Journal of Multidisciplinary in Humanities and Social Sciences

Perspectives on Solving Poverty Problems in Northern Thailand from The Outbound Policy of Chinese International NGO

Jiaqi Yang — 2024-10-28

This paper aims to study China's Outbound Policy and Development in Northern Thailand through the Chinese Poverty Alleviation Center, which came to Thailand to help eradicate poverty and influence the development of communities in northern Thailand. It combines data from participatory observations. The people who received the help were divided into three groups: the student group, the community students, and the villagers. All agreed that the concepts of development and soft power were used for the analysis of this study, which mainly solved three questions: First, how is the development and work of the Thai Maritime Conference organization related to the concept and policy of the Chinese government, and what role does it play in the construction of China-Thailand relations. 2. How is the role of the HAI HUI Organization related to China's development concept of poverty eradication. 3. What are the roles and opinions of the villagers in the ethnic communities developed by the HAI HUI Organization.

The study found that the expansion of China's overseas development assistance reflects the growth of investment by Chinese enterprises. This is reflected in the “exit” policy of China's Tenth Five-Year Plan (2001-2005), which contrasts sharply with the dominant approach of Western donors. Most Chinese aid comes in the form of soft loans or low-interest loans. Some of these are government-funded or subsidized infrastructure projects.

The paper discusses the implications of NGO participation in China's future international development assistance. And the theoretical explanation of why Chinese NGO are developing globally. This is a clear demonstration of the country's soft power. HAI HUI Poverty Alleviation Center came to Thailand to work with Thai organizations to help communities solve problems and eradicate poverty. It is a platform to connect various Chinese resources, solve problems, and change the community's way of life.

The Integration of Cakkavatti Sutta for Development of Thai Political Parties in the 21St Century

PhraSuchat Phuengphai — 2024-10-28

This article aimed to analyze the principles of integrating the Cakkavatti Sutta for the development of Thai political parties in the 21^st century. This study employed a qualitative approach, utilizing concepts or process theories as the research framework. The research focused on Thai political parties during the 21st century. 42 qualified key informants were selected using a purposive selection method. The research employed two types of instruments: 1) an interview form and 2) a focus group discussion form. Data were analyzed using content analysis and written descriptive narratives.

The research results were found as follows: 1. The general conditions of political parties in Thailand are examined. Political parties are the pillars of a democratic regime. Therefore, political parties play a crucial role in representing the people and propelling the nation forward. But political parties still face many problems, such as divisions within political parties. The issue of a shortage of quality politicians and corruption persists. 2. The integration of the Cakkavatti Sutta principles is crucial for the development of Thai political parties. The Cakkavatti Sutta, a Buddhist principle of good governance, comprises five key points: Thai political parties have integrated 1) Dhammadhipaya; 2) Dhammika Rakkha; 3) Adhamkara Nisethana; 4) Thananupadhan; and 5) Paripuccha into their development in four areas. And 3. The following guidelines guide the integration of Cakkavatti Sutta principles into the development of Thai political parties in the 21st century: 1) Adhering to the principles of Dhammathipatya, using Dhamma principles as a guideline for operations; 2) Promoting Dhammika Rakkha with a robust internal audit mechanism; 3) Upholding the principles of justice. Anti-corruption; 4) Promotion of Thananupadhan Transparent and verifiable; and 5) Adhering to the principle of Paripuccha. The integration of Cakkavatti Sutta principles provides valuable knowledge. This principle of good governance in Buddhism will prove beneficial or useful in the development of Thai political parties in the 21st century, enabling them to become strong political institutions. That is, there are quality politicians. People trust a robust political system, leading to the prosperity of the nation.

The Five Precepts of Liquor (Suràmeraya) and its Interpretation for Contemporary Thai Society

Amnat Yodthong — 2024-10-28

This article aimed to critique issues related to: 1) the scope and meaning; 2) the prohibited substances and the extension of their scope; and 3) the elements of committing an offense, according to the five precepts regarding intoxicants (Surãmeraya) in contemporary Thai society. The study was conducted through a documentary approach, utilizing content analysis from the Tripitaka, commentaries, books, and other relevant sources.

It was found that, for the first issue, the scope and meaning, there were two interpretations: a limited interpretation, which involved abstaining from drinking intoxicating beverages (Surāmeraya), and a broad interpretation, which involved abstaining from consuming intoxicating beverages and all kinds of intoxicants. For the second issue, the prohibited substances, there were two interpretations: 1) Surā and Meraya, where the Principal References (Mahāpadesa) are utilized to expand the scope of meaning in two ways: the limited interpretation, specifically referring to intoxicating beverages, as stated in Surāmeraya, and the broad interpretation, encompassing all intoxicating beverages and drugs; and 2) Surāmeraya and intoxicants, where the interpretation of intoxicants does not rely on Principal References for both the limited and broad interpretations, as observed in the first issue. The final issue, the elements of committing an offense, had two interpretative approaches: 1) the traditional approach, which included four elements of committing an offense according to the Commentaries (Atthakathā): the presence of intoxicants, the intention to drink intoxicants, the effort to drink, and swallowing the substance through the neck; and 2) the new approach, which modified the second element to 'the intention to consume intoxicants' and the fourth element to 'the intoxicant entering the body,' in order to cover all kinds of drugs in today's society. The other elements remain unchanged.

ASEAN Centrality in Regional Free Trade Agreements: A Case Study of Regional Comprehensive Economic Partnership

Nawaporn Chatwiriyacharoen — 2024-10-28

This article aimed to study ASEAN Centrality in Regional Free Trade Agreements: A case study of Regional Comprehensive Economic Partnership and the effect of Regional Comprehensive Economic Partnership that helps to promote ASEAN Centrality when it succeeds. The study employed a qualitative research format, utilizing the concepts of regionalism and realist theory as a research framework. The study began in 2001 after the delay of the Doha Round of multilateral trade negotiations of the World Trade Organization, which developed into the RCEP agreement in 2020 with full ratification by member countries.

It was found that ASEAN Centrality does not help to make the RCEP agreement successful, and the RCEP agreement does not support ASEAN Centrality and has more benefits for countries outside the region than ASEAN because ASEAN is unable to resolve the conflicts of the Regional Comprehensive Economic Partnership negotiations among member countries in terms of trade in goods, trade in services, investment, and other areas, causing the negotiations on the Regional Comprehensive Economic Partnership to drag on for 8 years. Furthermore, the RCEP agreement lacks the depth of negotiation topics found in ASEAN's previous trade agreements, such as the ASEAN Free Trade Area and ASEAN+1. In addition, the Regional Comprehensive Economic Partnership does not support ASEAN Centrality because it benefits the East Asian region, such as China, Japan, and South Korea, more than ASEAN member countries.

The Study of Multi-level Factors Affecting the Disparity of the 12th Grade of Students’ Academic Achievement in English Within and Between the Secondary Educational Service Areas of Thailand

Arnuparp Kamhangharn — 2024-10-28

This article aimed to (1) study the academic achievement disparity in English within and between the secondary educational service areas of Thailand; and (2) study multilevel factors that impact the English academic achievement disparity among twelfth-grade students. This study was quantitative research. The sample consisted of 13,646 twelfth-grade students drawn from institutions falling under the purview of the secondary educational service area offices in Thailand. They were selected by simple random sampling using a random number table. The instrument for collecting data was data collection forms and conducted data analysis utilizing a three-level hierarchical linear modeling framework, facilitated by HLM software (Hierarchical Linear Model ver. 8.2).

