Journal of Multidisciplinary in Humanities and Social Sciences

The Construction of Corporate Performance Evaluation System for Chinese Listed Companies Based on Balanced Scorecard

2024-01-21T12:03:50+07:00

This article aims to study the problem that corporate performance evaluation of Chinese listed companies pays too much attention to financial indicators, and the performance evaluation fails to take into account both the immediate interests and the long-term balanced development of enterprises. To solve this problem, this study constructs a corporate performance evaluation system for Chinese listed companies based on the theory of balanced scorecard, which constructs a total of 9 indicators from 4 dimensions, namely, financial dimension, customer dimension, internal business process dimension, and learning and growth, and utilizes the system in combination with the example of A the company. The data of this research comes from the database of China Securities Network and China Knowledge Network, and the following results can be obtained by constructing the evaluation system through the indicator weighting method and descriptive statistical analysis of the data:

First, the use of financial and non-financial indicators to evaluate the performance of the enterprise can reflect the performance of the enterprise more comprehensively, which is more conducive to the implementation of the strategic objectives of the enterprise.

Second, the balanced scorecard is conducive to strengthening the internal value chain management of the enterprise, which can further optimize the internal operation process of the enterprise and strengthen the internal governance efficiency of listed companies.

Third, the results of this study also imply that listed companies should not only focus on the immediate financial data, and non-financial data should play a more important role in the formulation and implementation of corporate strategic objectives. A comprehensive and integrated financial evaluation index system can enhance the long-term and lasting competitiveness of enterprises and promote their sustainable development.

Digital Technology and Information Expression in the Painting Works of Chinese Artists Born in the 1990s in the Era of Globalization

2024-02-17T17:33:13+07:00

This paper aims to explore the integration of digital technology and information expression in the paintings of Chinese artists born in the 1990s amidst the globalization era. Simultaneously, it delves into the intricate representation of art creation, individual, and cultural identity complexities influenced by globalization. The study also delves into artists' profound reflections on the information society. Through a meticulous selection of representative artists born in the 1990s as research subjects, the study employs methods such as semi-structured interviews, descriptive statistics, and content analysis for an in-depth investigation. The findings reveal the following aspects: Firstly, Chinese post-90s artists adeptly incorporate digital technology into their paintings, not just as tools but as active participants in the creative process, thereby enriching the expressive forms of art. Secondly, their artworks profoundly explore global themes, presenting insightful reflections on globalization phenomena and providing a unique perspective for cultural studies. Thirdly, the paintings go beyond being mere expressions of individual cultural identity; they also depict the complexity of identity in the face of globalization. Through visual elements and aesthetic symbols, artists showcase the intricate existence of individuals in the globalizing tide. Finally, artists' profound observations of the information society surpass surface-level awareness of technology, social media, and digital life. Through their paintings, they deeply reflect on these phenomena, demonstrating a unique understanding and critical contemplation of the information society. These findings underscore the artists' ability to flexibly utilize technology, navigate cultural identity, and contemplate the impact of globalization in the digital age. This study provides valuable insights for a profound understanding of the innovative practices and cultural expressions of post-90s Chinese artists in the digital era, offering a fresh perspective for academia, art enthusiasts, and cultural researchers.

Chinese Peony Culture: Symbolic Interaction and Identity Construction in the Context of Chinese National Community

2024-01-31T13:51:14+07:00

The peony is China’s national flower, called the “King of Flowers” by the Chinese for its large size, beautiful shape, rich color, and refreshing fragrance. It has become a symbol of national prosperity, people’s wealth, and good fortune and is a typical representative of Chinese cultural symbols. The objectives of this study are 1) to summarize the symbolic components of Chinese peony culture. 2) to analyze the components of Chinese peony cultural imagery. 3) to study the development and integration process of Chinese peony cultural imagery. This study uses qualitative research methods to collect information about peony cultural symbols, connotations, and identity through literature and fieldwork. The research results were found as follows: 1) Chinese peony cultural symbols are diverse, complex, and dynamic. 2) peony cultural symbols are interpreted differently within the cultural community. 3) peony cultural symbols interact to produce everyday interpretive items through a process of difference, recognition, and acceptance, from the process of transforming the symbolic imagery of peony culture, Exploring the typical process of constructing the symbolic identity of the Chinese national community.

Perceptions of Non-Zhuang Residents in Guangxi Towards Zhuang Arts: Scale Development and Validation

2024-04-02T08:48:17+07:00

This article aimed to study the perceptions of non-Zhuang residents in Guangxi towards Zhuang arts and develop a scale, named "Perceptions of Non-Zhuang Residents in Guangxi Towards Zhuang Arts". the sample was non-Zhuang residents in Guangxi, China. The instrument for collecting data was A Chinese online questionnaire collection tool - "Questionnaire Star". Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows; Identified five latent factors through exploratory factor analysis. Each latent factor, contains five test items. However, the study also revealed limitations and challenges, including incomplete theoretical background and defRCEencies in dimension setting. Hence, suggestions for future research were proposed, emphasizing the importance of comprehensive theoretical review, integration of theoretical and empirical studies, exploration of cross-cultural applicability, and refinement of measurement instrument design. Through these recommendations, it is hoped that future researchers can further refine and deepen the findings of this study, thereby advancing knowledge in this field.

The Path to Sustainable Development of Local Intangible Cultural Heritage: A Case Study of Nüshu in Jiangyong, China

2024-02-17T17:20:47+07:00

Nüshu in Jiangyong, China, represents the world's only surviving gender-specific script and has been a highlight in the development of intangible cultural heritage both locally and globally over the years. This study employs qualitative research methods to describe and analyze Nüshu within the context of cultural inheritance, utilizing literature review, field research, and the application of sustainable development concepts to explore (1) the relationship between the concept of sustainable development and the sustainable development of culture, (2) the developmental changes in the transmission of Nüshu, and (3) the pathways to sustainable development of Nüshu in the context of cultural inheritance. The results indicate that, on one hand, the sustainable development of culture is an extension of the concept of sustainable development; on the other hand, the development of Nüshu faces urgent challenges related to modes of transmission, environmental context, and the inheritors themselves. Additionally, the sustainable development pathways for Nüshu can be explored from both static and dynamic perspectives. The findings of this study not only provide a theoretical basis for the protection and transmission of Nüshu culture but also offer reference value for the sustainable development of other precious local cultural heritages.

