Journal of Legal Entity Management and Local Innovation https://so04.tci-thaijo.org/index.php/jsa-journal <p>&nbsp; &nbsp; &nbsp; &nbsp;"วารสารการบริหารนิติบุคคลและนวัตกรรมท้องถิ่น"&nbsp; เดิมชื่อ "วารสารเสลภูมิวิชาการ" เป็นวารสารสำหรับการเผยแพร่ผลงานวิชาการและผลงานวิจัยทางสังคมศาสตร์ของคณาจารย์ นักวิชาการ นิสิต นักศึกษาผู้สนใจทั่วไปและแขนงวิชาที่เกี่ยวข้องซึ่งเป็นผลงานในเชิงบูรณาการหลักการบริหารจัดการนิติบุคคล รัฐศาสตร์ รัฐประศาสนศาสตร์ นิติศาสตร์ การจัดการ สังคมวิทยา พัฒนาสังคม การศึกษา และสหวิทยาการทางสังคมศาสตร์ที่เชื่อมโยงหลักธรรมทางพระพุทธศาสนา ตลอดจนบทวิเคราะห์ที่เสนอทางออกให้กับปัญหาที่อยู่ในความสนใจของสังคม โดยมีรูปแบบการตีพิมพ์ฉบับพิมพ์ ISSN (Print): 2630-0842 ตั้งแต่ปีที่ 1 ฉบับที่ 1: 2558 และได้เริ่มจัดจัดทำในรูปแบบอิเล็กทรอนิกส์ ISSN (Online): 2673-0928 &nbsp;ตั้งแต่ปีที่ 5 ฉบับที่ 1: 2562&nbsp; เป็นต้นไป วารสารเสลภูมิวิชาการ แจ้งเปลี่ยนชื่อใหม่เป็น "<strong>วารสารการบริหารนิติบุคคลและนวัตกรรมท้องถิ่น&nbsp;</strong><strong>Journal of Legal Entity Management and Local Innovation&nbsp;&nbsp;</strong>ISSN (Print): 2697-6161&nbsp; มีกำหนดเผยแพร่วารสารฉบับปกติ (Regular Issues) ปีละ 6 ฉบับ ตั้งแต่ปี 2563 เป็นต้นไป</p> Network for Research and Innovation Promotion in Social Sciences en-US Journal of Legal Entity Management and Local Innovation 2697-6161 Quality of Loan Service by the Government Savings Bank, Salokbat Branch, Kamphaengphet Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266574 <p>The objectives of this research were to 1) Quality of Loan Service by the Government Savings Bank, Salokbat Branch, Kamphaengphet province 2) Study the relationship between service satisfaction with by the Government Savings Bank, Salokbat Branch, Kamphaengphet province 3) Study personal factors with by the Government Savings Bank, Salokbat Branch, Kamphaengphet province. A questionnaire was used as a research instrument for data collection from 400 people. The research results were 1) Quality of Loan Service by the Government Savings Bank, Salokbat Branch, Kamphaengphet province Overall high level is Angibility, Empathy, Assurance, Responsiveness and Reliability 2) Satisfaction Service relationship have Quality of Loan Service by the Government Savings Bank, Salokbat Branch, Kamphaengphet province. with a statistical significantly Level 0.05 and 3) Comparison of Personal factors to Age, Education, Status, Occupation and Income&nbsp; Different affect Quality of Loan Service by the Government Savings Bank, Salokbat Branch, Kamphaengphet province, with a statistical significantly Level 0.05&nbsp;</p> khunakon suepsaion Lasda Yawila Jirapa Ngamsuthi Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-27 2023-08-27 9 8 1 15 Marketing Strategies for the Business of Khanom Jeen Namya Restaurants in the Next Normal in Phra Nakhon Si Aytthaya District, Phra Nakhon Si Ayutthaya Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/263935 <p>This research aims to 1) study the marketing strategies for business of the Khanom Jeen Namya restaurants in the next normal; 2) compare the marketing strategies for business of Khanom Jeen Namya restaurants in the next normal classified by personal factors of consumers and 3) compare the marketing strategies for business of Khanom Jeen Namya restaurants in the next normal classified by consumers’ behavior. The sample group consisted of 384 consumers of Khanom Jeen Namya restaurants in Phra Nakhon Si Ayutthaya District, Phra Nakhon Si Ayutthaya Province. They were collected by using the accidental sampling. The research instrument was a questionnaire. The reliability was at 0.91. The statistical analysis was performed in terms of mean, standard deviation, t-test, one-way ANOVA and LSD test. The research findings revealed the followings; 1) the marketing strategies for business of Khanom Jeen Namya restaurants in the next normal as a whole had a high average level. The aspect with the highest average value was the product strategy, followed by the physical strategy, and the lowest average was the process strategy. 2) The consumers with different levels of education, occupation, and average monthly income had different opinions on the marketing strategies for business of the Khanom Jeen Namya restaurants in the normal way at statistical significance level of .05. And 3) customers were different of the frequency, day using&nbsp; the services, the time of most frequency used&nbsp; services, the number of people who went together, and influential people to make decision using&nbsp; services had overall different opinions on the marketing strategies for business of the Khanom Jeen Namya restaurants in the next normal at a statistical significance level of .05.</p> Atapon Manekunpan Kitima Tamalee Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-27 2023-08-27 9 8 16 28 Factor Analysis of Strategic Leadership of School Administrators in the 21st Century Under Kampaeng Phet Secondary Education Service Area Office https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266684 <p>The objectives of this research were 1) to study the level of opinion towards the components of strategic leadership of educational administrators in the 21st century, and 2) to analyze the strategic leadership components of educational administrators in the 21st century. The study sample used in this research belongs to the educational district office of Kamphaeng Phet. The sample consists of educational administrators and teachers who are government officials. There are 330 individuals under the supervision of the educational district office of Kamphaeng Phet. The research tools used in this study are a questionnaire on the strategic leadership qualities of educational administrators in the 21st century, measured on a 5-level scale. The statistics used in data analysis include survey analysis and basic statistics such as mean and the standard deviation. The results of the research found as follow : 1)The level of strategic leadership perceptions of educational administrators in the 21st century was found to be high. When considering the components, the component with the highest level of perception was found to be the first component, strategic planning and ethical morality, had an average value of 4.27 and a standard deviation of .01. The component with the lowest level of perception was the third component, organizational culture promotion with participation, with an average value of 4.12 and a standard deviation of .01. 2) The strategic leadership qualities of educational administrators in the 21st century consist of 5 components, which are: Component 1, which is strategic planning and ethical morality, has a weight value ranging from .839 to .962. Component 2, which is innovative thinking, has a weight value ranging from .721 to .856. Component 3, which is promoting a participatory organizational culture, has a weight value ranging from .900 to .943. Component 4, which is internal resource management, has a weight value ranging from .621 to .760. and Component 5, which is shared vision, has a weight value ranging from .812 to .882. All 5 components can explain 74.934% of the total variance.</p> Wannapon Buram Chatphum Sichomphoo Surachet Boonyarug Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-28 2023-08-28 9 8 29 44 Marketing Mix Factors of Thai Tourists to The Northern Local Food in Chiang Mai Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264891 <p>The Objectives of this research were 1) to study the demographic characteristic of gastronomy tourist travelling to Chiang Mai province 2) to study the marketing mix that affects northern food of Chiang Mai province and 3) to compare the differences in market mix affecting the northern food of Chiang Mai province, classified by the demographic factors. The sample group was 405 consumers. The questionnaires were used as a study tool. The statistics used in the research were percentage, mean and standard deviation. Moreover, t-Test and F-Test was used to test the differences. Scheffe Analysis. The results of the study revealed that 1) the number of the female who filled the questionnaire is greater that the male. Most of those participants were between 36-50 years old, single, and held a bachelor ’s degree, occupation’s business.2) the marketing mix (10P's) of tourists, the importance of the marketing mix of Thai tourists towards northern local food on the importance of marketing mix factors towards northern local food is at the highest level. When considering each side, it was found that Thai tourists had the most opinions on the importance of marketing mix factors, namely, Particularity (the specificity of the area). Followed by place physical, people, product, process, partnership, price, and program and the aspect that Thai tourists have the lowest level of opinion on the importance of marketing mix factors is promotion.</p> Apithai Kaewjarus Chawalee Na Thalang Seri Wongmontha Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-28 2023-08-28 9 8 45 58 Management of Professional Learning Community of Bachelor of Thai Traditional Medicine Administrators, Faculty of Allied Health Sciences, Northern College https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/263071 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The objectives of this research were 1) to study the level of management of professional learning community of Bachelor of Thai Traditional Medicine Administrators, Faculty of Allied Health Sciences, Northern College and 2) to compare the level of management of professional learning community of Bachelor of Thai Traditional Medicine Administrators, Faculty of Allied Health Sciences, Northern College. Collecting the data from 30 of administrators, Bachelor of Thai Traditional Medicine , Faculty of Allied Health Sciences, Northern College. As the data of the respondents were important, the respondents must voluntarily provide the information. The research tool was a questionnaire, which contained the checklist section and the 5-level rating scale section. Data were analyzed in terms of frequency, means, standard deviation, t-test. The research results found out that the overall of management of professional learning community of Bachelor of Thai Traditional Medicine Administrators, Faculty of Allied Health Sciences, Northern College was at a high level. When considering each aspect, all aspects were at a high level. In the order of the sides with descending mean as follows: collaborative teamwork, shared leadership, supportive structure, caring community, professional learning and development, shared vision, respectively. The test compared the characteristics and status of the respondents at different from sex, educational level and experience were average the level of management of professional learning community of Bachelor of Thai Traditional Medicine Administrators, Faculty of Allied Health Sciences, Northern College wasn’t different. The characteristics and status of the respondents at different from age was average the level of management of professional learning community of Bachelor of Thai Traditional Medicine Administrators, Faculty of Allied Health Sciences, Northern College was statistically significant at a level of 0.05.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> Jatuporn Pangjak Paparda Homchan Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-28 2023-08-28 9 8 59 71 Marketing Mix Factor Effect on Purchase Intention of Snack Products in Samut Sakhon Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264333 <p>This research, which employed quantitative methods, aimed to study: 1) the level of marketing mix and purchase intention of snack products; 2) purchase intention of snack products classified by personal factors; and 3) present relation between marketing mix and purchase intention of snack products. The research tool is a questionnaire that collected data from 400 people who decided to purchase snack products in Samut Sakhon province by nonprobability sampling and accidental sampling. The statistics in this research were frequency, percentage, mean, standard deviation, t-test, F-test, and Pearson’s correlation analysis.</p> <p>The research results revealed that: 1) the marketing mix and purchase intention of snack products were at a high level with an average of 3.82 and 3.73 and a standard deviation of .753 and .742 respectively; 2) personal factors by status, and income affecting purchase intention of snack products at the statistically significant level of .05, while personal factors by gender, age, education, the objective of purchase intention of snack products, cost per purchase intention of snack products, and frequency per purchase intention of snack products have no effect on purchase intention of snack products; and 3) the marketing mix by products, price, place, promotion, people, process, and physical evidence have a relation to purchase intention of snack products in Samut Sakhon province at the statistically significant level of .01 (R<sup>2</sup>=.726**)</p> Chanthawat Keawthong Tikhamporn Punluekdej Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-29 2023-08-29 9 8 72 86 A study of the problems and health care needs of the elderly in the area of San Sai Subdistrict Municipality, Mueang District, Chiang Rai Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266753 <p>This research article aimed to 1) study the problems and health needs of the elderly and 2) propose a model for health care and quality of life development for the elderly with Thai traditional medicine in Sansai Municipality, Sansai Sub-district, Mueang District, Chiang Rai Province. This study was qualitative research from collecting information from document review and analysis about the problems and health needs of the elderly through Thai traditional medicine and focus group methods. To study the community health experiences of 150 elderly, 8 San Sai Subdistrict Municipality administrators, and 10 professional Thai traditional medicine practitioners working in the area. Analysis of data from focus group record. Most data analyzed are narrative texts from participant observation, interviews, and notetaking. The results showed that the problems of the elderly are divided into three parts: 1) the problem with non-communicable diseases (NCDs), 2) the illnesses caused by the deterioration of the body, and 3) the mood and mental health of the elderly. In contrast, the health needs of the elderly are divided into two parts: 1) treatment of diseases with Thai traditional medicine wisdom and 2) health self-reliance with local wisdom. Therefore, presenting a model of health care and quality of life development for the elderly is divided into two activities: 1) Traditional Medicine Service Center (TMSC), and 2) activities to promote health and quality of life development of the elderly with Thai traditional medicine in the community.</p> Nungrutai Saochan Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-29 2023-08-29 9 8 87 103 A study of the problems and health care needs of the elderly in the area of San Sai Subdistrict Municipality, Mueang District, Chiang Rai Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264398 <p>This research article aimed to 1) study the problems and health needs of the elderly and 2) propose a model for health care and quality of life development for the elderly with Thai traditional medicine in Sansai Municipality, Sansai Sub-district, Mueang District, Chiang Rai Province. This study was qualitative research from collecting information from document review and analysis about the problems and health needs of the elderly through Thai traditional medicine and focus group methods. To study the community health experiences of 150 elderly, 8 San Sai Subdistrict Municipality administrators, and 10 professional Thai traditional medicine practitioners working in the area.</p> <p>The results showed that the problems of the elderly are divided into three parts: 1) the problem with non-communicable diseases (NCDs), 2) the illnesses caused by the deterioration of the body, and 3) the mood and mental health of the elderly. In contrast, the health needs of the elderly are divided into two parts: 1) treatment of diseases with Thai traditional medicine wisdom and 2) health self-reliance with local wisdom. Therefore, presenting a model of health care and quality of life development for the elderly is divided into two activities: 1) Traditional Medicine Service Center (TMSC), and 2) activities to promote health and quality of life development of the elderly with Thai traditional medicine in the community.</p> Pornnipa Sitthisradoo Paripach Ngoenngam Thitirat Chaichana Chaichana Kanokorn Piansoongnern Wannaporn Suriyakhup Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-29 2023-08-29 9 8 104 114 A Communication Model and Community Participation Affecting Sustainable Tourist Attraction Management of Ban Rong Kla Community in Nakhon Thai District, Phitsanulok Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264620 <p>The objectives of this research were to investigate communication patters affecting sustainable tourism attraction management of Ban RongKla Community, Nakhon Thai District, Phitsanulok Province, study community participation affecting the sustainable tourism attraction management, and examine communication and community participation patterns affecting the sustainable tourism attraction management. The participants were 186 people living in Ban RongKla Village, Moo 10, Noen Perm Sub-district, Nakhon Thai District, Phitsanulok Province, aged 18 and over. A questionnaire was used to collect the data. The data were analyzed by using multiple regression statistics. The results showed that the community communication patterns were top-down communication style, bottom-up communication, horizontal communication, and cross communication. Also, the community participation patterns in decision-making, operations, and receiving benefits affected sustainable tourist attraction management of Ban Rong Kla Community, Nakhon Thai District, Phitsanulok Province. A multiple regression analysis between communication and participation styles affecting sustainable tourist attraction management of Ban RongKla Community, Nakhon Thai District, Phitsanulok Province showed that it was able to forecast 27.60 percent correctly</p> Supaporn Klinnak Tummatinna Seesupan Prasittichai Narakorn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-29 2023-08-29 9 8 115 128 Corporate Environmental and Sustainability Disclosures Listed on the Stock Exchange Industrial Products and Resource Industries Affects the Enterprise Value According to the Market Price https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265541 <p>This research is a quantitative research. The purpose of this study was to study the disclosure of environmental information of companies in the industrial sector and resource industries listed on the Stock Exchange of Thailand. Effect on market value of enterprise. Population is a group of industrial products and industrial resources listed on the Stock Exchange of Thailand, totaling 68 companies total of 204 data were analyzed. The researcher uses the collection of financial statements. Annual registration statement (56-1 Report) and annual report during the fiscal year 2019 - 2021, totaling 3 years. Data were analyzed using descriptive statistics were used for data analysis. Correlation coefficient analysis and multiple regression analysis at the significance level of 0.05.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The study found that environmental disclosure There was no positive effect on the market value of 5 variables, namely, the ratio of market price to total assets; Return on Total Assets Debt to equity ratio Price to earnings per share ratio and the rate of return on equity Sustainability Disclosure Section It has a positive effect on the return on total assets. at a statistical significance level of 0.05. Sustainability Disclosure There is no positive effect on the market value of the enterprise in terms of the ratio of market price to total assets. Debt to equity ratio Price to earnings per share ratio and the rate of return on equity at the statistical significance level of 0.05.</p> <p>&nbsp;</p> Sirikunlaya Tunming Jirapong Channgam Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-29 2023-08-29 9 8 129 142 Development of Teamwork Skills of the Administrators Bachelor of Business Administration Program in Industrial Management, Faculty of Business Administration, Northern College https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/263075 <p>This descriptive research aims to study the level and compare the development of teamwork skills of the Administrators Bachelor of Business Administration Program in Industrial Management, Faculty of Business Administration, Northern College. Population and samples were 30 people administrators of the Administrators Bachelor of Business Administration Program in Industrial Management, Faculty of Business Administration, Northern College. Because the data is important, then the respondents have to be voluntarily provided the information in the questionnaire. The research instrument was a questionnaire with a checklist part and a 5-level rating scale. The quantitative data were analyzed by descriptive statistics, frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance statistics. The research results showed that the level of development of teamwork skills of the Administrators Bachelor of Business Administration Program in Industrial Management, Northern College in overall was at a high level, as follows: coordination aspect, interaction aspect, communication aspect, share the same goal aspect, and cooperation, respectively. The test comparison on the status of the respondents who were different in gender, age, education level, and work experience reflected no different of the average level regarding the development of teamwork skills of the Administrators Bachelor of Business Administration Program in Industrial Management, Faculty of Business Administration, Northern with no statistically significant at the level of 0.05. </p> Sakda Kerdkarn Techathorn Sukchaisri Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-29 2023-08-29 9 8 143 154 Decision-Making of Buying Men Cosmetics via Facebook in Chiang Mai Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/263077 <p>The objective of this descriptive research was to study the marketing mix that specific on product and promotion that affect the decision-making of buying Buying Men Cosmetics s via Facebook in Chiang Mai Province. The population and sample were the groups of people who have purchased the products online via the applications of the group of Men in Chiang Mai Province using the nonprobability sampling method and also quota sampling and purposive sampling method to get 400 samples. The research instrument were a checklist questionnaire and a 5-level rating scale. Quantitative data were analyzed by the descriptive statistic, frequency, percentage, mean, standard deviation and test statistic of multiple linear regression. The research’s results showed that the marketing mix of product and promotion in overall was at a high level in all aspects.</p> Siriamon Kaweera Achiravit Chockpokanapong Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-29 2023-08-29 9 8 155 164 The Study of Mathematics Learning Achievement and Problem Solving Ability of Mathayomsuksa Five Students on Sequences and Series by Using 4E×2 Instructional Model https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266693 <p>The objectives of this research were to study 1) characteristics of learning activities by using 4E×2 instructional model for teaching and learning development on sequences and series, and 2) mathematics learning achievement and problem solving ability of mathayomsuksa five students on sequences and series by using 4E×2 instructional model. The sample in this research was 27 mathayomsuksa five students of one classroom who were studying in the second semester of the academic year 2022 that was selected by cluster random sampling from 5 classrooms at Matthayomsangkeetwithaya bangkok school. The instruments used in this research were&nbsp; mathematics lesson plans on sequences and series by using 4E×2 instructional model<br>a test to measure the achievement of mathematics on sequences and series and mathematics ability test in solving problems on sequences and series. The data were analyzed in terms of percentage, mean, standard deviation, t-test and content analysis. The results of the research found as follow 1) Characteristics of learning activities by using 4E×2 instructional model for teaching and learning development on sequences and series consisted of 4 steps: (1) Engage, (2) Explore, (3) Explain, (4) Extend and in each step, cognitive reflections and formative assessment are performed during the course of study at the same time. 2) Students had mathematics learning achievement and problem solving ability on sequences and series after receiving the learning activities by using 4E×2 instructional model were higher than 60% at the .05 level of significance.</p> Montha Wanchai Chanon Chuntra Tongta Somchaipeng Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-29 2023-08-29 9 8 165 177 Roles of Faculty of Allied Health Sciences Administrators to Promote the Classroom Research of Bachelor of Thai Traditional Medicine Administrators, Faculty of Allied Health Sciences, Northern College https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/263093 <p>The objectives of this research This research was descriptive research aimed to study the level and to compare of roles of Faculty of Allied Health Sciences Administrators to Promote the Classroom Research of Bachelor of Thai Traditional Medicine Administrators, Faculty of Allied Health Sciences, Northern College. Collecting the data from 30 of Faculty of Allied Health Sciences Administrators, Northern College and then used the purposive sampling method. As the data of the respondents were important, the respondents must voluntarily provide the information. The research tool was a questionnaire, which contained the checklist section and the 5-level rating scale section. Data were analyzed in terms of frequency, means, standard deviation, t-test and F-test. The research results found out that the overall of roles of school administrators to promote the classroom research of Faculty of Allied Health Sciences Administrators, Northern College was at a high level. The test compared the characteristics and status of the respondents at different sex, age, and experience were average the level of roles of school administrators to promote the classroom research of schools wasn’t different, significant at a level of 0.05.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> Paparda Homchan Jatuporn Pangjak Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-30 2023-08-30 9 8 178 188 Factors Affecting Health Tourism in Hua Hin District, Prachuap Khiri Khan Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264064 <p>The objectives of this study were 1) to study the behaviors of tourists who come to health tourism in the area of Hua Hin District, Prachuap Khiri Khan Province. 2) to study of the medical tourism marketing mix in the area of Hua Hin District, Prachuap Khiri Khan Province. The research model is quantitative research. The questionnaires were used to collect the data from 400 Thai tourists who come to travel in the area of ​​Hua Hin District Prachuap Khiri Khan Province. The data was analyzed with descriptive statistics to gain frequency, percentage, mean, and standard deviation.