The research results were found as follows: 1. Academic achievement disparity in English within and between the secondary educational service areas of Thailand, reaching statistical significance at a level of.01 (² = 8202.565, 420.972); 2. Multilevel factors that impact the English academic achievement disparity among twelfth-grade students at the student level included gender, while at the school level, factors such as the number of students, location in the city/outside the city, and school socioeconomic status were identified, and at the secondary educational service area level, variables such as the number of schools and educational service areas socioeconomic status. Emerged as noteworthy, all statistically significant. The multilevel factors were able to together predict 20.11% of English academic achievement. Knowledge from this research is beneficial to school administrators. Administrators in educational areas can utilize the identified multilevel factors to tailor their studies to their specific contexts. Then develop operational guidelines or plans that help reduce the influence of multilevel factors. This will help reduce the disparity in academic achievement.

A Causal Relationship Model of Talent Management Factors Affecting Performance of Construction Business in Thailand

Ranusri Tanawatpongchai — 2024-10-28

This study aimed to develop a causal relationship model of talent management factors that affect the performance of construction businesses in Thailand. The study employed a mixed-methods approach, beginning with quantitative methods and then following them with qualitative methods. The sample comprised 425 entrepreneurs, executives, and employees working in the construction industry in Thailand, selected through a multi-stage sampling process using purposive sampling, and conducted in-depth interviews with 12 key informants, including senior executives, human resources executives, and construction business experts. The research used 1) online questionnaires and 2) semi-structured interviews as research tools. Data were analyzed using descriptive statistics, inferential statistics, and content analysis.

The research revealed that four components comprise the relationship between talent management factors and the performance of construction businesses in Thailand: talent management system factors, internal environmental factors, external environmental factors, and business performance. The model was highly consistent with empirical data and can explain 77% of the variance in talent management factors that affected the performance of construction businesses in Thailand. Additionally, qualitative research revealed that the organizational culture element is another component of internal environmental factors. The findings of this research can be utilized to plan strategies and develop approaches aimed at enhancing the competitiveness of construction businesses in Thailand.

Innovation Management with a Holistic Approach to Quality Control to Enhance the Quality of Service

Warunee Chotkangwarn — 2024-10-28

The research aimed to 1) analyze the success elements in subcontracting system management with holistic quality management and enhance the quality of current service offerings; 2) establish a model for managing the subcontracting system with comprehensive quality management, thereby improving the quality of service offerings; and 3) showcase innovations in subcontracting system management with comprehensive quality management, thereby enhancing the quality of service provision. It was qualitative research and incorporated TQM concepts as the study framework. The research area was Chokwilaisap Co., Ltd. There were 16 noteworthy people utilizing the purposive sampling method. There were two types of research tools used: 1) in-depth interviews, and 2) focus group discussions. Data were examined using 1) document analysis, 2) data triangulation, and 3) the 6C analysis. Synthesize the gathered knowledge and construct a descriptive narrative. The research yielded the following results: 1) The research identified five key success factors for managing the subcontracting system with holistic quality management; 2) models for managing the subcontracting system with comprehensive quality management, comprising seven factors; and 3) the MAMTQM management model, which aims to improve the level of subcontracting system management with holistic quality management.

The MAMTQM Model, which is based on the concept of comprehensive quality management, incorporates the research findings. This model can enhance the effectiveness of subcontracting system administration by integrating communication innovations. The resultant model has the potential to serve as a service model for organizations in both the public and private sectors that strive to improve the quality of their operations and services.

Guidelines for Organizational Development with Good Governance in Thailand’s Industrial Sectors

Rungroj Subanjui — 2024-10-28

This article aimed to (1) examine the guidelines for organizational development with good governance in Thailand’s industrial sectors and (2) develop a structural equation model for organizational development through good governance in the industrial sector of Thailand. The research sample comprised 500 executives responsible for ethical practices in the Thai industrial sector. This study employed a quantitative research approach, utilizing questionnaires as the research tool and conducting statistical analysis, including structural equation modeling. The research model's compatibility with observed data was affirmed with a p-value of 0.055, CMIN/DF of 1.226, GFI of 0.970, and RMSEA of 0.021, meeting evaluation criteria.

The research results found that transparency components significantly influence the responsibility components, with the highest standardized regression weight at 0.69. The research demonstrates that transparency components exert the most significant direct influence on responsibility components. This underscores the importance of fostering transparency for industrial organizations to become effective leaders, guided by principles of ethical corporate governance. This is essential for efficient business operations and sustainable growth in the long run.

Politeness Strategies in Public Speech: A Case of Commencement Speeches in Graduation Ceremonies

Pappim Chuenjai — 2024-10-28

This study aimed to 1) discover the type of politeness strategies employed in commencement speeches by Taylor Swift and Chadwick Boseman; 2) compare the politeness strategies found in the two commencement speeches; and 3) analyze the use of politeness strategies in the two commencement speeches. The theoretical framework of this study was based on six maxims of politeness strategies, which were proposed by Leech in 1983 and include tact, generosity, approval, modesty, agreement, and sympathy. The commencement speeches by Taylor Swift at New York University in 2022 and Chadwick Boseman at Howard University in 2018 served as the study's data sources. The data were collected from each university's official YouTube and analyzed using textual analysis to determine the type of politeness strategies where the number of maxims was counted and revealed as frequency and percentage. The results were found as follows:

1. Both commencement speeches employed six maxims to ensure successful communication. The generosity maxim was the most frequently applied in Taylor Swift’s speech, while the approval maxim was the most frequently applied in Chadwick Boseman’s speech. Even though they applied different maxims, they had used the same top three maxims: tact, generosity, and approval, respectively.

2. These two influential entertainers applied politeness maxims quite similarly, as their speech aimed to maximize praise to the audience, demonstrate generosity in sharing their experiences, and provide advice to the audience.

3. The difference between the two influential entertainers was the background and the relationship between themselves and the university. Chadwick was an alumnus of Howard University. He had a background with the university, while Taylor had not. Therefore, Chadwick maximized praise from the university and students and showed much gratitude to the lecturers as an alumnus, while Taylor focused on sharing her experiences.

The Relationship Between Popular and Traditional Chinese Music in the Context of Cultural Appropriation

Qu Siwen — 2024-10-28

This study explored the intricate relationship between traditional and modern Chinese music within the context of cultural appropriation, focusing on Chinese pop music. It highlighted the significance of ethnic culture in contemporary compositions and investigated how traditional elements intersect with modern popular music to create new musical landscapes. The primary objectives were to examine the identity of ethnic culture in modern Chinese pop music, to explore the intersection of tradition and innovation, and to analyze the musical culture dynamics of contemporary Chinese society. This study employed a mixed-methods approach, which involved content analysis of music compositions and interviews with musicians and cultural experts from various regions of China. The findings revealed that Chinese musicians were increasingly incorporating traditional instruments, melodies, and themes into their pop music, reflecting a blend of cultural preservation and innovation. This integration not only enriches the musical landscape but also fosters a newfound appreciation for cultural diversity and heritage. Furthermore, the study proposed strategies to enhance the quality of modern Chinese pop music while preserving cultural traditions, advocating for the integration of contemporary technical advancements with traditional musical elements. These insights contribute to a deeper understanding of the transformative power of music in interpreting and shaping societal dynamics, promoting respectful cultural exchange, and preserving cultural heritage in a globalized context.

