Journal of Humanities and Social Sciences Uttaradit Rajabhat University

Instructional Model of the Business Chinese Program at Uttaradit Rajabhat University

อาริตา สัมมารัตน์ — 2025-06-26

The continuous and rapid development of China's economy, society, culture, and technology has elevated the country to the status of a global superpower. Consequently, the Chinese language has become one of the most important languages in the world, leading to a growing demand for Chinese language learning. This trend has contributed to the rise of Chinese language education as a foreign language in Thailand. The purpose of this academic article was to present the educational model, challenges, and development approaches of the Bachelor of Arts in Business Chinese Program at Uttaradit Rajabhat University. The study involved a comprehensive review and analysis of data collected from the program’s inception to the present. The findings suggested that effective education should focus on intensive instruction and continuous, in-depth practice through teaching methods that would emphasize specific content, repeated exercises, and the rapid development of students’ skills. The success of such educational management required collaboration from multiple stakeholders, including internal parties such as faculty members, curriculum administrators, and academic support units, as well as external stakeholders such as businesses, enterprises, and government agencies. These external partners played a crucial role in providing feedback, offering internship opportunities, and co-developing course content that would align with real-world demands. This collaborative effort significantly contributed to integrated learning and enhancing students’ linguistic and professional competencies, ultimately preparing them to enter the workforce efficiently and in alignment with labor market needs.

Personal Data Protection for Platform Workers: Limitations of Current Laws

Chaiyaphum Chanaphai — 2025-06-26

In an era where digital technology plays an important role in daily life, digital platforms have become an increasingly important part of business operations, including employment and labor, especially platform workers who work through online platforms, such as food delivery, transportation, or providing various services via applications or websites. These platforms often collect and use a large amount of personal data, such as work history, work behavior, working hours, GPS coordinates, driving distance, customer ratings, and user comments, all of which are personally identifiable information (PII) and behavioral data. Therefore, this group is at risk of personal data violations. The relevant laws for protecting personal data, such as the Personal Data Protection Act B.E. 2562, have been used to protect the personal data of citizens, including platform workers. However, the enforcement of these laws in the context of working on digital platforms still has many problems and obstacles, including law enforcement, requesting consent for data collection, and protecting workers' rights to request deletion of personal data, etc.

This article aims to study the practical limitations of the Personal Data Protection Act B.E. 2562 (2019) in protecting platform workers, compare the effectiveness of the Personal Data Protection Act B.E. 2562 (2019) with the international standard, the General Data Protection Regulation, and propose solutions to strengthen the protection of platform workers’ personal data. The recommendations include amending the Personal Data Protection Act B.E. 2562 (2019) to protect platform workers, enacting secondary legislation, and establishing enforcement mechanisms and cross-border cooperation. The goal is to make it easier for workers to access their rights and for platforms to comply with data protection standards.

“Phin Pia”, a musical instrument in the ancient Lanna culture from the past to the present

ณัฐพงศ์ ปันดอนตอง — 2025-06-26

“PHIN PIA” is a musical instrument in Lanna culture. It is extremely difficult to find a performer and history in today's Lanna society. Also, the Phin Pia is an instrument with an obscure origin, making it difficult to find its true origin. From which culture did Lanna culture derive its influence from this instrument? Some theories say that the Phin Pia contained in Lanna was directly influenced by the instrument. In neighboring countries, such as Cambodia, for a long time, it is called “Krasamui” And it is known among musicians in general to call this instrument “Phinnamtao”

According to interview transcripts Reliable documentation and the words of the philosopher musicians in Lanna. The Phin Pia is probably a metaphorical instrument. Established in the Lanna region with metallurgical technology based on the knowledge and experience of the Lanna people in the past, the Phin Pia is also a less popular instrument because of the difficult instrumental method and the rather complicated process of producing " musical instrument head of Phin Pia ". In the past, to be able to cast a musical instrument head of Phin Pia. Must be a very knowledgeable metal casting craftsman, and the person who will have a lyre in his possession may have to be an aristocratic person. In Lanna society in the past, because the people of the bourgeoisie would have the wealth and strength of the people who had the knowledge and ability to cast metals. and be a skilled handsome worker in his own care.

