Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://so04.tci-thaijo.org/index.php/johuru <p><strong>วารสารวิชาการมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏอุตรดิตถ์ </strong></p> <p><strong>ISSN</strong><span style="font-weight: 400;">: 2350-9317</span></p> <p><span style="font-weight: 400;"><strong>สาขาขอบเขตเนื้อหาการตีพิมพ์</strong> </span></p> <p><span style="font-weight: 400;"> บทความ ประเภทบทความวิชาการ บทความวิจัย บทความปริทรรศน์ หรือบทวิจารณ์หนังสือ เกี่ยวกับ ภาษา ศิลปวัฒนธรรม รัฐประศาสนศาสตร์ การศึกษา ประวัติศาสตร์ สังคมวิทยาและมานุษยวิทยา ดนตรี ศิลปะ การออกแบบ ศาสนา ปรัชญา พัฒนาสังคม การท่องเที่ยว และสหวิทยาการ </span><span style="font-weight: 400;">โดยมีกลุ่มเป้าหมายคือคณาจารย์ นักศึกษา และนักวิจัยทั้งในและนอกสถาบัน </span></p> <p><strong>ประเภทบทความที่รับ<br /></strong> ตีพิมพ์ผลงาน 2 ประเภท คือ</p> <ul> <li>บทความวิจัย (Research article)</li> <li>บทความวิชาการ (Academic article) </li> </ul> <p><strong>การพิจารณาบทความ</strong></p> <p> บทความที่ได้รับการเผยแพร่ตีพิมพ์ในวารสารมีการตรวจสอบและพิจารณาจากผู้ทรงคุณวุฒิ (Peer-reviews) จำนวน 3 ท่าน ต่อ 1 บทความ โดยผูัทรงคุณวุฒิพิจารณาบทความที่มีความเชี่ยวชาญตรงตามสาขาวิชาที่เกี่ยวข้อง ทั้งนี้จะมีรูปแบบที่ผู้พิจารณาบทความไม่ทราบชื่อผู้นิพนธ์บทความและผู้นิพนธ์บทความไม่ทราบชื่อผู้พิจารณาบทความเช่นเดียวกัน (Double-Blinded Peer Review) ผ่านระบบ ThaiJo</p> <p><strong>กำหนดการตีพิมม์เผยแพร่</strong></p> <p> กำหนดตีพิมพ์เผยแพร่เป็นประจำทุกปี ปีละ 2 ฉบับคือ</p> <ul> <li>ฉบับที่ 1 ช่วงเดือน มกราคม-มิถุนายน</li> <li>ฉบับที่ 2 ช่วงเดือน กรกฏาคม-ธันวาคม</li> </ul> <p><strong>ค่าธรรมเนียมการตีพิมพ์</strong></p> <p> วารสารจัดเก็บค่าธรรมเนียมการตีพิมพ์บทความ ต่อ 1 บทความ รายละเอียดดังนี้</p> <ul> <li>บุคคลภายนอก ค่าธรรมเนียม 3,000 บาท (สามพันบาทถ้วน)</li> <li>บุคคลภายในมหาวิทยาลัย ค่าธรรมเนียม 1,500 บาท (หนึ่งพันห้าร้อยบาทถ้วน)</li> </ul> <p> โดยจะเรียกเก็บเมื่อบทความของท่าน ได้รับการพิจาณาจากบรรณาธิการให้เข้าสู่กระบวนการส่งพิจารณาบทความจากผู้ทรงคุณวุฒิพิจารณาบทความ โดยวารสารขอสงวนสิทธิ์คืนเงินกรณีบทความได้ดำเนินการส่งผู้ทรงคุณวุฒิพิจารณาบทความแล้ว</p> en-US <p>บทความเป็นลิขสิทธิของคณะมส. มรภ อต.</p> hssurujournal@gmail.com (ผู้ช่วยศาสตราจารย์ ดร.ไสยเพ็ญ เฉิดเจิม ) hssurujournal@gmail.com (นางจารุวรรณา กังวาล) Wed, 31 Dec 2025 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Exploring Student Communicative Needs and Learning Style Preferences in Thai EFL Secondary Classrooms for Differentiated Instruction Implementation https://so04.tci-thaijo.org/index.php/johuru/article/view/281661 <p>This study investigated the implementation of differentiated instruction in Thai<br />EFL secondary<br />classrooms by examining students' communicative skill needs and identifying effective activities that<br />accommodate diverse learning preferences. Using a mixed methods approach, the research combined<br />learning style and learning preferences int erview data from Grade 9 students in a large lower secondary<br />school in the east of Thailand. The findings revealed that Thai EFL students require communicative skill<br />development emphasizing real world, functional language use rather than traditional gramma r focused<br />instruction. Students demonstrated strong preferences for interactive activities involving speaking, idea<br />exchange, and authentic communication. Their needs include developing fluency, critical reasoning,<br />organized expression, and confidence in p ublic speaking. These preferences challenge assumptions about<br />Thai students' comfort with passive learning and indicate readiness for communicative language teaching<br />when implemented through culturally responsive strategies. The study identified effective differentiated<br />instruction activities including movement based activities, debate exercises, collaborative structures, and<br />integration of authentic materials. These activities successfully accommodated multiple learning styles<br />while creating dynamic studen t centered environments. The research demonstrates that differentiated<br />instruction principles can be successfully integrated with communicative language teaching<br />methodologies to create more effective and inclusive EFL learning environments. The findings s uggest<br />that culturally responsive differentiated instruction can enhance educational effectiveness and support<br />communicative competence development that enables students to use English effectively in real world<br />contexts.