It was concluded that the sustainable development of Nüshu in Jiangyong offers critical insights into the broader application of sustainable practices within the realm of intangible cultural heritage. The study not only underscores the importance of culturally specific approaches but also highlights the potential for these methods to contribute to global sustainability efforts, ensuring that local traditions enhance cultural diversity and economic vitality at the international level.

Analysis of the Ecological Chain of Porcelain Panel Art in Laoyatan Community, Jingdezhen, China

2024-01-06T11:01:29+07:00

Porcelain panel making, a traditional craft in Laoyatan, Jingdezhen, china and national intangible cultural heritage of China, makes an art of porcelain panel integrated with porcelain panel painting and has become a living decoration and architectural decoration with local characteristics favored by the public. This research applies literature research and field research approaches to analyze the current state of the environment, crafters, and auxiliary industries in the Laoyatan community. Further, research was carried out on the cultural characteristics of porcelain panel art, art and inheritance models, and the ecological chain of porcelain panel art generated by the cultural landscape of porcelain making. The research found distinct characteristics of the traditional handicraft community. It carries deep cultural connotations and traditional techniques, interprets the Chinese craftsman spirit, the Laoyatan porcelain panel art ecosystem system, shows the strength and charm of Laoyatan community porcelain panel art, and provides an academic path and theoretical foundation for future research on the development and cultural management of Laoyatan community porcelain panel art.

The Impact of Participatory Development on Local Economic Development: The Case Study of E-San Gastronomy in Sakon Nakhon Province, Thailand

2023-12-13T12:03:25+07:00

E-San Gastronomy is the gastronomic tourism initiated in Sakon Nakhon, a province in north-eastern Thailand, which aims to leverage the livelihood of local people by generating the income from gastronomic tourism. This study set out to investigate the impact of participatory development on local economic development (henceforth LED) through Sakon Nakhon's E-San Gastronomy, Thailand. This case study also aims to use local product and food as a tool to increase local people's income. The initiative aims to establish a complete supply chain for food tourism in Sakon Nakhon, beginning with upstream activities and ending with downstream ones. The initiative involves various stakeholders from the political, public, and private sectors in planning and operating its activities through a participatory development approach. It is well established that participatory approaches are a solution to the previous failures in poverty targeting. However, the influence of participatory development on LED has remained unclear. This paper also discusses the case for using such an approach in Sakon Nakhon's E-San Gastronomy. Likewise, it reports whether the approach can lead to the development of LED in the current province.

A total of 21 stakeholders are interviewed to gather information regarding the initiative’s operations and impacts. The participants are recruited from different workstreams by using the purposeful sampling method due to the requirement of the initiative’s knowledge and involvement. The interviews are analysed using the thematic approach. The study uses qualitative analysis to gain insights into the initiative’s efficiency in implementing the participatory approach and its impact on LED in Sakon Nakhon.

The current study found that while the initiative takes a participatory approach, its effectiveness is questionable. In the same way, through knowledge generation and transfer processes, the initiative has had a significant impact on Sakon Nakhon.

Research on the Craft and Social Change: A Case Study of the Ninigou in Huaiyang

2024-02-20T23:24:25+07:00

Crafts serve as pivotal social artefacts that intricately intersect with the domains of economy, society and ritual practices. This qualitative study delves into the craft and cultural values of Ninigou, scrutinizing their evolution across different developmental stages. Employing fieldwork methods and in-depth interviews, the research aims to achieve three primary objectives. Firstly, it analyzes the transformation of Ninigou as a traditional craft within the context of societal changes. Secondly, it investigates the cultural significance of Ninigou and its societal impact amid periods of social change. Lastly, it explores the evolution of Ninigou within a global context by drawing comparisons with Sia-kaban in Thailand. The findings reveal significant enhancements in Ninigou pottery, attributed to the incorporation of ceramics. The infusion of acrylic paint has enriched its colour palette, while the diversification of shapes demonstrates proactive responsiveness to market demands. This evolutionary process reflects changes in reproduction, expression, and reconstruction. Ninigou symbolizes the protection of nature, ancestral nostalgia, and aspirations for future generations. It embodies the desire for agricultural prosperity and underscores the relentless pursuit of an improved quality of life. In contemporary society, Ninigou has transitioned into a decorative and entertaining item, serving as both a souvenir and an ornament. This shift from hidden cultural traits to outward craft features signifies a progression from sacredness to secularism, ultimately embracing entertainment. The study elucidates the intricate relationship between Ninigou craftsmanship and its cultural significance, offering valuable insights into the dynamic evolution of Ninigou within an evolving social landscape.

Research on Light Installation Art Design within the Context of Regional Culture: A Case Study at the Guangzhou International Light Festival

2024-02-08T13:50:50+07:00

This article aims to conduct a design study on light installation artworks incorporating regional culture at the Guangzhou International Light Festival. The research seeks to explore the methodology of designing light installations that are rich in regional cultural characteristics and provide guidelines for artists and creators in this context. The sample of artworks comprises three selected installations from the Guangzhou International Light Festival, while interviews were conducted with 12 audience members, 6 creators, and 1 curator who participated in the festival in 2023. The instruments used for data collection included fieldwork, case studies, and in-depth interviews, guided by Theories of Visual Cultural Studies and WJT Mitchell's Theory of the Image. Data analysis employed descriptive statistics and content analysis.

