMSEA = 0.011. This research confirms that the developed morality and ethics model is appropriate and can be effectively used as a guideline for developing school administrators.

Development of Strategic Management Model for School Excellence in Schools Under the Office of The Secondary Education Service Area of Upper Northern Region

2025-09-23T23:45:27+07:00

The administration of educational institutions under the Office of the Secondary Education Service Area in the Upper North faces many challenges, including educational inequality, internal conflict management, development of administrators’ skills, and the management of resources and infrastructure, which require cooperation from all sectors together with the development of policies that are consistent with the context of the area to solve the problems. Therefore, the research on the development of a strategic model of educational administration towards excellence of schools under the Office of the Secondary Education Service Area in the Upper North aimed to 1) study the problems and needs in the administration of educational institutions towards excellence of schools under the Office of the Secondary Education Service Area in the Upper North; 2) develop a strategic model of educational administration towards excellence of schools; and 3) assess the appropriateness of the strategic model of educational administration towards excellence of schools, using a mixed research method, i.e., quantitative research and qualitative research.

The research results were as follows: 1. The problems and needs in the administration of educational institutions towards excellence of schools under the Office of the Secondary Education Service Area in the Upper North, according to the OBECQA framework, were at a high level overall and at a high level in every aspect. The ranking of the need index values from highest to lowest was as follows: 1) Personnel Focus; 2) Operation; 3) Student and Stakeholder; 4) Strategic Planning; 5) Organizational Leadership; 6) Measurement, Analysis, and Knowledge Management; and 7) Operational Results, respectively. 2. Strategic Model of School Administration for School Excellence According to the OBECQA Concept Framework in All 7 Areas, All Experts Agree. 3. Strategic Model of School Administration for School Excellence When considering the four main strategies, it was clear that all of them were appropriate and aligned with the established hypothesis of entrepreneurs in Thailand.