</p> <p>The results of the research revealed that Thai tourists who come to travel in the area of ​​Hua Hin District Prachuap Khiri Khan Province more than half of them travel for leisure, most of them traveling with friends/groups of friends. There are 10 or more people traveling and more than half of them are on holiday, who have traveled more than 3 times, most of them cost more than 10,000 baht by knowing travel information from the Internet, and more than half of them will definitely return to travel and found that overall, &nbsp;tourists have opinions about the marketing mix (10 P's), product, price, distribution channel, marketing promotion aspect, person aspect, physical appearance aspect process Image perception product integration and the policy of the establishment was at the highest level.</p> Sunisa Mamak Seree Wongmontha Pakamas Chairatana Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-30 2023-08-30 9 8 189 202 The Development of Instructional media to Enhance Knowledge in Anatomy of Nervous system for Nursing Students https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264236 <p style="font-weight: 400;">The purposes of this study were 1) to develop the instructional media to Enhance Knowledge in Anatomy of Nervous system for Nursing Students. 2) to compare learning achievement of Nursing students before and after learning by using the instructional media 3) to study the satisfaction of nursing students after learning via the instructional media. The samples were 30 students in 1<sup>st</sup> year nursing students, Kamphaeng Phet Rajabhat University. The samples were chosen by purposive sampling method. The research instruments included: 1) A instructional media to enhance knowledge in anatomy of nervous system for nursing students 2) pre-test and post-test for comparison of student's learning achievement with the instructional media and 3) nursing student's satisfaction with the instructional media questionnaire.The statistics used for analysis were percentage, average, standard deviation and t-test.</p> <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The result of this study illustrated that 1) learning achievement of students after learning via the instructional media was statistically significant higher than before at the level of .05 2) the overall satisfaction of nursing students after learning via the instructional media was at the highest level (𝑥̅=4.54, S.D.=0.49)</p> <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The findings of this study infer that the instructional media is effective for self review and could be used to prepare nursing student's knowledge before Nursing practice.</p> Toonlanat Thuanthong Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-30 2023-08-30 9 8 203 213 Integrated Marketing Communication Effect on the Purchase Intention of a Snack Product in Samut Sakhon Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264334 <p>The objectives of this research were to study: 1) the level of integrated marketing communication and purchase decision snack products; 2) purchase decision snack products classified by personal factors; and 3) integrated marketing communication influences purchase decision snack products. This research is quantitative. The research tool is a questionnaire that collected data from 400 people who decided to purchase snack products within Samut Sakhon province through nonprobability sampling and accidental sampling. The statistics in this research were frequency, percentage, mean, standard deviation, t-test, F-test, and multiple regression analysis by the enter method.</p> <p>The research results revealed that: 1) integrated marketing communication and purchase decision snack products were at a high level with an average of 3.66 and 3.74 and a standard deviation of .777 and .786 respectively; 2) personal factors by age, occupation, and frequency to the decision to buy snacks have an influence on purchase decision snack products in Samut Sakhon province at the statistically significant level of .05; and 3) integrated marketing communication by advertising, sale promotion, personal selling, and publish relation influence purchase decision snack products at a value of .538 or 53.80 percent at the statistically significant level of .05.</p> Thanyaluk Rodthabthan Tikhamporn Punluekdej Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-30 2023-08-30 9 8 214 227 Factors Affecting the Performance of Engineers in the Organizations https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264335 <p>This research aimed to study: 1) the level of work motivation and work performance; 2) work performance classified by personal factors; and 3) present work motivation affecting work performance. This research was quantitative. The research employed by a questionnaire collects data from 400 people who are engineers working in the organizations. By probability sampling and simple random sampling. The statistics in this research were frequency, percentage, mean, standard deviation, t-test, F-test, and multiple regression analysis by enter methods.</p> <p>The results of this research revealed that: 1) level work motivation and work performance were at a high level with an average of 3.81 and 4.07 and the standard deviation of .736 and .498; 2) personal factors by age, status, income, education, and experience affecting the work performance of engineers in the organizations with a level of statistical significance of .05; and 3) work motivation by stability at work, welfare and remuneration, future prospects, relationships with colleagues, and policy and management influence on the overall work performance of the engineers in the organizations with a statistical significance of .05 (R<sup>2</sup>=.517) or 51.70 percent</p> Arun Nawakijcharoenying Chatrpol Maneekool Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-30 2023-08-30 9 8 228 241 A Study of Moral School Management of Regional Special Education Center 7 Phitsanulok https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/263901 <p>The purpose of this research was to study of the condition of moral school management of regional special education center 7phitsanulok The study was conducted according to the 6-step moral school management process of the moral school center, namely: 1)creating awareness and acceptance 2)building teachers, leading students, leading&nbsp; 3)moral identity of school 4)determination of methods for achieving moral school identity, 5)action to achieve change goals, and 6)establish mechanisms to drive moral schools. The population used in this research were: A total of 92 teachers and educational personnel. The instrument used in this research was a 5-level estimation. The data were analyzed using mean and standard deviation. The result showed that the overall results of the level of moral school management of regional special education center 7 phitsanulok was at a high level. Considering each side, it was step the highest average is establish mechanisms to drive moral schools. In the other hand, the step with the lowest average is building teachers, leading students, leading.</p> Kunruthai Nganwicha Nirada Wechayaluck Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-30 2023-08-30 9 8 242 255 A Study of Tourist Experience for Developing of Religious Tourism in Thailand https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264689 <p>The objectives of this research were: 1) to study the tourism attributes which are important to the religious tourists; and 2) to study the types of tourism experiences of religious tourists. The sample group used in this study comprised of 400 respondents who have visited religious tourism sites in Rattanakosin Island that were selected using an accidental random sampling method. The instrument used to collect data was a questionnaire; the statistics used to analyze data were descriptive statistics: frequency, percentage, mean, and standard deviation. The study results revealed that the most important tourism attributes towards Thai Religious Tourists were convenience to access tourism sites, traditional and cultural activities creation, scenery of tourism destination and tourists satisfied in tourism attributes in the uniquness of architecture, atmosphere, climate and hospitality, respectively. Tourists gave high importance but received less satisfaction on calmness of sites, convenience of accessibility, scenery, price of products and services. For the tourism experiences received by religious tourists were Aesthetic Experience, Service Experience, Escapist Experience, Educational Experience, Social Experience, respectively.</p> Paweeda Samanketgon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 256 270 Small School Education Resource Mobilization Model Under The Office of Uttaradit Primary Education Service Area 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266797 <p>This research article the purpose of this study was to study the model of resource mobilization for education of small schools. Under the Office of Uttaradit Primary Education Service Area 1. The population used in the research was small outstanding school personnel Under the Office of Uttaradit Primary Education Service Area 1, 4 schools. Consisting of educational institute administrators, government teachers and educational institute committees, totaling 52 people. The sample group consisted of four school administrators, one representative of the school board of directors, one teacher from each school's budget management department, one teacher from each school's academic affairs department, one teacher from each school's personnel administration department, and one person from the administration department. There were 24 students in total of 24 students in the small outstanding schools under the Office of Uttaradit Primary Educational Service Area Office 1.</p> <p>The data were analyzed. content analysis.</p> <p>The results showed that small school education resource mobilization model Under the jurisdiction of Uttaradit Primary Educational Service Area Office 1, consisting of concepts and principles for mobilizing resources for education. How to mobilize resources for education methods of educational resource management; individuals, non-governmental organizations, and agencies that support educational resource mobilization; and factors affecting the success of mobilizing resources for education.</p> Wasuphon Muamglek Chatphum Sichomphoo Sukunya Rujimethaphas Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 271 286 Educational Resource Management Affecting Academic Administration of Small Size School Under the Office of Uttaradit Primary Educational Service Area 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266586 <p>This research article the purpose of this study was to study the level of educational resource management factors of small schools. to study the level of academic administration of small schools and to study the factors of educational resource management affecting the academic administration of small schools. under the jurisdiction of Uttaradit Primary Educational Service Area Office 1. The population used in this study were: Administrators and teachers working in small schools Under the Office of Uttaradit Primary Educational Service Area 1, Academic Year 2022, there were 296 people. The sample group was administrators and teachers working in small schools. Under the Office of Uttaradit Primary Educational Service Area 1, Academic Year 2022, there were 88 students. The research tools were questionnaires. The statistics used to analyze the data were mean, standard deviation and multiple regression analysis. The results showed that the level of educational resource management factors and the level of academic administration of small schools. The overall picture is at a high level. and the educational resource management factors affecting the academic administration of small schools, it was found that the five factors were human resources, budget, materials, management and information Affecting the academic administration was statistically significant at the .05 level. The prediction coefficient (R<sup>2</sup>) was 0.967, indicating that overall, the educational resource management factor had an overall influence on the academic administration about 0.967 or power. Prediction 96.70 %</p> Suttikorn Wannasomporn Chatphum Sichomphoo Surachet Boonyarug Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 287 300 The Influences of Internal Environment and External Environment Affecting Personal Financial Planning of Millitary Offier in Akatosarot Camp Phitsanulok https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265408 <p>The purpose of this research was 1) to study the relationship of internal environment influences on personal financial planning of Millitary Offier in Akatosarot Camp Phitsanulok. 2) to study the relationship of influence of external environment on personal financial planning of Millitary Offier in Akatosarot Camp Phitsanulok The research tool was a questionnaire. The sample of 336 people was taken from Millitary Offier in Akatosarot Camp Phitsanulok There was an analysis using descriptive statistics to describe the generalization of the data, including frequency, percentage, mean and standard deviation. For an analysis using inferential statistics, correlation coefficient analysis and multiple regression analysis were also applied. The results of the study found the internal environment and external environment have a positive influence on financial planning in terms of personal financial planning channels, personal financial planning, personal financial planning objectives personal financial planning time, personal financial planning frame and persons influence personal financial planning significance.</p> Vachiravit Munjongjaidee Jirapong Channgam Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 301 314 Guidelines for the Development for Academic Administration to Promote the Professional Learning Community in the Teaching Profession at Muang Phetchaburi Municipal Schools https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264007 <p>The purpose of the research was to examine the current conditions, desired expectations, and requirements of the teaching profession at Muang Phetchaburi Municipal Schools and to propose guidelines for promoting the professional learning community. The research employed mixed method. The sample comprised of 118 teachers and school administrators. The research instrument was a questionnaire utilizing a 5-likert scale. Data were analyzed using statistics, such as frequency distribution, percentage, mean, and standard deviation, as well as qualitative data collection techniques, such as semi-structured interviews and focus group discussions, analyzed using content analysis and (PNI modified). The findings revealed that the current conditions and the desired expectations for the development of academic administration as a whole, namely the development of internal quality assurance systems and educational standards, were at a high level. To establish a professional learning community for instructors requires a high level of shared values and vision, on average. The highest need was research to improve educational quality in educational institutions (PNI <sub>modified</sub> = 0.16), followed by community support structures (PNI <sub>modified</sub> = 0.13). For the development of academic administration in creating a professional learning community for teachers, there are 48 guidelines. Linking significant development guidelines with community support structures to increase the use of information, digital systems, information technology, and innovation is intended to support and encourage teachers to have knowledge and understanding of the process of conducting research in the classroom.</p> Chatchaya Perathoranich Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 315 328 The influence of profitability and operational efficiency Monetary policies that affect returns and stock values A company listed on the Stock Exchange of Thailand industry group industrial goods and consumer goods https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265409 <p>The purpose of this study was to investigate the influence of profitability and operational efficiency. Financial policies that affect returns and securities values of listed companies on the Stock Exchange of Thailand industry group industrial goods and consumer goods This research is a quantitative research. Data were collected using secondary data from financial statements with complete information of 84 companies during 2019 - 2021. Data were analyzed with statistical software packages using descriptive statistical analysis, includingpercentage, mean, and standard deviation to characterize the generalization of the variables. correlation coefficient analysis to test the relationship of independent variables and multiple regression analysis to test the research hypothesis. The results showed that The return on equity has a positive effect on the return on investment with a statistically significant level of 0.05. At a statistical significance level of 0.05, the cash to earnings ratio had a positive effect on the book value per share. at a statistical significance level of 0.05 and the interest coverage ratio had a positive effect on the book value per share. at a statistical significance level of 0.05. Return on Total Assets Rate of Return on Fixed Assets And the accounts receivable turnover had no significant effect on the return on investment at the level of 0.05. Cash to profitability ratio Return on Equity Return on Total Assets Rate of Return on Fixed Assets and account receivable turnover. It has no effect on the dividend payout ratio. At the statistical significance level of 0.05, the rate of return on equity Return on Total Assets Rate of Return on Fixed Assets Account Receivable Turnover There is no effect on the stock price on the number of ordinary cladding. At the statistical significance level of 0.05, the rate of return on equity Return on Total Assets Return on fixed assets and accounts receivable turnover have no effect on book value per share. at a statistical significance level of 0.05 as follows: Debt ratio to shareholders Interest Coverage Ratio and debt service coverage ratio It has no effect on the return on capital investment. at a statistically significant level of 0.05. Debt ratio to shareholders Interest Coverage Ratio and debt service coverage ratio There was no effect on the dividend payout ratio at the statistically significant level. 0.05 Equity Debt Ratio Interest Coverage Ratio and debt service coverage ratio There is no effect on the stock price per the number of ordinary cladding. At the statistical significance level of 0.05, the rate of return on equity The debt service coverage ratio has no effect on the book value per share. at the statistical significance level of 0.05.</p> Nutcha Arbsa Porntiwa Saengkhiew Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 329 344 The Effect of Liquidity and Financial Performance On-Market Capitalization of the listed companies in The Stock Exchange of Thailand: Resource Industry Group https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265480 <p>The objectives of this research were to: 1) Study the liquidity measured by the current ratio affects the financial performance and the market capitalization. 2) Study the liquidity measured by the working capital affects the financial performance and the market capitalization. 3) Study the financial performance affects the market capitalization. The research tool was the data of the financial statements that collected from 2019 to 2021, a total of 3 years. The sample groups were the listed companies in the Stock Exchange of Thailand: Resource Industry Group, energy and utilities sector, 55 companies for a data to analyze 165 firm years. The descriptive statistic Maximum, Minimum, The average, and the standard deviation, and the inferential analysis by the correlation coefficient and the multiple regression analysis. The results of this study found that the liquidity measured by the current ratio has a positive affected the earnings per share (EPS) at a statistically significant level of 0.01, and has a significant positive affected the market capitalization (market cap) at the 0.05 level. The Liquidity measured by working capital has a positive affected the earnings per share (EPS) and the market capitalization, at a statistically significant level of 0.01. The financial performance measured by the earnings per share (EPS) has a positive affected the market capitalization at a statistically significant level of 0.01.</p> Naphaphat Nantanoi Daranee Uachanachit Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 345 357 The Development of Critical Reading Abilities by a Cooperative Learning Process of CIRC for the First Year Undergraduate Students, Faculty of Education, Phranakhon Si Ayutthaya Rajabhat University https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266045 <p>The objective of research were set as follows: 1) to compare the first year undergraduate students’achievement of critical reading abilities before using a cooperative learning process of CIRC with those after using a cooperative learning process of CIRC. 2) to measure the satisfaction level of the first year undergraduate students after implementing a cooperative learning process of CIRC. The population comprised 35 students in the first year undergraduate. The research instruments were the 1) lesson plan of critical reading 2) pretest-posttest 3) exercises of critical reading abilities. 4) satisfaction survey. For the quantitative data, the statistics method used to analyze data were mean (), standard deviation (S.D.), and T-test dependent. <br>The critical reading abilities of the first year undergraduate students after using a cooperative learning process of CIRC were higher at the .05 and highest level. (= 26.79, S.D. = 0.30) The first year undergraduate’satisfaction is at the highest level overall. A cooperative learning process of CIRC is strongly suitable for implementing, implying that the instructional model can be applied in order to manage learning in the classroom effectively.</p> Janjira Havicha Chayanit Panjindawan Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 358 369 technology leadership of school administrators under Office Area Elementary District 2 Phattalung https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264404 <p>This study aimed 1) to study the level of technology leadership of school administrators under Office Area Elementary District 2 Phattalung, 2) to compare the technology leadership of school administrators based on the opinions of teachers under Office Area Elementary District 2 Phattalung classified by educational qualification, work experience, and size of schools, and 3) to gather recommendations on technology leadership of school administrators under Office Area Elementary District 2 Phattalung. The sample included teachers in educational institutions under Office Area Elementary District 2 Phattalung in the academic year 2022. The size was determined from Krejcie &amp; Morgan's table, resulting in 306 through simple sampling and a lottery without replacement. The instrument was the questionnaire developed by the researcher. Statistics used included frequency, percentage, mean, standard deviation, t-test, F-test, and pairwise comparisons using LSD.</p> <p>The findings were as follows:</p> <ol> <li class="show">Technology leadership of school administrators under Office Area Elementary District 2 Phattalung overall and each aspect was at a high level. When considering each aspect, the use of technology in the evaluation had the highest mean, followed by the ethical use of technology, the use of technology in management, the use of technology in learning management, and technological vision, respectively.</li> <li class="show">The overall technology leadership of school administrators under Office Area Elementary District 2 Phattalung classified by educational qualification was not different. When considering each aspect, the use of technology in management was different with a statistical significance of .05 level, and the use of technology in the evaluation was different with a statistical significance of .01 Classified by work experience, the overall technology leadership of school administrators under Office Area Elementary District 2 Phattalung was different with a statistical significance of .05 level. When considering each aspect, the ethical use of technology was different with a statistical significance of .05 level. The use of technology in management and the use of technology in the evaluation were different with a statistical significance of .01 level. Classified by size of educational institutions, the overall was different with a statistical significance of .01 level. When considering each aspect, technological vision, the ethical use of technology, the use of technology in management, and the use of technology in the evaluation were different with a statistical significance of .01 level, and the use of technology in learning management was different with a statistical significance of .05 level.</li> <li class="show">As for teachers' suggestions on technology leadership of school administrators under Office Area Elementary District 2 Phattalung, school administrators should seriously study to gain knowledge related to technology and should act as good role models in using technology along with the provision of technological equipment, facilities, and training to entirely promote the use of technology for teachers, personnel, and students.</li> </ol> <p><strong>Kewords:</strong> technology leadership, school administrators</p> Assada Khaokong Traipuminr Tritrisaon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 370 383 Factors of Human Capital and Cash Flows Ratio on the Return on Stock Investment and Future Profit of Listed Companies in Services Sector https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265432 <p>This research aims to study the factors of human capital and cash flow ratios that affect future returns and profits of registered companies in the service industry of the Stock Exchange of Thailand. The study uses data from financial and investment sources to find the relationship between human capital and cash flow ratios with future returns and profits of companies. The research results found that human capital and cash flow ratios have an impact on future returns and profits of companies. Human capital has the same impact as cash flow ratios on future returns and profits. This affects the market value of registered companies in the service industry of the Stock Exchange of Thailand. Regarding the research results of the influence of the liquidity ratio and the cash flow ratio from operating activities, with profits in the future, found that the ratio of working capital Account receivable turnover debt collection period Inventory Turnover It has no effect on future profits. At the same time, the working capital ratio is fast. have a positive impact on future profits It was also found that Cash flow from operating activities to total liabilities Cash flow from operating activities to net income It has no effect on future profits. But the ratio of cash flow from operating activities to average total assets has a positive effect on future earnings.</p> Phornprapai Tangcharoenpanit Pravas Penvutikul Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 384 394 The Guideline for Mobilization of Educational Resources of Small Sizes Schools that can be Self-Sustaining (Stand Alone) Uttaradit Primary Educational Service Area Office 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265143 <p>The objectives of this research were 1) to study the current operating conditions and the problem of mobilization of educational resources and 2) to search the guideline for mobilization of educational resources of small sizes schools that can be self-sustaining (Stand Alone) in Uttaradit Primary Educational Service Area Office 1. This research was mixed method. The population used for phase 1 were school principals and teachers working in small sizes schools that can be self-sustaining (Stand Alone) in Uttaradit Primary Educational Service Area Office 1, academic year 2022, 65 schools, total of 317 people. Phase 2 the sample group was derived from purposive sampling were school principals in small sizes schools with best practice in mobilization of educational resources, total 6 people. The research tools were questionnaires and interviews. Data were analyzed using frequency, percentage, mean, standard deviation and content analysis.