Journal of Humanities and Social Sciences Uttaradit Rajabhat University

Sexuality: From History to Communication on Equality

สมศรี คะสัน, Buddhinan Boonreung, Kaniknan Singsanit, Kamolchanok Ketaoot — Sun, 30 Jun 2024 00:00:00 +0700

Traditional beliefs and values regarding gender inequality, which assert that women are inferior to men in all roles and statuses, have led to the assignment of roles and responsibilities based on economic, social, and political activities. Physical differences between men and women, with women's reproductive role relating to status, health, and reproductive health, while men's influence on behavior, power, and control over partners, are reflected in social gender roles through the ideals and values of society's members. These assigned gender roles have resulted in historical and ongoing inequality. For example, in ancient Athens, gender was divided into classes, with men having more power and social roles. Jewish history views gender through the lens of procreation, while Roman history emphasizes virginity and the persecution of witches, demonstrating oppression and violence against women. Meanwhile, Thai society values "patriarchy," where men dominate all aspects of society, and women are expected to be demure, good wives, and mothers. In the present era, communication has brought sexuality to the forefront, prompting a reevaluation of the dimensions of inequality to raise awareness of the roles of men and women beyond gender, including the communication of diverse sexualities in society. However, understanding gender equality in society requires factors such as maturity, understanding social change, the socialization process that instills gender values, and knowledge and understanding of sexuality in society through education, media consumption, and life experiences.

An analysis of language use and conceptual presentation strategies in part-time reading books, Thai language learning subject group, Lower secondary education, according to the basic education core curriculum, 2008

วิไลวรรณ เข้มขัน, Kotchaphan Kemkuakoon — Sun, 30 Jun 2024 00:00:00 +0700

The objectives were to investigate the use of language and strategies for presenting concepts in selected graded readers assigned by Thai Language Department for Junior High School according to the Basic Education Core Curriculum in 2008 by analyzing the selected novels assigned as selected readers; namely “Khuat Khon Yoo Hon Dai” and “Maliwan Boy”, for Junior High School according to the Basic Education Core Curriculum in 2008 lower secondary education, The results of the study showed that in terms of language use from the novel “Khuat Khon Yoo Hon Dai”, it was found that as for word selections were found, word formation was found by the use of rhyme playing of both consonant rhyme and vowel rhyme the most, and followed by repetition of words, respectively. In terms of rhetoric, personification was found the most; followed by onomatopoeia, metaphor, similitude, and symbols, respectively. And from the novel “Maliwan Boy”, it was found that as for word selections, word formation was found by the use of rhyme playing of both consonant rhyme and vowel rhyme the most, and followed by rhyme playing, respectively. In terms of rhetoric, similitude was found the most, followed by the use of metaphors, personifications, and onomatopoeia, respectively.

Lessons from Gunma Prefecture, Japan: Building a Sustainable Tourism Brand in Chiang Rai Province, Thailand

Sun, 30 Jun 2024 00:00:00 +0700

The objective of this research was to examine the process of building a tourism brand from Gunma Prefecture of Japan to develop the tourism brand of Chiang Rai Province. The study was performed with qualitative method which collected data from reviewing related documents, observation, interviewing, and seeking input from both public and private sectors (four persons on branding Gunma Prefecture and 17 persons on Chiang Rai Province’s tourism).

The research results indicated that the development process of the tourism brand for Kumamoto of Japan relied on establishing the identity of the city through the mascot character Kumamon and defining the roles and identities of the province through the provincial governor. It also had collaboration with private sector tourism entities in using a unified brand to promote the prefecture’s tourism. The results revealed that 1) clear definition of the values and branding of Chiang Rai tourism required collaboration between the public and private sectors, 2) maintaining consistency in marketing communication was essential for brand acceptance and commitment through public relations activities in the province, 3) government agencies needed to create their own brand, which may lead to confusion when choosing private sectors’ brands and efforts should be made to unify the branding, 4) Designating a central agency responsibility for communication activities related to the tourism brand should be made, 5) understanding and recognition of the brand had impacts its implementation for tourism development, 6) perceiving the benefits of brand usage influenced acceptance and application for tourism promotion, and 7) building a tourism brand that connects with the beliefs and faith of the local people, especially with respect to religious and spiritual aspects, influenced the acceptance of the provincial tourism brand.

The representation of power in short stories in Southeast Asian Writers Award (S.E.A. Write) 2011-2020

Praphot Kunkaew, Bandid Thipdet — Sun, 30 Jun 2024 00:00:00 +0700

The objective of this research was to examine representations of power in SEA Write Awards winning short stories from 2011 to 2020 under the frameworks about representation by Start Hall, power by Michel Foucault, and about power base. The results in this study revealed that there were the two parts of power representation which were; firstly, organizational or institutional power representation, such as law, education, medicine, Religion and beliefs, economy, politics and governance, and mass communication, and secondly methodological power representation, such as compulsion and satisfying the desires of being human.

