Journal of Humanities and Social Sciences Uttaradit Rajabhat University

Marketing approach for Tourism Management of Southern Economic Corridor: SEC in Thailand

pannanat saksirikhun — 2023-12-31

A research study to marketing approach for Tourism Management of Southern Economic Corridor: SEC in Thailand. The objective was to study the demand of Thai tourists visiting of Southern Economic Corridor: SEC in Thailand and analyze the marketing approach for tourism management. The research used perform primary data collection with questionnaires by Cluster Sampling which was random from tourists visiting 8 provinces such as Chachoengsao, Prachinburi, Sakaeo, Chonburi, Rayong, Chanthaburi, Trat, and Kanchanaburi. By choosing the area from famous tourist attractions popular with tourists. There are 3 locations in each province and choose a non-probability sampling method (Convenience sampling). The research collected questionnaires from a sample of 400 people. The research has conducted secondary data and relevant documents to analyze the marketing approach to tourism management to determine the presence of certain words, themes, or concepts within some given qualitative data (Content analysis).

Aiming to the research, the majority of respondents were female, accounting for 70.50%. Those aged between 24 and 37 years old (54.30%) earn more than 20,000 baht or 30.50%. Bachelor's degree (63.25 percent), the majority of travelers travel with their families (31.75 percent), and 55.50 percent travel by car. And the most spending habits on food accounted for 50.25 percent. Meet the most valuable tourist needs average was 4.20, followed by experiencing an average of 4.07, customer reach, an average of 4.02, and loyalty was 3.92, which found to be very high, respectively. The analysis of the marketing approach for tourism management in the area analyzed the experience management approach, which was the route model Connecting Tourist Attractions of 8 areas. These include Deeper Friendships, Diet Healthier, and Detox Retreats. For value, there should be a green tourism management approach. In terms of reaching customers, there should be a convenient approach to online travel before, during, and after traveling. And the honesty approach should focus on building tourist relationships to repeat visits to the area.

An Ethnosemantic Study Of Taste Terms In Bisu

วิยะดา มีศรี — 2023-12-31

The purpose of this research was to study the structure of taste terms and its categorization in Bisu language. The data used in this research was done by asking informants to identify the tastes. The results show that there are two structures: simple and compound terms. The simple taste terms convey the structure and syntactic relation in the form Head-Modifier, Modifier-Head-Modifier.The compound taste terms are found that Head-Head and Head-Connective-Head.

The categorization of taste terms can be divided into 2 groups: prototype taste terms and non-prototype taste terms. There are 8 basic taste terms are/aŋʧaw/: sweet, /aŋblə/ : watery, /aŋʧɨ/:rich, /aŋʧen/:sour, /aŋkhà/:bitter, /aŋjáŋ/:salty, /aŋphan/:acidulous and /aŋphi/:spicy. There 14 non-basic taste terms categories in 4 categories: attitude (/aŋʦabɨ/:delicious and /kampɔ/:mellow), smell (/aŋhɔm/:scented, /aŋhnam/:stench,/aŋkhiw/:rank and /aŋsap/: fishy), sensation (/aŋʦɨ/:cool, /aŋhlɔŋ/:hot, /aŋhjàŋ/:itchy, /aŋsɨn/:moist, and /aŋhjam/: senseless) and texture (/aŋphɔj/:crispy, /aŋhnəŋ/:sticky and /aŋdɔ/:mild). Studies have shown that the Bisu people do not prioritize the main taste of their food. but pay more attention to the attitude towards this type of food and tend to eat foods based on their natural flavours and less food additives.

Assisting citizens during investigations Case study in Thung Salaeng Luang National Park Phetchabun Province

Santiphong Kumansing — 2023-12-31

This research study is intended to assist the investigating public in the Thung Salaeng Luang National Park. Phetchabun Province To solve the problem of access to assistance in the criminal justice process In the investigation using qualitative research methods. Consists of document research in-depth interview To be used according to the research goals which consists of Providing assistance in accessing the justice process for people in the investigation process in Thung Salaeng Luang National Park. Phetchabun Province. Development with a clear pattern for developing assistance to citizens at the inquiry level In order to lead to the operation of helping people in the investigation stage that can produce the desired results. This research study aims to develop assistance in accessing the justice process for people in the investigation process in Thung Salaeng Luang National Park. Phetchabun Province

