JOURNAL OF SOUTHERN TECHNOLOGY 2021-09-10T09:41:52+07:00 ศ.เกียรติคุณ ดร.นิตย์ศรี แสงเดือน Open Journal Systems <p>JOURNAL OF SOUTHERN TECHNOLOGY&nbsp; &nbsp;<strong>Online ISSN:</strong>&nbsp;2539-7281</p> <div><strong>2 Issues per year/Semiannually&nbsp;</strong>&nbsp;(January-June;&nbsp;&nbsp;July-December)</div> Full Issue 2021-09-10T09:41:52+07:00 Nitsri Sangduen <p>-</p> 2021-09-02T00:00:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Aiming for Effective Management of Online Learning in the Era of Global Changes amidst Covid-19 Crisis: A Case Study of Tantiwatra School, ThungSong, Nakhon Si Thammarat 2021-09-04T11:53:00+07:00 Puangrat Jinpon Manita Jueboon <p>When the world has to deal with the Covid-19 pandemic situation for more than 5 months, teaching and learning amidst the Covid-19 crisis is a challenge for schools. This research aims to present models and mechanisms for online teaching and learning for elementary students in the era of global changes amidst Covid-19 Crisis. Data from the operations of Tantiwatra School, Thung Song district, Nakhon Si Thammarat, Thailand were studied and analyzed. Seventeen individuals were selected by purposive sampling: 6 administrators, 4 teachers, 1 ICT staff, 6 parents, and 6 students. Research instruments were documents, non-participant observation, in-depth interviews, focus group discussion, and storytelling. Content analysis was used to analyze data. Results of this research could be concluded that the school is well prepared in terms of management vision, information technology infrastructure, personnel skills and commitment, support from network partners, and willingness of parents and students. This creates the teaching and learning management to be more efficient with the “Fully online. Among them are management innovation called “TTW FORWARD Model;” teaching and learning management innovation with “9 steps: Recognize, Draw, Create, Implement, Evaluation;” and 9 regulations which can be used as a guideline for teaching and learning management for other interested schools.</p> <p>&nbsp;</p> 2021-08-24T21:29:18+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Development of Health Tourism Personnel in Nakhon Si Thammarat 2021-09-02T13:39:14+07:00 Sannan Tantiukoskula Akarawong Sukanya Jaiyen Natthamon Dengnui <p>Nakhorn Si Thammarat is considered a province with its distinctive features that has the potential to be developed as health tourism destinations in the upper south of the country. This can be done through strengthening in all aspects especially its relevant personnel. High potential employees is the main indicator of success in health torism. Nevertheless, previous empirical research which deeply examines these individuals is not substantial for setting a new policy and planning for personnel development in line with the tourist needs. This will be the first study which deeply explores this group. This is a mixed-method research which integrates both quantitative and qualitative methods of inquiries. It seeks to 1) explore types, qualifications, personality competencies of health tourism personnel in Nakhon Si Thammarat, and <br>2) create a training course to develop their potentials. Quantitative data were obtained through a questionnaire which was given to 400 tourists/ customers who were selected by accidental sampling. Qualitative data were collected through in-depth interviews with 15 policymakers, representatives from public and private tourism sectors; and focus group interviews with other 7 academics to elicit information regarding forms, patterns of the newly developed course for training in the course of the study. These informants were purposely selected. Then, 20 among them were recruited to participate in the training. Statistical analysis was conducted for quantitative data including frequency, mean, standard deviation, t-test, and effectiveness index (EI). Content analysis was done for qualitative data from in-depth interviews and focus group discussions. <br>Results show that health tourism personnel can be divided into two levels. The first is management level which includes investors and managers. They possess vital qualifications such as the ability to communicate in Thai and Foreign languages, ability to make an operation plan, and also ability to create the marketing plan. The second type is functional level which includes the therapists and receptionists. Their main qualifications are having the ability to communicate in Thai and Foreign languages, having specific knowledge for treatment, and giving information and ability to solve the problem effectively. Results of the critical core competency are the desire to serve without showing irritability and keeping customer information secure. The critical generic competency includes delivering information on products and services and having adequate knowledge of forbidden regulations and concerns for customers with different religions and cultures. The functional competency deals with skills and ability to deliver service correctly, choose the safest products for the treatment and book and amend service correctly. The training curriculum was developed by using the data from research results earlier. After conducting the focus group discussions with a group of experts, it was found that the course content is consistent and appropriate to use as a model. The training course covers four topic areas, namely 1) reaching the perfect customer service mindset, 2) English for spa receptionist and therapist, 3) performing first-aid, and 4) providing service using exotic local herbal remedies. The assessment result of training showed that the volunteer trainees had increased their knowledge and indicated that the volunteer trainees’ satisfaction with the training program was at the highest level, in all aspects be it about the contents or the trainer.