The Artistic Characteristics of Opera Funded by the Chinese National Arts Fund

Xiaolin Yang — 2024-10-28

The present state of Chinese opera, facilitated by the backing of the National Arts Fund, portrays a generally favorable progression marked by significant accomplishments, although it is not without its challenges. Previous studies have indeed concentrated on the creation and dissemination of Chinese opera. However, this study will delve deeper into the subject by exploring the artistic characteristics of operas funded by Chinese National Arts Fund. The samples were 8 operas from the 76 operas funded by the Chinese National Arts Fund during the period from 2014 to 2019. The instruments for collecting data were case study and observation. The analysis data was obtained by content analysis. The research results were found as follows;

Operas funded by the Chinese National Arts Fund exhibit five key artistic characteristics: diversity in script themes, innovative script structures, richness and ethnic elements in music composition, the artistry in singing and performance, and ingenuity in stagecraft design. These distinctive characteristics contribute significantly to the selection of operas for funding by the National Arts Fund.

Understanding these characteristics not only enriches our understanding of contemporary Chinese opera but also paves the way for future works seeking support from the National Arts Fund. Continued support for opera creation and innovation will be pivotal in preserving and advancing the rich legacy of Chinese opera on both national and global platforms.

It was concluded that a deeper understanding of these five characteristics not only enriches our knowledge of contemporary Chinese opera but also paves the way for future works seeking support from the National Arts Fund. Continued support for opera creation and innovation will play a crucial role in preserving and promoting the rich tradition of Chinese opera on both domestic and international stages.

Causal Factors Influencing the Following Behavior of Facebook Page the Public Relations Department of National Parks, Wildlife and Plant Conservation in Thailand

Pattrawadee Sriprasert — 2024-10-28

The article aimed to 1) develop and validate a causal relationship model following the behavior of Facebook page the public relations department of national parks, wildlife, and plant conservation in Thailand and 2) study causal factors influencing the following behavior of Facebook page the public relations department of national parks, wildlife, and plant conservation in Thailand. This study was quantitative research. The sample consisted of 300 individuals who follow the Facebook page of the public relations department of national parks, wildlife, and plant conservation in Thailand, selected through convenience sampling. The tool used in the research was online questionnaires. The statistical methods employed in the data analysis included frequency, percentage, confirmatory factor analysis, and structural equation modeling.

The research results indicated that the development of the causal relationship models comprised four components: 1) attitude; 2) subjective norm; 3) intention; and 4) behavior. The model was consistent with the empirical data to a significant extent. The statistic showed CMIN/df = 1.36, GFI = 0.96, AGFI = 0.94, SRMR = 0.02, RMSEA = 0.03. The final was a predictive coefficient of 0.93, indicating that the variables in the model can explain the variance of the following behavior of the Facebook page: the public relations for the department of national parks, wildlife, and plant conservation in Thailand by 93 percent. According to the intention, which was respectively influential on behavior., the Facebook page for public relations for the department of national parks, wildlife, and plant conservation should be considering the intention to followers as important in order to create the following behavior: the public relations Facebook page for the department of national parks, wildlife, and plant conservation.

Causal Factors Influencing Purchase Behavior Fruit via Facebook Pages of Consumers in Thailand

Somwilai Rukhaphan — 2024-10-28

The article aimed to 1) develop and validate a causal relationship of model purchase behavior fruit via Facebook Pages of consumers in Thailand; and 2) study causal factors influencing purchase behavior fruit via Facebook Pages of consumers in Thailand. This study was quantitative research. The sample consisted of 252 individuals who had purchased fruit from Facebook Pages and resided in Thailand. The tools used in the research were online questionnaires. The statistics used in the data analysis were frequency, percentage, confirmatory factor analysis, and a structural equation model. The research resulted in the development of causal relationship models, comprising four components: 1) perceived benefits; 2) perceived risk; 3) purchase intention; and 4) purchase behavior. The model was consistent with the empirical data to a significant extent. The statistic showed CMIN/df = 1.98, GFI = 0.94, AGFI = 0.90, SRMR = 0.03, RMSEA = 0.06. The final predictive coefficient of 0.62 indicates that the variables in the model can explain 62 percent of the variance in fruit purchase behavior via Facebook Pages. The study revealed that the purchase intention, perceived risk, and perceived benefits significantly influenced the purchase behavior. Entrepreneurs who sell fruit should consider the purchase intention and risk perception as important in order to continue the behavior of purchasing fruit through Facebook pages.

Causal Factors Affecting Purchase Intention Advertising Design via Tanee Graphic Facebook page of Consumers in Bangkok and Its Vicinity

Pornchita Oeungcharoen — 2024-10-28

The article aimed 1) to develop and validate a causal relationship model of causal factors affecting purchase intention advertising design via the Tanee Graphic Facebook page of consumers in Bangkok and its vicinity, and 2) to study causal factors affecting purchase intention advertising design via the Tanee Graphic Facebook page of consumers in Bangkok and its vicinity. This study was quantitative research. The sample consisted of 313 consumers from Bangkok and its surrounding areas who expressed a desire to purchase advertising designs from Tanee Graphic's Facebook page. The tools used in the research were online questionnaires. The statistics employed in the data analysis included frequency, percentage, confirmatory factor analysis, and structural equation modeling. The research resulted in the development of causal relationship models, comprising four components: 1) brand awareness; 2) brand image; 3) brand equity; and 4) purchase intention. The model was consistent with the empirical data to a significant extent. The statistic showed CMIN/df = 1.95; GFI= 0.95, AGFI = 0.92, SRMR = 0.04, RMSEA = 0.06. The final predictive coefficient was 0.67, indicating that the variables in the model can explain the variance of causal factors affecting purchase intention advertising design via Tanee Graphic by 67 percent. It was found that brand awareness and brand image, respectively, influenced purchase intention. If Tanee Graphic applies the findings of this research, it will benefit the advertising design business considering brand awareness, brand image, and brand equity. As a result, purchase Intention, the advertising image design service, through the Tanee Graphics Facebook page.

Causal Factors Influencing Purchase Intention Fortune Telling Equipment via Shopee Application in Thailand

Zarunrach Sugpeeyawathin — 2024-10-28

The article aimed to 1) develop and validate a causal relationship model for purchase intention fortune-telling equipment via the Shopee application in Thailand; and 2) study causal factors influencing purchase intention fortune-telling equipment via the Shopee application in Thailand. This study was quantitative research. The sample consisted of 353 individuals who had purchased fortune-telling equipment through the Shopee application and resided in Thailand. The tools used in the research were online questionnaires. The statistics used in the data analysis were frequency, percentage, confirmatory factor analysis, and a structural equation model. The research resulted in the development of causal relationship models, comprising four components: 1) service quality; 2) image; 3) perceived value; and 4) purchase intention. The model was consistent with the empirical data to a significant extent. The statistic showed CMIN/df = 1.63, GFI = 0.96, AGFI = 0.94, SRMR = 0.03, RMSEA = 0.04. The final predictive coefficient was 0.50, indicating that the variables in the model can explain the variance of the intention to purchase fortune-telling equipment via the Shopee application by 50 percent. The study revealed that the influence of image, perceived value, and service quality on purchase intention was significant. Entrepreneurs who run fortune-telling equipment businesses should consider brand image and perceived value in order to create purchase intentions for fortune-telling equipment via the Shopee application.