As the Ministry of Justice has issued ministerial regulations specifying the criteria, methods and conditions that investigative officials must follow in procuring state-provided lawyers for accused persons in criminal cases, B.E. 2006, the Bureau of Justice Affairs is responsible from the beginning. and later in 2010, the Department of Rights and Liberties Protection Ministry of Justice Has been assigned this mission to continue promoting the rights of accused persons in criminal investigations. both in the central and regional areas In the process of promoting the rights of the accused in the criminal investigation stage according to the Criminal Procedure Code, Section 134/1 In implementing the Ministerial Regulations stipulating the criteria, methods and conditions that investigative officials must follow in procuring state-provided lawyers for accused persons in criminal cases, B.E. 2006, there are agencies jointly responsible for procuring lawyers in the Thung Salaeng Luang National Park area. Phetchabun Province has 3 main agencies, namely the Department of Rights and Liberties Protection. Ministry of Justice Royal Thai Police and the Lawyers Council under Royal Patronage. From the work of the responsible agency in the past Each unit performs different duties. There is no central agency to follow up on the performance of lawyers in the investigation stage. The problem of insufficient number of lawyers performing duties Does not cover area In addition, the performance of duties by lawyers is not in accordance with ministerial regulations. The investigative officer did not hire a lawyer to perform duties in accordance with the accounting order. It may be due to local conditions or urgent needs.

When considering the problems of past operations Helping people in Thung Salaeng Luang National Park Phetchabun Province, where the accused is currently, does not meet the objectives of the law. Therefore, the responsible agency which consists of Department of Rights and Liberties Protection Ministry of Justice Royal Thai Police and the Lawyers Council under Royal Patronage Therefore, we should jointly promote and integrate the standards of performance of the lawyers attending the investigation for the accused in the Thung Salaeng Luang National Park. Phetchabun Province next.

From the research results it was found that Helping people in Thung Salaeng Luang National Park Phetchabun Province, which is the subject of a criminal investigation according to the Criminal Procedure Code, Section 134/1, should have regulations for joint operations of relevant agencies to achieve objectives and consider regulations to have legal effect. So that Thailand will continue to provide assistance to those accused in criminal cases in a civilized manner.

The Strategy for Regeneration of the Intangible Cultural Heritage : A Case Study of Tai Daeng Ethnic in Huai Phak Nao Village, Phu Ruea District, Loei Province

yaowap kongket — 2023-12-31

The purposes of this study were to 1) to study the history of the Tai Daeng ethnic community, 2) to create social innovations in the preparation of strategies for the restoration of cultural wisdom heritage, and 3) to disseminate the cultural wisdom of the Tai Daeng ethnic community at Baan Huai Phak Nao, Lat Kang Sub-district, Phu Ruea District, Loei Province. The sample group consisted of 20 people of village leaders, local philosophers, villagers, and youth groups through a specific sampling method. The research instrument was a focus group interview.

The results of the study revealed that the Tai Daeng ethnic community at Baan Huai Phak Nao, Lat Kang Sub-district, Phu Ruea District, Loei Province had three strengths as follows: 1) natural resources 2) traditions, rituals and wisdom, and 3) food and community products. Community’s weaknesses were: lacking the integration of the people in the revival of cultural traditions and lack of knowledge in managing tourist attractions and public relations for cultural tourism. Community’s opportunities were: government agencies began to provide knowledge and promote public relations regularly; there is a policy to promote cultural tourism at the national and local levels and encourage government agencies to participate in the preservation of arts and culture including having a policy to promote local hand-woven handicrafts dressing by government agencies. Community’s treats were: government budget support is insufficient, the promotion of relevant government agencies is not continuous, and the economic downturn caused people to lack income and finding jobs other places.

In conclusion, the national strategy to restore the wisdom cultural heritage of Tai Daeng ethnic community at Baan Huai Phak Nao, Lat Kang Sub-district, Phu Ruea District, Loei Province can be divided by 4 strategies as follows: 1) Restoration of cultural heritage 2) Conservation of local hand-woven handicrafts 3) Promoting good traditions and, 4) Inheriting the legend of the Tai Daeng ethnic community.

Keywords : Strategic / Cultural Heritage / Tai Daeng Ethnic

SATISFACTION OF THE STATE WELFARE CARD HOLDER TOWARDS THE PRODUCTS AND SERVICES OF PRACHARAT STORES IN NAKHON SI THAMMARAT PROVINCE