The research findings indicate that the design of light installation artworks rich in regional culture involves a seven-step process. During the creation process, it is essential to consider the social and historical nature of the work, the audience's interpretation, behavior, and feedback. Tangible representation of visual symbols and the abstract expression of cultural elements emerge as effective means to showcase regional culture in light installation artworks.

In conclusion, the study sheds light on the intricate process of incorporating regional culture into light installation art and provides valuable insights for artists and creators. The identified steps and considerations contribute to a comprehensive understanding of how to infuse cultural richness into these artworks, enhancing their significance and impact within the context of festivals like the Guangzhou International Light Festival.

The Impact of Brand Image on Repurchase Intention in Chinese Tea Brands: A Study on the Mediating Role of Customer Engagement

2024-02-20T15:10:11+07:00

Tea industry is one of the pillar industries of China's agriculture. With the development of society, the competition in China's tea industry is becoming more and more severe. This study fills in tea as a case study of the impact of brand image on customer loyalty through customer engagement. The objectives of this research were threefold: 1. analyze the direct impact of brand image on repurchase intention of Chinese tea brands, and gain an in-depth understanding of the important role of brand image in the consumer decision-making process; 2. explore the mediating role of customer engagement between brand image and repurchase intention, including analyzing how customer engagement enhances the positive impact of brand image on repurchase intention; and 3. based on the findings of the study, provide practical suggestions for Chinese tea brands to formulate marketing strategies and customer relationship management, especially in terms of enhancing customer engagement and strengthening brand image. This study adopts a quantitative research method. The quantitative analysis was conducted using a questionnaire survey, with data from five randomly selected tea brands among the top 20 tea brands in Sichuan Province as the research subjects, and the data was collected using a questionnaire star, and analyzed by structural equation model using SMARTPLS 4.0 software. The results of the study show that tea brand image has a direct and significant effect on repurchase intention; tea brand image has a significant effect on customer engagement; customer engagement has a significant effect on repurchase intention; and customer engagement plays a significant role as a mediator variable in the effect of tea brand image on customer engagement. This study provides constructive recommendations for marketing strategies and customer relationship management for Chinese tea brands, with particular emphasis on the key role of customer engagement in enhancing tea brand image and repurchase intention.

The Effectiveness of Formative E-assessment with DingTalk on Academic Achievement, Engagement and Satisfaction of Advertising Copywriting Course Students

2024-01-21T09:37:21+07:00

Integrating technology into formative assessment is currently a focal point in educational research. This research aims to analyze the role of utilizing formative e-assessment with DingTalk in advertising copywriting class for students’ academic achievement, engagement and satisfaction. Students from the Advertising Copywriting course in a university of China have participated as the sample for the study. Through quasi-experimental research, the effectiveness of formative e-assessment with DingTalk was tested by comparing the differences of improving score of four groups which obtained through the pretest and post-test. At the end of the quasi-experiment period, an engagement survey was used to compare students' engagement level between the experimental and the control groups, as well as a satisfaction survey was administered to determine students’ perspective of the class introducing formative e-assessment with DingTalk. The results revealed that there was a statistically significant difference among groups on improving score, F (3, 150) = 26.539, p =.000. It indicated that formative e-assessment with DingTalk as the treatment had a significant effect on improving academic achievement. The creativity, writing ability and conceptual knowledge of academic achievement were all significantly improved (p <0.05). Among them, creativity increased the most. Based on the analysis of surveys, the data suggests that students’ engagement scores between the experimental and control groups were statistically significant different, t(152) = 2.693, p = .008. In addition, students in the experimental group expressed their high level of satisfaction towards the intervention—formative e-assessment with DingTalk (M=4.48). The experiment revealed that this intervention could improve students' academic achievement and engagement in the course, as well as students' satisfaction. This finding contributes to the understanding of effective strategies of technology integration, enriching the field of formative e-assessment and guiding future research and practices.

Cultural Value of “HUANGHELOU” Cigarette Label Design

2024-02-20T23:32:04+07:00

“HUANGHELOU” cigarette has an important position in China. This study aims to explore the historical significance of “HUANGHELOU” cigarette label design in Wuhan, Hubei, China and analyses the fusion of cultural elements, the design aesthetics of patterns and the visual effect in the label design of “HUANGHELOU” cigarette. The sample is selected from “HUANGHELOU” cigarettes in Wuhan, Hubei Province, and participants are chosen through a systematic sampling method. A combination of descriptive statistics and content analysis is used as the data collection tool. The results of the study are as follows, firstly, the historical development of the “HUANGHELOU” cigarette label design between 2004 and 2023 is analyzed in detail with the aim of revealing its historical significance and evolutionary patterns. Secondly, the cultural values embedded in the label of the “HUANGHELOU” cigarette are examined through a comprehensive exploration of the design aesthetics of the elemental symbols. By elucidating designers' responses to social changes and their integration of cultural elements, the study highlights the importance of these elements within Chinese culture. This research provides insights into the historical, cultural, and aesthetic dimensions of “HUANGHELOU” cigarette label design, offering valuable guidance to design practitioners.

The Development of Modern Political Management with the Power of Houses Temples and Schools in the Digital Age

2024-03-27T06:18:25+07:00

Research On the Development of Modern Political Management with The Power of Houses, Temples, And Schools in This Digital Age. It Is Qualitative Research. Field Research Model the Objectives Are as Follows: 1) To Study the Development of Modern Political Management with The Power of Houses, Temples, Schools in The Digital Age 2) To Develop Modern Political Management with The Power of Houses, Temples, Schools in The Digital Age And 3) To Apply Modern Political Management with The Power of Homes, Temples, Schools in The Digital Age. There Are 5 Groups of People or Key Informants Used in Research Using In-Depth Interviews and Focus Group Discussions: Group 1: Buddhist Scholars or Abbots. Group 2: Political Science Scholars. Group 3: Mass Media, Group 4: Academics in Education or Administrators, And Group 5: Local Leaders or Heads of Families. Total Number: 30 Photos/Person. Data Analysis Were Descriptive Content Analysis.