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results showed that 1) the current operating conditions in mobilization of educational resources were overall high level with an average of 4.070 while the problem of mobilization of educational resources was overall low level with an average of 2.229. <br>2) The guideline for mobilization of educational resources of small sizes schools that can be self-sustaining (Stand Alone) in Uttaradit Primary Educational Service Area Office 1 have 7 parts, including 1) Study, problem and needs analysis 2) Alternative analysis 3) Appointment of committees or working groups 4) Making plan 5) Implement the plan 6) Monitoring auditing and evaluation and 7) Summarizing and reporting results. The community participates in every parts. Therefore, schools should build a good relationship with the community and invite them to join thinking, planning, making decision, implementation, monitoring, evaluation and conclusions about mobilization of educational resources in school.</p> Sarinee Sungthai Yokkaew Kamolvoradej Surachet Boonyarug Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-08-31 2023-08-31 9 8 395 408 The Knowledge Management in the Dhanarak Asset Development Co., Ltd. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264559 <p>This study aimed to address to study knowledge management of Dhanarak Asset Development Co., Ltd. (DAD) to study the DAD's status as a learning organization to study and compare DAD’s knowledge management level classified by personal factors; and to study the relationship between being a learning organization and knowledge management of DAD. This study was quantitative analysis. The sample used in this study were 134 personnel of DAD. A tool employed for collecting data was a questionnaire. Statistical tools used to analyze the data were percentage, mean, and standard deviation. The assumption was tested using t-Test, One-Way ANOVA analysis of variance and the Pearson's Correlation Coefficient. The level of significance was set at 0.05. The results showed that (1) the overall knowledge management of DAD was in high level. Comparison of means showed that the max mean score was knowledge acquiring followed by knowledge applying and knowledge storing (2) DAD's status as a learning organization and knowledge management was in high level. The max mean score was leadership followed by learning and knowledge (3) the comparison of knowledge management level showed that there was no difference in knowledge management between ranks. On the other hand, there were differences in knowledge management between genders, ages, education levels, and work experiences at significance level 0.05. (4) the relationship between learning organizations and opinions towards knowledge management of DAD showed that it was a positive correlation at significance level 0.05 which is in line with the hypothesis.</p> Watcharin Sedseekang Nadhawee Bunnag Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-01 2023-09-01 9 8 409 424 Performance Efficiency of the Personnel of the Ministry of Social Development and Human Security, Pathum Thani Province. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264416 <p>The purpose of this research were 1) to study the level of work efficiency of the personnel of the Ministry of Social Development and Human Security, Pathum Thani Province. 2) to compare the work efficiency of the personnel of the Ministry of Social Development and Human Security, Pathum Thani Province. 3) to study the relationship between work motivation and work efficiency of the personnel of the Ministry of Social Development and Human Security, Pathum Thani Province. The sample use in the study were 230 personnel of the Ministry of Social Development and Human Security, Pathum Thani Province. Data was collection by questionnaires. Statistical tools were percentage, mean, standard deviation, t-test, One-Way ANOVA, and Pearson product-moment correlation coefficient. By setting statistical significance at the level of .05 &nbsp;&nbsp;&nbsp;&nbsp; The results of this study showed that the efficiency in the performance of personnel of the Ministry of Social Development and Human Security, Pathum Thani Province was a whole was at a high level. The hypothesis testing revealed that the Personnel of the Ministry of Social Development and Human Security, Pathum Thani Province with personal factors such as gender, age, education level, job title and average monthly income difference had not difference performance efficiency; While the motivation to work had a high level correlation with the work efficiency of the personnel of the Ministry of Social Development and Human Security, Pathum Thani Province at the statistical significance level of .05</p> Saengarun Meekatitum Pirada Chairatana Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-01 2023-09-01 9 8 425 438 Administration Affecting to Internal Quality Assurance of Small Schools in Songkhla Primary Educational Service Area Office 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264405 <p>The objectives of this research study were 1) To study small schools administration. 2) To study small schools internal quality assurance. 3) To study administration affecting on internal quality assurance of small schools in Songkhla Primary Educational Service Area Office 1. The sample was 201 administrators and teachers. This research was collected the data by a questionnaire. The statistics were used for data analysis using percentage, frequency, percentage, standard deviation as well as multiple regression analysis. It was found that 1) Small schools administration on the whole and each aspect was in high level which had mean ordered from the highest to the least, Personnel Management, General Administration, Academic Administration and Budget Administration respectively. 2) Small schools internal quality assurance on the whole and each aspect was in medium level which had mean ordered from the highest to the least, learner- centered leaning management, administration and management process as well as learners’ quality respectively. 3) Administration affected on internal quality assurance of small schools was as following, Academic Administration, General Administration and Budget. Administration which could be explained variance of internal quality assurance at the percentage of 80.70 significantly at the level of 0.01</p> Pattranit Boonyarit Navarat Waichompu Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-01 2023-09-01 9 8 439 451 The Morale Building in The Performance of Administrators in The Regional Special Education Center 7 Phitsanulok https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/263980 <p>The purpose of this research was to study about morale building in the performance of administrators in The Regional Special Education Center 7 Phitsanulok. The population used in this study were : A total of 92 teachers and educational personnel. The instrument used in this research was a 5-level estimation. The data were analyzed using mean and standard deviation. The result showed that the overall results of the level of morale building in the performance of administrators was at a high level. Considering each side, it was found that the side with the highest average is salary and welfare. In the other hand, the side with the lowest average is status.</p> Yupared Nonsri Nirada Wechayaluck Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 452 464 Evaluation of research performance of Chiang Rai Rajabhat University According to the policy to transform the university towards sustainable local development goals https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/263653 <p>The purpose of this research was to evaluate the research operations of Chiang Rai Rajabhat University. According to the policy to transform the university towards the Sustainable Development Goals and to find ways in Development of research operations of Chiang Rai Rajabhat University towards sustainable local development goals collecting data from research and academic works of Chiang Rai Rajabhat University Fiscal Year 2020 and information by interviewing Chiang Rai Rajabhat University administrators about guidelines for developing research operations of Chiang Rai Rajabhat University towards sustainable local development goals. By analyzing statistical values, frequency values, percentage values ​​and using content analysis techniques and presenting descriptive data.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; According to a research evaluation study of Chiang Rai Rajabhat University According to the policy to transform the university towards the Sustainable Development Goals, the study found that the percentage of research and academic output For the fiscal year 2020, classified by SDG groups of Chiang Rai Rajabhat University, there are 292 works, with the SDG group having the highest number of works, SDG 4: Quality Education (Education with quality and equality), 93 works. Representing 31.85 percent, followed by SDG 8: Decent Work and Economic Growth (economic growth and employment) of 44 works, representing 15.07 percent and SDG 9: Industry, Innovation and Infrastructure (industry, innovation and infrastructure) of 37 works, representing 12.67 percent, and from a study of research evaluation of Chiang Rai Rajabhat University. According to the policy to transform the university towards the Sustainable Development Goals of Chiang Rai Rajabhat University. According to the Sustainable Development Goals (SDGs) of 1,115 universities from 94 countries around the world of the United Nations. The researcher presents the data of all 17 SDGs, it is found that the SDG 5 : SDG 5 : Gender Equality (gender equality) has the highest overall SDG score. Representing 37.39 percent, followed by SDG 8: Decent Work and Economic Growth (economic growth and employment) with an SDG score of the overall score 31.00% and SDG 16: Peace, Justice and Strong Institutions had the lowest overall SDG score. Representing 22.00 percent.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; From the study of guidelines for developing the implementation of the mission and strategy of Chiang Rai Rajabhat University to achieve sustainable goals. Chiang Rajabhat University should focus on research. creative work and outstanding innovations that meet the goals for sustainable development using academic strength as the basis for development &nbsp;Implementation guidelines are put in place to deliver results in terms of proportion of research and creative output. Innovation that is consistent with the context of Chiang Rai Rajabhat University Promote and support research by professors with specific expertise. Including laying out guidelines for extending research and creative work to be able to be further developed into innovations that will bring tangible benefits. To meet the Sustainable Development Goals of the University in terms of applied research and innovation development to have the work registered by relevant agencies such as patents, copyrights, petty patents, including the development of a process to assess the performance according to the obligations. research work creativity and innovation to be more inclusive Especially in areas that are consistent with the Sustainable Development Goals objectives. impact and value creation to show success and benefit local, society and nation.</p> Thippawan Sriprom Yuthasin Chumanee Katekanda Chueasa-ard Sureeporn Khamsom Jirayut Kabpanyo Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 465 477 The Quality of Working Life and the Organizational Commitment of Government Officers in Sathon District, Bangkok Metropolitan Administration https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264411 <p>The objectives of this study were 1. to study the level of the quality of working life of Government Officers in Sathon District, Bangkok Metropolitan Administration, 2. to study the level of organizational engagement of Government Officers in Sathon District, Bangkok Metropolitan Administration, 3. to compare the organizational engagement of Government Officers in Sathon District, Bangkok Metropolitan Administration. Classified by personal factors, 4. to study the relationship between quality of working life and organizational engagement of Government Officers in Sathon District, Bangkok Metropolitan Administration. The population consisted of 112 personnel of Government Officers in Sathon District, Bangkok Metropolitan Administration. The data were collected by questionnaire. The statistical tools used for the analysis were frequency, percentage, mean, standard deviation, t-test, One-Way ANOVA and Pearson Product Moment Correlation Coefficient. The level of statistical significance was set at .05</p> <p>The results of this study found that the level of the quality of working life of Government Officers in Sathon District, Bangkok Metropolitan Administration was at a high level (mean 3.81). The organizational commitment of Government Officers in Sathon District, Bangkok Metropolitan Administration was at high level (mean 4.04). The hypothesis testing revealed that, the differences in age had different quality of working life at the statistical significance level of .05 and the quality of work life was organizational related to the commitment of Government Officers in Sathon District, Bangkok Metropolitan Administration at was statistical significant of .05</p> Wajee Theephukhieo Ladawan Khaikham Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 478 490 The Factors Affecting to Internal Education Quality Assurance of Private School under Office of the Private Education Songkhla Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264640 <p>The objectives of this research were 1) to study the level of factors affecting quality assurance operations in private schools under the Office of Private Education, Songkhla Province. 2) to study the level of quality assurance performance in private schools under the Office of Private Education, Songkhla Province 3) to study the relationship between factors affecting internal quality assurance performance and internal quality assurance performance in private schools under the Office of Private Education, Songkhla Province, and 4) creating a forecasting equation for quality assurance performance in private schools under the Office of Private Education, Songkhla Province. The research tool was a questionnaire. There was a confidence value of the questionnaire using the confidence value formula of the entire questionnaire equal to .987. Data were analyzed to find statistical values, namely, frequency (Frequency), mean, percentage, standard deviation. Pearson's Product Moment Correlation Coefficient and Stepwise Multiple Regression Analysis. The findings were as follows: 1) Factors Affecting Quality Assurance Operations in Private Schools Under the Office of Private Education, Songkhla Province was at a high level in overall. 2) Implementation of quality assurance in private schools Under the Office of Private Education, Songkhla Province was at the highest level in overall. 3) The relationship between factors affecting internal quality assurance performance and quality assurance performance with in private schools under the Office of Private Education, Songkhla Province, including management and policy factors, academic management factors, personnel factor and resources and support factors 4) Factors that can together predict quality assurance performance within private schools Under the Office of Private Education, Songkhla Province, it was found that there were 2 variables: Academic Administration and resource and support variables can be written in raw score form as = 4.783 + 0.93(X<sub>3</sub>) + 0.134(X<sub>5</sub>)</p> Saman Tisaranakul Sudaporn Thongsawas Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 491 501 Investment Decision-making in the Service Industry Group of the Stock Exchange of Thailand Among Elderly Individuals Residing in Bangkok https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264624 <p>This study is a descriptive research that aims to investigate the investment decision-making on the Stock Exchange of Thailand and the personal factors influencing the investment decision among the elderly in Bangkok, specifically the service industry officially listed companies on the Stock Exchange of Thailand. The study population and sample included elderly individuals residing in five districts of Bangkok, namely Wattana District, Phayathai District, Huay Kwang District, Chatuchak District, and Rat Burana District. The sample size was determined using a non-probability sampling method with a quota of 400 total samples. Research tools consisted of a checklist questionnaire and a 5-level rating scale. Quantitative data analysis was conducted through descriptive statistics, frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance. Results of the study showed that the overall investment decision level among the elderly in Bangkok on the service industry officially listed companies on the Stock Exchange of Thailand was high. Further analysis of each aspect revealed that investment decision levels were high for all aspects in descending order, including securities aspect, stock market aspect, social and political aspect, economic aspect, and the other uncertain aspect. The test comparing the characteristics of the respondents, such as gender, marital status, education level, average monthly income, and occupation, showed an average level of investment decision-making in the Stock Exchange of Thailand with no significant statistical differences observed at a 0.05 level of significance.</p> Chaturawat Thanitnan Chanyanit Thanitnan Kajornatthapol Pongwiritthon Chavalit Honglertsakul Sikarnmanee Syers Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 502 513 The Development of Public Administration Network: A Case Study of Self-Reliant Defence Industry https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264673 <p>The research objectives aimed: 1. to study the evolution of government networks in the self-reliant defence industry. 2. to study the government network model in the self-reliant defence industry. 3. To study problems and obstacles in the operation and development of government networks in the self-reliant defence industry. To select a specific sample group, the sample group used to collect the research interview will be considered. The key data providers used in the research were those involved in operation of the defence industry by selecting to interview both the executive and operator levels of 30 people in order to obtain information in all dimensions, both policy and practical. This research was qualitative. According to the research results, encouraging cooperation among network partners is an important factor influencing the operation and development of government networks in the defence industry towards self-reliance. As a result, the government sector should focus on encouraging collaboration among related organisations, both government and non-government, and particularly the private sector. In order to encourage the formation of network alliances based on the cooperative security concept, which is a way to solve problems that require cooperation between the government and relevant private sectors to achieve the goals effectively. It can also be used to promote educational collaboration. cooperation in research and development&nbsp;and manufacturing as collateral internal security and to support national industrial development.</p> Wannaphon Meesuk Oranan Kalantapura Pirada Chairat Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 514 527 A Study of Factors Influencing Existence Shadow Plays in Suphanburi Provences https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265174 <p>The purpose of this research paper is to study the factors affecting the existence of leather in Suphan Buri province. The population used in this research was the Shadow Play Faculty in Suphan Buri province and selected a specific sample group by defining the qualifications that it must be a Shadow Play Faculty located in Suphan Buri Province. The founder or owner of the Shadow Play Troupe must be a person from Suphan Buri province by birth, living in Suphan Buri province and have expertise in performing Shadow Play. Shadow Play Faculty of Charoensangsilp Suphan Buri Suphanburi Art Faculty Shadow Play and Suphanburi Petch Dao Noi Shadow Play Data analysis is the introduction of theoretical concepts, structural theories – functions to arrange issues from similarities or differences in each topic until the conclusion of existence factors. By qualitative analysis. The results of the research showed that the factors affecting the existence of the movie Jalung in Suphan Buri province are all from social lifestyle. Whether it's about culture. Traditions, living and living of people in society Social transition to modernization is similar to urban society. Get modernization from the West in. By how the social conditions or times will change, the people of Suphan Buri province still maintain the same culture and traditions under the modern social context. The Shadow Play performance style has been developed in parallel with the conservation of Shadow Play culture as well as the art and culture of Suphan Buri where the uniqueness is the identity of Suphanburi Shadow Play.</p> Tararat Runganothaikun Tepika Rodsakarn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 528 543 The effect of profitability, financial structure and return on investment on the stock value of companies listed on the Stock Exchange of Thailand in the industrial sector. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265445 <p>The purpose of this study was to study the effect on profitability. Financial structure and return on investment to the value of securities of companies listed on the Stock Exchange of Thailand industrial products This research is a quantitative research. Data were collected using secondary data from financial statements with complete information of 87 companies during 2019 - 2021. Data was analyzed with a statistical package using descriptive statistical analysis, including percentage, mean and deviation. Ben standard to describe the generalization of variables. correlation coefficient analysis to test the relationship of independent variables and multiple regression analysis to test the research hypothesis.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results showed that profitability impact to the value of securities The analysis results show that the rate of return on equity positively affecting the value of securities At the statistical significance level of 0.05, it is possible that the rate of return on equity increased, resulting in the value of securities. increase in the same direction , the impact on the financial structure that affect the value of securities, the analysis found that Debt to Equity Ratio and Debt to Equity Ratio negatively affect stock value at the statistical significance level of 0.05 and the impact on the return on investment that affect the value of securities, the analysis found that earnings per share have a positive impact on stock value at the statistical significance level of 0.05</p> Tanyada Klomsungnoen Mattima Krongten Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 544 557 The Effect of Cash Flow Profitability Leverage on Market Capitalization of the Listed Company: Set 100 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265473 <p>The purpose of this study was to study the effects of cash flow. profitability debt repayment ability to market capitalization of listed companies in the SET100 group. This research was a quantitative research. Collected data by using secondary data from financial statements with complete information of 74 companies during the year 2019 - 2021. Data were analyzed by a statistical package using descriptive statistical analysis, including percentage, mean and standard deviation to describe general characteristics of the variables. correlation coefficient analysis to test the relationship of independent variables and multiple regression analysis to test the research hypothesis.<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of the study revealed that the cash flows that many people are insured by at market prices consist of: Cash flow investing activities (CFO) and cash flow from financing activities (CFF) that help us to correlate the market capitalization. Certain cash flows from activities (CFO) will allow for pass on profits, and cash flow from investing activities (CFI) will allow for net profits to be passed on, for example. It was statistically significant at 0.05.</p> Kanyarat Nongwa Daranee Uachanachit Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 558 572 The Relationship Between Profitability With Efficiency of the Operation And Return on Investment of Listedcompanies on the Stock Exchane of Thailand: The Service Industry https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265560 <p>The purpose of this research was to study the relationship between profitability and operational efficiency and return on investment of listed companies on the Stock Exchange of Thailand. service industry group is a quantitative research By using a sample group from companies listed on the Stock Exchange of Thailand. Service industry group, between 2019-2021, a total of 372 data were used in the study, excluding companies whose data were incomplete. and analyzed the statistical results using multiple regression analysis</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results showed that Profitability that has a positive correlation with operating efficiency in terms of fixed asset turnover (FAT) as: the return on equity (ROE) at a statistically significant level of 0.05and profitability that has a positive correlation with operating efficiency in terms of Total Asset Turnover (TAT) as: Net Profit Margin (NPM), Return on Equity (ROE), Return on Assets (ROA) at It was statistically significant at 0.05</p> Phonphimon Thuanthong Benjaporn Mokkhavesa Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-02 2023-09-02 9 8 573 586 A Study of the Efficiency of Integrated Marketing Communications and Decisions to Participate in Marketing Activities of the GSB Instant Debit Card Case Study: GSB Branch Phaholyothin https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265994 <p>A Study of the Efficiency of Integrated Marketing Communications and Decisions to Participate in Marketing Activities of the GSB Instant Debit Card Case Study: GSB Phaholyothin Branch. Data collection tools are questionnaires and in-depth interviews. The sample is Customers hold the GSB Debit Card Instant There were 360 people who came to use the service at the Phaholyothin Branch, Interviewed 5 executives and employees, 10 customers who had participated in Marketing Activities, and 10 customers who had never participated in Marketing Activities. The data was analyzed by using percentage; Mean, Standard Deviation and hypothesis testing are Independent-Sample T-test F-test, One-way variance and analysis of multiple regression analysis and linear regression analysis using coefficients. The reason why integrated marketing communications are unsuccessful, The participants in marketing activities did not meet their expectations. Caused by four main reasons, which are personal, integrated marketing communications, employees, and marketing activities. A solution to the problem is Method 1: Training branch employees for increase service skills, The introduction of debit card Method 2: Increase public relations channels by developing the bank's application MyMo to be able to notify and show details of marketing activities; and Method 3: Improve Marketing Communication Strategies by Increasing Advertising Through Online Media Channels Advertising billboards at BTS, MRT, and shopping malls. In summary, the results of the hypothesis test is the demographic characteristics of sex, age, occupation, and average monthly income were different too, assessing the decision to participate in marketing activities were different too at statistical significance is 0.05. Integrated marketing communications of advertising, sales by employees and public relation. There was a correlation with the decision to participate in marketing activities at statistical significance is 0.05. Customer relationship management useful service suggestions and communication with customers. There was a correlation with the decision to participate in marketing activities at statistical significance is 0.05.