เสกสรรค์ วีระสุข — 2023-12-31

This research paper has the objectives of 1) to study the factors of products and services affecting Thong Fah Pracharat stores in Nakhon Si Thammarat Province. 2) To study the satisfaction of state welfare card holders with products and services of Thong Fah Pracharat shop in Nakhon Si Thammarat Province. It is a survey research. The samples used in this research were Holder of the State Welfare Card In Nakhon Si Thammarat, 400 people were randomly sampled using questionnaires. As a tool for data collection The statistics used for data analysis were frequency, percentage, mean, standard deviation. Inferential Statistics. The analysis results showed that 1) General information of the sample, most of the samples were female, 41-60 years old, marital status. They have mostly farmers. A person who earns less than 10,000 baht per month. The highest level of education is elementary school. Mostly come to use the service 1-2 times a month Period of use The most service is the beginning of the month. As for the types of products that state welfare card holders in Nakhon Si Thammarat Province prefer to buy Or come to use the service mainly is consumer products, food and household appliances And the problem with the cardholder The welfare of the state in Nakhon Si Thammarat Province was found that the type of product was few / not various. 2) The analysis of factors of products and services towards Thong Fah Pracharat shop in Nakhon Si Thammarat Province found that the overall picture of the four areas is expectations, quality, value and location Is at a moderate level and 3) The satisfaction of state welfare card holders with products and services of Thong Fah Pracharat shop in Nakhon Si Thammarat Province found that overall satisfaction was at a high level.

Processing of Syntactic Representation and Cross-Linguistic Syntactic Priming of Caused-Motion Constructions by Unbalanced Thai-English Bilinguals

Rathapol Thongtaeng — 2023-12-31

This research aimed to investigate the processing of syntactic representation and examine the cross-linguistic syntactic priming of caused-motion constructions by unbalanced Thai-English bilinguals. This study included 38 unbalanced Thai-English bilinguals (10 males and 28 females) whose CEFR levels were at A1-B1 and 20.4 years of average age. In the first experiment, unbalanced Thai-English bilinguals’ processing had similar pattern in the group of path and transitive main verb by using English transitive construction without motion event, while in the group of intransitive main verb, they processed caused-motion events by using English intransitive construction without motion event. In the second experiment, unbalanced Thai-English bilinguals showed high tendency in using Thai caused-motion construction for path and transitive group, while in the group of intransitive main verb, unbalanced Thai-English bilinguals used intransitive construction similarly to that of the first experiment. In the third experiment, unbalanced Thai-English bilinguals were likely to choose English caused-motion sentences correctly. This suggested that caused-motion syntactic primes by motion pictures had effects cross-linguistically.

The Guidelines of Street Food Service Development for Tourism at Night Markets in the Old City Area, Chiang Mai Province

Monwipha Yacharoen — 2023-12-31

Abstract

Street food is considered a good option for the fast-paced lifestyle that requires something more convenient and fast with reasonable price. At present, street food becomes more popular among tourists, especially Thai street food which is now known worldwide. The aims of this research were to examine tourists’ attitudes and behaviors towards street food consumption at night markets in the old city area, Chiang Mai Province, and to establish street food development guidelines to promote Chiang Mai’s tourism. A questionnaire was used as a tool to study tourists’ attitudes, behaviors and their satisfaction towards street food consumption at area of Chang Phuak night market, Som Phet night market, and Chiang Mai Gate night market. The data collected from the sample group of 400 Thai and foreign tourists showed that words of mouth and the reviews on social media are most influenced on their food consumption behaviors. Noodles were the favorite option of most tourists. In the product or food aspect (variety of food, taste and the appearance) was the factor that tourists considered the most when choosing street food stalls. Street food in the old Chiang Mai city should maintain its authenticity of the taste and should highlight the local ingredients. Moreover, what street food stalls and vendors should improve included the signs that showed clearly the menu and the price, as well as enough seating for the customers. Due to the Corona Virus (Covid-19) pandemic, street food stalls and vendors needed the advertising strategy by going more on social media, going online and doing food delivery, therefore a support from the public sector on marketing and service providing would be a great help. The local government agencies along with street food vendors could work together on improving the service standard of street food to promote the tourism in Chiang Mai.

Key words: Street food, Night market, Attitudes, Satisfaction

Synthesis of local people's human rights laws with the participation of network partners in Corum Subdistrict, Phichai District, Uttaradit Province.

Chaiyaphum Chanaphai — 2023-12-31

The objective of this research is to find answers for creating a local human rights curriculum. and find solutions to solve problems and promote human rights in the local area, Corum Subdistrict, Phichai District, Uttaradit Province The research used a qualitative research process. It is an analytical tool to find answers.

In this research, the problem situation was analyzed. together with concepts, theories, and principles related to human rights Principles of public participation The concept of decentralization and local government educational management concept Related Laws Government plans and policies In-depth interviews based on the specified issues Participation in design - co-design It is a research method that requires a population of 30 stakeholders to obtain answers. Contents of creating a local human rights curriculum. There are common threads related to human rights. and specific content related to the human rights of the elderly Authority and duties of the agency and related laws Solutions to solve problems and promote human rights in local areas A framework outlines actions that can be taken to solve local problems.