The Research Results Were Found as Follows: 1. From Studying, You Gain Important Knowledge. Modern Political Management with The Power of Houses, Temples, And Schools in The Digital Age Is as Follows: (1) Gain Knowledge About Management Development (2) Gain Knowledge About Modern Politics (3) Gain Knowledge About the Power of Houses, Temples, And Schools And (4) Gain Knowledge About the Digital and Digital Era.

2. The Development of Modern Political Management with The Power of Houses, Temples, And Schools in The Digital Age Provides Information for Creating Patterns. Modern Political Management with The Power of Homes, Temples, And Schools in The Digital Age as Follows: (1) Problem Conditions (2) Political Needs (3) Modern Politics Through Digital Media (4) Modern Media in The Digital Age (5) Political Principles in The Regime Democracy And (6) Development of Modern Political Management.

3. “Home” Is Responsible for Personnel, Budget, And Supervision. “Wat” Is Responsible for Planning and Coordination. “School” Is Responsible for Organization, Administration, And Reporting Results.

Skills Of School Administrators Affecting Teacher Competencies in the 21st Century of Schools Under Nakhon Phanom Primary Educational Service Area Office 1

2024-01-08T13:38:25+07:00

This Article aimed to study (1) to study skills of school administrators, (2) to study teacher competencies in the 21^st century, (3) to study the relationship between skills of school administrators and teacher competencies in the 21^st century, and (4) to study the predictive power for skills of school administrators affecting teacher competencies in the 21^st century. Research is Quantitative research. The sample were 332 samples including 79 school administrators and 253 teachers followed the percent criterion in sample size specification. They were selected by Stratified Random Sampling the instrument for collecting data were 2 aspects of five-rating scale questionnaires: (1) a questionnaire about skills of school administrators; and (2) a questionnaire about teacher competencies in the 21^st century in schools. The statistics were percentage, mean, standard deviation, t-test (Independent Samples), One-way analysis of variance, Pearson's correlation coefficient, and multiple regression stepwise analysis.

The research results were found as follows; 1) The overall skills of school administrators were at the high level. 2) The overall teacher competencies in the 21^st century in schools was at the high level. 3) The skills of school administrators and teacher competencies in the 21^st century revealed quite high significant positive correlation at the .01 level. 4) There were 3 variables of skills of school administrators that affected teacher competencies in the 21^st century They could be predicted up to 44 percent.

Development of School-Based Management Model for Local Development Under Kalasin Provincial Administration Organization

2023-12-31T17:36:14+07:00

This research aims to develop a school-based management model for local development under the Kalasin Provincial Administration Organization. It is a participatory research and development The population used in this research was the chairman of the committee. Director of Education/Deputy Director of Educational Institutions 36 students and subject leaders and teachers. A total of 70 people, a total of 106 people. Questionnaires, group discussions, expert seminars and school-based management model manuals for local development. Qualitative data analysis using content analysis and inductive conclusion generation, and quantitative data analysis with descriptive statistics. The results showed that:

1. Basic information for creating a school-based management model for local development Key research areas are as follows: The composition and indicators of school-based management in local development, consisting of 4 aspects and 40 indicators, were found to be the highest overall level. The current conditions and desirable conditions of school-based management for local development are at a high level.

2. School-based management model for local development Overall, there is an average accuracy. suitability Possibilities and usefulness are at the highest level.

3. Experimenting with school-based management model for local development Conclusions using the Action research process.

4. Evaluate the effectiveness of school-based management model development in local development. It was found that the overall implementation of the pattern from the list of compliance indicators was at the highest level.

Development of a Personal Savings Management System with an Application of People of Working Age Group in Bangkok

2024-02-28T03:28:25+07:00

This Article aimed to study (1) demographic characteristics, behaviors on using a personal savings management system with an application (2) development of a Personal Savings Management system with an application (3) study correlations between demographic characteristics of users and their behaviors on an application and (4) study different user behaviors with satisfaction towards an application of People of Working Age group In Bangkok. The sample was 400 financial service users in Bangkok. The instrument of this research was a questionnaire. The statistics used for analysis data were frequency, percentage, mean, standard deviation, Chi-square-test

The research results were found as follows; (1) the web application consisted of 1) Registration 2) Homepage 3) Income & expense according 4) Report of income & expense 5) Learning resources and 6) Consulting (2) the majority of users were female; aged between 15 and 25 years; education level was Bachelor’s degree; they were private company employees; their monthly incomes between 15,000 and 20,000 Baht and marital status was single. For behaviors on most of them used the application 3 times per week for 62.7 percent (3) This developed application has been downloaded and used no less than 500 times and the satisfaction response from users who participated in testing the application was at a level of not less than 3 stars as set as the goal and (4) Satisfaction towards using application showed that the majority of respondents were satisfied with the application at high level. For each aspect, they were most satisfied with product, followed by distribution, price and promotion, respectively.

Potential Enhancement on Accounting and Modern Marketing a Driving Effective Community Economy of New Generation Entrepreneurs in Community Enterprise, Chiang Rai Province

2024-01-06T10:55:04+07:00

A creating competitive ability of community enterprise entrepreneurs for community business operations to successful. This research focuses on potential enhancement on accounting and modern marketing a driving effective community economy of new generation entrepreneurs in community enterprise, Chiang Rai Province. Is mixed method research on qualitative and quantitative studies together participatory rural appraisal for learning and development. The collections came from documentary study, the interview with key informant of 30 people, and the questionnaire with sample of 150 people to the data. The study found that: Such as groups and members management, quality and standard of products and services, accounting and marketing management, producing products and services, creating competitiveness through modern marketing. And the relationship on potential of accounting and modern marketing with competitiveness for driving the community economy to effectiveness have positive relationship at statistical significance level of 0.01. The effects use of the creating knowledge for community enterprises towards strengthen the community economy to effectiveness.