</p> Wisanukorn Pinpa, Nattharmma Namfah Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/281661 Wed, 31 Dec 2025 00:00:00 +0700 Linguistic Strategies Conveying Political Ideologies in S.E.A. Write Award-Winning Short Stories https://so04.tci-thaijo.org/index.php/johuru/article/view/281944 <p>This study aims to analyze the linguistic strategies through which political ideologies are conveyed in fifteen S.E.A. Write Award–winning short story collections published between B.E. 2524 and B.E. 2566 (1981–2023). The research is grounded in Critical Discourse Analysis (CDA), employing an analytical framework adapted from Chantima Angkapanichkit (2014). The findings identify twelve linguistic strategies used to articulate political ideologies: mitigation or deflection, referencing, verb usage, presupposition, forms of address, metaphor, negation, irony, speech acts, naming and labeling, intertextuality, and narrative strategies. These strategies reveal six underlying political ideologies embedded in the short stories: liberalism, feminism, environmentalism, conservatism, nationalism, and fascism. In addition, two major ideological confrontations are identified—between nationalism and liberalism, and between fascism and liberalism. The results demonstrate that language in S.E.A. Write Award–winning short stories functions as an instrument of power through which authors reflect and critique political ideologies. By employing diverse and sophisticated linguistic strategies, political meanings are subtly embedded, revealing both the diversity and confrontation of ideologies that mirror ideological tensions in contemporary Thai society. Moreover, these literary texts create a discursive space that encourages readers to critically engage with and question the power structures shaping everyday life.</p> Phitthaya Kiatsrithanakun, วัชรินทร์ แก่นจันทร์, เอื้อมพร ทิพย์เดช, บัณฑิต ทิพย์เดช Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/281944 Wed, 31 Dec 2025 00:00:00 +0700 Community Participation on Flood Management: A Case Study of Nong Krabian Sub-district, Ban Mi District, Lop Buri province https://so04.tci-thaijo.org/index.php/johuru/article/view/276289 <p>This research aims to examine the level of community participation in flood management and to Investigate factors relatedto community involvement in flood management in Nong Krabian Subdistrict, Ban Mi District, Lopburi Province. Data were collected through questionnaires from a sample of 360 residents across nine villages The data were analyzed using percentages, mean values, and Pearson’s Correlation Coefficient to determine relationships between variables. The results revealed that the overall level of community participation in flood management was low, with a mean score of 2.43. Among the four aspects studied, participation was highest in monitoring and evaluation (mean = 2.70), followed by planning (2.44), problem identification (2.41), and implementation (2.17). Regarding the relationship between variables and community participation in flood management, gender showed a significant correlation at the 0.05 level. Age, occupation, and length of residence were significantly correlated with community participation at the 0.01 level. Additionally, income was significantly correlated with knowledge and awareness of general flood-related issues at the 0.01 level.</p> Kwanchai Chai-udom, ธัญพิชชา พลายชุมพล Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/276289 Wed, 31 Dec 2025 00:00:00 +0700 Effectiveness of Parent Training in the Minimal Contrast Approach in Home English Literacy Environments on Preschoolers’ English Pronunciation Skills https://so04.tci-thaijo.org/index.php/johuru/article/view/283315 <p>This pre-experimental study, incorporating predictive and correlational analyses, addresses the persistent challenge of English pronunciation among Thai learners—particularly in producing non-native sounds. It examines the effects of parent-led interventions within the home English literacy environment (HELE) of preschoolers. Although prior research has predominantly emphasized classroom-based instruction and older learners, parental engagement in early pronunciation development remains an underexplored area. This study highlights the role of parents trained in the Minimal Contrast Approach (MCA) in enhancing young children’s pronunciation. Fifteen parent–preschooler dyads, recruited through volunteer and purposive sampling, participated in the intervention. Data were collected via pronunciation tests, MCA-based storybooks, and activity logs. Statistical analyses included descriptive statistics, dependent t-tests, simple linear regression, and Spearman’s rho. The results showed significant improvement in children’s pronunciation after the intervention (p &lt; .001; Cohen’s d = 2.49). Parental pronunciation proficiency significantly predicted children’s posttest outcomes, and the duration and frequency of storybook reading positively correlated with children’s pronunciation performance, while the quantity of home literacy resources showed no significant association. These findings support the effectiveness of structured parent-led HELE activities in improving preschoolers’ pronunciation and provide initial evidence to guide scalable HELE-based interventions in the Thai EFL context. More diverse family contexts and a wider range of English sounds that are typically difficult for Thai learners (e.g., /ʒ/, /ð/) should be further expanded to strengthen the research foundation in early HELE-based pronunciation development.