Causal Factors Influencing Purchase Intention Guitar via Facebook Page in Bangkok and Its Vicinity

Mookthida Jirapornpanich — 2024-10-28

The article aimed to 1) develop and validate a causal relationship model affecting purchase intention guitar via the Facebook page in Bangkok and its vicinity, and 2) study causal factors affecting purchase intention guitar via the Facebook page in Bangkok and its vicinity. This study was quantitative research. The sample consisted of individuals who had purchased guitars through Facebook applications and resided in Bangkok or its surrounding areas, totaling 360 people. The tools used in the research were online questionnaires. The statistics used in the data analysis were frequency, percentage, confirmatory factor analysis, and a structural equation model. The research results led to the development of causal relationship models, comprising four components: 1) awareness; 2) perceived quality; 3) loyalty; and 4) purchase intention. The model was consistent with the empirical data to a great extent. The statistical analysis revealed the following values: CMIN/df = 2.76, GFI = 0.94, AGFI = 0.91, SRMR = 0.04, and RMSEA = 0.05. The final predictive coefficient was 0.48, suggesting that the variables in the model can account for 48 percent of the variance in the model's influence on guitar purchase intentions via Facebook pages. It was found that loyalty and perceived quality were respectively influences on purchase intentions. The results of this research demonstrate the importance of loyalty and perceived quality in influencing guitar purchase intentions.

Causal Factors Influencing Purchase Intention of Nutritional Supplements on Tiktok Shop Application of Consumers in Bangkok and its Vicinity

Saowapha Wongsakha — 2024-10-28

The article aimed to 1) develop and validate a causal relationship model for purchase intention of nutritional supplements on TikTok Shop applications of consumers in Bangkok and its vicinity, and 2) study causal factors influencing purchase intention of nutritional supplements on TikTok Shop applications of consumers in Bangkok and its vicinity. This study was quantitative research. The sample was 201 people who have bought nutritional supplements on the TikTok Shop application and live in Bangkok and its vicinity. The tools used in the research were online questionnaires. The statistics used in the data analysis were frequency, percentage, confirmatory factor analysis, and a structural equation model. The research resulted in the development of causal relationship models, comprising four components: 1) attitudes; 2) trust; 3) brand love; and 4) purchase intention. The model was consistent with the empirical data to a significant extent. The statistic showed CMIN/df = 1.68, GFI = 0.94, AGFI = 0.90, SRMR = 0.02, RMSEA = 0.05. The final predictive coefficient was 0.61, indicating that the variables in the model can explain the variance of the purchase intention of nutritional supplements on the TikTok Shop application by 61 percent. It was found that brand love and trust were respectively influences on purchase intention. Entrepreneurs who sell nutritional supplements on the TikTok Shop application should consider their love for the product and trust. It is crucial to establish a clear intention to purchase nutritional supplements through the TikTok Shop application.

Causal Factors Influencing of Purchase Intention of Amulet Bracelet via Instagram of Consumers in Bangkok and its Vicinity

Rawisara Su-anchalee — 2024-10-28

The article aimed to 1) develop and validate a causal relationship model for the purchase intention of amulet bracelets via Instagram of consumers in Bangkok and its vicinity; and 2) study causal factors influencing the purchase intention of amulet bracelets via Instagram of consumers in Bangkok and its vicinity. This study was quantitative research. The study sample consisted of 375 individuals who purchased amulet bracelets through Instagram and resided in Bangkok. The tools used in the research were online questionnaires. The statistics used in the data analysis were frequency, percentage, confirmatory factor analysis, and a structural equation model. The research resulted in the development of causal relationship models, which comprised five components: 1) online content factors for products; 2) social media advertisements; 3) perceived benefits; 4) perceived risk; and 5) purchase intention. The model was consistent with the empirical data to a significant extent. The statistic showed CMIN/df = 1.89, GFI = 0.95, AGFI = 0.92, SRMR = 0.03, RMSEA = 0.05. The final predictive coefficient of 0.67 indicates that the variables in the model can explain 67 percent of the variance in the purchase intention of amulet bracelets via Instagram. The study revealed that the online content factors of products, perceived benefits, perceived risk, and social media advertisement had a significant influence on purchase intention. Entrepreneurs who sell amulet bracelets should consider perceived benefits and perceived risk as important elements to create purchase intention for amulet bracelets via Instagram.

Casual Factors Influencing Purchase Decision of Real Estate through Facebook Page of Consumers in Surat Thani, Thailand

Darawan Phothikhruprasert — 2024-10-28

The article aimed to 1) develop and validate a causal relationship model purchase decision of real estate through the Facebook page of consumers in Surat Thani, Thailand, and 2) study causal factors influencing purchase decision of real estate through the Facebook page of consumers in Surat Thani, Thailand. This study was quantitative research. The sample consisted of 200 individuals who have booked real estate through Facebook pages and reside in Surat Thani, Thailand. The tools used in the research were online questionnaires. The statistics employed in the data analysis included frequency, percentage, confirmatory factor analysis, and a structural equation model. The research findings revealed that the development of the causal relationship models included five components: 1) product reliability; 2) admiration; 3) price; 4) reputation; and 5) purchase decision. The model demonstrated a high degree of consistency with the empirical data. The statistic showed CMIN/df = 1.35, GFI = 0.94, AGFI = 0.90, SRMR = 0.03, RMSEA = 0.04. The final predictive coefficient was 0.68, indicating that the variables in the model can explain the variance of booking decisions of real estate through Facebook pages by 68 percent. It was found that admiration, product reliability, and price were respectively influences on purchase decisions. The findings of this research hold value for real estate entrepreneurs who market their properties on Facebook pages. They should take into account brand reputation and brand admiration when developing a strategy for their real estate business in the future.

The Representation and Educational Inheritance of Sanjiang Dong Peasant Life Painting in the Context of 2023 Guangxi Peasant Life Painting Exhibition

Na Yang — 2024-10-28

The purpose of this study is: 1) to analyze the 2023 Guangxi Peasant Life Painting Exhibition; 2) to research the representation of Sanjiang Dong peasant life painting in the context of the 2023 Guangxi Peasant Life Painting Exhibition; 3) to study the significance of education in the protection and inheritance of intangible cultural heritage. The subjects of the study mainly include Sanjiang Dong peasant life painting creators (awarded or selected) who participated in this exhibition: Yang Gongguo, Peng Yongpei, and Chen Meimei. The jurors of the 2023 Guangxi Peasant Life Painting Exhibition: Chen Yigang, Deng Bin, Song Zhongyang. Chairpersons (vice) of the Guangxi Artists Association (an authoritative official art association in Guangxi): Shi Xiangdong, Wang Rui. Schools involved are middle schools, high schools, and universities in and around Sanjiang County. The research tools include a record book, drawing, interview questionnaire, and tools for recording audio and video, namely cameras and camcorders. This paper adopts qualitative research methods, focusing on literature collection and field research. It aims to analyze the creative content within the Sanjiang Dong peasant life paintings at the 2023 Guangxi Peasant Life Painting Exhibition, study the representation of Sanjiang Dong peasant life paintings, and how intangible cultural heritage is inherited through education. Data collected through literature and field research indicates that Sanjiang Dong peasant life paintings reflect the culture of the Dong people in Sanjiang. These paintings embody the ethnic identity of the Dong people, the local character of Sanjiang peasants, and the aesthetic characteristics of Dong folk art. Schools and society bear the responsibility and obligation to inherit, educate, and protect intangible cultural heritage.