</p> 2021-08-27T00:00:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Management of Creative Tourism through an Innovative Living Dam, Kao Pu Sub District, Sri Bunpot District, Phatthalung Province 2021-09-02T13:39:16+07:00 Wilasinee Thanapitak Wiwat Ritima Natika Chaiyanupong Sirichai Kumanchan <p>This research focuses on community tourism management to increase household incomes due to economic recession. It uses an innovative dam as its local wisdom and community participation in managing creative tourism to meet tourist demands. Its objective is to develop the local potentials in managing creative tourism along with learning about an innovative dam of Tambon Kaophu community, Amphur Sri Bunphot, Pattalung Province. This is participatory action research (PAR) which consisted of 80 main participants who were community leaders, people in the area Local administrative organization, village headman, village headman, network of upstream people of Khao Pu-Khao Ya National Park and all related sectors. The data were collected by the semi-structured questionnaire through in-depth interviews, small group meetings and participatory and non-participatory observations. The interview data were analyzed and summarized through content analysis. The suggested guidelines for developing community potentials are as follows: 1) creating significant values for participation in community tourism management; 2) developing skills for transferring knowledge about innovative dam from community knowledge to tourists and skills in doing activities with tourists; 3) developing facilities to meet tourists’ needs; 4) improving tourism’ landscape and promoting eco-tourism in conjunction with creative tourism management; and 5) promoting small-scale entrepreneurship in the community to increase household incomes, along with providing community tourism services. It was also found that the creative tourism management through the innovative dam has been well accepted by tourists within the community and those that are in neighboring areas. This will encourage tourists to come and travel throughout the year. The community also takes pride in the community’s innovation which helps create sustainability for the community in the long run.</p> 2021-08-28T11:18:04+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Development of Village Health Volunteers for Taking Care of the Elderly with Hypertension Using the 3As Model 2021-09-02T13:39:18+07:00 Somrudee Arunjit Ratthayanaphit Ratchatawan Wanlapa Dissara <p>Caring for older adults with hypertension is very important to prevent possible complications. Care givers and village health volunteers (VHVs) are people who take care of older adults but these home visits are unable to sufficiently cover all dimensions. It is on the basis of this reason that this research project aims at comparing the effectiveness of development of VHVs for taking care of the older adults with hypertension by 3As Model before and after and comparing blood pressure level of older adults before and after receiving care. Participants of the study include 20 elderly people and 20 VHVs. Three types of research instruments were used namely: a questionnaire on personal data, a test on the effectiveness of development of VHVs for taking care of the older adults with hypertension by 3As model, and a follow-up form to the effectiveness of development of VHVs. The data were analyzed using descriptive statistics: percentage, median, interquartile and non-parametric inferential statistic, Wilcoxon-Signed-Rank Test. It was found that the development of VHVs for taking care of the elderly with hypertension by 3As Model, was more effective and had higher ability to do home visits than before using 3As Model. This results in lower blood pressure level of the elderly after receiving care at .05 of statistical significance.</p> <p>&nbsp;</p> 2021-08-28T00:00:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Roles of the Elderly Group on Participation Development Social Community and Local in area of Ban Kluai Municipality Meung District Sukhothai 2021-09-02T13:39:19+07:00 Thutsapong Wongsawad Tienchai Tongvinitsin <p>Problems related to the elderly care and lack of encouragement to participate in major social <br>activities can cause people of old ages to be stressed, unhappy and less confident. Thus, they may be <br>unable to develop their potential and adapt themselves to live in this social changes. The objectives of this research were to 1) study the roles of the elderly and their participation for social, community and local <br>development in Ban Kluai Municipality; 2) compare their roles in relation to different individual factors; and 3) study the relationship between their roles and social support from family and self-health awareness. <br>A group of 353 elderly individuals who live in Ban Kluai Sub-district was selected by simple random <br>sampling, without replacement method. A questionnaire was used as the instrument. Results indicated that the elderly’s role and their participation for social, community and local development is at a moderate level. Their personal factors affect the differences in their