</p> <p>&nbsp;</p> Nuttawat Kuboonya-aragsa Siriphan Wongintawang Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-03 2023-09-03 9 8 587 600 A comparative study of the use of the traditional and electronic documentary dispatch systems developed by the Digital Government Development Agency: A case study of Nong Phai Lom Subdistrict Municipality, Mueang District, Nakhon Ratchasima Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265425 <p>The objectives of this research were: 1) to study the working pattern of the old e-document system within the Digital Government Development Agency, and 2) to study the effectiveness of the e-document system in Nong Phai Lom Subdistrict Municipality, Muaeng District in Nakhonratchasima province. This is descriptive research which applied purposive sampling for the target group which included 4 administrators, and 9 officers who have used the e-document system. The data was collected through semi-structured interview and analyzed through coding from the transcript of the interviews. The results showed: 1) improvement of the document system after the application of e-document system - the process of receiving, sending, and finding the documents is faster as well as reducing the steps of forwarding the documents to other departments and amount of paper, 2) the quality of the system and information - the system is user-friendly and convenient as the officers can access the official documents from any devices, and the information is precise and complete with longer document storage, 3) problems from users - the registration is rather difficult and complicated due to the system security, so some officers thought the old system was better because they were not used to working with computers.</p> Porapa Khongkasemphiban Panpun Ronghanam Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-03 2023-09-03 9 8 601 615 Participation in Corporate Social Responsibility Related to Environmental and Safety Activities of Workers https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265641 <p>The purpose of this research was to find the factors affecting the workers’ participation on corporate social responsibility (CSR) activities related to environment and safety of the power plants in Saraburi province. The self-completed questionnaire was employed to collect data in 4 parts which were general information, attitude on CSR, CSR supporting systems, and workers’participation. The data were analyzed by using Pearson's Correlation Coefficient and Chi-Square at a significance level of 0.05.</p> <p>From 284 returned questionnaires (91% of samples), it was found that almost all of the sample respondents were male (83.1%), 25 – 35 years old (48.6%), from a department of operation (52.5%) with less than 3 years of working experience (50.4%) and had received the information about corporate social responsibility of environment and safety (80.6%). The results revealed that 68% of the respondents had good to excellent attitude on cooperate social responsibility of environment and safety. Furthermore, 70% of the respondents had high to highest agreement on CSR supporting systems. However, 76% of the respondents ‘participation in cooperate social responsibility of environment and safety was in the low to medium level. The factors that had been found related to workers’ participation from general information were salary, information awareness and department. In addition, salary and working experience were personal factors associated with monitoring and evaluation of CSR of environment and safety. Moreover, there was a significant positive relevance between workers’ attitude and CSR of environment and safety as well as between CSR supporting system and CSR of environment and safety.</p> <p>The finding from this study could be concluded that in addition to personal factors, attitude and CSR supporting system, there were other factors related to worker’s participation on CSR of environment and safety of the power plants in Saraburi province.</p> <p>&nbsp;</p> <p><strong>Keywords:</strong> Worker’s participation, Corporate Social Responsibilities, Environment and Safety</p> Somboon Chaiprakarn Laksana Laokiat Chanakarn Sakulthaew Mongkol Ratcha Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-03 2023-09-03 9 8 616 629 The Identity of Music in Lamtat Folksong By Srinual Kham-Ard, National Artist https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266925 <p>This research article is a part of the thesis entitled The Identity of Music in Lamtat Folksong by Mistress Srinual Kham-ard, a national artist, which aims to analyze the elements and musical identities in the Lamtad folksong singing of Mistress Srinual Kham-ard. According to the study's results, Mistress Srinual Kham-Ard began practicing and performing Lamtad folk songs singing in 1962 after learning from Master Te Nima, the father of Master Wangdi Nima, or Wang Te, the national artist with whom she later studied. Mistress Srinual Kham-Ard's singing is characterized for its bright, resonant tone; the use of an appropriate tremolo that corresponds well to the rhythm of the music; as well as the dress and use of polite language that are distinctive to the Lamtat group, which was a campaign by Master Wang Te. Mistress Srinual Kham-Ard inherited seven distinct melodies from Master Te Nima:<br>1) Thamnong Klang (Klang melody) in 1962, which Master Wang Te inherited:<br>2) Thamnong Pro (Pro melody) in 1964; 3) Thamnong Krapue (Krapue melody)<br>in 1966; 4) Thamnong Sok (Sok melody) in 1973; 5) Thamnong Mon (Mon melody) in 1975; 6) Thamnong Lao (Lao melody) in 1975; 7) Thamnong Khaek (Kheak melody) in 1976, intern. Since 1975, Mistress Srinual Kham-Ard has utilized her singing abilities to serve society by providing entertainment, preserving the arts and culture of central folk melodies through Lamtat performances, and imparting knowledge to youth.</p> Teekapat Sontinuch Surasak Jamnongsarn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-03 2023-09-03 9 8 630 642 Problems and Obstacles OF Security Officers in Performing Duties According to the Security Guard Business Act, B.E. 2558 Case Study Impact Muang Thong Thani https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266926 <p>This study objectives were study problems and obstacles of security officers in performing duties according to the security guard business act, B.E. 2558. The population was security company, security officers, employer Impact Muang Thong Thani, central registrar, and the Nonthaburi provincial registrar, total of 13 people. This research used qualitative research, and collecting data by in-depth interviews.</p> <p>This study found that problems and obstacles of security officers in performing duties of 4 issues: 1) Qualifications and prohibited characteristics, such as nationality, educational qualifications, prohibited characteristics. 2) Security training and training course facilities, such as training costs and standards. 3) Applying for a security business license security personnel and hiring, such as registration period, contract, and cost. 4) Duties according to the security guard business act, B.E. 2558, such as working with the police Assistant administrative officers and security officers do not have identity cards. Solution of 4 issues: 1) No educational qualification to apply for a job as a security guard. 2) Prohibited characteristics for those who have been released from prison from 3 years to 1 year can apply to be licensed security guards. 2) A security company can open a training facility with a number of trainees from 1 or more. Individuals who have been in the military, police, volunteers or have been working as security personnel for 1 year or more receive a 16-hour short course. 4) While waiting for the result of the permission within 60 days, he can perform his duties.</p> Siriporn Metheephatikul Phongkultorn Rojviroon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-04 2023-09-04 9 8 643 657 The Effects of Project-Based Learning on Identity and Sense of Belonging in Young Children: A Case Study in Ban Nam Kian Community, Phu Phiang District, Nan Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266905 <p>The purpose of research is to study the effects of project-based learning experiences to encourage the identity and sense of belonging in young children: A case study in Ban Nam Kian community, Phu Phiang district, Nan province. The population of the study were totally 6 boy and girl, age between 5–6-year-old study in kindergarten year 3, semester 2, academic 2022, Ban Nam Kian school, Nan province. The tools used in this study were 2 project-based learning experience management plans in period of 8 weeks and observed behavior in a sense of identity and sense of belonging in 4 parts which were 1. self-identity 2. group identity 3. social interaction 4. self-perception of abilities. The data were analyzed by quantitative and qualitative methods, including content analysis and narrative descriptions. The research findings that young children who engaged in project-based learning experiences achieved higher scores in terms of their identity and sense of belonging compared to their scores prior to participating in the program. In summary, young children achieved the highest average score in terms of self-perception of abilities, which involved studying, participating in various activities to acquire knowledge and skills, and sharing them with others. They also exhibited confidence in their ability to learn different things, which were connected to their family, community, and surrounding culture. However, their average score in terms of group identity was relatively lower. When young children feel accepted and included as part of a group of friends, they can express the differences between their own families and others. Additionally, they actively participate in the community and share stories about community members and different places. Furthermore, they gain an understanding of the roles, responsibilities, and occupations in their community.</p> Phornwimon Papol Piyannan Hirunchalothorn Chalatip Samahito Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-04 2023-09-04 9 8 658 670 The Development of Social Studies Curriculum by Integrating Civic Education in Junior High School. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/267006 <p>The objectives of this research are as follows: 1) to develop the curriculum for the subject group of Social Studies, Religion, and Culture by integrating civic education in junior high school. 2) to study the outcomes of implementing the curriculum for the subject group of Social Studies, Religion, and Culture in junior high school through the integration of civic education. The population consists of 9 teachers who teach Social Studies, Religion and Culture subject, and 590 students in grades 7-9 at Panyapiwat Institute of Management Demonstration School. The sample group consists of 3 Social Studies, Religion and Culture teachers at the first year of lower secondary education, and 31 students from the 1/3 class of the first year of lower secondary education. The sampling method used is purposive sampling to select specific grade levels and simple random sampling to select classroom, considering that students in each class have different abilities. The data analysis will be conducted using the mean and standard deviation. The results of developing the social studies curriculum revealed that the developed curriculum is highly suitable (=4.56, S.D. = 0.46). The components of the curriculum include principles and rationale, conceptual framework, curriculum objectives, content and learning standards, emphasis on civic education, indicators and learning content through civic education integration, curriculum structure, course descriptions and lesson plan. The results of using the social studies curriculum based on the measurement of learning outcomes in the subject, showed that students had an average score at a good level (= 22.74 or 75.80%). The results of measuring knowledge in civic education showed that students had an average score at an acceptable level (= 12.81 or 64.05%). The results of observing citizenship behavior showed that students had an excellent average score (= 4.58, S.D. = 0.56). Students expressed a high level of satisfaction with the use of the curriculum (= 4.15, S.D. = 0.80).</p> Phakamas Singjai Wiparat Moosikajaroen Sitikorn Sumalee Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-04 2023-09-04 9 8 671 684 Transformational Leadership of School Director Under Bang Kho Laem District Office, Bangkok Metropolitan Administration https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266505 <p>This research aimed&nbsp;to study the relationship between&nbsp;the level of&nbsp;the 21st Century Skills and&nbsp;Transformational Leadership of&nbsp;school directors under Bang&nbsp;Kho Laem district, Bangkok Metropolitan Administration. The samples comprised 180 teachers in schools&nbsp;under the Bang&nbsp;Kho Laem district, Bangkok Metropolitan Administration. The data were collected by using questionnaires&nbsp;and analyzed by using the packaging computer program.&nbsp;Statistical tools employed in data analysis and presented through Percentage, Mean, Standard Deviation, t-test, One-Way ANOVA, and Pearson Product-Moment Correlation Coefficient. The level of significance for statistical testing was 0.05. The research findings are as follows. The samples with different educational levels had different opinions on Transformational Leadership&nbsp;and the 21st Century Skills were statistically related to the Transformational Leadership of&nbsp;school directors under Bang&nbsp;Kho Laem district, Bangkok Metropolitan Administration at the level of 0.05&nbsp;level of significance.</p> Sarojini Chitkittichamras Wanlop Ratchatranon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-04 2023-09-04 9 8 685 694 The Effects of House Chore Activities on Self-Awareness of Young Children https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266821 <p>The objective of this study was to study the effects of house chore activities on self-awareness in young children.&nbsp; The target group was 16 of 5-6 years-old children, studying in K3, 2<sup>nd</sup> semester, the academic year of 2019, Wat Buakaew Kesorn community school (Worapong Anukul), under the Office of Pathum Thani Primary Educational Service Area, Region 1, Lat Lum Kaeo district Pathumthani province. The research equipment consisted of 1) 20 plans for learning activities using housework activities, 2) an assessment form of self-awareness behaviors in young children; and 3) A notetaking of self-aware behavior in young children. &nbsp;Data was analyzed by mean, standard deviation and content analysis</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results showed that young children had better self-awareness after receiving house chore activity provision.&nbsp; They dared to give opinions and do activities in various situations.&nbsp; In addition, they spoke clearly, not shy to speak out.&nbsp; They were able to choose the favorite activities and the reasons for what they chose.</p> <p>&nbsp;</p> Nongnapat Kengsarikij Chalatip Samahito Piyanan Hirunchalothorn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-04 2023-09-04 9 8 695 707 Potential Enhancement According to the Concept of Creative Economy That is Related to Modern Business Management of the Lanna Handicraft Group Chiang Rai https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266575 <p>Potential enhancement according to the concept of creative economy that is related to modern business management This study aims to analyze the value enhancement of the creative economy. and modern business management and to study the relationship between the promotion of creative economy and modern business management of the Lanna handicraft group. Chiang Rai Mixed research, data collection methods of qualitative studies. from the analysis and synthesis of documents And with interview forms with 40 target groups who provide important information. quantitative study Based on a questionnaire survey with 400 subjects in action. In this regard, the factors for enhancing the value of the creative economy consist of social capital factors. creative marketing factors Social Network Potential Factors and development process factors For the best work-learning skills-enhancing factor. It is an important factor in creating personnel with appropriate skills and abilities. This includes factors such as exemplary leaders. Clear work structure and clear division of responsibilities Including factors that promote learning and develop skills in the organization. The correlation between the observed variables was positive, with a correlation between 0.159 and 0.437 at various factors. Correlation is consistent with the empirical data with statistical significance at the 0.01 level. and the development process was most closely related to enhancing work learning skills with a correlation of 0.437, 0.398, respectively, and creative marketing was associated with the development process with a correlation of 0.293. Statistically significant at the 0.01 level.</p> Suphamon Duangta Kasama Kasorn Nisarath Chaiwongsakda Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-05 2023-09-05 9 8 708 722 The Relationship Between Procurement Management and Work Efficiency of Procurement Operators of the Provincial Waterworks Authority Region 9 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264962 <p>The purpose of this research were 1) to test the relationship between procurement of procurement; parcel control; the examination of parcels and parcel sales with the performance of the parcel operators of the Provincial Waterworks Authority Regional Office 9 and 2) to study problems and solutions for the procurement management of the Provincial Waterworks Authority Regional Office 9. The sample group used in the research, namely the procurement workers of the Provincial Waterworks Authority Regional Office 9, consisting of the branch managers of the Provincial Waterworks Authority 87 procurement supervisors, procurement officers, selected by purposive sampling. The questionnaire was used as a tool for collecting data. The statistics used in data analysis were descriptive statistics including frequency, percentage, mean and reference statistics. To test the hypothesis and analyze the correlation coefficient (Pearson Correlation) and Multiple Regression Analysis. Inspecting parcels and distributing parcels there was a positive correlation with the work efficiency of the procurement workers of the Provincial Waterworks Authority Regional Office 9 at the statistical significance level of 0.01. 2) The procurement process may be complex and complicated, resulting in confusion in operations until delays. As a result, the efficiency of the operation decreases. Should increase, emphasize or reduce the burden of procurement work. Or there should be a review of the procurement of supplies. and always encourage the procurement workers to develop their knowledge of records and regulations related to procurement work to increase the efficiency of operations more</p> Thipsuda Fongsamut Panchat Akarak Aukkaradej Chaveerug Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-05 2023-09-05 9 8 723 734 Guidelines for the Development of Royal Thai Volunteers Doing Good Deeds for Country and People, the 21st Signal Battalion, 1st Army Area https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265915 <p>The objectives of this study are 1) To study the context of operation of Royal Thai Volunteers Doing Good Deeds for Country and People of 21<sup>st</sup> Signal Battalion, 1<sup>st</sup> Army Area, 2) To study the results of the project that have already occurred of Royal Thai Volunteers Doing Good Deeds for Country and People of 21<sup>st</sup> Signal Battalion, 1<sup>st</sup> Army Area and 3) To present guidelines for the development of volunteer spirit in action of Royal Thai Volunteers Doing Good Deeds for Country and People of 21<sup>st</sup> Signal Battalion, 1<sup>st</sup> Army Area. This study is qualitative research. The data were collected from 16 key informants through semi-structured interviews. The research instruments were documentary research and semi-structured interview. The research data were validated using data triangulation. The result revealed that 1) The context of operation of Royal Thai Volunteers Doing Good Deeds for Country and People that supervisors and major operations officer, have performed all types of volunteer work and operators are facilitated, are given training prior to actual work. 2) The results of each operation were successful which affects for people, communities, places, environments, extends and is all related 3) Guidelines for the development of volunteer spirit in action 3.1) There should be frequent volunteer training and extension training for new volunteer members. 3.2) The relevant agencies should have additional public relations from the Bureau of the Royal Household's public relations. 3.3) There should be a rotation of volunteer work for volunteer members. 3.4) Supporting for volunteer must be available at all times while doing volunteer work.</p> Wiraphat Kanchanamongkronchai Wijittra Srisorn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-05 2023-09-05 9 8 735 745 The Relationships Amoung Proportion of Minority Shareholders, Financial Ratio, and Stock Price of Listed Company in Stock Exchange of Thailand Technology Industry Group https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266667 <p>The purpose of this research is to test the relationships amoung proportion of minority shareholders, Financial Ratio, And stock price of listed company in Stock exchange of Thailand (SET) - Technology Industry Group (TIG). Data, 170 Samples, was collected from the database online of SET information system service, during the fiscal year 2018-2022, using annual and 56-1reports of TIG firms. The statistics used in data analysis were descriptive statistics including frequency, percentage, mean and reference statistics. To test the hypothesis and analyze the correlation coefficient (Pearson Correlation) and Multiple Regression Analysis. Results reveal that return on assets (ROA), gross profit margin (GPM), and earnings per share (EPS) have significantly at 0.10 and 0.01 level respectively positive relationships with sock price, but proportion of minority shareholders (FF) and dividend yield (DY) have significantly at 0.05 level negative relationships with stock price.</p> <p><strong>Keywords</strong><strong>: </strong>Proportion of Minority Shareholders; Financial Ratio; The Stock exchange of Thailand; Technology Industry Group<strong>.</strong></p> Saranya Thuakthamma Wattana Yuenyoug Panchat Akarak Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-05 2023-09-05 9 8 746 758 News Exposure of Social Influencers with Major Depressive Disorder towards the Comprehension of Major Depressive Disorder and Self-Esteem of Generation Z in Chiang Rai https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264248 <p>Nowadays, Social Influencers heavily influence on thoughts and behaviors of people.&nbsp; News related to social influencers’ lifestyles sharing on social media got attention from people and affected the comprehension of the audience in many ways. This research aimed to study the behaviors of news exposure of social influencers with major depressive disorder and comprehension of major depressive disorder and self-esteem of generation Z in Chiang Rai.&nbsp; The quantitative research methodology was used in this study using a survey as a tool for collecting data.&nbsp; The sample size was 400 people of generation Z living in Chiang Rai. The questionnaire was used to collect data and analyzed with descriptive and inferential statistics with the use of t-test, One-way Analysis of Variance (ANOVA), and Pearson’s correlation.</p> <p>The results indicated that news exposure relating to social influencers with major depressive disorder has a significant positive relationship with a comprehension of major depressive disorder with a correlation coefficient at 0.65 or a high level and inclusive of the samples' understanding of the major depressive disorder has a significant positive relationship with self-esteem with correlation coefficient at 0.88 or a high level.</p> Sermsiri Nindum Siripan Jeenaboonrueang Kasidit Chaiphawang Niwest Jeenaboonrueang Kornkanok Nindum Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-05 2023-09-05 9 8 759 773 A study of guidelines for Development of a Bachelor of Business Administration in Marketing Program, Management Science Faculty, Loei Rajabhat University https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265210 <p>The objectives of this research were: 1) to study the choice of subjects in marketing majors, and 2) to investigate the application of knowledge from the marketing program at the Management Science Faculty, Loei Rajabhat University, in a marketing career. A questionnaire was used to collect data from the research samples, which included marketing students, marketing graduates, and marketing practitioners or entrepreneurs in the workplace. The data was analyzed using mean and standard deviation.</p> <p>The results of the research were as follows: 1) The most important factor affecting the choice of marketing majors by students was their opinion on career prospects. 2) The main consideration for marketing students when choosing their subjects was the level of interest in the subject matter. 3) The most essential content for marketing personnel in the workplace was compulsory marketing subjects, such as digital marketing, followed by new content areas, such as digital marketing communication campaign management and content marketing, for those seeking to develop their careers as digital marketers.</p> Wanwisa Paisri Orajit Chatchawan Jaruporn Meesubtong Kittiya Keerewong Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-05 2023-09-05 9 8 776 788 Factors Affecting Organizational Commitment of Personnal of Private Vocational Institutions : A Case Study of Private in Hightech Technological College. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264642 <p>The objectives of this research were to study the level of factors of the nature of work performed affecting organizational commitment of personnal of Private vocational institutions; to study the level of factors of quality of work life affecting organizational commitment of personnal of Private vocational institutions; to study the level of organizational commitment of private vocational institute personnel; to compare the level of organizational commitment of private vocational institute personnel. Classified by individual factors; and to study factors affecting organizational commitment of private vocational institute personnel: A case study of private in hightech technological college. Collecting the data from 127 of personnel who work in private vocational institutions : A case study of private in hightech technological college. The instrument used was a 5-level estimation questionnaire with an IOC value between 0.80 -1.00 with Reliability was 0.958. Data were analyzed in terms of</p> <p><br><br>3 <br><br>frequency, means, standard deviation, t-test, F-test (One-way ANOVA), and Stepwise Multiple Regression Analysis. The results were found that the level of factors of the nature of work performed affecting organizational commitment of personnal of Private vocational institutions : A case study of private in hightech technological college was at a high level. When considering each side, with the average was at a highest level. The behavior of working with other people, and the uniqueness of the work. The average is at a high level. the freedom to work, and diversity in work, respectively. The level of factors of quality of work life affecting organizational commitment of personnal of Private vocational institutions : A case study of private in hightech technological college was at a high level. When considering each side, with the average was at a highest level. aspect of management. The average is at a high level, Work-life balance and personal life, fair and adequate compensation, hygienic and safe environment, good relationship in working together, and in terms of progress and stability in work, respectively. The level of organizational commitment of private vocational institute personnel : A case study of private in hightech technological college was at a high level. When considering each side, The average level was high in all aspects. Ranked in order of the aspects as follows: feeling, persistence, and social norms, respectively. The characteristics of the respondents' different from sex, age, education, marital status, monthly income, and duration of work. Were average the level of organizational commitment of private vocational institute personnel : A case study of private in hightech technological college wasn’t different. The characteristics of the respondents' different from marital status. The level of organizational commitment of private vocational institute personnel : A case study of private in hightech technological college, the difference was statistically significant at 0.05 levels. Factors of the work characteristics that are performed in relation to the behavior of work that interacts with others(X1.4), The uniqueness of the work (X1.3), and diversity in work (X1.1) affecting the organizational commitment of private vocational institute personnel : A case study of private in hightech technological college, the difference was statistically significant at 0.05 levels. Which can explain the variation of the level of organizational commitment of private vocational institute personnel : A case study of private in hightech technological college at 60% (R2 = 0.60). Factors of quality of work life good relationship in working together (X2.4), in terms of progress and stability in work (X2.3), and fair and adequate compensation (X2.1) affecting the organizational commitment of private vocational institute personnel : A case study of private in hightech technological college, the difference was statistically significant at 0.05</p> <p><br><br>4 <br><br>levels. Which can explain the variation of the level of organizational commitment of private vocational institute personnel : A case study of private in hightech technological college at 63% (R2 = 0.63). <br><br>Keywords: commitment to the organization; Personnel of private vocational institutions; HiTech Private College. </p> Sudarat Tipnanon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-05 2023-09-05 9 8 789 809 Factors Influencing The Choice of Private College Education : A Case Study Phetchabun Information Technology College. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264643 <p>The objectives of this research were to study the level of internal factors influencing the choice of private college 2) to study the level of external factors influencing the choice of private college education 3) to study the level of decision making in choosing to study in private vocational education 4) to compare the level of decision making in choosing to study at the private vocational 5) to compare internal factors influencing the choice of private college education and 6)to compare external factors influencing the choice of private college education : A case study phetchabun information technology college. Collecting the data from 210 of students who choose to study in phetchabun Information Technology college. The instrument used was a 5-level estimation questionnaire with an IOC value between 0.80 -1.00 with Reliability was 0.915. Data were analyzed in terms of frequency, means, standard deviation,</p> <p><br><br>3 <br><br>t-test, and F-test (One-way ANOVA), The results were found that; The level of internal factors influencing the choice of private college education : A case study phetchabun information technology college was at a high level. When considering each side, the average was at a high level in all aspects. Ranked from the highest to the lowest in terms of as follows: personality needs, attitudes, learning and cognitive aspect, respectively. The level of external factors influencing the choice of private college education : A case study phetchabun information technology college was at a high level. When considering each side. Ranked from the highest to the lowest in terms of as follows: The average was at the highest level.; marketing stimulus and environment, The averages were at a high level, namely cultural aspects, family aspects, economic conditions, and social aspects, respectively. The level of decision making in choosing to study in private vocational education : A case study phetchabun information technology college was at a high level. When considering each side, the average was at a high level in all aspects. Ranked from the highest to the lowest in terms of as follows: college reputation, personal reasons, external influences related to decision-making, and career expectations, respectively. The characteristics of the respondents' different from sex, Cumulative GPA, average monthly household income, and parents' education level, There is a level of decision making in choosing to study in private vocational education : A case study phetchabun information technology college wasn’t different. The characteristics of the respondents' different from sex, former school and parents' educational level. The level of internal factors influencing the choice of private college education : A case study phetchabun information technology college wasn’t different. The characteristics of the respondents' different from cumulative GPA, average monthly household income, The level of internal factors influencing the choice of private college education : A case study phetchabun information technology college the difference was statistically significant at 0.05 levels. The characteristics of the respondents' different from sex, Cumulative GPA, former school and parents' education level. The level of external factors influencing the choice of private college education : A case study phetchabun information technology college wasn’t different. . The characteristics of the respondents' different from , average monthly household income, The level of external factors influencing the choice of private college education : A case study phetchabun information technology college the difference was statistically significant at 0.05 levels. <br><br>Keywords Factors Influencing Decisions, Private Vocational Education.</p> Sukanya Khamyuk Sirinee Wongwirairat Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-05 2023-09-05 9 8 810 824 The Application of Management Accounting Affecting The Success of Business Operator Selling Construction Materials in Bueng Sam Phan District Phetchabun Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264644 <p>The objectives of this research were to study the level of application of management accounting of business operator selling construction materials in Bueng Sam Phan District Phetchabun Province; to study the level of success of business operator selling construction materials in Bueng Sam Phan District Phetchabun Province.; to compare the level of application of management accounting of business operator selling construction materials in Bueng Sam Phan District Phetchabun Province with personal factors; to compare the level of success of business operator selling construction materials in Bueng Sam Phan District Phetchabun Province with personal factors; and to study the application of management accounting affecting the success of business operator selling construction materials in Bueng Sam Phan District Phetchabun Province. Collecting the data from 104 of business operator selling construction materials in Bueng Sam Phan District, Phetchabun Province. The instrument used was a 5-level estimation questionnaire with an IOC value between 0.80 -1.00 with Reliability was 0.94. Data were analyzed in terms of frequency, means, standard deviation, t-test, F-test (One-way ANOVA), and Stepwise Multiple Regression Analysis. The results were found that the level of application of management accounting of business operator selling construction materials in Bueng Sam Phan District Phetchabun Province was at a high level. When considering each side, the average was at a high level in all aspects, Ranked from the highest to the lowest in terms of control as follows: Control Planning Command cost management and decision-making, respectively. the level of success of business operator selling construction material in Bueng Sam Phan District Phetchabun Province was at a high level. When considering each side, the average was at a high</p> <p><br><br>3 <br><br>level in all aspects. Ranked in order of the aspects with the highest to the lowest averages as follows: Procurement and resource utilization goal achievement Satisfaction of all parties and operational processes, respectively. the characteristics of the respondents' different from sex, age, education , annual income and business style. Were average the level of application of management accounting of business operator selling construction materials in Bueng Sam Phan District Phetchabun Province wasn’t different. the characteristics of the respondents' different from age, education and annual income. Were average the level of success of business operator selling construction material in Bueng Sam Phan District Phetchabun wasn’t different. The characteristics of the respondents' different from sex and business style. The level of success of business operator selling construction material in Bueng Sam Phan District Phetchabun, the difference was statistically significant at 0.05 levels. application of management accounting in planning (X1), cost management (X5), ordering (X3). Affecting the success of business operator selling construction material in Bueng Sam Phan District Phetchabun Province Statistically significant at the 0.05 level. Which can explain the variation of success of business operator selling construction material at 75% (R2 = 0.75). <br><br>Keywords: management accounting; entrepreneurial success; Construction equipment sales business </p> Wannisa Wongsa Siranee Wongwirairat Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 825 841 Achievement Motivation for Teachers' Performance in Si Sakhon District Schools Under the Office of Narathiwat Primary Education Service Area 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264736 <p>This study aimed 1) to study the level of achievement motivation of teachers in Si Sakhon District under Narathiwat Primary Educational Service Area Office 1, 2) to compare the achievement motivation of teachers in Si Sakhon District under Narathiwat Primary Educational Service Area Office 1, classified by sex, educational background, work experience, and the size of the educational institutions, and 3) to study the guidelines of enhancing the achievement motivation of teachers in Si Sakhon District under Narathiwat Primary Educational Service Area Office 1. The sample included teachers in Si Sakhon District under Narathiwat Primary Educational Service Area Office 1 in the academic year 2022. The sample size was determined from Krejcie &amp; Morgan's table, resulting in 175 participants through a lottery without replacement. The instrument was the questionnaire developed by the researcher. The statistics used included frequency, percentage, mean, standard deviation, t-test, and F-test.</p> <p>The findings were as follows:</p> <ol> <li class="show">The overall achievement motivation of teachers in Si Sakhon District under Narathiwat Primary Educational Service Area Office 1 was at a high level.</li> <li class="show">Regarding the achievement motivation of teacher in Si Sakhon District under Narathiwat Primary Educational Service Area Office 1, male and female teachers' achievement motivation were different with a statistical significance of . Teachers' achievement motivation with different work experience was not different. Teachers' achievement motivation working in different sizes of schools was different with a statistical significance of .05.</li> <li class="show">Regarding guidelines for enhancing the achievement motivation of teachers in Si Sakhon District under Narathiwat Primary Educational Service Area Office 1, challenging assignments or new positions in work, rewards, and team meetings to plan before the operation will enhance the achievement motivation of teachers.</li> </ol> <p><strong>Kewords:</strong> Achievement Motivation for Teachers' Performance</p> Atiwat Mankit Traipuminr Tritrisaon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 842 855 A Development of Literature Achievement "Nirat Phukaothong" By Using CIPPA MODEL Learning with Education Games for Grade 7 Students https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264869 <p>The purposes of this research were to compare Literature Learning Achievement of Journey to Nirat Phukaothong , before and after learning using CIPPA MODEL wit Game for grade 7 students. To compare Literature Learning Achievement of Journey&nbsp; to Nirat Phukaothong using CIPPA MODEL according to 100 percent standard. To study the satisfaction of grade 7 students to the studies with Journey&nbsp; to Nirat Phukaothong using CIPPA MODEL with Game. The sample used in the research consisted of 36 students selected by cluster sampling The simple were 1 room for the students in grade 7 students , Thungphotalea Pittaya School.The instruments of this research were 1) 4 Lesson Plans for 12 hours of Literature Learning&nbsp; Journey to Nirat Phukaothong using CIPPA MODEL with Game for grade 7 students. &nbsp;2) The achievement test of Literature Learning&nbsp; Journey to Nirat Phukaothong using CIPPA MODEL with Game 3) Questionaire Satisfaction for students to CIPPA MODEL with Game. The collected data were analyzed by mean, standard deviation (S.D.), and t- test dependent. The results of the research were as follow. 1) Comparison of Literature Learning Achievement of Journey to Nirat Phukaothong using CIPPA MODEL with Game for grade 7 students, there were &nbsp;= 25.58, S.D. = 2.20 in After learning and &nbsp;= 14.06, S.D. = 2.93 in Before learning&nbsp; The difference is statistically significant at the .05 Comparison of Literature Learning Achievement of Journey to Nirat Phukaothong using CIPPA MODEL with Game for grade 7 students , the result of t-test was 12.38 and 85.28 percent of overall that was higher than the standard. 3) The point for satisfaction of grade 7 students to CIPPA MODEL with Game was at 4.17 in mean and 0.19 in S.D.</p> <p><strong>Keywords :</strong> Literature Learning Achievement; CIPPA MODEL; Game</p> Nitchanan Judoung Krittayakan Topithak Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 856 867 The Development of Literature Learning Achieved by Using the Book Titled Pra Aphimanee Nee Nang Phee Seau in Pra Aphimanee Through Inquiry – Based Learning And Educational Games for Secondary 3 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264907 <p>The objectives of this research paper aimed at 1) To compare the Thai literature learning achievement in “Pra Aphimanee Pra Aphimanee Nee Nang Phee Seau” before and after the learning management using inquiry based learning and educational games. 2) To compare the Thai literature learning achievement in “Pra Aphimanee Pra Aphimanee Nee Nang Phee Seau” after the learning management using inquiry based learning and educational games to meet effective value of 70 set criteria. 3) To study Mathayomsuksa 3 students’ satisfaction of learning management using inquiry based learning and educational games. The sample consisted of 12 Mathayomsuksa 3 students at Banphathapol School, academic year 2022. The research instruments were 6 lesson plans using inquiry based learning and educational games. 2) The 20 questions with four multiple choices achievement test 3) The students satisfaction evaluation form of the learning management. Statistics for data analysis were mean, standard deviation, t-test dependent and t-test one sample.</p> <p> </p> <p>The results of this research were :</p> <ol> <li class="show">The students’ learning literature achievement of Mathayomsuksa 3 using inquiry based learning and educational games after learning management was higher than before learning management at the statistically significant level at .05.</li> <li class="show">The students’ learning literature achievement of Mathayomsuksa 3 using inquiry based learning and educational games after learning management was higher than effective value of 70 set criteria at the statistically significant level at .05.</li> <li class="show">The students’ satisfaction of the learning management using inquiry based learning and educational games was overall at the high level.</li> </ol> <p> </p> Pikun Jannalao Krittayakan Topithak Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 868 881 Factors Affecting the Success of Becoming a Digital Organization of the Provincial Electricity Authority (Head Office) https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264935 <p>The purposes of this study were as follows: 1) To study the factors that affect the success of becoming a digital organization of the Provincial Electricity Authority (Head Office) 2) To compare the factors that affect the success of becoming a digital organization of the Provincial Electricity Authority (Head Office) classified based on personal characteristics. The questionnaire was used by 365 persons to obtain data. The statistics that are used to analyze the data were percentages, mean, standard deviation, t-test, and one - way: ANOVA. All the tests are statistically determined at level .05. The result of this study showed that the factors affecting the success of becoming a digital organization of the Provincial Electricity Authority (Head Office) were moderate. Hypothetical test results showed that the Provincial Electricity Authority (Head Office) personnel with different gender, it affects the factors that affect the success of becoming a digital organization of the Provincial Electricity Authority (Head Office) employees have different age, length of education, and job titles that were a statistically significant difference in the factors affecting the success of becoming a digital organization of the Provincial Electricity Authority (Head Office) are statistically determined at level .05.</p> Worrapaul Tangkananukulchai Oranun Gluntapura Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 882 896 The Influence of 4E Marketing Strategies and Brand Awareness on Loyalty of Users of PTT Gas Stations in Chiang Rai https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264981 <p>The objective of this study was to examine the influence of 4E marketing strategies and product branding perception towards customers’ loyalty of PTT gas stations in Chiang Rai municipality, Chiang Rai Province. The samples were 385 customers of 7 PTT gas stations located in Chiang Rai Municipality, Chiang Rai Province. The questionnaire was used for data collection and the data was analyzed by descriptive statistics and path analysis. The results showed that: The levels of 4E marketing strategies underpinning customers’ perception, the levels of product branding perception, and the levels of customers’ loyalty of PTT gas stations in Chiang Rai Municipality, Chiang Rai Province were rated at the high level for overall and individual aspects. The 4E marketing strategies and product branding perception affecting the customers’ royalty of PTT gas stations in Chiang Rai Municipality, Chiang Rai Province showed statistically significant influence. These 2 factors showed the influence on customers’ royalty at the 96.50% (R<sup>2</sup> = 0.965). The individual factors analysis indicated that the 4E marketing strategies showed directly and indirectly positive influence on customers’ royalty against the product branding at the accumulated regression coefficient of 0.965. The positive influence of customers’ royalty towards the product branding at the regression coefficient of 0.609 and 0.983 respectively. The product branding perception showed positive influence on customers’ royalty at the regression coefficient of 0.371 with the statistical significance level of .01.</p> Suphattra Unhaphatthana Peeraya Chuenwong Kasidit Chaiphawang Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 897 908 The Development of reading spelling Activity with Brain Based Learning with Educational Game for Prathomsuksa 4 Students https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265138 <p>This research to 1) develop learning management with brain-based techniques together with educational games for Prathomsuksa 4 students to be effective 80/80. 2. To compare the reading and spelling skills of Prathomsuksa 4 students before and after studying. using brain-based learning management techniques 3. To study the satisfaction of Prathom Suksa 4 students toward learning management with brain-based techniques. together with educational games. The samples of this of this research are Prathomsuksa 5 students at Bannamrin School. The research is conducted on the 2nd semester in 2022. There are 32 samples in 1 classes, which each room has 18 samples by using a purposive sampling method. The research instrument consists 1) a learning management with brain-based techniques together with educational games for Prathomsuksa 4 students 2) the learning reading spelling test and 3) a students, satisfaction survey with learning management, the methods of statistics are implemented in this research – mean, percentage, the standard deviation, as well as. T- test dependent. The results found that 1) The effective of developing reading and spelling skills using brain-based techniques in conjunction with educational games for grade 4 students ,the efficiency was 82.89/88.44, which met the criteria of 80/80. 2) The achievement in reading and spelling of Prathomsuksa 4 students using brain-based techniques together with educational games After the students' learning management was higher than before the learning management was statistically significant at the .05 level different. 3) The effective of satisfaction results of Prathomsuksa 4 students on learning management using brain-based techniques together with educational games Overall, satisfaction was at a high level.</p> Kanyarat Puttaldong Kanchana Witchayapakorn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 909 918 The Development of Spelling Writing Skills by Using the TGT Technique Cooperative Learning Combined with the Teaching Package of Grade 4 Students https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265139 <p>This research were to 1) to develop a lesson plan of writing spelling by using the TGT technique cooperative learning combined with the teaching package of grade 4 students with the efficiency of 80/80 efficiency index 2) to compare learning achievements in writing spelling skill of grade 4 students before and after by using the TGT technique cooperative learning combined with the teaching package and 3) to acknowledge the students’ satisfaction towards the learning management.</p> <p>The samples of this research are Prathayom 4 students at Bannongprue School, Wangthong district, Phitsanulok under the Secondary Educational Service Area Office Phitsanulok 2 The research is conducted on the 2<sup>nd</sup> semester in 2022. There are 181 samples in school, which each room has 15 students by using a purposive sampling method.</p> <p>The instrument used in this study were 1) 4 lesson plans of writing spelling by using the TGT technique cooperative learning combined with the teaching package 2) pre and post of achievement test 3) teaching package in writing spelling of grade 4 students 4 4) Satisfaction Survey form studying with TGT technique cooperative learning combined with the teaching package. Statistics in this research used are basic statistics, index of Item Objective Congruence: <em>IOC</em>, Standard Deviation, and dependent sample t – test, an efficiency of (E<sub>1</sub>/E<sub>2</sub>), difficulty index of achievement test, Discrimination Index and reliability index of achievement test</p> <p>The results of this study indicated that 1) lesson plans of writing spelling by using the TGT technique cooperative learning combined with the teaching package of grade 4 students had the efficiency of 87.00/90.67 2) The result between the pretest and the posttest of studying in writing spelling by using the TGT technique cooperative learning combined with the teaching package, the post-test was higher than the pre-test at with statistical significance at the level of .05 3) the result of grade 4 students’ satisfaction toward using the TGT technique cooperative learning combined with the teaching package with an excellent level of satisfaction. ( Average = 4.65, S.D. = 0.47)</p> Utumpohn Mayom Kanchana Witchayapakorn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 919 930 The Development of Writing and Spelling Skills by Using STAD Cooperative Learning Technique Together with Education Games for grade 2 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265137 <p>This research aims to 1) to compare the spelling skills of grade 2 students by organizing STAD techniques and educational games in the pre-school and post-school periods. 