The Study of Beliefs in the Naming of Ancient Chinese Wines

Truong Thi Hang, Wei Meilan — Sun, 30 Jun 2024 00:00:00 +0700

The objective of the research was to investigate the beliefs that are reflected in the meaning of the words used in naming Chinese wines during the feudal period, from the Xia, Shang, and Zhou Dynasties (2070 BC - 221 BC) to the Qing Dynasty (AD 1636 - AD 1912), approximately 4,000 years, by using document data obtained from the National Wines History Research Center of China, total 578 names. The results of the study revealed that there were 179 names reflecting ancient Chinese beliefs which could be categorized into 4 aspects. The first aspect was beliefs about auspiciousness, including auspicious seasons, auspicious numbers, auspicious plants, auspicious objects, and auspicious meanings. The second aspect was the names of ancient Chinese wines conveying notions about purity and symbols such as ice, dew, lotus, white color, and clearness. The third aspect was the names of ancient Chinese wines depicting beliefs about nature, including mountains, pine trees, and chrysanthemums. Finally the fourth aspect was the names of ancient Chinese wines indicating ideas about Taoist beliefs.

Improving the Quality of Life of the Elderly by the Elderly School of Khun Fang Sub-district ,Mueang District, Uttaradit Province.

สุดใจ แทนหา — Sun, 30 Jun 2024 00:00:00 +0700

The objectives of research were to examine the context of the elderly at Khun Fang Sub-district Elderly School in order to organize activities to improve the quality of life of the elderly using the school for the elderly of Khun Fang Sub-district, and to evaluate the effectiveness of enhancement of the quality of life of the elderly using the school for the elderly at Khun Fang Sub-district in Mueang District of Uttaradit Province. The research applied participatory action research (PAR) methodology which consisted of collecting data by using questionnaires, group discussion, and organizing activities and evaluating their effectiveness

The research results indicated that, firstly, the overall quality of life of the elderly after the implementation of this study in all 4 areas were found to be at a high level ( = 3.77, S.D=0.52). Secondly, the overall opinions on the enhancement of the quality of life of the elderly using the school for the elderly at Khun Fang Subdistrict in Mueang District of Uttaradit Province, after the implementation of this study, was at the highest level ( = 4.70, S.D. = 0.43) .

Legal Measures Concerning to Flood Risk Reduction

waraporn atsawalapsakun — Sun, 30 Jun 2024 00:00:00 +0700

This study has the objectives: To study laws related to flood risk reduction in Thailand. and public participation in reducing flood risk. To analyze and compare legal problems that determine powers and duties that are obstacles to reducing flood risk in Thailand. It is comparable to the flood risk reduction laws of the Republic of France, the United States, and Japan and to suggest guidelines for improving and amending laws related to flood risk reduction that are appropriate for Thailand. By studying theories, concepts, and legal principles for flood prevention in Thailand. Using qualitative research methods It includes document research, interviews, and focus groups.

The results showed that: Current laws regarding flood risk reduction in Thailand It is not yet effective in being applied as it should be. Because there are still various problems and obstacles in reducing flood risk. Due to the presence of many departments There are many laws governing water management in Thailand. That has resulted in the country's water management not being as efficient as it should be and causing damage to people within the country. Because there are still gaps in the law, there is no unity, and it is not consistent with the theories and principles of the state's mission or the provision of public services. In addition, the Water Resources Act of 2018 has provided for the establishment of the National Water Resources Committee (NHC), but the said law does not specify a time period for preparing the master plan as to when it will be completed. Therefore causing a delay in bringing the said plan into effect to reduce flood risk. In addition, river basin committees for 22 river basins have been established, with the duties and authority to prepare plans to prevent and solve flooding. But the law does not specify a time period to complete the flood prevention and resolution plan. This makes the enforcement of the Water Resources Act 2018 unable to effectively reduce flood risks. n addition, water resource management in Thailand has problems in allowing people to participate in policy setting without the people being able to express their opinions. This is because the Constitution of the Kingdom of Thailand, B.E. 2017, does not give the private sector the right to participate in setting policy guidelines for conservation. Maintain and utilize natural resources and the environment.

Personal Pronouns in KhunchangKhunpaen Literature : A Study of Word Patterns and Usage in Social Relationships

Sun, 30 Jun 2024 00:00:00 +0700

The objective of this research is to study the form of personal pronouns in "Khun Chang Khun Phaen" Literature and Study the use of pronouns according to the relationship between speakers those Who spoke with and those who has been mentioned in "Khun Chang Khun Phaen" The version of the Vajirayana Library. The results of the study revealed the use of personal pronouns in "Khun Chang Khun Phaen" literature. Total 4588 times Able to analyze total 53 forms, can split to be first person pronoun 22 forms second person pronoun 20 forms and third person pronoun 11 forms For the use of relationship. The 38 words used in the relationships that speaker is lower were found. Followed by 35 forms of relationships that speakers is above And the least pattern of equal relationships total 29 forms.