Ideologies in Rap Discourse: A Study of “THE RAPPER” Program

Abstract

This research article aims to analyze the ideologies that appear in rap music discourse from the program THE RAPPER Season 1 and 2 between the years 2018-2019, totaling 186 songs. Employing
a qualitative research methodology, this study adopts Fairclough’s (1995) Critical Discourse Analysis (CDA) framework, integrated with the concepts of Chantima Angkapanichkit (2018) and Van Dijk (2003).
The research results found that there are 7 ideologies appearing in the rap songs, namely: childhood ideology, poor people ideology, gender ideology, state ideology, Thailand ideology, urban and rural ideology, and teacher ideology.  In addition, 9 linguistic strategies in constructing ideologies were found, namely: lexical strategy, presupposition, denial, mystification or mitigation, speech acts, metaphor, irony, intertextuality, and rhetorical questions. From the said research results, it indicates that rap music is a tool that conveys the ideologies hidden under the ingenious use of language and reflects the relationship between language, power, and ideology.