2) to develop a writing spelling skill for grade 2 students by Using STAD Cooperative Learning Technique Together with Educational Games with an the 80% criteria 3) to study the satisfaction of grade 2 students on Using STAD Cooperative Learning Technique Together with Educational Games. The samples used in this study are students from grade 2 students at Banwungprong school, Neonmaprang ditrict, Phitsanulok under the Secondary Educational Service Area Office Phitsanulok 2 who are studying in the second semester of academic year 2022. This group consisted of 20 students that were selected from purposive sampling. The research instruments used in this research were 1) Lesson plan by Using STAD Cooperative Learning Technique Together with Educational Games for 6 lessons, total time of 12 hours 2) 20 items of placement test of writing spelling 3) grade 2 students’ Satisfaction on using STAD Cooperative Learning Technique Together with Educational Games. The data were analyzed by using percentage, mean, and standard deviation,sample t-test dependent&nbsp; .The research findings were as follows: 1) Comparison of spelling skills for Grade 2 students by organizing STAD technique and educational games after organizing learning significantly higher than before learning at a statistical level of 0.5 2) Comparisonof spelling skills for Grade 2 students by organizing STAD technique and educational games Grade 2 students had an average test score of 17.70 and a standard deviation (S.D) of 1.69, 80% above the threshold.3)The research found that the efficiency of spelling writing skills of grade 2 students had an average test score of 17.55 and a standard deviation (S.D) of 1.88, higher than the criterion of 80% 2)The results of the study on the satisfaction of grade 2 students towards Using STAD Cooperative Learning Technique Together with Educational Game was at 4.62 of mean and standard deviation was at 0.59 which was at the highest level.</p> Montatip Jhungyam Krittayakan Topithak Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 931 942 Guidelines for the Development of Personnel Management in Small Schools under Pathumthani Primary Educational Service Area Office 2 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265136 <p>The objectives of this study were to study the current condition, desirable condition and needs and to propose the guidelines for the development of personnel management in small schools under the Office of Pathum Thani Primary Educational Service Area 2. This study is descriptive research in which the population includes 134 teachers. The research instrument used for the data collection is a questionnaire with 5-point rating scale. The statistics used for the data analysis are frequency distribution, percentage, mean, standard deviation, semi-structured interview and Modified Priority Need Index (PNI <sub>modified</sub>). The results revealed that 1) in reference to the overall current condition and desirable condition of personnel administration in small schools, the aspect of personnel development was at a high level, whereas the highest need was the recruitment and appointment with an index (PNI <sub>modified</sub>) of 0.032. 2) In terms of the guidelines for the development of personnel management in small schools under the Office of Pathum Thani Primary Educational Service Area 2, it was proposed that there should be an analysis of needs and determination of qualifications for personnel positions with knowledge, abilities, and skills appropriate to the context of institutions, and a systematic procedure of recruitment and appointment with fairness, transparency and auditability.</p> Patchareeya Mattanung Chatchaya Perathoranich Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-06 2023-09-06 9 8 943 952 The Participative Administration of Administrators Affecting the Effectiveness of School in Special Education Center Network 3 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265348 <p>This research intended to: (1) study the participative administration of administrators (2) study the effectiveness (3) study the participative administration of administrators Affecting the Effectiveness and (4) The Guidelines of the participative administration of administrators and the Effectiveness of Special Education Center in Special Education Center Network 3. The sample ware 5 directors and 136 teachers. The research instrument ware Interview and questionnaire. The statistics used for analyzing data were: percentage, mean, standard deviation, Pearson's product moment correlation coefficient and simple regression analysis. Qualitative data analysis by content analysis.</p> <p> The results of the study were as follows: (1) the participative administration of administrators of Special Education Center in Special Education Center Network 3 was at the most level overall, (2) the effectiveness of Special Education in Special Education Center Network 3 was at the most level overall, (3) the participative administration of administrators able to explain the variance in the effectiveness of special education centers at 58 percentage statistical significance at the level of .001 (5) The Guidelines of the participative administration of administrators and the Effectiveness was director should publicize information and news in educational institutions thoroughly, as well as provide knowledge and understanding for people. Make planning. Appropriate policies are established. Should be teachers participated in suggesting opinions on the work.</p> Nutthaphong Khamkhoen Navarat Waichompu Nirun Chullasup Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-08 2023-09-08 9 8 953 966 Administration of Student Care and Support System in School under The Secondary Educational Service Area Office Bangkok 2 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264924 <p>The purpose of this research was to study and to compare teachers' opinions towards the administration of a student-care management system in school under the secondary educational service area office Bangkok 2. The comparison was classified by educational, work experience and school size. The sample group was teachers under the secondary educational service area office Bangkok 2, academic year 2022. The sampling was used a stratified sampling method and simple random. The sample size has 365 persons, it was determined by using Cohen's table (Cohen, Manion and Morrison, 2011). The research tool was a questionnaire 54 items that related in the administration of the student care and support system in school. The reliability by Cronbach's method was 0.993 and the discrimination was between 0.724 - 0.932. The data were analyzed using a statistical program. The statistics used in the research were mean, standard deviation. The differences were analyzed using t-test and analysis of variance (One-way ANOVA) and the pairwise test according to the Scheffé's method.</p> <p>The research results were as follows: 1) opinion level in the overall level was at a high on the administration of a student-care management system in school under the secondary educational service area office Bangkok 2. It has an average opinion of 3.87 and each aspect had a high level of opinions. 2) The comparison results of teachers' opinions on the management of school student support systems are classified by educational background and work experience. Overall, there are differences at a statistical significance level of 0.05. The difference was classified by school size, the overall was not different.</p> <p>&nbsp;</p> Maturada Srisuk Kanyamon Indusut Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-08 2023-09-08 9 8 967 978 The Development of A Set of Thai Language Learning Activities Using the Creative Stage-Based Learning Concept in Conjunction with Smart Teaching to Promote Thai Literature Skills of Grade 8 Ban Nong Ya Sai School https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265361 <p>The objectives of this research were 1) to develop a set of Thai language learning activities using the creative stage-based learning concept in conjunction with Smart Teaching to promote Thai literature skills. of students in grade 2 2) to study the effect of using a learning activity package using a creative stage-based learning concept together with Smart Teaching to promote Thai literature skills. of students in grade 8 The research target group is students. There were 19 students in Mathayom Suksa 2, Ban Nong Ya Sai School, Udon Thani Primary Educational Service Area Office 2, studying in the first semester of the 1st semester of the academic year 2022, by purposive sampling. The tools used to collect data were: 1. 5 learning management plans using creative drama 2. 3 worksheets during class and 1 exercise during class 1 subject 2 sections. Data were analyzed by percentage.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The research findings were as follows: 1) A set of Thai language learning activities using a creative stage-based learning concept together with Smart Teaching to promote Thai literature skills of Mathayomsuksa 2 students. It consists of 5 activities with important principles that focus on learning. through the application of theory to practice through the use of Thai literature skills In each activity there are 8 steps to perform the activity. Including 1. Content concept 2. Linking knowledge 3. Knowledge creation 4. Motivation 5. Skills and expertise 6. Feedback 7. Class atmosphere 8. Self-direction of learning 2) Students have average scores After using the learning activity set was 77.89, which was in accordance with the specified criteria.</p> Vajaravara Vongkanha Anucha Pimsak Chanida Phansopon Theerapat Sinthudech Tassamon Coojinda Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-08 2023-09-08 9 8 979 992 Development of Mathematics Learning Activities Base on Open Approach With Simulation to Financial Literacy for Students in Grade 6 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265401 <p>The objectives of this research were 1) to construct and verify the efficiency of learning activities based on the mathematics learning activities based on open approach with simulation to enhance financial literacy for 6th grade elementary school students as the criteria of 75/75, 2) to experiment with mathematics learning activities with an open approach combined with simulations 2.1) to compare the financial literacy before and after studying with the mathematics activities based on open approach with simulation. 2.2)to study the financial attitudes of 6th grade elementary school students after learning through mathematics learning activites based on open approach with simulation. 2.3) to study the financial behavior of 6th grade elementary school students after learning through mathematics learning activites based on open approach with simulation. The research was carried out by research and development methodology. The sample consisted of 22 6th grade elementary school students at Watklongmakluae School, The Primary Educational Service Area Office Phitsanulok 3, semester 2, academic year 2022, which were selected by purposive sampling. The research instruments consisted of 1) the mathematics learning activities based on open approach with simulation, 2) the financial literacy test.Data were analyzed by using mean, standard deviation, percentage, and t-test.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results showed that;</p> <ol> <li>1. The mathematics learning activities based on open approach with simulation to enhance financial literacy for six grade students had an efficiency of &nbsp;was 77.13/78.13, which met the criteria.</li> <li>2. The result of the experiment using mathematics activities based on open approach with simulation to financial literacy for sixth-grade elementary school students.</li> </ol> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; 2.1 The six grade students had the financial literacy after studying with the mathematics learning activities based on open approach with simulation to financial literacy for six grade students which was higher than before studying at statistical significance at the .05 level.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; 2.2 The average score of sixth-grade elementary school students' financial attitudes is 43.86 with a standard deviation of 4.3.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; 2.3 The average score of sixth-grade elementary school students' financial behaviors is 49.55 with a standard deviation of 8.0.</p> Wantanee Thongmee Kobsook Kongmanus Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-08 2023-09-08 9 8 993 1004 Factors Related to Perceived Control and Prevention of Coronavirus (Covid-19) of Village Health Volunteers in Nam Ruum Subdistrict, Mueang District, Tak Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265478 <p>This research aimed to study factors affecting health literacy and self-protective behavior for surveillance operations of coronavirus infection diseases. Sample size was village health volunteers in nam ruum subdistrict, mueang district, tak province, which studied a population of 410 people. The newly developed questionnaire was used. Analyzing data was done with descriptive statistics and multiple linear regression statistics.</p> <p>The results of the study revealed that the VHVs had a very good level of both health literacy of covid-19 (85.12%) and self-protective behaviors (80.24%). The factors affecting health literacy at p &lt; 0.05 classified by aspects were: Cognition was social media use, this factor could be predicted to a degree of 2.54%. Three factors could be predicted for access to information to a degree of 17.92% were: area of residence, participation in community proactive activities, and learning from model observation. Four factors could be predicted for media literacy to a degree of 22.45% were: income, perceptions of proactive health services by health care workers, participation in community proactive activities, and learning from model observation. Three factors could be predicted for self-management to a degree of 12.73% were: income, participation in community proactive activities, and learning from model observation. Four factors could be predicted for communication questioning and interaction to a degree of 18.40% were: income, perceptions of proactive health services by health care workers, participation in community proactive activities, and learning from model observation. The factors affected self-protective behaviors at p &lt; 0.05 were: health literacy (self-management, access to information, and discrimination decisions) and area of residence factors. These factors could be predicted to a degree of 40.90%..</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of Suggestions for development encourage volunteers to participate in more proactive activities in the community, such as activities to search for risk groups. proactive disease screening, etc. because it affects health literacy information access Media Literacy self-management and communication, questioning and answering.</p> Mathee Sootthasil Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-11 2023-09-11 9 8 1005 1019 A Comparison of Thai Learning Achievement in Klong Sie Suparp Poem Composing Task of Mathayomsuksa Three at Klaeng “Wittayasathaworn” School Between A Group Instructed by Exercise Book and Those Instructed by Traditional Method https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265513 <p>The objectives of the study were (1) to develop and test the exercise book of Klong Sie Suparp poem composing task for Mathyomsuksa 3 meets the criterion 80/80 (2) to compare Thai learning achievement in Klong Sie Suparp poem composing task of Mathyomsuksa 3 before and after (3) to study the students’ level of satisfaction towards learning by exercise book of Klong Sie Suparp poem composing task.</p> <p> The sample population of this study consisted of 2 group. The first group was Mathayomsuksa 3/2 students instructed by exercise book of Klong Sie Suparp poem composing task and another was Mathayomsuksa 3/5 student instructed by normal method. The researcher used the simple random sampling method to collect two classrooms. Those two groups were studying in the first semester on the academic year 2022.</p> <p> The research instruments were (1) 8 lesson plans for exercise book of Klong Sie Suparp poem composing task (2) 8 lesson plans of normal method teaching (3) 8 exercise books of Klong Sie Suparp poem composing task (4) an objective test including 4 choices and (5) a form of levels of students’ satisfaction for teaching by exercise book of Klong Sie Suparp poem composing tas. The data collected were analyzed in term of mean, standard deviation and t-test.</p> <p> The result of the study were as follows:</p> <p> (1) The exercise book of Klong Sie Suparp poem composing task for Mathayomsuksa 3 satisfied standardized criterion efficiency at 84.16/86.76</p> <p> (2) The Thai learning achievement of a group instructed by exercise book of Klong Sie Suparp poem composing task was higher than those instructed by normal method at the the statistically significant level of .05</p> <p> (3) Student levels of satisfaction with instruction by exercise book of Klong Sie Suparp poem composing task was at good level.</p> Sumrit Meesupman Siripat Jetsadawiroj Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-11 2023-09-11 9 8 1020 1032 The Development of Learning Achievement on the Unit of Nouns in Grade 3 by Using Learning Management of Flipped Classroom with Electronic Storytelling https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265519 <p>The purpose of this research is 1) to compare the subject achievement of 3rd grade students before and after Flip Classroom (Flip Classroom) together with electronic stories. 2) to compare the subject achievement of 3rd grade students after Flip Classroom together with electronic stories with the 80 percent criterion and 3) study the satisfaction of 3rd grade students who are learning management in a flip classroom with electronic stories. The population is students at the 3rd grade level of Chumchonbankhonthee School in the 2nd semester of the academic year 2565 Number of 1 classrooms Total number 15 people Chumchonbankhonthee School in the 2nd semester of the academic year 2565, a total of 8 people came by means of purposive sampling. Since the researcher is a Thai language teacher of this group of students, there is information that shows the student's learning achievement regarding nouns individually, and it was found that all 8 students in the sample group have a low learning achievement regarding nouns than other students by conducting learning classes in the remedial curriculum of 3rd grade students. The tools used in the research are 1) a learning management plan in the classroom together with electronic stories 2) electronic stories 3)Exam of Nouns and 4) satisfaction assessment And, the statistics used in data analysis include the mean value t-test dependent and t-test one sample The results of the research showed that 1) The learning achievement of students in the 3rd grade after being taught by Flip Classroom together with electronic stories is higher than before Flip Classroom together with electronic tales 2) The achievement of 3rd grade students after learning by Flip Classroom together with electronic stories is significantly higher than the 80 percent threshold 05 and 3) students are satisfied with the arrangement of learning Nouns by Flip Classroom together with electronic stories is at the highest level.</p> Wanvisa Muangngam Songphop Khunmathurot Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-11 2023-09-11 9 8 1033 1046 Life Quality of People in the Area of Watbost Subdistrict Administrative Organization, Bang Pla Ma District, Suphan Buri Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265533 <p>This research purposed to investigate the life quality level of the people in the area of Watbost Subdistrict Administrative Organization, Bang Pla Ma District, Suphan Buri Province, and compare the life quality of the people in the area of Watbost Subdistrict Administrative Organization, Bang Pla Ma District, Suphan Buri Province by categorizing according to individual factors. The sample group was 369 people in the area of Watbost Subdistrict Administrative Organization, Bang Pla Ma District, Suphan Buri Province. The research instrument was a questionnaire. The statistics in data analysis consisted of percentage, mean, standard deviation, t-test value, and one-way ANOVA. The statistical significance in this analysis was set at the .05 level.</p> <p>The research results revealed that the people in the area of Watbost Subdistrict Administrative Organization, Bang Pla Ma District, Suphan Buri Province had high life quality.The hypothesis test indicated that diverse individual factors in education, occupation, and average monthly income resulted in the differences in life quality with statistical significance at the .05 level, while various individual factors in genders, ages, and status did not impact the life quality to be varied.</p> Tadsaniya Chawpholoung Oranan Gluntapura Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-11 2023-09-11 9 8 1047 1058 Implementation of Star Strategy Learning Activities with Geogebra Program to Improve Concepts in Mathematics for Grade 9 Students on the Toplc of Pyramid, Cone and Sphere Surface Area and Volume https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265558 <p>This research aims to; 1) develop the learning activity using the STAR strategy and the GeoGebra program to enhance ninth-grade students’ mathematical concepts in the surface area and volume of the pyramid, cone, and sphere. 2) developed activity is used to study students’ conceptual ability in the surface area and volume of the pyramid, cone, and sphere after learning through learning activity using the STAR strategy and the GeoGebra program. The participants were twelve night-grade students from a middle-sized school in Phitsanulok province, Thailand.&nbsp; The research was conducted in the second semester of the 2022 academic year. The researcher used classroom action research consisting of three action cycles for thirteen learning hours in total. Research tools include learning plans, a learning activity reflective form, and a conceptual mathematics test. All collecting data was analyzed by using statistics which are mean, standard derivation, percentage, and one sample t-test (with test value of 65%) including content analysis.</p> <p>With this, the result points out as follows,</p> <p>1. There are several points that the teacher should be concerned about when implying the developed activities in the classroom. Firstly, the teacher should review students’ prior knowledge to help apply it to the current study. Secondly, the student should practice using the GeoGebra program and mathematical symbols on computers. Finally, students should analyze the problem by saying aloud as sentences.</p> <p>2. The results from the analysis of a conceptual mathematics test showed the students’ conceptual mathematics is higher than the criteria of 65%, which is statistically significant at .05. The mean score is 17.83 (out of 24 points), which is 74.29%. Furthermore, when considering further into each question in the test, the results show that most students are at the completed understanding (CU) level.</p> Pathumma Yuson Ratchda Viriyapong Wanintorn Poonpaiboonpipat Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-11 2023-09-11 9 8 1059 1071 The Development Of Online Learning Lessons On Google Classroom Integrated Application With Active Learning In English For Agriculture For Students Comprehensive Reading Ability For Vocational Certificate Students https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265582 <p>The purposes of this study were: 1) to develop and evaluate the quality of online learning lessons on Google Classroom integrated application with active learning in English for Agriculture. 2) To compare the assessment results of comprehensive reading ability of Vocational Certificate students. Before and after using online learning lessons on Google Classroom integrated application with active learning in English for Agriculture. The samples used in this research, totaling <br>20 students. They are the 3rd year Vocational Certificate students from Phrae College of Agriculture and Technology, Academic Year 2022. The research tools were: 1) Lessons plan on English for Agriculture 2) Online Lessons learning on Google Classroom 3) Lesson quality assessment form on Google Classroom, integrated application with active learning in English for Agriculture. 4) Reading ability assessment form. Statistics used in data analysis were mean, standard deviation. and t-test. <br>The research results are as follows: 1) Online Learning lessons on Google Classroom integrated application with active learning in English for Agriculture had a very good quality of content ( x ̅ = 4.75, S.D.= 0.43 ). The quality of the lessons was at a very good level (x ̅ = 4.50, S.D.= 0.29). 2) The assessment results of comprehensive reading ability after using the online learning lessons on Google Classroom integrated application with active learning in English for Agriculture showed a higher scores than before using the learning lessons at the statistical significance level of .05.</p> <p>&nbsp;</p> Phattarawin Changchai Pichayapha Yuangsoi Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-11 2023-09-11 9 8 1072 1081 Factors Affecting Management According to Good Governance Principles of Personnel at Nakhon Phanom University https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266028 <p>The objectives of this research were (1) to study the level of administrative factors and management according to the principles of good governance, (2) to compare management based on good governance principles, and (3) to examine the factors affecting management in accordance with the principles of good governance. The sample group used in this research consisted of 296 personnel from Nakhon Phanom University. The sample was selected using a simple random sampling method. The data collection instrument used was a questionnaire. Statistics used in data analysis were frequency distribution, percentage, mean and standard deviation, one-way analysis of variance, comparison table of independent t-test analysis and one way ANOVA (F-test) analysis, finding the relationship between the variables using Pearson's correlation coefficient and multiple linear regressions analysis. The research results showed that (1) the level of administrative and management factors according to the principles of good governance of Nakhon Phanom University personnel, overall management was at a high level. (2) The management according to the principles of good governance of Nakhon Phanom University personnel classified by personal factors, including educational level, affiliation, personnel type, professional position, and duration of employment were significantly different at the .05 level, and personal factors such as gender, age, and monthly income were not different.</p> <p>(3) Administrative factors affecting management according to the principles of good governance of Nakhon Phanom University personnel were at the statistical significance level of .05, sorted from the variables affecting the variation in the dependent variables in a standardized form from the highest to the lowest were as follows: Organizational Culture (Z<sub>4</sub> Beta = .730) Organizational Strategy (Z<sub>3</sub> Beta = .522), and Organizational Structure (Z<sub>2</sub> Beta = .217). (4) Guidelines and suggestions for management according to the principles of good governance of Nakhon Phanom University personnel, namely the university should promote the performance of duties with transparency, honesty and accountability. The performance of duties has been defined with a clear, complete, up-to-date government action plan, allocating human resources to suit the structure. Assigning duties to personnel with knowledge and ability for performing their duties efficiently and effectively, using modern equipment in performing their duties, decentralizing to reduce operational procedures and encouraging personnel to advance in positions by updating laws and regulations to be up-to-date and practical.