Chinese Traditional Porcelain Garden Stool: Innovative Design in The Process of Chinese Modernity

Danxi Luo — 2024-10-28

Porcelain garden stool, produced in the Song Dynasty, is a kind of stool made from simple soil by uncanny workmanship of embryo painting and then transformed from a high-temperature kiln. Produced in Jingdezhen, the capital of porcelain, this stool not only possesses the aesthetic value of porcelain but also embodies a set of cultural and functional values. However, modern home decoration no longer incorporates the traditional porcelain garden stool with a single function, resulting in the loss of its traditional use as a seat in society.

This article aimed to study (1) the historical development and function of porcelain garden stools in Chinese traditional life scenes; (2) the traditional identity and value of porcelain garden stools from the perspective of artwork; (3) the development process of innovative designs for porcelain garden stools; and (4) the innovative design of porcelain garden stools in the context of Chinese modernity. The study considered data collected from academic documents as well as data collected in the field. The research results were found as follows:

During the modernization process, we combine the traditional identity of the innovative porcelain garden stool with the new needs of consumer groups, leading to various innovative attempts in the design of materials, decoration, and function. This process results in the formation of preliminary creative concepts. Following expert evaluation, consumer survey, design adjustment, and modification of the porcelain garden stool, we selected the creative design as the final design draft and proceeded to manufacture the finished products. Experts and consumers have completed the final evaluation, achieving the expected goal and yielding the anticipated effect. It hopes that the innovative design of the living heritage porcelain garden stool will enable it to emerge from its decline stage, reshape its existence value, integrate into people's modern daily lives, and become an integral part of the modern lifestyle.

It was concluded that the porcelain garden stool is a symbol of material culture and redefines the multiple values of the porcelain garden stool. For instance, the cultural and social roles of the porcelain garden stool persist, underscoring the need for innovative design in terms of materials, techniques, and patterns, enabling modern people to appreciate its value in a fresh form. This study aims to reorganize and refine the porcelain garden stool by combining traditional cultural elements with modern design concepts, thereby realizing the living cultural inheritance in the process of modernization.

Components and Characteristics on Communication Abilities of Autistic Children Parents Effectively

Xu Jing — 2024-10-28

Parents play a crucial role in enhancing communication abilities in children with autism. However, there was a lack of systematic exploration of parent-child communication abilities in this context, underscoring the need to address this research gap. This study aimed to identify effective components and characteristics of parent-child communication in autism. This study used qualitative methods, including expert interviews and literature analysis. The study revealed the following findings:

1. Effective parent-child communication abilities were composed of four components and twenty-seven characteristics, which include: a) Create a conducive communication environment (7 characteristics); b) Eliciting communication behaviors in children (10 characteristics); c) Understanding the communication messages expressed by the child (6 characteristics); and d) Assisting children in understanding communication (4 characteristics). 2. Experts unanimously validated the accuracy, feasibility, and practicality of these findings. The study's outcomes can inform the development of assessment systems and training programs tailored to enhance parent-child communication abilities in children with autism.

The Curriculum Development of Instructional Design for Preservice Special Education Teachers

Xiaoqin Yan — 2024-10-28

There is an urgent need for pre-service special education teachers to improve their teaching design ability. This study aimed to develop a curriculum for enhancing the instructional design ability and evaluate its effectiveness. The sample comprised 32 junior preservice special education teachers from Chongqing Normal University. The researchers employed a research and development approach to develop the curriculum and the process, including four stages: 1) basic information study; 2) curriculum development; 3) curriculum implementation; and 4) curriculum evaluation and improvement. The research results were found as follows:

1. After the curriculum implementation, the instructional design ability of preservice special education teachers was higher than before.

2. The instructional design ability of preservice special education teachers had been enhanced before, during, and after implementing the curriculum.

These findings underscore the significance of targeted curriculum interventions in bridging the gap between theoretical knowledge and practical application, ultimately fostering more effective instructional practices among preservice special education teachers.

Design and Implementation of a Learning Model via VRT for Amplifying Interpersonal Communication Skills among Undergraduate Students

Hui Qiang — 2024-10-28

International organizations such as the Organization for Economic Cooperation and Development (OECD) and many education experts believe that communication skills are one of the most important for undergraduate students. Good communication skills are crucial for their healthy growth, social adaptation, and career success. However, the current status of communication skills for Chinese undergraduates is not optimistic; therefore, researchers are trying to develop a virtual contextual learning model to improve students’ communication skills. This paper aimed to study (1) the definition of communication skills and their components; (2) the development of a learning model through virtual reality technology (hereinafter referred to as VRT) to improve communication skills; and (3) the effectiveness of the learning model in improving undergraduate students’ communication skills as assessed through VR testing. This study was quantitative research. A sample of this study consisted of 50 students in Class 1 of the 2023 undergraduate law major at the School of Political Science and Law, Zhoukou Normal University, Henan Province. The multi-stage sampling method selected them, and the questionnaire on communication skills of college students served as the collection tool. The researchers reviewed the literature on communication theory, VR theory, problem-based learning theory (hereinafter referred to as PBL), and constructivist theory and designed a learning model based on VRT by combining the results of semi-structured interviews with five teachers. After the experiment concluded, the researchers analyzed the data using a combination of descriptive statistics and content analysis. The results of the study were as follows:

1. Undergraduate students’ communication skills refer to the ability necessary for them to exchange information with others in a comprehensive manner through verbal and nonverbal means in order to establish good interpersonal relationships smoothly and effectively. The main components of Chinese undergraduates' communication skills were their ability to express, listen, understand, and control emotions.

2. Based on VRT theory, PBL learning theory, and constructivist theory, a learning model related to communication skills can be constructed.

3. The learning model constructed in this study was effective in improving undergraduate students’ communication skills.

Development of Training Curriculum to Enhance Undergraduate Student’s Innovative Entrepreneurship Skills

Liu Chuanlei — 2024-10-28

This study introduces the principles, objectives, structure, teaching activities, and evaluation methods of curriculum development. Data collection was conducted through questionnaire surveys and structured interviews, employing corresponding methodologies. Statistical software was utilized to organize and analyze the collected data, leading to scientifically sound results. The study discusses the effectiveness of curriculum design in alignment with theoretical foundations, the efficacy of various components of curriculum design, and the incorporation of innovative and entrepreneurial elements. The findings support the integration of constructivist and humanistic theories in enhancing innovation and entrepreneurship capabilities, addressing existing research gaps. The study provides valuable guidance and reference for teachers of undergraduate innovation and entrepreneurship courses in universities and external training personnel, aiming to enhance teaching quality and cultivate students' practical abilities, ultimately fostering substantial growth and development for both educators and students.