Currently, the most popular type of lyre played among Lanna musicians is only two-string, three-string, four-string, and five-string lyre, which is said above that the spring harp is a musical instrument that can be learned and difficult to play. Therefore, not many people are interested in inheriting the Phin Pia. Coupled with various technological advancements. In modern times, the importance of using the Phin Pia in everyday play has decreased. Only the elders and some groups of musicians in the current Lanna music society are still interested in studying various information about the instruments of the Phin Pia, including the tactics of playing the Phin Pia.

Linguistic Strategies for Presenting the Ideas about “Good Children” in the Seven Book Awards-Winning Children's Literature Book

kanjana thippongthong — 2025-06-26

The objective of this research was to examine the linguistic strategies used to present the concept of good children in the 2022 Seven Book Award-winning youth literature book, Dek Chai Tum by Surasak Kritsanamis. This study applied the concept of critical discourse analysis approach. The results revealed that the language strategies consisted of 5 strategies including1) lexical strategies, 2) the strategy of using the presuppositions, 3) the strategy of using the speech acts, 4) the strategy of using the reasoning sentence, and 5) the strategy of using the Intertextuality. These linguistic strategies created two sets of ideas about “good children”. Firstly, good children are good members of society and good citizens of the nation. Secondly, good children are valuable individuals of society. The study reflects that children's literature is an important tool for instilling ideas, values, and ideologies about good children that society desires.

Analysis of The Comparative Literary Language Usage in Hyperbole in the poems dedicated to His Majesty King Bhumibol Adulyadej the Great

ปภัสรา ผาคำ — 2025-06-26

The objectives of this research were to analyze the use of literary language of hyperbole by rationally comparing it with various elements as it appeared in the poems written in honor of His Majesty King Bhumibol Adulyadej the Great, and to examine literary the use of literary language of hyperbole in a manner that is both comprehensive and reasonable within the context of the poems dedicated to His Majesty King Bhumibol Adulyadej the Great. The researcher selected poetry compositions in honor of His Majesty King Bhumibol Adulyadej the Great, created between October 13, 2016, and October 26, 2017, in a commemorative book published on the occasion of the royal cremation ceremony on October 26, 2017. The selected book entitled “89 Years of the Power of the Land” was published by the Fine Arts Department, Ministry of Culture, included components such as the author's name, type of composition, number of chapters, and correctness of prosody as reviewed by the book production committee. A total of 90 expressions were examined, and 9 clear examples of hyperbole were selected for analysis in accordance with the research objectives. The research findings revealed two key points: 1) hyperbolic literary language in the poems was used to compare various elements such as the land, sky, rivers, world, dew, rain, gods, universe, and the heart, and 2) this hyperbolic language was reasonably aligned with His Majesty King Bhumibol Adulyadej's royal speeches on his birthday between 1988 and 1999. The analysis of the four virtues reflected in the Eulogy poems was realistic and not exaggerated, as they corresponded with His Majesty's royal duties, conduct, and numerous projects to bring peace and happiness for the people of Thailand.

A Study of the Krachappi Instrument of Hong Seung Luang, Huai O Sub-district, Long District, Phrae Province

Wilinya Kittikunnoppawat — 2025-06-30

The objectives of this research were to investigate the history of Hong Seung Luang, in the Long Sub-district of Mueang District in Phrae Province, and to examine the creation of Krachappi instrument using an ethnomusicology study. The results of qualitative research and fieldwork data gathering revealed that Mr. Jirasak Tanumas was the musician, Thai instrument maker, and wisdom knowledge learning center who was inherited with knowledge from Mr. Pad Modniyom and later from Mr. Boonrat Tippayaratana and Mr. Worrachet Sriwongpan. After that Mr. Jirasak Tanumas established Hong Seung Luang in 2003 as a Thai music learning center and the production source of Krachappi, Sung, and Salo instruments. The unique production of Krachappi process had the structure and components as follows: (1) making a soundbox or Ka-lok; (2) making a neck or Kan-tuan; (3) making a soundboard or Tad; (4) making paddles or Khon; (5) making drill holes for peg boxes or Rang-mai; (6) making tuning pegs or Look-bid and bridges or Yong; (7) making bridge or Soom; (8) making strap pins or Lak; (9) making frets or Nom and tuning the sound; (10) string; and (11) making the plectrum or String Plucker. However, the uniqueness of Hong Seung Luang’s Krachappi were that it had twelve Nom and patterned holes were drilled with dharmachakra pattern around bodhi leaf design.