</p> Paphitsara Saimee Khemika Thongrueang Worawut Inthanon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1082 1093 Guidelines for the Development of Participation in Academic Administration of Teachers in Bangplama District Group Under the Office of Suphan Buri Primary Education Service Area 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265500 <p>The objectives of this research were 1) to study the current condition, desirable condition and needs for the participatory development of the teachers in academic administration of Bangplama district group under the Office of Suphan Buri Primary Education Service Area 1, and 2) to propose the guidelines for the participatory development of academic administration of the teachers in Bangplama district group under the Office of Suphan Buri Primary Education Service Area 1. This research employed a mixed methods research design with the sample of 185 teachers of Bangplama district group. The research instrument used for the data collection was a questionnaire with 5-point rating scale. The statistics used for the data analysis were frequency distribution, percentage, mean, and standard deviation. A semi-structured interview was used to collect the data from five informants including school administrators and teachers through the content analysis and Modified Priority Need Index (PNI <sub>modified</sub>).</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results revealed 1) the overall current condition of participation in academic administration of the teachers in Bangplama district group was at a moderate level, whereas the overall desirable condition was at a high level. As to Modified Priority Need Index (PNI <sub>modified</sub>), the results shown in descending order were the participation in learning process development, the participation in development and use of technological media for education, the participation in measurement, evaluation and transfer of study results, the educational supervision participation, and the participation in curriculum development of institutions respectively. 2) Based on the five aspects of the guidelines for the participatory development of academic administration of the teachers in Bangplama district group, the aspects derived from the priority needs with the three highest indexes of each aspect were used as development issues, totaling 15 development issues.</p> Nantana Nunurat Juladis Khantap Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1094 1108 The Factors Affecting Mathematical Literacy of Mathayomsuksa 1 Student in Nakhon Sawan City Municipality https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265084 <p>The research aimed 1) to study correlation of factors affecting Mathematical Literacy of Mathayomsuksa 1 students. 2) to construct equation for predicting the Mathematical Literacy of Mathayomsuksa 1 students in Nakhon Sawan City Municipality. Predictor variable: Self efficacy, Support of the Family, Motivation, Behavior of teaching, Mathematical conceptions. Criterion variable: Mathematical Literacy. The 250 sample were the mathayomsuksa 1 in Nakhon Sawan City Municipality in academic year 2022 from ratio sampling. The instrument was questionnaires of factors affecting Mathematical Literacy of Mathayomsuksa 1 students. The data was analyzed by the frequency, mean, standard deviation, Pearson Product Moment Correlation Coefficient and Stepwise Regression Analysis. The result were as follows: 1) there were significantly positive correlation among the factor effecting on Mathematical Literacy of Mathayomsuksa 1 students&nbsp; and Self efficacy (SE) at .05 level. that Support of the Family, Motivation, Mathematical conceptions were not significantly positive correlation among the factor effecting on Mathematical Literacy. And Behavior of teaching was not significantly negative correlation among the factor effecting on Mathematical Literacy. 2)&nbsp; The significantly predicted equation of the factors affecting Mathematical Literacy of Mathayomsuksa 1 students in Nakhon Sawan City Municipality at .05 level as follows:</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.1 In terms of raw scores were</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Y = 6.800 + 1.942SE*</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.2 In terms of standard score were:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Zy = .148SE*</p> Suradet Khamphala Nanthima Nakaphong Asvaraksha Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1109 1121 Factors Affecting the Effectiveness of School for Students with Intellectual Disabilities under the Special Education Bureau https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265615 <p>The objectives of this research were to: 1) study the level of the effectiveness of school for students with intellectual disabilities under the Special Education Bureau 2) to study the level of factors affecting school effectiveness for students with intellectual disabilities. and 3) create a forecasting equation for school effectiveness for students with intellectual disabilities under the Special Education Administration. The sample group was teachers of school with intellectual disabilities under the Special Education Bureau, academic year 2022, the sample size was determined by comparing the proportions from Craigie and Morgan's finished table. The sample group was 165 people. The research tool was a questionnaire. The confidence value of the whole questionnaire was .947, the confidence value for factors affecting school effectiveness was .929, and the confidence value for school effectiveness was .961. Data were analyzed to find statistical values, namely, frequency (Frequency), mean, percentage, standard deviation. and Stepwise Multiple Regression Analysis.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The research findings revealed that: 1) The level of the effectiveness of school for students with intellectual disabilities under the Special Education Bureau was high level in overall. ( = 4.27, S.D. =0.56) 2) The level of factors affecting school effectiveness for students with intellectual disabilities under the Special Education Bureau was high level in overall. <br>( = 4.34, S.D. =0.58). And 3) Factors that can together predict school effectiveness for students with intellectual disabilities under the Special Education Bureau was found 3 variables; 1) parent and community variables, 2) school variables and 3) student variables can be written in raw score form as&nbsp; Y = 0.513 + 0.296(X<sub>5</sub>) + 0.309(X<sub>4</sub>) + 0.260(X<sub>3</sub>) the form of a standard score is&nbsp; Z = 0.339(Z<sub>5</sub>) + 0.301(Z<sub>4</sub>) + 0.295(Z<sub>3</sub>)</p> Natthaphat Kieomaneenai Niran Chullasap Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1122 1131 Development of Payroll Accounting Information System for Personnel at Udon Thani Rajabhat University https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265700 <p>The purpose of this research is to develop the payroll accounting information system of personnel at Rajabhat Udon Thani University ,following the System Development Life Cycle methodology. The process began with studying and identifying the problems of the current system by observing the work of the personnel, conducting interviews to understand user requirements, and analyzing documents.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The information gathered is then used to design and develop a new system using Microsoft Visual Studio 2008, ASP.NET technology, and Microsoft SQL Server 2008 database management system. The research found that Rajabhat University of Udon Thani has a payroll accounting information system for its personnel, which consists of 1) a system for recording system access, 2) a report on individual salaries, 3) a report on monthly salary details, and 4) user data management.</p> Jiruntanin Thongthirat Patawee Pratharn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1132 1147 A Model for Sustainable Development of the Annual Fair at Khao Kitchakut Sacred Buddha Footprint, Chanthaburi Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265096 <p>This research aimed to study identity and guidelines on sustainable tourism development for the annual worship festival of the Khao Kitchakut Buddha Footprint. The historical research approach based on the qualitative research methodology was used in this study. The data were collected from documents and in-depth interviews. The findings revealed that the identity of the annual worship fair includes several procedures of merit-making, holy tales, and miracle stories of worshipping the Khao Kitchakut Buddha Footprint. The guidelines on sustainable tourism development for the annual worship festival consist of placing importance on continuous tourism activities, local tourist attractions, and products.</p> Phramaha Hongsa Ditchang Chaiyon Praditsil Chamlong Saensanoh Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1148 1157 Factors Related to Soil-Transmitted Helminth Prevention Behaviors in Students of Hill Tribe Community Learning Centers Tha Song Yang District, Tak Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265479 <p>This study was correlational. The researcher collected data by the number of samples that had been examined with feces and using a questionnaire of 85 people. In this research, microscopic fecal examination was performed to detect parasitic eggs in the feces by Kato's thick smear technique. and the respondents were the parents of the students. The data was collected between December 2022 and March 2023. Analysis of personal data, frequency, percentage and standard deviation. The analysis of the relationship between the variables. Data were analyzed using Chi-square test statistics.</p> <p>The results showed that most of the students were female, accounting for 62.35% and male, accounting for 37.65%. The age of most students was in the range of 15-19 years, accounting for 47.06%, followed by 10-14 years of age. was 38.82 percent, nutritional status, most of them were normal weight accounted for 81.18 percent, followed by weight less than the criteria accounted for 11.76 percent. The prevalence rate of gastrointestinal helminths detected eggs of gastrointestinal worms. Representing 10.59 percent, found in males representing 21.88 percent and females representing 3.77 percent found in the age range of 15-19 years, accounting for 12.50 percent, followed by 10-14 years of age, accounting for 12.12 percent. Most of them found that their weight was less than the standard, accounting for 70.00 percent, followed by relatively little weight. accounted for 20.00 percent. Characteristics of the distribution of helminths classified by species, the most common is roundworms. accounted for 7.06%, followed by hookworms accounted for 2.35% and pinworms 1.18%. Roundworms and pinworms were more common among male students than female students. representing 12.50 percent and 3.13 percent respectively. The prevalence of gastrointestinal worms was significantly correlated with the nutritional status of the students at p-value &lt; 0.05. Age, sex and grade level of the students were not correlated with the prevalence of gastrointestinal worms. Food</p> <p>Suggestions: Responsible agencies in the area should provide student leaders for health promotion and disease prevention according to the health promotion school policy. To enable students to take the lead in promoting and preventing disease in schools. family and community To create knowledge on health promotion and prevention of helminthiasis for the community.</p> Mathee Sootthasil Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1158 1171 School administrator characteristics under Education Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265872 <p>The purposes of this research were to study the school administrator characteristics and study the guidelines for developing the characteristics of school administrators according to teachers' opinions under Education Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1. The sample is teachers under Education Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1, a total of 152 participants. The instrument for data collection were two sets: a set of questionnaires examining and a set of Interview. The statistic for data analysis were frequency, percentage, average, standard deviation and content analysis. The findings were as follow:</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1.School administrator characteristics under Education Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1 was overall and each aspect was at a high level. When considering each aspect, it was found that they were at a high level in all aspects. In descending order as follows: academic, moral, ethical, self-development in management Society and community system management and management&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <ol start="2"> <li class="show">The guidelines for developing the characteristics of school administrators according to teachers' opinions under Education Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1 Ratchaburi Primary Educational Service Area Office 1 has the following guidelines: School administrators must be fair. adhere to accuracy as a working guideline Respect everyone equally work with democracy Accept other people's opinions. There is continuous monitoring, inspection, improvement and development of the information system. Divisions and responsibilities are clearly divided into scopes of work and individuals. Assign workloads that match their abilities. individual potential There is a good relationship or activity with the community. The educational institution is the center of organizing various activities. by allowing the community to use the building and executives must study educational trends To plan strategies for developing the organization for efficiency and quality according to the specified standards.</li> </ol> Somboon Teankhunthod Somchai Dejbamrung Sombat Dejbamrung Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1172 1184 Tranformational Leadership Of School Administrations Under Education Development Network Group 8 , Ratchaburi Primary Education Service Area Office 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265874 <p>The purpose of this research was to study tranformational leadership of school administrations under education development network group 8 , ratchaburi primary education service area office 1. The sample was selected from School administrators or acting in the position of school director and teachers under education deverlopmemt network group 8 , ratchaburi primary education service area office 1, a total of 152 participants. The research instrument was a questionnaire about the tranformational leadership of school administrations. The confidence value of the questionnaire was 0.984, and interview Statistics used in data analysis were frequency, percentage, average, standard deviation and content analysis.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The findings were as follows :</p> <ol> <li>Tranformational leadership of school administrations under education development network group 8 , ratchaburi primary education service area office 1,as a whole and as an individual aspect were at a high level. When considering each aspect, it was found that they were at a high level in all aspects. In descending order as follows: Consideration of the individual, Ideological influence, Inspiration, Intellectual stimulation.</li> </ol> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2. The guidelines for development the transformative leadership of school administrators according to the opinions of School Administrators and teachers under education development network group 8 , ratchaburi primary education service area office 1.There are guidelines as follows. School administrators must have an observational study on the work capability of personnel. Support in the work of personnel. Give advice on the work of all personnel. Perform duties responsibly. Access to friendly assistance. Make a plan and come up with a solution together. Troubleshooting actions, tracking, monitoring, collecting data on problem solving actions. Provide advice and guidelines for helping personnel Sincerely rejoice in success.</p> Opas Saeaui Somchai Dejbamrung Sombat Dejbamrung Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-12 2023-09-12 9 8 1185 1197 Motivation for the work of teachers under Educational Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265873 <p>The purposes of this research were to study the motivation for the work of teachers and study the guidelines for developing the motivation for the work of teachers according to teachers' opinions under Education Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1. The findings were as follow: 1. Motivation for the work of teachers under Education Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1 was overall, it is at a high level. When considering each aspect, it was found that they were at a high level in all aspects. The side with the highest average is Hygiene factors factor and the side that the average is followed by Motivation factor. 2. The guidelines for developing the Motivation for the work of teachers according to teachers' opinions under Education Development Network Group 8, Ratchaburi Primary Educational Service Area Office 1 has the following guidelines: The administration of the organization encourages teachers to participate in the welfare of the agency. Clearly study the abilities of each teacher. and assign tasks workload to match the ability according to the potential of each individual Treat everyone equally with equality. Organize recreational activities to make everyone interact more. allocate welfare to teachers' families when there is a problem allocate welfare money in case of personnel giving birth support in the development of progress for teachers bring democratic principles to work Accepting other people's opinions Co-create guidelines for analyzing problems and finding solutions for teachers. Working willingly and helping colleagues and accepting the opinions of others. Tasks should be distributed to all teachers so that they can fully focus on their assignments. Study the guidelines for development or promotion according to various criteria clearly and clarify and advise teachers to understand clearly.</p> Tadsapon Thiandum Somchai Dejbamrung Sombat Dejbamrung Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1198 1210 Quality of Work Life of Employees in Department of Agriculture https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265301 <p>This research aims to study 1) the quality of work life level of employees in the Department of Agriculture, Thailand; 2) the comparison of the quality of work life of employees in the Department of Agriculture classified by personal factors; <br />3) the relationship between quality of work life and organizational climate of employees in the Department of Agriculture. The group sample used for this research was 385 employees of the Department of Agriculture. The data were collected by using questionnaires and analyzed by statistical software. The statistics used for data analysis were percentage, frequency, standard deviation, t-test, one-way ANOVA, and Pearson Product Moment Correlation Coefficient. The level of statistical significance was set at 0.05. The research findings are as follows: The level of the quality of work life of employees in the Department of Agriculture was high. The hypothesis testing results show that the differences in personal factors, including gender, age, level of education, income per month, and operation period, did not cause any difference in the quality of work life. The organizational climate related to quality of work life had statistical significance of 0.05.</p> Phatchariya Jeenkong Ladawan Khaikhan Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1211 1221 The Role of School Administrators in Relation to School and Community of School Under the Bangkok Secondary Education Service Area Office 2 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266009 <p>This research was a survey research that aimed to study and compare the roles of school administrators in school-community relationships at schools operating under the Bangkok Secondary Educational Service Area Office 2. The sample used in this research comprised teachers at schools under the responsibility of Bangkok Secondary Educational Service Area Office 2 and were classified by educational background, position and size of educational institution. The results showed that teachers had high opinions, overall and for each aspect, towards the roles of school administrators in terms of their relationships between schools under the Bangkok Secondary Educational Service Area Office 2 and communities. A comparison of teachers' opinions on the roles of educational institution administrators in terms of school-community relationships for schools under the Bangkok Secondary Educational Service Area Office 2 found that teachers with different educational backgrounds had similar opinions, overall and for each aspect, concerning the roles of school administrators in the relationship between schools and communities of schools under the Bangkok Secondary Educational Service Area Office 2. Teachers with positions at educational institutions of different sizes likewise showed no difference, overall and for each aspect, in their opinions concerning the roles of school administrators in the school-community relationships for schools under the Bangkok Secondary Educational Service Area Office 2.</p> Natarinee Kunsorn Khukrit Silalaiy Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1222 1233 Lam Kon Sawan: Identity of Traditional Performing Arts in Savannakhet in the Period of the New Economic Mechanism, Lao Pdr https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266078 <p>This article is part of a research paper entitled “The Folk Performing Arts: Identity and Cultural Adaptation in The New Economic Mechanism in Savannahket Province, Laos (PDR).” The objectives of this research were to study 1) Identity and tradition performing arts of Lam Kon Sawan 2) Cultural adaptation in the New Economic Mechanism. The Data from documents and fieldwork were analyzed and presented through descriptive analysis. The results are as follows. 1) Identity of Lam Kon Sawan has fixed lyrics and melodies, and the lyric composition corresponds to the melody. The local scholars have composed poems depicting natural beauty, traditions, and love. The rhythm of the melody varies according to the local accents. The performing opportunity is a celebration in the traditional festival when there is a dance accompanied by the rhythm. There is a fun dance because it is a heritage of wisdom that has been learned and remembered. 2) The role of local singing diminished following political events during the French colonial era, and the socialist era, until the New Economic Mechanism. In 1986, there was an adaptation for each locality. There was a revival of local wisdom, especially four types of singing, but the lyrics were still limited to the national creation, moral ethics, and courtship between singing partners. The melody still retains its original identity. There were adaptations in dressings, musical instruments, and melodies. Overall, even though there were traces of locality, trends have changed in popularity related to cultural, religious, economic, and educational factors in the digital age that brings external media into the culture. On the other hand, the media can spread the performing culture widely, which is related to capitalist economic development. In summary, this research can be used as conservation data and analytical guidelines for the protection of cultural heritage.</p> Siriyaporn Saleepun Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1234 1249 The Mangement of Parallel Classroom for Autism of South Area https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266119 <p>This research intended to: 1) study of management in parallel classroom for autism of lower south area 2) Compare management in parallel classroom for autism of lower south area by age, position, and size of school 3) The Guidelines of management in parallel classroom for autism of lower south area. The sample was group of school director, head of academic department, and teacher total 80 people. The research instrument was five-level rating scale questionnaire. The questionnaire ware IOC = 0.67-1.00 and a -Coefficient = 0.87. The statistics used for analyzing data were: percentage, mean, standard deviation, and F-test. The results of the study were as follows: 1) management in parallel classroom for autism of lower south area was at high level overall. 2) Respondents of different ages have opinions towards management in parallel classroom for autism of lower south area not different. 3) ) Respondents of different position have opinions towards management in parallel classroom for autism of lower south area not different in overall but when compare in management and academic part ware statistically significant differences at the level of .05. 4) size of school different have opinions towards management in parallel classroom for autism of lower south area was statistically significant differences at the level of .001. 5) management in parallel classroom for autism of lower south area should be create a curriculum that is suitable for autism. Government will be allocated budget and specific personnel for parallel classroom.</p> Sudaporn Muranon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1250 1259 Factors Affecting the Decision to Study Private Music Schools in Songkhla Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266204 <p>This research aims to 1.To study the decision-making factors for choosing private music schools in the province Songkhla. 2.To study the decision to study in a private music school in Songkhla Province 3.To study factors affecting decision making to study at private music schools in Songkhla Province and 4.To find guidelines for developing private music schools in Songkhla Province. Two sample groups were teachers and parents of private music school in Songkhla of 10 person using structured interviews. 384 students used the questionnaire as a tool to collect data with a predictive variable reliability of .942 and a criterion variable of .966. The statistics used to analyze the data were mean scores, standard deviations and content analysis. The results showed that 1) Factors deciding to study private music schools in Songkhla Province All 4 aspects are at a high level. 2) The overall decision to study private music schools in Songkhla Province All 7 aspects are at a high level. 3) Factors affecting the decision to choose private music schools in Songkhla Province, it was found that cultural factors, social factors, personal factors, and psychological factors. Together, they affected the decision to choose a private music school in Songkhla Province was statistically significant at the .001 level. 4) Guidelines for the development of private music schools in Songkhla Province. Songkhla (1) Teachers and parents should advise on the advantages and disadvantages of music learning. Since music is a study that requires a relatively high budget, family support is important. (2) Parents are therefore responsible for choosing a place for their children. Schools with a reputation for quality must have higher prices. A less well-known school. (3) Private music schools in Songkhla Province should pay attention to price. Due to the current economic conditions of Songkhla province, it is not very good, therefore affecting parents because most parents will give their children to study in the long run and the problem of location is not enough parking.