SAWAGVUDCHAREE, O. Integrated Marketing Communication for Agricultural Tourism using the Brand Archetypes: A Case Study of Phato District, Chumphon Province. JOURNAL OF SOUTHERN TECHNOLOGY, [S. l.], v. 17, n. 2, p. 38–49, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/journal_sct/article/view/267752. Acesso em: 4 oct. 2026.