participation towards the development at .05 level of statistical significance. When examining the difference in each-pair using an LSD method, it was found <br>that those who like religious, sport and recreation activities exhibited a statistically and significantly <br>difference at .05 level. Overall, there was a relationship between their roles for the development and social encouragement from family and self-health awareness at a high level, at .05 level of significance, in the same direction. Results of this study have been applied in different projects in Ban Kuai Municipality through <br>cooperation from individuals from the private sector who are experts in the elderly. They work as <br>volunteers to care and help the elderly within the community. Among these projects are home visits and proactive health examinations, promoting local activities in every community, community engagement in the <br>preparation of the annual plan and increase the sufficient budget to the elderly in the area.</p> <p>&nbsp;</p> 2021-08-28T13:27:35+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Green Supply Chain Management and the Performance of Cassava Industry in the Northeastern Region of Thailand 2021-09-02T13:39:20+07:00 Jaruwan Supachaiwat <p>From the changing world environment caused many organizations are more aware of the <br>environmental and social responsibility. By adopting a better green supply chain management system to fix the problem related to resource and environmental management to gain profits. Cassava flour mill industry in Northeast Thailand is considered the most important exporter of cassava products in Asia. Thus, the industry in the region should maintain export standards according to the specified proportions in order to make international trade more stable. This study aims to study the relationship between sustainable green supply chain management and the performance of the cassava industry in Northeastern Thailand using a questionnaire as a tool. The data were collected from 100 entrepreneurs in the tapioca industry in the region. The statistics used were mean, standard deviation, multiple correlation analysis and <br>multiple regression analysis. Results show that sustainable green supply chain management of the aspects of internal environment, green purchasing, eco-design, and investment recovery have positive relationships with industry performance at .05 level of statistical significance. However, a positive relationship is not found between the management of cooperation with customers and the overall performance of the industry.<br>Therefore, operators should pay more attention to the management of the internal environment, green <br>purchasing, eco design, and investment recovery. This is because these 4 factors can be used as a <br>guideline for development of the performance and sustainable green supply chain management of the cassava industry.</p> 2021-08-28T13:49:43+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Green Market Development through Collaborations of Producers and Consumers: A Case of Kamalasai Green Market Network, Kamalasai District, Kalasin Province 2021-09-02T13:39:21+07:00 Nittaya Kahaban Araya Lanumtieng Arthit Buddaduang <p>In the past, the development of the green market faced a problem of not having systematic production plans. Consumers don't trust the products and lack appropriate market management models. This research aims to study 1) the situation and conditions of producers and consumers, production, behaviors, attitudes, and knowledge about green market development, 2) factors contributing to the participation of producers and consumers in the green market, and 3) to develop a green market model as a result of collaborations among the participants involved. The research sample consists of 16 manufacturers and 100 consumer representatives. This study employs participatory action research methods. Data were collected through focus group interviews, questionnaires implemented to manufacturer and consumers, production record form, participant and non-participatory observation and secondary data. Results show that the manufacturers had manufacturing skills but lacked marketing skills which are important for manufacturers to created different selling channels, developing their credibility, make known to consumers. It is also found that factors contributing to the return of customers to the green market are word-of-mouth communication and their trust in the manufacturers. It is also revealed that factors affect the decision to purchase non-toxic products are products, price, place and promotion. In addition, there are 5 factors that contribute to the participation of producers and consumers namely: closeness and awareness of common problems, expectations of mutual benefits, policies and local authorities, joint management and creation of constant learning processes. The development of the green market model from the participation of producers and consumers must follow 6 steps. These include creation of a solid manufacturing basis, engagement between producers and consumers, systematic marketing management, quality inspection, communication and public relations, and network expansion. Recommendations for the market development include integrating a collaborative plan, understanding community contexts and network. All these will lead to the process of developing green market in a concrete way.