In The Context of Social Memory: A Historical Study of the Guangxi Zhuang Brocade

Yaocheng Tian — 2024-10-28

This paper addresses the historical context of Guangxi Zhuang brocade. Research methods: This paper uses qualitative research methods to analyze the historical memory before and after the emergence of Guangxi Zhuang brocade from the perspective of social memory.

Through literature records and physical physical evidence, demonstrate how Guangxi Zhuang brocade appeared and developed in history and became an important symbol of social memory in Guangxi Zhuang. This paper conducts an in-depth investigation into the history of Guangxi Zhuang brocade, aiming to provide critical historical support for its future application as a world-class intangible cultural heritage. This study thereby establishes a solid academic foundation for cultural research on Guangxi Zhuang brocade.

A Study on the Development of E-Sports Industry in the Yangtze River Delta

Xu Kai — 2024-10-28

This article aimed to (1) study the strengths and weaknesses of the electronic sports industry in the Yangtze River Delta and (2) analyze the industry chain and value chain of the esports industry in the Yangtze River Delta region. This research study employed a mixed method approach, incorporating both quantitative and qualitative research methods. In quantitative research, a sample was used. The sample was operators and consumers of the e-sports industry in the Yangtze River Delta region. As for the qualitative research, in-depth interviews were conducted with practitioners, experts, and representatives of relevant government agencies involved in the esports industry. Data were analyzed using descriptive statistics and content analysis. The research results were found as follows:

1. The e-sports industry's strength lies in its focus on carrying out activities and developing the intellectual property value of these activities. In the Yangtze River Delta region, there have been many successful esports events. The successful holding of these events and the development of intellectual property value are of significant importance in promoting the development of the entire industry. Moreover, the development of the esports industry in the Yangtze River Delta region will help create more job opportunities and entrepreneurial space for teenagers and youth. Driving the growth of consumer demand has a great impact on improving the employment structure of the region and expanding the domestic demand market.

2. The e-sports industry is developing in the Yangtze River Delta region. Customization is possible from the perspective of industrial chain integration. In the Yangtze River Delta region, the e-sports industry has established a comprehensive industry chain, starting with the organization of various events. The industry is actively engaged in activities such as game research and development. Interoperability and integration between live broadcast platforms and other links are crucial for the development of the industry. This is crucial for the advancement of the industry.

A Comparative Analysis of Thai and Chinese Dragon Dance: Pak Nam Pho and Chaozhou

Yanran Liang — 2024-10-28

This article aimed to study 1) the historical and cultural evolution of the Thai Pak Nam Pho Dragon Dance and the Chinese Chaozhou Dragon Dance, 2) the impact of these changes on cultural identity and community dynamics within the Thai-Chinese population of Pak Nam Pho, and 3) the mechanisms of cultural transmission and adaptation in both dragon dances. The sample was composed of dragon dance experts from Pak Nam Pho and Chaozhou. They were selected by purposive sampling. The instrument for collecting data was through interviews, field observations, and literature analysis. Data were analyzed using Descriptive statistics and Content Analysis. The research results were found as follows: 1) the Chaozhou Dance has undergone significant changes due to globalization, transforming into a more modernized form, 2) the Pak Nam Pho Dance has retained more traditional elements, reflecting a strong resistance to cultural assimilation, and 3) these differences have affected the cultural identity and community dynamics within Pak Nam Pho's Thai-Chinese population, with adaptations in the Chaozhou Dance leading to a sense of cultural loss, whereas preservation efforts in the Pak Nam Pho Dance have contributed to a stronger sense of cultural pride and community cohesion. This underscores the importance of balancing cultural adaptation and preservation to ensure the vitality of traditional practices in modern society. By comparing these two dragon dances, this study provides valuable insights into how traditional practices can evolve while maintaining their core cultural significance, offering lessons for cultural preservation efforts worldwide. The research contributes to the broader understanding of cultural heritage, identity formation, and community cohesion in the context of globalization.

Humanism Philosophy and Narrative Style in the Films of Michael Haneke

Xi Liao — 2024-10-28

Michael Haneke, an Austrian director and screenwriter, is celebrated for his intricate examination of social issues and the human psyche through film. With a career that took off at the age of 47, Haneke has become known for his dark, minimalist approach to storytelling, focusing on themes ranging from societal alienation to personal despair. His work, deeply embedded in European societal observations, seeks to confront audiences with the realities of modern life, inviting introspection on the part of the viewer. This paper aims to delve into the philosophical underpinnings and narrative techniques that characterize Haneke’s films, contributing to a greater understanding of his contributions to cinema and philosophy. Employing qualitative research methods, this study focuses on exploring humanism philosophy in Haneke’s films and analyzing his distinctive narrative style. By examining four of Haneke’s later works: “The Piano Teacher”; “Caché”; “The White Ribbon” and “Amour”. The research aims to uncover the philosophical inquiries and narrative strategies that underlie these films. The findings reveal a profound engagement with humanism philosophy, highlighting themes of dignity, freedom, and ethical conduct, alongside a narrative style marked by non-linear structures, meticulous pacing, and open-ended conclusions. Haneke’s work challenges conventional storytelling and compels the audience to engage deeply with complex societal and personal issues, establishing him as a cinematic auteur with a unique voice in contemporary filmmaking.

Identity and Musical Culture Construction of Xianning People in Hubei Province

Wang Feiyan — 2024-10-28

In recent years, the study of ethnomusicology has increasingly focused on the nuanced and localized musical cultures within China. Xianning, a city in the southeast of Hubei Province, presents a unique case with its rich and diverse folk music traditions. Despite the city's rich heritage, there remains a notable gap in comprehensive ethnomusicological research that addresses how dialectical and cultural influences have shaped the musical identity of Xianning’s people.

Xianning is composed of Xian’an District, Jiayu County, Tongcheng County, Chongyang County, Tongshan County, and Chibi City. This area serves as the southern gate of Hubei Province and is historically significant due to its strategic location bordering Hunan, Jiangxi, and other regions. The city’s diverse dialects, described as “three miles of different tone, ten miles of different cavity,” reflect the cultural and historical confluence of Mandarin, Jiangxi, and Hunan dialects dating back to the Ming and Qing dynasties. The primary focus of this research is Xianning, characterized by its mountainous terrain and extensive water systems, which have historically isolated its musical culture, leading to its preservation in a relatively unaltered form. The author, a native of Xianning, has been immersed in this rich cultural environment from a young age, experiencing firsthand the vibrant folk songs and dances that mark local festivals and daily life. This personal connection and extensive background in Xianning’s folk traditions provide a unique perspective and depth to the study.

The objective of this study is to explore the ethnographical and musical context of the Xianning people in Hubei Province, to investigate the musical and cultural dimensions of the creation identity process of Xianning people in Hubei, and to provide a systematic analysis of Xianning’s folk music instruments and their role in shaping the region’s musical identity. This research paper presents an in-depth examination of Xianning’s folk music traditions, aiming to address the existing research gap and contribute to the academic understanding of this region’s unique cultural heritage. The structure and content of this article will cover the study's objectives, methodology, results, and implications, highlighting the significance of preserving and promoting Xianning’s folk music in the face of modernization and globalization.

