Sawagvudcharee, O. (2024) “Integrated Marketing Communication for Agricultural Tourism using the Brand Archetypes: A Case Study of Phato District, Chumphon Province”, JOURNAL OF SOUTHERN TECHNOLOGY, 17(2), pp. 38–49. available at: https://so04.tci-thaijo.org/index.php/journal_sct/article/view/267752 (accessed: 4 April 2025).