</p> 2021-08-28T00:00:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY A Mixed Methods Model of Learning Management Based on King Rama 9’s Royal Initiatives and Philosophy for Improving Learning and Teaching Management among Business Administration Lecturers in the Faculty of Management Science, Phranakhon Rajabhat University 2021-09-02T16:18:02+07:00 Phairoj Butchiwan Chanthana Udom <p>A suitable learning management model which allows to recognize the King Rama 9’s royal initiatives and philosophy as well as to efficiently develop an individual’s potential and business administrative skills needed the 21st century aims to examine the contextual and input factors, to create a model, and to ensure the consistency between the model, the empirical data, and assessing mixed methods model of learning management based on King Rama 9’s royal initiatives and philosophy for improving learning and teaching management among business administration lecturers in the Faculty of Management Science, Phranakhon Rajabhat University. A mixed methods data collection was conducted from the literature on King Rama 9’s royal initiatives and philosophy, through questionnaires, interviews, and model assessment forms whose responses were received from business administration lecturers, students, and key informants. Statistics used for data analysis comprised frequency, percentage, mean, standard deviation, range, skewness, kurtosis, correlation coefficient analysis, factor analysis, path analysis, structural equation modeling, descriptive and content analysis. The findings demonstrated that (1) contextual factors consisted of building relationship, cooperation, participation, individual experience in carrying on the King Rama 9’s royal initiatives and philosophy between the university, lecturers, and students. The university’s policies, awareness of its mission and strategy in continuing the King Rama 9’s royal initiatives and philosophy for sustainable local development, and input factors encompassed teachers, supporting factors, and learners. <br>(2) The model involved 5 factors including understanding, accessing, developing, business administration knowledge, and skills needed in the 21st century. (3) The model was consistent with the empirical data whose Chi-square (χ2) = 183.78, df = 157, p = 0.071, (χ2) /df = 1.171, SRMR = 0.016, RMSEA = 0.019, GFI = 0.96, AGFI = 0.94, CFI = 1.00, and CN = 476. These factors could describe the skills needed in the 21st century with a variance of 88 and the overall model assessment was accurate, suitable, and had a highest possibility for application. Furthermore, this model can be used for policy setting, supporting and promoting, developing curriculum, and providing learning experience in which Phranakhon Rajabhat University, Business Administration Department, Faculty of Management Science, curriculum committee, lecturers and students are involved.</p> 2021-08-28T00:00:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Factor Analysis: Problems in Conducting Research on Bachelor of Business Administration Students, Northern Rajabhat University 2021-09-04T15:23:07+07:00 Sumintorn Bautham Jakret Mettathamrong Thitiworada Sangsawang Pharnnapha Chuebang <p>Research is one of the required courses for undergraduate students in business administration at Northern Rajabhat University. It allows the students to go through various stages of conducting research. Therefore, problems can arise during this process, from defining research issues, instruments to translating results and discussing the findings. This research aims to analyse factors concerning problems that business administration majors face in conducting research. Data were collected from questionnaires completed on reliability test at 0.971 by a specific sample of 729 students who have studied research classes or are <br>studying research lessons from Northern Rajabhat Universities. The statistics used to analyze the data were mean, standard deviation. And factor analysis. A total of 686 completed questionnaires can be <br>analyzed. This research found that problems of conducting research consist of two factors. One is factor of <br>defining research issues and the other is of research operation. The data were also analyzed for both CFA with continuous factor indicators and second-order factor analysis and the same two components were found. Data Collection is the most problematic in conducting research, followed on insufficient research data via electronic media and data analysis respectively. The findings reflect the bachelor of business <br>administration curriculum of Northern Rajabhat Universities should review and support students’ data <br>collection in order to ensure that their research process is effective and efficient. In addition, the research database should be sufficiently enhanced through electronic media and enhance the skills to analyze <br>research data so that students have adequate databases, as well as to establish the skills to analyze <br>research data properly and appropriately.