The Premprachakorn Canalside Community Health Management Model for Driving Thailand’s Sustainable Development Goals: A Premprachakorn Canalside Community Development Project: Pracharuamjai 2 Community, Bangkok

2024-01-31T17:16:28+07:00

The Premprachakorn Canalside Community Health Management Model for driving Sustainable Development Goals, aims to: 1) Study the components of the model, 2) Develop and validate the model, and 3) Recommend guidelines for model implementation. The Mixed research design consists of three phases: Phase 1 involves qualitative research from document study and Key informant opinions of 30 people, purposively selected.; Phase 2 comprises quantitative research from a sample group of 200 people, using cluster random sampling; and Phase 3 involves qualitative research from the opinions of key informants of 11 people, purposively selected. Tools utilized include: 1) textbooks, literature, and research; 2) semi-structured interview forms; and 3) questionnaires. Statistical analyses include frequency, percentage, mean, standard deviation, skewness, kurtosis, component analysis, Partial Least Squares Structural Equation Model (PLS-SEM), and content analysis. The research findings reveal that:

1. Components of the Premprachakorn Canalside community health management model include factors determining community health, residents' attitudes and feelings, and management of health in the Premprachakorn Canalside community.

2. The results of model creation and validation meet all criteria for external and internal model evaluation using the PLS-SEM method and can explain the outcomes of the Premprachakorn Canalside community health management model by 71.8 percent.

3. The Premprachakorn Canalside community health management model is consistent with quantitative and qualitative analysis results and can be applied to enhance sustainable development goals in the future.

Analysis of Optimal Attributes of Foods and Services in Huaplachongnonsea Restaurant, Srinakarin Branch

2023-12-27T15:22:28+07:00

This research aims to study consumers’ needs and to analyze food qualities and services at Huaplachongnonsea restaurant (Srinakarin branch). The data was collected from interviews by using questionnaires to ask 260 customers who consumed services at this restaurant and analyzed by using the Kano model.

The results demonstrated that consumers generally were female with average ages of 37 years old, had on average 4 family members, marriage status and held Bachelor degree education level, worked for public company with average salary 51,110 baht per month. Mostly, the customers recognized the restaurant via passing by the restaurant and through the recommendations from the previous customers, respectively. On average, the customers came to the restaurant twice a month, with average costs of 1,227 baht per meal during 4.01 pm. to 8.00 pm with their family. In addition, the customers came to the restaurant with friends on regular meals. The Kano model analysis results showed that the most impression were the fresh of food ingredients, having special discount, having birthday promotion, and providing Wifi services. Moreover, the customers had expected from the restaurant were reasonable prices with food qualities and quantities and having adequate parking places. Furthermore, offering several variety of food would gain more impression from the customers.

Analysis of Craft Beer Attributes Affecting Consumer Preference

2023-12-27T13:59:43+07:00

This research aims to study the characteristics of craft beers that influence consumer preference by using quantitative methodology. Research selected samples who are in Bangkok metropolitan area. The sample group consists of individuals aged 20 and above who have consumed craft beer at least three times. A total of 300 samples were analyzed using the Conjoint Analysis model. The study found that characteristics of craft beers that satisfy the consumers are the craft beers in bottles or cans, with a golden color, clear or translucent, moderate bitterness (IBUs between 30-60), a fruity aroma, and an alcohol content of 5% or higher. Regarding the price of a 330ml craft beer, consumers prefer a price per bottle equal to 150 Baht. The results suggest that producers and business owners should consider these results as supported information for planning production and elaborating marketing strategies to attract the consumers in the future.

Pleng Cha Rueng Tao Thong in the Dimension of Philosophy

2023-10-06T00:16:08+07:00

Research is aimed to analyze the aesthetics of Khong Wong Yai melody in Pleng Cha. Researcher uses results from the previous research, a study of musical uniqueness of Khong Wong Yai melody in Pleng Rueng Tao Thong, as primary data. Researcher studied document, interviewed, and additional data with specialist in Thai music, philosophy, and general listeners. Researcher did analysis and hermeneutic by using concept of Thai music theory and perception in philosophy dimension. The result found that, Researcher assumed that the original composer created music without score, but he used the world of idea to create complicated musical structure in concept to complete the structure of Pleng Cha. And this process in philosophy is considered as the meaning of intellectual game in humanity and eliminates the previous process that the world of idea imitate image in perception. The music shows meaning of human, this is the song of intelligence, which is consistent with the concept of Vedana (neutral) in the Buddhist philosophy. So Pleng Cha Rueng Tao Thong is presented as the philosophy of Thai music (Eastern philosophy).

The Dhammadhippateyya Development of Governance in the Context of a New Thai Society

2024-03-30T14:30:20+07:00

The research has the following objectives: 1) to study the principles of Dhammadhippateyya as one of the main teachings in Buddhism; 2) to study the principles of Dhammadhippateyya and the development of government in the context of the new Thai society; and 3) to propose guidelines for promoting the application of the principles of Dhammadhippateyya. It is qualitative research. The population or key informants used in the research were obtained through in-depth interviews with 30 people and focus group discussions with 13 people. The data was analyzed using descriptive content analysis.

The research results were found as follows: 1. The Buddha followed the principles of Dhammadhippateyya. In terms of the administration of the 4 Buddhist companies, in summary, there are 9 principles, including: 1) Peace principles: His Majesty has goals, which are ideals and strategies. that aims to seize the welfare and well-being of the people to have a good life and have peace. 2) The Buddhist Organization lays down the principles of work management. It requires working together toward the same goal. To solve problems or create understanding among monks 3) Buddhist planning by adhering to the principles of the Four Noble Truths. 4) Buddhist expertise, "Ettakka" 5) Buddhist conflict management It is an administration that helps reduce conflicts. 6) Buddha Service: His Majesty has laid down principles for providing services to the people. 7) Buddhist ethics of governance He ruled the Sangha with righteousness. Examine the practices of the Sangha together. 8) Buddha Sappaya, living according to the environment, and 9) achieving Buddhist results. The goal of becoming a Buddhist is happiness, peace, and nirvana.