New Approaches of Private Primary School Administration for Chinese Language Teaching in Bangkok Metropolitan and Vicinity Region

Rapinnipa Shompunutt na Ayudhya — 2024-10-28

This article aimed to 1) study the current conditions and desired conditions of the administration of private schools in the new way of teaching Chinese language for primary schools in Bangkok metropolitan and vicinity region; 2) create guidelines for the administration of private primary schools with the new way of Chinese language teaching in Bangkok metropolitan and vicinity region; and 3) examine and evaluate the management of Chinese language teaching in private primary schools with the new approaches in the Bangkok metropolitan and vicinity regions. This research employed a combination of qualitative and quantitative methods. The main informants were as follows: The interviewees consisted of administrators of four private Chinese language schools and four international schools, for a total of eight people. The quantitative sample group was comprised of licensees, school directors, deputy directors of academic affairs, and Chinese language teachers, totaling 360 individuals, selected through the random sampling method. The research tools used were questionnaires, interviews, and focus groups. Data collection was collected using structured interviews, in-depth interview group chat, and the use of assessment questionnaires. Quantitative data analysis was done using the descriptive statistics method, using the mean and standard deviation. Necessary Needs Index, PNI_modifiedValue. As for qualitative analysis, the content analysis method had been applied. The research results were as follows:

1. Current and desired states were “prioritized by the management framework” with their respective PNI values as follows: Financial management was 0.30, academic administration was 0.29, “curriculum and teaching” was 0.28, “human resource management” was 0.28, “organizational leadership” was 0.27, "focus on desirable success” was 0.27, and “general administration” was 0.26. "Prioritized by the importance of management processes" in the respective areas, the PNI values were as follows: “New operation procedure” was 0.30, “proactive policy” was 0.30, “satisfaction of learning quality” was 0.29, “flexible organizational structure” was 0.29, “context-based learning management” was 0.27, “interdisciplinary evaluation” was 0.27, and “transformative curriculum development” was 0.27.

2. The new approaches for teaching Chinese encompass seven aspects: (1) a new operating procedure; (2) a proactive policy; and (3) ensuring the satisfaction of learning quality; (4) flexible organizational structure; (5) context-based learning management; (6) interdisciplinary evaluation; and (7) transformative curriculum development.

3. The evaluation of the new approach process for teaching Chinese language in four areas—utility, feasibility, propriety, and accuracy—showed a "high level" standard of performance.

Learning Ecosystem Management Model for the Development of Education Management to Institutions for Sustainability in Promote Education Sandbox

Phumphakhawat Phumphongkhochasorn — 2024-10-28

The research aimed to 1) study the components and management approaches of learning ecosystems for the development of educational management in pilot schools for sustainability in the education sandbox; 2) create and examine a learning ecosystem management model for the development of educational management of pilot schools for sustainability in the education sandbox; and 3) assess the feasibility and usefulness of the learning ecosystem management model for the development of educational management of pilot schools for sustainability in the education sandbox. This research was conducted using a mixed-methods sequential explanatory design. The Delphi technique was used to analyze document research and interview experts. The feasibility and usefulness of the learning ecosystem management model were assessed for the development of educational management in pilot schools for sustainability in the education sandbox by 100 school administrators. Data were analyzed using computer programs. Statistics included frequency, percentage, mean, and standard deviation.

Research findings, according to objective 1: the components and guidelines for managing the learning ecosystem were divided into six areas: 1) Learning management methods; 2) curriculum and activity design; 3) resource management; 4) strategic operations; 5) information technology; and 6) network collaboration. These areas impacted the development of three aspects: learners, educators, and the community. The development of all three aspects incorporated elements of learning ecosystem management, requiring the collaboration of all sectors to foster learners' interest in education and promote lifelong learning. According to objective 2: the model for managing the learning ecosystem is deemed appropriate. According to objective 3: the evaluation of the feasibility and benefits of the learning ecosystem management model showed that it was highly feasible and extremely beneficial overall.

The Buddhist Innovations for Enhancing and Developing the Potential of Human Capital in Government Organizations

Chakkree Sricharumedhiyan — 2024-10-28

The objectives of this research were to: (1) study problems related to human capital capacity building and development in government organizations; (2) study factors affecting human capital capacity building and development in public sector organizations; and (3) present innovative Buddhist models for human capital capacity building and development in public sector organizations. The research utilized a sample of 164 individuals from the Khon Kaen Provincial Administration Organization. Contributors in the structured interview: 9 people. Expert in assessing Buddhist innovation model for human capital capacity building and development in public sector organizations, 9 persons. The tools used in the research included structured interviews and 25 questionnaires with a classification power value (r) ranging from .617 to.834. Using the alpha coefficient, the total confidence was 0.966. The data analysis employed the following statistics: frequency, percentage, mean, standard deviation, and correlation coefficient, as determined by Pearson's method (r). Multiple Regression Analysis: MR and Descriptive Analysis. The results of the research showed that:

1. The problems and factors affecting the building and development of human capital capacity in government organizations were prevalent and closely related to each other. The side with the highest opinion was the need for recognition, followed by the need for attachment or acceptance. The side with the lowest opinion was the need for safety and stability.

2. The test revealed the relationship between problem conditions and factors that influence the enhancement and growth of human capital potential in government organizations. It was found that there was a statistically significant positive correlation at the level of.01.

3. The study delved into the issues and elements that influence the development and enhancement of human capital in government organizations. It had been found that there were variables about human needs and necessities that jointly predicted factors affecting human capital capacity building and development in public sector organizations. Statistically significant (P-value =.000), all three variables can explain the variation of factors affecting human capital capacity building and development in public sector organizations by 56.0% (R2 =.560). The following raw score represents the forecast equation: Y = 1.770 +.205X₁+.214X₂ +.159X₃

4. The evaluation results of Innovative Buddhist Models for Strengthening and Developing Human Capital Potential in Government Organizations were found to be at a high level overall. The aspect of accuracy received the highest level of approval. Next were suitability and feasibility. The utilization side received the least favorable opinion.

Advanced Stock Index Prediction Using Optimized LSTM Model Incorporating Sentiment Analysis

Minghui Zhong — 2024-10-28

Stock index prediction is essential for financial market analysis and investment decisions, but traditional methods like ARIMA and GARCH often fail to deliver accurate results due to the complex and volatile nature of the stock market. Advances in deep learning, such as LSTM and GRU models, have shown promise but still face limitations in fully capturing market sentiment. The aim of this study is to develop a novel stock index prediction model that integrates GRU and LSTM to enhance predictive accuracy. The study also incorporates BERT-based sentiment analysis to better capture investor emotions and improve prediction performance. The proposed model utilizes data from the Stockholder Sentiment Dataset and Stock Index Trading Dataset, sourced from the Shanghai and Shenzhen Stock Exchanges. BERT is used to calculate sentiment scores from public news data, and an optimized combination of GRU and LSTM is employed for time series prediction. Comparative experiments were conducted against baseline LSTM and GRU models using metrics such as accuracy and loss.