</p> 2021-08-28T00:00:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY The Production Cost Calculation with Applications, Case Studies Pickled Fish of Chai Buri Sub-district Tha Uthen District Nakhon Phanom Province 2021-09-02T14:23:28+07:00 Punyanut Phurahong Tharathip Phurahong Phumin Hongma <p>This research is the calculation of production costs through an application of sour fish (Pla Som), Chai Buri Subdistrict, Tha Uthen District Nakhon Phanom Province. There are more competitors as well as consumers have comparative information in making decisions on purchasing products as a result impact on product distribution. The community pricing of fish products was based on past experience and feelings in estimating production costs. All production costs are not included in the calculation of production costs as a result in inaccurate production costs. This research aims 1) to study the factors of cost calculation consisting of direct object costs, direct labor costs and production costs and 2) to develop a method for calculating production costs through an application, a case study of Pla-Som, Chai Buri Sub-district, Tha Uthen District, Nakhon Phanom Province. Samples used in this research were the representative of the fish producer, 60 people. The samples were selected by purposive sampling. Research tools are 1) Application Pla-Som Cost on Android Operating System and 2) satisfaction questionnaire with statistical analyzing methods such as mean and standard deviation. The results found that 1) the production costs of Pla Som are composed of 3 major costs, direct materials (71.80%), direct labor (15.43%) and manufacturing overhead (12.77%) and the net profit margin on sales of 27.68%. 2) There is a tool to help calculate the cost of production or services to help calculate the cost accurately, conveniently, quickly and easily. It can actually be used to meet the needs of the professional groups in the community. From the trial use of the Pla-Som Cost application by Pla-Som production representatives. They were satisfied at the highest level (<img title="\bar{x}" src="\bar{x}">= 4.34, S.D = 0.08). It is possible to calculate and record data through the application which is a new tool that helps to calculate product costs more accurately and efficiently, increasing convenience and speed from using through smart phone devices.</p> 2021-08-28T16:41:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Rite and Inherited form of Khrumornora and Nora-Rong Khru in Prig Sub district, Thung Yai district, Nakhon Si Thammarat Province 2021-09-02T14:23:53+07:00 Jettana Inyarat Wannakorn Ponpichai <p>Studying and collecting information about rituals and forms of Inheritance is very important because it is relevant to everyday life, occurring until death, especially in the middle ages down and cannot be implemented until after many consequences. Gathering relevant knowledge that helps interested parties to study and understand easier. This study aims to study rituals and inherited form about Khru-Mor-Nora and Nora-Rong Khru in Prig Sub district, Thung Yai District, Nakhon Si Thammarat Province. The sample group were the person who has faith, the successor is the main leader in the ritual and selected purposive sampling method. Data were collected by data recording form, observation data form, and in-depth interview. The results of the study showed that there were 6 rituals in the ritual: 1) the crown ritual or the large cloth tie, 2) the ritual of release tying up the cloth, 3) the ritual of the bracelet insertion, 4) the ritual of treating illnesses that occur with the body in different ways, 5) a ritual that uses the body to communicate between the common man and the deceased ancestor, and 6) the vindication ritual. While there are two forms of inheritance: 1) inheriting along the lines of teacher inheritance, Khru-Mor-Nora and Nora-Rong Khru are inherited in the kinship system, and 2) the succession patterns of Khru-Mor-Nora and Nora-Rong Khru are images form of inheritance, belief and ritual inheritance pattern. The results of the study will be transmitted to the community by making a handbook to give to the learning center in the community for use in studying various rituals related to Khru-Mor-Nora and Nora-Rong Khru in the research area.</p> <p><strong>&nbsp;</strong></p> 2021-08-29T00:00:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Turkey : Awaiting for Member of European Union 2021-09-02T13:39:30+07:00 Boonsong Chaletorn <p>Turkey was one of the big countries that expressed its intention to join the European Union since 1963, but until now in 2020, Turkey has not been recognized as a member. There are five conflicting reasons, namely: 1) area: it is 97% located in Asia but 3% in Europe; 2) population: it has as many as 82 million thus will make Turkey the most populous country; in the Union, Turkey will have the highest voting rights, making it a powerful country like Germany and France; 3) religion: where 99% of the people are Islamic other EU countries are all Christian; 4) economy: 33% of the Turkish population is in agricultural sector, making Turkey is a poor country; should Turkey become a member of the European Union it is concerned that most of the EU’s financial aid will fall on Turkey; 5) human rights and democracy: especially with severe and inhumane treatment of the Kurt minority; 6) Cyprus and the conflict with Greece is a serious problem that has been chronic for many decades and many times it wars between two countries almost broke out. Despite the EU’s efforts to find a way to negotiate, they still haven’t seen any solution until now. From several problems mentioned above, it can be seen that these are all obstacles to the entry of the European Union that makes Turkey still have to wait indefinitely to become a member.</p> 2021-08-29T18:34:41+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY Research Methodology in Curriculum and Instruction 2021-09-02T13:39:31+07:00 Fangkamol Phetkliang 2021-08-29T00:00:00+07:00 Copyright (c) 2021 JOURNAL OF SOUTHERN TECHNOLOGY