2. Dhammadhippateyya and governance development in the context of the new Thai society that requires a person to try to study the concept as well as apply the principles of Dhammadhippateyya in a Thai society that is continuously developing. This is to promote awareness of democratic politics as well as the current political and administrative situation under the democratic governance structure. Dhammadhippateyya is a governance approach that emphasizes the principles of justice. Holding Dhamma as the main principle in governing in the present and in the future

3. Guidelines for promoting the application of the principles of Dhammadhippateyya in the development of government in the context of the new Thai society, namely (1) principles in the way of life of Thai people (2) principles in governing the country (3) being the center of the mind (4) being the source of Thai culture (5) being the main institution of Thai society (6) being the foundation of culture (7) being a national heritage (8) being a national identity (9) being a position that helps create civilization (10) status that helps create peace in the world.

Development of an Instructional System Platform for Weather Monitoring in Small Schools Within the Chiang Rai Educational Service Area

2024-04-02T12:17:00+07:00

The objectives of this article are to 1) develop a instructional system platform for weather monitoring in small schools, 2) study academic achievement before and after learning with the teaching kit, and 3) investigate teacher and student satisfaction with the teaching set. The research adopts a research and development model. The study sample group comprises 30 Grade 6 students and 6 teachers from schools under the Primary Educational Service Area Office 3, Mae Fah Luang District. The study selected a specific sample group. Four types of tools were used in the research: 1) a weather monitoring teaching kit system platform, 2) pre- and post-learning achievement tests, 3) an innovative media evaluation form, and 4) measures of teacher and student satisfaction with the teaching kit. Analyzed the data using basic statistical methods like mean and standard deviation, with independent t-test analysis.

The research results revealed that: 1. The components of a instructional system platform for weather monitoring include 1) learning management activities, 2) weather measurement equipment, and 3) an online platform. 2. Achievement levels after studying were found to be significantly higher than before studying, with a statistical significance level of .01. 3. Both teachers and students reported the highest level of satisfaction after learning through the platform. From this research, it has been discovered that an instructional system platform for weather monitoring is indeed effective for teaching and learning in small schools, yielding satisfactory outcomes. It can inspire students to generate creative ideas and create inventions by leveraging their acquired knowledge. This teaching kit system platform should be broadly distributed, particularly in schools facing security risks.

The Effect of Instructional Model using Project-Based Learning with Graphic Organizers to Enhance for Secondary Students’ Computational Thinking

2024-04-02T12:11:01+07:00

The objectives of this research were to study 1) compare the computational thinking skills of the sample groups between pre-learning and post-learning through the instructional model using project-based learning with graphic organizer to enhance computational thinking skills for secondary school students 2) observe students' behavior Participation 3) to evaluate students' project performance. 4) to evaluate the quality of students' projects 5) Students should self-assess their computational thinking skills. 6) student satisfaction and teachers' opinions regarding the developed instructional model. The research model was research and development. Using a simple random sampling method. The tools used in the research include: 1) the instructional package according to the developed instructional model 2) Computational thinking skills assessment form 3) Participation behavior observation form 4) Project performance evaluation form 5) Project quality assessment form 6) Self-assessment form for computational thinking skills 7) Student satisfaction questionnaire and 8) Relevant instructor interview form. Statistics used in data analysis are mean, standard deviation (SD), mean percentage (%), and t-test (t-test).

The results of the research found that 1) the computational thinking skills of students learning with the instructional model after learning higher than before learning, it was statistically significant at the.05 level 2) Participation behavior in student project development. it is at a very good level 3) Students' project performance is at a good level very good 4) The assessment of the quality of students' projects are at a very good level 5) Students self-assessed their computational thinking skills at a good and excellent level in all four components, more than 80 percent 6) the results from a questionnaire revealed that the students were satisfied at the highest level with instructional model and 7) Opinions of related teachers, it can be concluded that the instructional model using project-based learning with graphic organizer to enhance computational thinking skills for secondary school students.

Language Tactics Appearing in the Lan Kham Kong Law

2024-06-05T09:49:19+07:00

The article titled "Language Tactics Appearing in the Lan Kham Kong Law" aims to study Language tactics that appear in the Lan Kham Kong Law, an important ancient law of the Phuan ethnic group. The study found that in the Lan Kham Kong Law, various tactics were used: 1) the use of legal terminology to correspond with the type of writing, such as the term to refer to the king, officials or civil servants, the prosecutor, the defendant, and the surrounding persons (witnesses); The use of Pali-Sanskrit and Khmer loanwords, with the Pali-Sanskrit terminology, shows the origin of ancient law as having its roots in Buddhism. As for the Khmer term, that is the king's word. It was used to raise the status of king. The enactor of the law always gives with divinity. 3) The use of various literary tactics such as the use of vowel rhyme, letter rhyme, wordplay, idiom, etc. It is used to make the Lan Kham Kong Law become a work created by wise men, a high object that the people must respect and follow.

Developing Inspiration Speaking Competences for Life Insurance Business Executives

2024-02-07T00:10:14+07:00

This article aimed to study aimed to study 1) study the competencies and needs of inspiration speaking among life insurance business executives, 2) study the development of inspiration speaking competencies of life insurance business executives, by using a mixed method. This study examined five life insurance companies, the research tools included semi-structured in-depth interviews to determine the competencies of inspiration speaking, consisting of 19 executives. Using a purposive sampling and collect data from questionnaires of 384 sector managers, then creating the tool to develop inspiration speaking competencies inspected by 12 experts from purposive sampling using focused group. Statistics and methods used to analyze the data include percentage, mean, standard deviation, Priority Needs Index (PNI_modified) The research results showed that: 1) A qualitative study conducted through semi-structured interviews found that most executives lacked of inspiration speaking skills and quantitative studies found the inspiration speaking competency of skills (PNI_modified = 0.168), knowledge (PNI_modified = 0.164) and attitudes (PNI_modified = 0.156), respectively. 2) The results of developing inspiration speaking competencies the executives using mixed training courses and guidance were found to be most appropriate.