</p> UBOLRAT POONSUP, Phanintra Phanintra Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/283315 Wed, 31 Dec 2025 00:00:00 +0700 English Loanwords in the Dictionary of New words by the Royal Society of Thailand https://so04.tci-thaijo.org/index.php/johuru/article/view/284872 <p>This article aims to analyze the characteristics of English loanwords recorded in the New Word Dictionary published by the Royal Institute of Thailand. The study classifies these loanwords according to borrowing methods and word formation processes. The findings reveal a total of 574 English loanwords, which can be categorized into three borrowing methods: (1) transliteration, the most prevalent method (543 words); (2) loan translation (28 words); and (3) coinage (3 words). Furthermore, the loanwords are incorporated into the Thai language through various word formation processes, with compounding being the most frequent, followed by reduplication and synonymous compounding. The results indicate that transliteration serves as the primary mechanism for the adoption of English vocabulary into contemporary Thai, and that these loanwords have been systematically integrated into the Thai word formation system.</p> Wilawun Wisanuvekin Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/284872 Wed, 31 Dec 2025 00:00:00 +0700 Narrative Strategies in Picture Books: The Role of Words, Illustrations, and their Interplay https://so04.tci-thaijo.org/index.php/johuru/article/view/279802 <p>In this study, Nikolajeva and Scott’s (2001) typology of text image interactions is employed to analyze the narrative strategies in three selected picture books, including Two Bad Ants by Chris Van Allsburg, Dear Diary by Sara Fanelli, and Sector 7 by David Wiesner. The results demonstrate that complementary and counterpoint interactions are predominantly used in Two Bad Ants, where text provides temporal and emotional depth while illustrations offer spatial clarity and work in transforming ordinary objects into life threatening challenges. In contrast, a text led approach is used to convey meaning in Dear Diary, where illustrations work to enhance humor and tone. Sector 7, on the other hand, relies entirely on visual storytelling, and thus offers readers interpretive freedom and opportunities to develop visual literacy. By contrasting various narrative strategies employed in these three selected picture books, this study demonstrates how different text image interactions may engage readers, form meaning, and produce multi layered narratives. Beyond literary analysis, these findings offer pedagogical and creative significance. They suggest ways for educators to use picture books to foster both verbal and visual literacy, and for picture book creators to apply diverse narrative strategies to enrich storytelling for different audiences. The study thus underscores the multifaceted potential of picture books as a multimodal narrative form that engages readers and supports meaningful literacy development.</p> Todsapon Suranakkharin Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/279802 Wed, 31 Dec 2025 00:00:00 +0700 Social Engineer Skill Development for Innovation in Solving Community Problems in Hat Song Khwae Subdistrict, Tron District, Uttaradit Province https://so04.tci-thaijo.org/index.php/johuru/article/view/280021 <p>This study aimed to assess the knowledge and understanding of social engineers at Uttaradit Rajabhat University and to examine the application of social engineering competencies, including analytical thinking, communication, coordination, and innovation, in addressing local community problems. In addition, the study sought to extract lessons learned from the university’s social engineer development process. A mixed-methods research design was employed. The research was conducted in Hat Song Khwae Subdistrict, Tron District, Uttaradit Province. The sample consisted of 100 students from Uttaradit Rajabhat University, selected using stratified and proportional sampling techniques. Data were collected through questionnaires, assessment forms, and interviews.