The proposed model achieved an accuracy of 88.92% and a loss of 0.18 after 30 epochs, outperforming the basic LSTM (83.21% accuracy, 0.22 loss) and GRU models (85.34% accuracy, 0.20 loss). This demonstrates the superior performance of the model in stock index prediction tasks. This study introduces a more effective stock index prediction model by combining advanced deep learning methods and sentiment analysis. The proposed model offers valuable insights for improving investment strategies and risk management in financial markets, providing a foundation for further research in this field.

Area Strategies for Development of Community Products: Wisdom and Cultural Values

Kanokrattana Pancharoen — 2024-10-28

This article aims to study the potential of community products and formulate spatial strategies for the development of community products in the Chanuman District, Amnat Charoen Province. This research is a mixed-method study. The qualitative research used in-depth interviews as a tool, interviewing 47 individuals involved in the development of community products. The data were analyzed through content analysis. The quantitative research used questionnaires as a tool, with a sample group of 888 people, including producers, entrepreneurs, consumers, and relevant government officials. The data were analyzed using descriptive statistics, including percentages, means, standard deviations, and the establishment of interpretation criteria based on the meaning of the average value.

The results showed that in Chanuman district, there are two main groups of community products: those registered with government agencies and those unregistered with any agency. Regarding the potential of these community products, the findings indicated four aspects: strengths ( highest), opportunities (high), weaknesses (high), and threats (high). As for the strategic directions for developing these products' communities, they can be categorized into four areas: production and innovation; management; marketing; and linkages. In conclusion, this article provides insights into the potential of existing community products as well as strategies for their development within Chanuman district in Amnatcharoen province. Chanuman is one of the districts in Amnat Charoen province, and it is the only district in the province. It is located along the Mekong River, which separates Chanuman district from Xayphouthong district, Savannakhet Province, Lao People's Democratic Republic. The primary occupations of the people living in the Chanuman district are farming, raising animals, and fishing in the Mekong River basin. Their way of life and culture are closely tied to the Mekong River. There are various ethnic groups living in Chanuman, such as Phuthai, Kha, and Suay. These ethnic groups have their own unique cultures that reflect the local identity and community through community products like traditional textiles such as Phuthai Kumduay fabric, Kumduay flower pattern fabric, Natural Indigo Dyeing of Cotton Fabric, Yak Khu mask, ect., including expression through the "Khamsanya Thi Chanuman" song that reflects its culture, traditions, way of life, stories, and legends passed down through generations. This soft power has great influence by promoting valuable culture, which contributes to economic value creation. It can generate jobs and income for people in the community while creating a circular economy that reduces migration from rural areas to big cities. The working-age population can have job opportunities within their hometowns. This factor strengthens communities' ability to manage themselves sustainably.

Participatory Spatial Management for Snorkeling Activity in The Samae San Islands Area, Chonburi Province

Udchari Arjarasirikoon — 2024-10-28

This article aimed (1) to study the tourists’ behavior regarding snorkeling activities in the area, (2) to study spatial management for snorkeling, and (3) to determine guidelines for spatial management for snorkeling. The research used the concept of participatory marine spatial tourism management as a framework. The research area is the Samae San Islands, Chonburi Province: 1) the Samae San Island/ Plamuk Island group and 2) the Chuang Island/ Rong Khon Island/ Rong Nang Island group. The sample group used a purposive selected method, including 2 groups, which were structured questionnaires with 400 tourists who came to visit and snorkeling, and an in-depth interview with 13 government officers and marine tour operators. Quantitative research data was analyzed using descriptive statistics and t-distribution and t-test analysis. Qualitative data used content analysis; the results showed that 1) the related stakeholders commented that tourists who do not have swimming skills will damage the coral reefs when snorkeling. The management measures for snorkeling activities are needed to reduce damage in the area. 2) Effective spatial management for snorkeling activities should apply geographic information systems to determine the areas for snorkeling and provide facilities for tourists and 3) Spatial management guidelines for snorkeling activities in the area Samae San Islands are composed of 4 parts: 1) area management, 2) activity management, 3) impact management, and 4) regulation management. However, the operation should cooperate between the related stakeholders, which is appropriate to the geographical area and resources. The spatial management, or PAIR MODEL, demonstrated maps of the area management and regulations for snorkeling in the Samae San Islands area and can be used by related stakeholders to reduce the impacts of snorkeling activity.

Model of Creative Leadership Based on the Three Principles of Paññā for School Administrators under Office of Secondary Educational Service Area

Kusuma Yeepu — 2024-10-28

This article aimed 1) to study the need of creative leadership among educational institution administrators under the jurisdiction of the Secondary Educational Service Area Office, 2) to develop a creative leadership model based on the 3 principles of Pañña for educational institution administrators under the jurisdiction of the Secondary Educational Service Area Office, and 3) to evaluate the creative leadership model based on the 3 principles of Pañña for educational institution administrators under the jurisdiction of the Secondary Educational Service Area Office. It is a combined method research. There are 3 research steps: Step 1: To study the needs and necessities for creative leadership among educational institution administrators. A questionnaire was used for a sample of 357 teachers in educational institutions and the data were analyzed by using percentages, means, standard deviations, and the index of essential needs (PNI Modified). Step 2: To develop the model by interviewing 10 key-informants and organizing group discussions with 9 experts. Research tools include an interview form and question guidelines for group discussions. The data were analyzed by using content analysis. And step 3: To evaluate the model by using an evaluation form for a sample of 118 administrators in educational institutions and analyzing the data with percentages, means and standard deviations.

The results of the study found that: 1) The need of creative leadership among educational institution administrators under the jurisdiction of the Secondary Educational Service Area Office overall with an index of essential needs is between 0.055-0.069. The component with the highest need is imagination, followed by flexibility and the ability to solve problems, and vision, respectively.

2) Creative leadership model based on the 3 principles of Pañña for educational institution administrators under the jurisdiction of the Secondary Educational Service Area Office consists of 5 elements.

3) Evaluation of creative leadership styles according to the 3 principles of Pañña for educational institution administrators under the jurisdiction of the Secondary Educational Service Area Office overall, the evaluation results were at the highest level in all 4 areas, ordered from highest to lowest, namely: Usefulness, Possibility, Correctness and Suitability, respectively. The summary of research knowledge is concluded into ICAIB: I (Imagination), C (Creative Leadership), A (Application), I (Integration), and B (Buddhism).

The Development of an Educational Management Model for Vocational Institutions for Hearing Impaired Students: A Case Study of Phutthamonthon Vocational College

Wanatchawan Worawichitpun — 2024-10-28

This article aims 1) to study the management of vocational institutions for hearing-impaired students in Thailand, 2) to create and develop a management model for Phutthamonthon Vocational College, and 3) to evaluate the management model for hearing-impaired students at Phutthamonthon Vocational College. This research adopts a developmental approach using mixed methods, combining quantitative and qualitative research. The research area is Phutthamonthon Vocational College, located in Nakhon Pathom province, which operates as a dual vocational institution providing integrated learning for both hearing-impaired and regular students. The target group comprises teachers, administrators, education staff, and students from the integrated learning program at Phutthamonthon Vocational College, with a total of 45 participants selected through purposive sampling. The findings of this research highlight that the developed management model is suitable for dual and integrated education systems, addressing the specific needs of hearing-impaired students. Additionally, the participation of administrators and teachers in developing this model has been well-received by staff and students, emphasizing the need for further training and teaching equipment development to enhance educational access for hearing-impaired students.