Management Model of the Integrated Self-Sufficient Agricultural Community Enterprise, Ban Na In by the Cooperation of Network Partners Uttaradit Province

Abstract

The objectives of this research were to 1) examine the management status of the integrated sufficiency economy agricultural community enterprise in Ban Na In, Uttaradit Province, through network partner cooperation, and to examine a corresponding management model using a mixed-methods approach. For the quantitative phase, questionnaires were administered to a sample of 40 participants, and the data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. For the qualitative phase, in-depth interviews were conducted with 12 key informants, and the data were analyzed using content analysis. The findings revealed that the overall management status of the enterprise was at a highly appropriate level. Coordination achieved the highest mean score, reflecting that strong kinship relationships among members serve as a significant asset. The proposed management model consisted of five main components: 1) Management, involving systematic operations across five sub-dimensions: planning, organizing, directing, coordinating, and controlling; 2) Supporting Network Partners, relying on integrated multi-stakeholder mechanisms with external partners including government, academic, and social sectors to ensure sustainability; 3) Budget, focusing on financial resource planning and management, funding sources, accounting systems, and transparency; 4) Resources, encompassing maintenance, technology utilization, production control, machinery and equipment, and the use of local resources; and 5) Personnel, driven by membership structure, human resource management, personnel development, leadership, and participation.