</p> <p>The findings revealed that participants’ levels of knowledge and understanding significantly increased after the training program. The participants were able to effectively apply social engineering skills as thinkers, communicators, coordinators, and innovators in implementing community-based projects. These projects were evaluated by community members as being of very high quality. The lesson-learned analysis identified key factors contributing to success, including the appropriate selection of project areas and issues, the role of faculty advisors, the characteristics of student social engineers, and internal support mechanisms within the university. The results provide academic value by confirming the effectiveness of the social engineer development process in higher education institutions and propose a practical framework that can be applied to enhance students’ capacities in community engagement and social innovation in other contexts.</p> waritsara duangtanoi, ศรีไพร สกุลพันธ์, นันทา เป็งเนตร์, เรือนขวัญ หรุ่นเริงใจ, กนกวรรณ เกิดพิน Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/280021 Wed, 31 Dec 2025 00:00:00 +0700 Personal Ethics in Journalism and Legal Measures for Protecting the Public’s Right to Information through News Narration https://so04.tci-thaijo.org/index.php/johuru/article/view/282669 <p>This article examines the role of news narrators as influential media professionals who shape public attitudes and beliefs through their style of news presentation, which often combines factual reporting with personal opinions. The author argues that news narrators should uphold a set of personal ethical standards appropriate to their professional responsibilities—not only to preserve their own credibility but also to protect the public’s right to receive accurate and impartial information. The personal ethics of individual journalists inevitably affect public trust in the information being conveyed. Furthermore, the article analyzes relevant legal frameworks, including the Constitution of the Kingdom of Thailand and the ethical standards established by national and international media organizations. It also presents case studies of news presenters who have been convicted in corruption-related cases. The study ultimately proposes the development of appropriate laws or regulatory measures to ensure that news narrators possess and adhere to suitable personal ethical qualifications.</p> Chaiyaphum Chanaphai, วราภรณ์ อู่ทรัพย์, ศุภกัญญา แข็งแรง, ธรรมศักดิ์ เสนามิตร Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/282669 Wed, 31 Dec 2025 00:00:00 +0700 Communication strategies in the Dhamma Dhammathan comic book series https://so04.tci-thaijo.org/index.php/johuru/article/view/278890 <p>The independent study titled "Semantic Communication Strategies in the Dharma Dhamma Thaan Comic Series" aims to examine the linguistic and presentational strategies employed convey meaning within the series. The findings reveal that the comic utilizesvarious linguistic techniques <br />to communicate its messages, including: 1) Emotional Impact: Rhetorical devices, particularly symbols, <br />are used to reflect emotions and Dharma concepts, while repetition and open-ended questions further stimulate reflection and deeper understanding.2) Thought and Imagination: Hypothetical questions and non-verbal language are used to connect Dharma principles with real-life situations. 3) Reader Communication: Emphasis is placed on addressing internal suffering through mindfulness and the practice of letting go.4) Author’s Style: The author integrates Dharma principles into everyday life stories, using simple language and clear illustrations to enhance understanding. In terms of presentation strategies, <br />the study highlights two main aspects: 1) Writing Techniques: The use of analogies, questions, and <br />well-structured content effectively conveys Dharma concepts. 2) Core Themes: Key themes include accepting reality, letting go, practicing mindfulness and wisdom, avoiding emotional enslavement, and cultivating self-acceptance. 3) The narrative perspective conveys deep Dharma principles through simple language and clear illustrations, encouragingreaders to understand and apply them in their daily lives.</p> <p><strong> </strong></p> xianjun xu, สุภาวดี ยาดี, ขนิษฐา ใจมโน Copyright (c) 2025 Journal of Humanities and Social Sciences Uttaradit Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/johuru/article/view/278890 Wed, 31 Dec 2025 00:00:00 +0700