Causal Factors Influencing Purchasecing Decisions Bakery via Instagram in Bangkok and Its Vicinity

2024-03-04T15:11:41+07:00

The article aimed to study 1) develop and validate a causal of relationship model purchaseing decision bakery via Instagram in Bangkok and its vicinity and 2) study causal factors influencing purchaseing decision bakery via Instagram in Bangkok and its vicinity. This study was quantitative research. The sample was people have bought bakery via Instagram and live in Bangkok and
its vicinity of 385 people by convenience sampling. The tools used in the research was online questionnaires. The statistics used in data analysis were frequency, percentage, confirmatory factor analysis and structural equation model.

The results of this research were the development of the causal relationship models consisted of 4 components are 1) awareness 2) loyalty 3) repurchase intention and 4) purchase decision and the model is consistent with the empirical data to a great extent. The statistic shows CMIN/df = 2.21, GFI = 0.96, AGFI = 0.92, SRMR = 0.02, RMSEA = 0.06. The final is predictive coefficient of 0.62, indicating that the variables in the model can explain the variance of the purchase decision to buy bakery via Instagram by 62 percent. It was found that the awareness, loyalty and repurchase intention were respectively influence on purchase decision respectively. Bakery’s entrepreneur via Instagram is able to use the research’s result to plan their strategies that are appropriate for consumers and make their business successful and sustainable.

Causal Factors Influencing Purchase Intention for Cultural Product of Thailand via Facebook page CPOT of Consumers in Thailand

2024-03-11T18:35:45+07:00

The article aimed to study 1) develop and validate a causal of relationship model purchase intention for cultural product of Thailand via Facebook page CPOT of consumers in Thailand and 2) study causal factors influencing purchase intention for cultural product of Thailand via Facebook page CPOT of consumers in Thailand. This study was quantitative research. The sample was people who have purchased cultural product of Thailand Through the Facebook page CPOT and residing in Thailand of 365 people. The tool used in the research was online questionnaires. The statistics used in data analysis were frequency, percentage, confirmatory factor analysis and structural equation model. The results of this research were the development of the causal relationship models consisted of 4 components are 1) social media marketing 2) brand awareness 3) brand engagement and 4) purchase intention and the model is consistent with the empirical data to a great extent. The statistic shows CMIN/df = 2.82, GFI = 0.94, AGFI = 0.91, SRMR = 0.04, RMSEA = 0.07, Hoelter = 276, The final is predictive coefficient of 0.64 indicating that the variables in the model can explain the variance of purchase intention for cultural product of Thailand via Facebook page CPOT by 64 percent. It was found that the social media marketing, brand awareness and brand engagement were respectively influence on purchase Intention. If the ministry of culture or entrepreneurs make brand awareness and brand engagement this will create an purchase intention cultural product of Thailand through the Facebook page.

Model of Innovative Leadership Based on Papanika Dhamma for School Administrators under Office of Primary Educational Service Area

2024-06-12T07:34:34+07:00

The objectives of this dissertation are: 1) to study the need for innovative leadership among educational institution administrators under the Office of the Primary Educational Service Area; 2) to develop an innovative leadership model based on the principles of Papanika Dhamma for educational institution administrators under the Office of the Primary Educational Service Area; and 3) to evaluate the innovative leadership model according to the principles of Papanika Dhamma for educational institution administrators under the jurisdiction of the Primary Educational Service Area Office. It is a combined method of research. There are 3 research steps: Step 1: To study the needs and necessities for innovative leadership among educational institution administrators by using a questionnaire on a sample of 368 teachers, the data were analyzed using basic statistics, namely, percentage, mean, standard deviation, and the index of essential needs. Step 2: To develop a model by interviewing 10 key informants and organizing group discussions with 9 experts. Research tools include an interview form and question guidelines for group discussions. The data were analyzed using content analysis. And step 3: To evaluate the model by using an evaluation form with a sample of 310 educational institution administrators, the data were analyzed using basic statistics, namely, percentage, mean, and standard deviation.

The results of the study found that: 1. The need for innovative leadership among educational institution administrators under the jurisdiction of the Primary Educational Service Area Office overall, with an index of essential needs between 0.055 - 0.076. The element with the highest need is innovative vision, followed by innovative creativity, courage to take innovative risks, and transformational leadership, respectively. 2. An innovative leadership style according to the principles of Papanika Dhamma for educational institution administrators under the jurisdiction of the Primary Educational Service Area Office consists of five elements: Component 1: Principles: Educational institution administrators have management methods integrated with Buddhist principles and innovative leadership to develop educational institutions. Component 2: Objective: It is a guideline for educational institution administrators to apply the principles in their administration for greater efficiency and effectiveness. Component 3: Integrating innovative leadership (vision, innovation) according to the principles of Papanika Dhamma, namely, 1) Cakkhuma, having wisdom and foresight; 2) Vidhuro, having good management; and 3) Nissayasampanno, having good human relations. Component 4: Application in the administration of educational institutions in 4 areas: academic administration, personnel management, budget management, and general administration. And Element 5: Evaluation. 3. Evaluation of innovative leadership styles according to the principles of Papanika Dhamma for educational institution administrators under the jurisdiction of the Primary Educational Service Area Office Overall, the evaluation results were at the highest level in all 4 areas: usefulness, correctness, feasibility, and appropriateness, respectively. A summary of research knowledge is concluded in PAKWILAI.