Request for this research Recommend that the government sector promote human rights with public participation. and for the government sector to expedite knowledge and understanding for the people on human rights.

Buddhist principles for development in the 21st century

สำเนียง Samniang — 2023-12-31

This article has studied and compiled the main Buddhist knowledge for the 21st century. That is changing rapidly. Change in thinking, Growth Mindset that can adapt in every situation. To learn from doing Rather than listening or memorizing, it's called Active Learning to develop learning potential in your own way. Self-directed learning that suits you Able to set better sequence, method, time and goals. Buddhism says that personal development, human development, and work development are development of change in a good direction, which corresponds to the word "bhavana".

Physical development: Training the body to be strong and not harm others. Treat those thingsin a way that is beneficial and does not cause harm.
Moral development, behavioral training that expresses itself physically and verbally without harassing or causing distress or damage to others
Emotional development: Mental training develops people to have a complete mind consisting of quality, ability, and good mental health.
Wisdom development: training people to think, consider, diagnose, and solve problems with wisdom, understanding reason, looking at everything according to causes and factors, without bias, without the influence of defilements. By being aware of the normal nature of the world and lif

Culture and Local Wisdom : Tales of Thai-Yuan people, Samo Khae Sub-district, Mueang District, Phitsanulok Province

Ratchata Maakat — 2023-12-31

This article aims to study the background, cultural heritage, traditions, and way of life of the Thai-Yuan or Yonok ethnic group in Samo Khae Subdistrict, Phitsanulok Province. By studying the way of inheriting cultural heritage, customs and traditions that still exist along with the way of life of the community, it was found that the Thai-Yuan or Yonok ethnic community in Samo Khae Sub-district, Phitsanulok Province has operated together. with citizens and tourists as well as those who are interested, whether students, academicians, in a manner of aesthetic relations (Relational Aesthetic) to create a body of knowledge and help restore the body of knowledge to be passed on to the present generation. By this creation, tourists the public as well as individuals Engage with indigenous ethnic communities Until the preservation of the culture of the Thai-Yuan community in Samo Khae Sub-district, Phitsanulok Province sustainably continue

The Major Scale

Sombat Watchkama — 2023-12-31

The Major Scale, also known as the Ionian Mode, is the most popular scale used in composition or recording music scores into the performance by singing or using musical instruments to convey. A major scale has a 5-line hierarchy of pitches, with a diatonic movement from low pitches to high pitches in an ascending order and from descending pitches. However, the major scale has different levels of pitches as marked with a sharp and a flat. It also has a combined structure of 2 parts which are Major Tetrachord and Major Tetrachord. The pitch in the major scale consists of 1 full pitch of 5 intervals, which is a hierarchy of 1 – 2 (C - D), 2 – 3 (D - E), 4 – 5 (F - G), 5 – 6 (G - A), and half pitch of 2 intervals, which is a hierarchy of 3-4 (E-F) and 7-8 (B-C).

The pitch in a major scale is marked with a sharp or a flat inflection on the 5 lines.

The development of laws on domestic violence against children in Families

pramjit kantawong — 2023-12-31

The aim of this article is to develop laws on domestic violence against children, such as methods to punish the perpetrators of domestic violence and have the court determine the measures of the penalties for the perpetrators and to propose guildelines and measures for child protection from domestic violence.

This article also recommends the methods of having a child protection policy for domestic acts of violence in the family by conducting a qualitative research methodology which consists of written documents, going into the fields to document the evidence with a team of professionals, and hearing the opinions to improve the laws of domestic acts of violence against children.

The findings of this research: 1) the enforcement of the law was not enforced enough as it should be. 2) The main legal problems and limitations of the law. 3) The time periods for the competent authority to determine the measures or the methods to provide support and help the victim of the violence.

This research article recommends making amends to the “Victims of Domestic Violence Victim Protection Act, B.E.2550” by canceling all 4 Sections and making an addition to the law that gives power to the authorities to 1) file a complaint when it is the case the victim is a child 2) provide clarity for issuing orders to determine measures. 3) to provide relief and support to the victim and the committer in the family. Because the problems in the family are delicate and complex matters, enforcing criminal measures for domestic violence will not be suitable. The purpose of this is to conserve the relationship in the family and to give the chance to the committer to amend themselves and refrain from repeating the offense. The child and the family will have the right to protection from the state from acts of violence and unfair treatment.