Model of True Leadership Based on Gharavasadhamma for School Administrators under Office of Primary Educational Service Area

2024-06-25T23:56:53+07:00

This article aimed to study 1) the actual leadership needs of educational institution administrators under the jurisdiction of the Primary Educational Service Area Office, 2) to develop a true leadership model based on the principles of Gharavasadhamma for educational institution administrators under the Office of the Primary Educational Service Area, and 3) to assess the true leadership style according to the principles of Gharavasadhamma for educational institution administrators under the jurisdiction of the Primary Educational Service Area Office. It is a combined method research. There are 3 research steps: Step 1: To study the actual leadership needs of educational institution administrators by using a questionnaire on a sample of 368 teachers, the data were analyzed by using basic statistics, namely, percentage, mean, standard deviation and the index of essential needs (PNI_Modified). Step 2: To develop a model by interviewing 10 key-informants and organizing group discussions with 9 experts. Research tools include an interview form and question guidelines for group discussions. The data were analyzed by using content analysis. And step 3: To evaluate the model by using an evaluation form for a sample of 310 educational institution administrators, and the data were analyzed by using basic statistics, namely, percentage, mean, and standard deviation.

The results of the study found that: 1. The need for true leadership of educational institution administrators under the jurisdiction of the Primary Educational Service Area Office overall with an index of essential needs. is between 0.035-0.052. The component with the highest need is a balanced process, followed by self-awareness, justice, transparency and a positive outlook, respectively. 2. The true leadership style according to the principles of Gharavasadhamma for educational institution administrators under the jurisdiction of the Primary Educational Service Area Office consists of 5 elements. 3. Evaluation of the assessment of true leadership styles according to the principles of Gharavasadhamma for educational institution administrators under the jurisdiction of the Primary Educational Service Area Office overall, the evaluation results were at the highest level in all 4 areas, ordered from highest to lowest, namely: Usefulness, Correctness, Possibility and Suitability. In summary, the research knowledge is concluded into PANPET, referring to P (Process), A (Application), N (Need), P (Principles of Gharavasadhamma), E (Educational Administration), and T (True Leadership).

The Visualization Patterns of Uniformly Formatted Parametric Designs on Lotus Pattern

2024-02-02T11:01:04+07:00

This Article aimed to propose a method for generating parametric design images with regular patterns. In recent years, there has been a growing interest in parametric design, an approach that opens up new possibilities for the design process by automatically generating solutions through computer modeling techniques. A large number of unconventional, abstract and irregular parametric design works have emerged. However, it is worth noting that relatively little attention has been paid in these works to generating images of regular parametric designs with specific reference patterns. And, lotus pattern is a relatively regular pattern. In traditional Chinese culture, the lotus flower usually has a strong cultural symbolism. Lotus pattern has a wide range of design application bases. Therefore, this paper takes the lotus pattern as an example, and demonstrates the parametric design image generation method of the regular pattern in three steps, namely, geometric feature extraction of the lotus pattern, parametric line drawing generation of the lotus pattern, and parametric image generation of the lotus pattern, in turn. The outstanding contribution of this method is that it systematically introduces the parametric design generation method for specific regular patterns, and provides a set of comprehensive and repeatable parametric design operation steps for designers in various design industries. The goal is to provide a repeatable parametric design method for all kinds of designers by exhaustively exploring the application of parametric design in regular patterns, to promote the wide application of design innovation, and to make some contributions to the overall development of parametric design practice.

Phenomenon-Based Learning: Developing Higher Order Thinking Competencies toward Sustainable Learning

2024-01-31T17:24:57+07:00

This article aims to present phenomenon-based learning to develop higher order thinking competencies towards sustainable learning. From literature reviews of related documents, concepts and theories, it was found that phenomenon-based learning is a holistic learning. It is an interdisciplinary learning that uses real world phenomenon as a starting point for learning through the process of thinking, questioning, an inquiring to strengthen learning skills for students. Learning skills with significant findings and conclusions are acquired through the phenomenon that combined knowledge altogether. The learning process consists of 5 steps: 1) Studying the Phenomenon, 2) Learning and Questioning the Phenomenon, 3) Discussion and Presentation, 4) Summarization and Reflection, and 5) Assessment. Therefore, phenomenon-based learning can develop higher order thinking competencies of 21^st century learners, resulting in meaningful learning and related to students’ real-life experiences. That is, it will lead to sustainable learning, and further improve quality of life and further develop the nation.

Quality Mechanism to Enhance Efficiency of the Educational Service

2024-02-20T23:46:09+07:00

The objective of this article is to present a quality mechanism to improve efficiency. Operations of the Educational Service Area Office According to the Operational Framework of the Educational Service Area Office Concept of Operating According to Policy. Especially the framework for evaluating national quality awards. From the study of theoretical concepts literature review and interview relevant people. It was found that there are 245 educational area offices throughout the country. Still unable to carry out all missions efficiently to the point of receiving awards and honors. Therefore, this article will show guidelines for the efficient operation of the Educational Service Area Office. There are international standards. According to the framework and operational guidelines according to the National Quality Award criteria. Which is considered a world-class operating standard. It can also be a guarantee of the quality of operations. Resulting in the opportunity to receive national awards. If any area office submits a request for evaluation to receive a National Quality Award, the quality mechanism consists of 5 mechanisms: 1) Mechanisms for Promoting the Culture of Excellence: MPCE 2) Mechanisms for Continuous Improvement of Operations: MCIO 3) Mechanisms for Improving Service Provider Satisfaction: MISPS 4) Mechanisms for Developing Increased Engagement of Personnel: MDIEP 5) Mechanisms for Organization of Excellence: MOE. Under the guidelines for implementing the quality award criteria (TQA), which has criteria as a direction for implementation and consists of 7 categories and 17 topics, to lead the organization to be effective, the author therefore presents quality mechanisms to enhance the efficiency of the Office of the Field of Education presented in this academic article.