</p> Phudit Romsakul Sudaporn Thongsawat Charas Atiwithayaporn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1260 1272 Innovation in Solar Energy Business Management for Manufacturers in the Lower Central Region 2 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266341 <p>The aims to study Research on Solar Energy Business Management Innovation of Producers in the Lower Central Region 2 were : (1) Conditions of problems and obstacles affecting the development of solar power in the lower central provinces 2 (2) Innovation in solar power business management of manufacturers in the lower central region 2 that affects the growth of solar power business (3) an innovative development model for solar energy business management of producers in the lower central region 2. It is a qualitative research. Collected data from in-depth interviews with 20 people involved in solar energy business management of manufacturers in the lower central region 2. Purposive sampling from Phetchaburi Province and Prachuap Khiri Khan, which the area with many Solar farms entrepreneurs. The results were analyzed by content analysis. The research results were found that: Problems and obstacles affecting the development of solar power in the lower central region 2 consist of: Problems related to import factors, including costs, legal issues, procedures for applying for a license according to the requirements. Process problems, i.e. site conditions risk equipment deterioration, disaster production process for distribution Productivity problems include public understanding. area effect. 2) Innovation in solar power business management of manufacturers in the lower central region 2 that affects the growth of solar power business. Consists of (1) Solar power generation technology that is cheaper enabling price competition with electricity from other sources. (2) Innovation in organizational structure, and (3) Innovation in technology development and standard quality control system. 3) The innovation development model for solar energy business management of producers in the lower central region 2 consists of 6Ps: Plan/Policy, Process/Products, Place, Power of Participatory, Public Relations, Promotion, People.</p> Chayanisa Thanichananan Chatchawal Sangthongluan Kanjana Punoiam Supattra Yoddurang Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1273 1287 The Delopment of Mathematics Problem Solving Taught by Tgt Technique with Flipped Classroom for the Student in Fifth Grade https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266381 <p>The purposes of this research were to 1) Compare the mathematic problem solving taught before and after the TGT technique with flipped classroom concept in grade 5 students and 2) study students’ grade 5 satisfactions towards the TGT technique with flipped classroom. The research sample Grade 5/1 students&nbsp; at Watpuranawas School who are studying in the second semester of the academic year 2022, 28 people. The instruments used for collecting data consisted of : 1) lesson plans, 2) the ability test in mathematic problem solving and 3) the satisfactions towards the TGT technique with flipped classroom. The statistical analysis employed were mean (M), standard deviation (SD) and t-test dependent. The results of the study were as follows 1) The mathematics problem solving taught ability of fifth grade students after learning by the TGT technique with flipped classroom higher than before learning at the significance level of .05. 2) The satisfactions of fifth grade students towards the TGT technique with flipped classroom were very high level.</p> Chutima Jetathikarn Ubonwan Songserm Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1288 1300 The The Development of Tourism Resources Potential and Cultural creative tourism activities in Khek Noi Subdistrict, Khao Kho District, Phetchabun Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265625 <p>This research aims to 1) study the cultural identity of Ban Khek Noi Hmong people 2) study the potential of being a cultural creative tourist attraction of Hmong people Ban Khek Noi 3) study the needs of tourists in tourism management Cultural creations of the Hmong hill tribe Ban Khek Noi and 4) presenting a draft form and creative tourism activities for the culture of the Ban Khek Noi Hmong hill tribe people.</p> <p>The researcher conducted the study with a mixed research method consisting of qualitative research. There were key informants divided into 3 groups: public sector, private sector and community sector, totaling 30 people. and quantitative research with a sample of Tourists who come to travel in Khek Noi Subdistrict, 400 people, the researcher used statistics to analyze the data by finding the average. standard deviation and content analysis and interpretation to draw conclusions</p> <p>The results showed that</p> <ol> <li>The results of the study of the cultural identity of the Hmong hill tribe Ban Khek Noi It was found that the Hmong hill tribe Ban Khek Noi still have a distinctive cultural identity. And still exists with the community, consisting of 8 aspects: food, dress Residential aspect, tradition, language aspect, profession aspect, belief aspect and folk art.</li> <li>The results of the study of the potential of being a cultural creative tourist attraction of the Hmong hill tribe Ban Khek Noi Found that it has the potential to be a creative cultural tourist destination. with an interesting and distinctive cultural identity In addition, Khek Noi Sub-district is the largest center of the Hmong hill tribe in Thailand. And still have a way of life, traditions and traditions in the traditional Hmong tribe, have wisdom and live according to the customary rules of the Hmong hill tribe.</li> <li>The results of the study of tourists' needs in cultural creative tourism management of Hmong hill tribe Ban Khek Noi. It was found that tourists had the overall demand at the highest level. Sorted by the highest average of the first 3, namely the beauty of the overall landscape of the tourist attraction. adequacy of the restaurant and information publicity of tourist attractions. In this regard, the tourists gave their suggestions. The tourists gave additional suggestions on culturally creative tourism. which the researcher has compiled into 3 issues consisting of tourism services Tourism public relations and the development of cultural and creative tourism.</li> </ol> Wipharat Phonphutthiphan Chula Chalearnwong Sadudee Kammee Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1301 1315 Guidelines for the Development of Sustainable Human Resource Management in Non-Governmental Organizations (Social Enterprises) in Tak Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266464 <p>This research aims to provide a descriptive analysis of the level of opinions regarding human resource management and sustainable development in non-governmental organizations (social enterprises) in Tak Province. The objective is to compare these opinions based on personal factors and identify sustainable human resource management guidelines for social enterprises in Tak Province. The study population consisted of social enterprise personnel in Tak Province, and a non-probabilistic sampling method using random sampling was employed to select a quota sample of 250 individuals. Questionnaires were used as checklists, employing a 5-level estimation scale. Quantitative data analysis included descriptive statistics, frequency, percentage, mean, standard deviation, as well as test statistics such as t-value and one-way variance. The findings revealed that the overall level of opinions on human resource management and sustainable development was high. The study also demonstrated that different races among the respondents had varying effects on human resource management in social enterprises, specifically in the recruitment process, compensation management process, and performance appraisal process. On the other hand, the data classified by gender, age, and positions did not show any statistically significant differences in their impact on human resource management in social enterprises in Tak Province, at a significance level of 0.05.</p> Prayoon Asakan Kajornatthapol Pongwiritthon Walailak Panturee Weerapong Sutawan Sikarnmanee Syers Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-13 2023-09-13 9 8 1316 1330 The Study of Mathematics Learning Achievement on Integers of Mathayomsuksa One Students By Using The Gamification Approach with Blended Learning Management. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266495 <p>The purposes of this research were 1) study the mathematics learning achievement on integers of mathayomsuksa one students and 2) record and study of students opinions toward learning lesson from using the gamification approach with blended learning management. The population used in this research were 201 mathayomsuksa one students of a school in the first semester of the academic year 2020. The research instruments consisted of 1) lesson plans on integers, 2) mathematics learning achievement test on integers and 3) questionnaire on the opinions of the students towards learning management on integers using the gamification approach with blended learning management. Percentage, mean, and standard deviation were used for analysing data. The results of mathematics study on integers of mathayomsuka one students revealed that the achievement rate had significantly improved more than 60% after applying the gamification approach with blended learning management. The average score after applying the concept was 9.07 points out of 15 points, representing 60.47% increase rate in total score. The opinions of the students demonstrated that the use of the gamification approach with blended learning management helped students understand the lesson better, resulted in an increased motivation to learn and encouraged participation. </p> Korakot Boonyong Tongta Somchaipeng Chanon Chuntra Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-14 2023-09-14 9 8 1331 1344 The Commodification of Travel YouTubers https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266653 <p>The purpose of this study was to study the identity of travel YouTubers for influencing their followers through content created in their channels and to study popular content. This study applies qualitative research methodology by collecting information, analyzing documents, concepts, theories and related research about identity creation, social media Influencers and exploring influencers’ data on the YouTube platform relied on the collection of data from YouTube channels and video clips of 10 target groups of YouTubers to explain the phenomenon and discuss the results of the study. The study found that creating a YouTuber's presence to influence their followers through content created in their channel. In travel YouTubers, there were both the unknown and the famous. Although the matter of fame and fan base may be a capital advantage for the stars or artists who turn to be YouTubers, this may not always be the case. Because of the nature of choosing to watch on each channel, it depends on all about the audience's attention. Making content and creating unique identity are the most attractive points in adding contacts to present yourself to the online world. Each YouTuber has their own travel style and creativity with their own presentation. Each person has a different character, but the common characteristics are found to be similar which are 1. traveling to places where most people have not been to, 2. providing general information and developing creativity in those video clips, 3. giving an interesting clip title, and 4. producing a video clip with good quality. However, income from being a creator of YouTube, or what we call it “YouTuber” is not enough for a main career which is not able to rely on only advertising income from YouTube. When the channel is successful, it has a large audience base. There will be an opportunity for sponsors to buy ads directly with YouTubers or hire them to make clips which is higher income than the compensation received from YouTube Ads. That is why it leads to an effort to create an identity of a normal person who at first tries to make himself a producer and eventually becomes a product to meet economic needs through the creation of content on the YouTube platform to make viewers or consumers like it or believe in something from their reviews or sayings which can influence the opinions or behaviors of others to choose to follow. Because of this importance of YouTubers, brands have started to invest in hiring influencers to influence the beliefs of certain groups. That doesn't have to be a celebrity level which costs very expensive but hires a YouTuber that exists in the online world where people tend to follow their channels based on the content they are interested in<strong>.</strong></p> Apanut Chaiyutto Gullinee Mutakalin Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-14 2023-09-14 9 8 1345 1356 Factors Related to Students' Decision to Use Food Delivery Service of State Autonomous University Students, Bangkok https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266676 <p>This research were aimed to investigate the study students' decision to use food delivery service and factors related to the decision to use food delivery service of students in autonomous university, Bangkok. The sample used in this research were 400 undergraduate students in autonomous university, Bangkok. A multistage random sampling method was used. Data collection with questionnaires and use a program to analyze the data. Data analysis comprised of mean, frequency, percentage, standard deviation, and chi-square. The results of the study found that students in autonomous university had opinions about the overall marketing mix were at a high level. Overall, the decision to use a food delivery service was at the decision-making on a regular level. The basic data and the decision to use the food delivery service were related to gender and monthly income of students with statistical significance at the .01 and .05 levels. In addition, the marketing mix was ​​related to the decision to use food delivery service with statistical significance at the .001 level.</p> Tirawat Sompipong Angkhana Khantreejitranon Suwimon Ukraisa Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-18 2023-09-18 9 8 1357 1366 The Effects of Using Problem-Base Learning on Linear Programming to Mathematical Problem Solving Ability of Mathayomsuksa Six Students https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266702 <p>This research aims to 1) study the mathematical problem-solving abilities of students in Mathayomsuksa 6 after learning through problem-based learning activities, and 2) explore the instructional approaches using problem-based learning that enhance mathematical problem-solving abilities, specifically focusing on linear programming. The target group for this study consisted of 38 students in Mathayomsuksa 6 from Photisarnpittayakorn School. The research tools included five lesson plans and a test measuring mathematical problem-solving abilities. The research results indicate that: 1) there is an improvement in mathematical problem-solving abilities among students, with 68.42% of the total number of students, and the average test score being 65.92, and 2) the guideline for organizing learning activities using problem-based learning that enhance mathematical problem-solving abilities include: 1) providing real or realistic problem situations, 2) using guiding questions to help students solve problems and construct knowledge on their own, and 3) providing opportunities for students to exchange ideas to improve problem-solving strategies to the highest possible level.</p> Phumipat Sudsanae Wandee Kasemsukpipat Tongta Somchaipeng Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-18 2023-09-18 9 8 1367 1379 The Development of Elementary Integrated Curriculum of Anuban Maetha School (Ban Nam Thong – Ban Hom Upatham Community), Lampang Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266752 <p>The objectives of this research were 1) to develop elementary integrated curriculum at Anuban Meatha School (Ban Nam Thong - Ban Hom Upatham Community), Lampang province and 2) and to study the effectiveness of the integrated elementary curriculum at Anuban Meatha School (Ban Nam Thong - Ban Hom Upatham Community), Lampang province. used in this research were three grade 4 – 6 teachers and thirty-three students from grades 4 - 6 at Anuban Meatha School (Ban Nam Thong - Ban Hom Upatham Community), Lampang province. The data were analyzed by mean, standard deviation and content analysis.The results of the research were 1) the integrated elementary curriculum at Anuban Meatha School (Ban Nam Thong - Ban Hom Upatham Community), Lampang province, consisted of the rationale, concept, curriculum objectives, learning outcomes, course description, curriculum structure, content structure and unit plan for grade 4-6 students. Experts’ opinions toward the integrated elementary curriculum were evaluated at the highest level. 2)The results revealed that teachers’ opinion toward the school administration curriculum was high after using the integrated elementary curriculum. And that students’ opinion toward using the curriculum was high . The learning outcomes in terms of thinking skills of students in grades 4-6 were found to have the highest average level in all grade levels. Additionally, the learning outcomes in terms of life skills of students in grades 4-6 were found to have an average level ranging from moderate to high, in that order.</p> Supaporn Machaiwong Sitikorn Sumalee Wiparat Moosikajaroen Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-18 2023-09-18 9 8 1380 1392 Motivation Affecting Employee' S Job Performance Of The Kasikornbank Public Company Limited In Chonburi Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266756 <p>The research aimed to 1) Study motivation for employee’s job performance 2) Study demographic characteristics affecting employee’s job performance and 3) Study relationship between motivation and effect on&nbsp; job performance of employees from Kasikorn Bank Public Company Limited in Chonburi Province. The study format was quantitative. Sample group was 313 employees from Kasikorn Bank Public Company Limited in Chonburi Province. Data was collected by questionnaire, and data was analyzed by Percentage, Mean, Frequency, Standard Deviation, T-Distribution, One-way ANOVA, and Multiple Regression Analysis. The result showed 1) Factor in motivation for job performance, the aspect in overall motivation was at high level ( = 4.16) and factor in motivation for job performance, the aspect of Hygiene Factor in motivation for job performance of employees from Kasikorn Bank Public Company Limited in Chonburi Province overall was at high level ( = 4.14) 2) Demographic characteristics in education level, status, and different position differently affected the efficiency in job performance of employees from Kasikorn Bank Public Company Limited in Chonburi Province and 3) Motivation, Motivation Factor in the aspect of acceptance, responsibility, career advancement, and Hygiene Factor in the aspect of salary or compensation, relationship with others, policy and management, and work environment affected the efficiency in job performance of employees from Kasikorn Bank Public Company Limited in Chonburi Province in overall.</p> Nattirut Noppahirunkit Jiraporn Rahothan Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-18 2023-09-18 9 8 1393 1405 The Development Approach of Competencies of Professional Homestay Entrepreneurs by the Principle of Human Resource Management https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266759 <p>The objectives of this research were 1) to study The competencies of entrepreneurs who are developing homestay businesses with The competencies of successful homestay business entrepreneurs in Chiang Rai Province 2) Comparing the competencies of homestay business entrepreneurs mentioned in item 1. And 3) Creating professional guidelines for developing the competencies of homestay business entrepreneurs, based on the principles of human resource development. Furthermore, an in-depth interview session, structured, open-ended interviews with 19 participants. The collected qualitative data was analyzed by using a content analysis.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The research findings revealed that entrepreneurs who are developing homestay businesses have the competencies in 8 aspects. and The competencies of successful homestay business entrepreneurs in 13 aspects. Upon comparing the competencies of entrepreneurs from both communities, it was found that entrepreneurs from both communities share overlapping competencies in certain aspects. Furthermore, the application of these competencies may vary depending on the entrepreneurial path. Successful entrepreneurs rely on experience to achieve their goals. On the other hand, developing entrepreneurs rely on flexibility, adaptability, and the ability to validate their ideas to pave the way for success.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; For the development of professional competencies of homestay business entrepreneurs, it entails: 1) Starting with defining the core competencies required for homestay entrepreneurship. 2) Conducting a self-assessment to identify strengths and areas that need improvement in relation to the core competencies. 3) Setting clear and achievable goals for each competency to be developed. 4) Continuously learning and staying updated with industry trends and best practices. 5) Seeking advice or guidance from experienced homestay operators or industry experts. 6) Utilizing acquired knowledge and skills effectively in their business operations. 7) Networking and collaborating with other homestay operators to exchange ideas and learn from each other, and Striving for continuous improvement and embracing a growth mindset in their entrepreneurial journey.</p> Atcharaphat Khem-akrajet Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-18 2023-09-18 9 8 1406 1417 The Development of Integrated Marketing and Tourist Attractions of Cultural Tourism along the Trails of Travel Poetry: Niras Meung Petch by Sunthonphu, a Renowned Poet https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266791 <p>The objectives of this research were: (1) To study the demographic characteristics of Thai tourists traveling to Phetchaburi Province; and (2) To study the relationship between demographic characteristics and the cultural tourism service marketing mix in Phetchaburi Province along the route described in Sunthonphu’s poetic travelogue, the Niras Mueng Petch. The research is quantitative, with a sample consisting of 400 tourists. Data was collected by means of a questionnaire. Statistics used in the study are frequency and percentage. The confidence level of the findings is 95% (i.e. a significance of 0.05). The results indicate that: (1) Of the tourists traveling to Phetchaburi Province, 52.25% were female, 30.00% were 20 to 29 years old, 51.50% held a bachelor's degree or equivalent, 59.00% were married, 37.25% were self-employed, and 27.75% had a monthly income of 15,001–20,000 baht; (2) In general, the tourists’ attitude toward the marketing mix was as follows: The tourist attractions were ready to accommodate tourists. Travel purchases were worth the expense. There were clear price tags on products, food, and souvenirs. Prices of the souvenirs were reasonable. Tourists could easily book accommodation, restaurants, and activities through online media, and travel information was easily accessible through websites. There was continuous advertising and publicity for tourist attractions, and various marketing media were used to promote tourism: the Internet, print media, and television. Staff were capable, knowledgeable, willing, and attentive. There were variety of tourist attractions. The tourist attractions had a beautiful atmosphere. The operating procedure for tourism met the required standard, and prohibitions and suggestions were provided in tourist attractions. There were activities that met the needs of tourists, and skillful and knowledgeable staff provided specific and up-to-date information about tourist attractions.</p> Yutthapoom Suwannavej Seri Wongmontha Chawalee Na Thalang Chusana Techakana Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-19 2023-09-19 9 8 1418 1432 Supervision Management of School Administrators for Promote the Active Learning Management Under the Lamphun Primary Educational Service Area Office 2 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266350 <p>The purpose of this study was to study the needs and guidelines for Supervision Management of School Administrators for Promote the Active Learning Management Under the Lamphun Primary Educational Service Area Office 2. The population was 79 school administrators in the Lamphun Primary Educational Service Area Office 2 in the academic year 2022. The tools used were a 5-point estimation questionnaire and a group discussion record form. Data were analyzed using basic statistics, including percentage, mean, and standard deviation. Required demand index and content analysis</p> <p>The results of the research were as follows: 1) the whole of the current state of Supervision Management of School Administrators for Promote the Active Learning Management Under the Lamphun Primary Educational Service Area Office 2 was at a high level and the desirable condition was at the highest level. 2) Guidelines for Supervision Management of School Administrators for Promote the Active Learning Management Under the Lamphun Primary Educational Service Area Office 2 consisting of 5 guidelines for teacher meeting before observation (Plan), observing class (Do), 3 guidelines for analysis and interpretation (Check), 3 guidelines for teacher meeting after Teaching (Act) 3 ways and Reflection (After Action Review) 5 ways</p> Junjira Onprom Panotnon Teanprapakun Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-19 2023-09-19 9 8 1433 1445 The Study of Customer Satisfacation Towards the Maketing mix (7Ps) of Shabushi Restaurants in Ubon Ratchathani Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/262068 <p>The objectives of this research were 1) to study the satisfaction on the marketing mix (7Ps) of Shabushi restaurants in Ubon Ratchathani Province. The research was quantitative research. The sample group used in this research was 400 general persons who used Shabushi shop in Ubon Ratchathani Province. The instrument used for data collection was a questionnaire. Use is the frequency distribution, mean, percentage, standard deviation. The results revealed that the satisfaction assessment of the user satisfaction study on the marketing mix (7Ps) of Shabushi restaurants in Ubon Ratchathani province Most of the service users are male. More than 52.00 percent. In terms of age, it was found that most of the users were between 16-25 years old, representing 63.00 percent. As for the education level, it was found that most of the users had a bachelor's degree, accounting for 61.00 percent. It was found that most of the service users were professional. student/student accounted for 64.00 percent monthly income found that most of the service users had monthly income less than 10,000 baht, representing 70.80%. Most of them live in Ubon Ratchathani Province. accounted for 81.30 percent, their overall satisfaction with the marketing mix was at a high level. with a total mean (=4.12), which most of the respondents were satisfied with Marketing Promotion (=4.16) People (=4.16) Physical Characteristics (=4.16) Process (=4.15) Distribution Channels (=4.15) on the product side (=4.08) and on the price side (=4.05), respectively.</p> Kanjana Khamwong Jantamanee Sermsap Thanaporn Phuiphon Thita Pacha Wanida Thimnoi Suchada Thongsri Ratha Chantawara Kitkawindet Wongmun Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-19 2023-09-19 9 8 1446 1459 Online Shopping Behaviour of Gen Z Men https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266289 <p>This research aimed to study: 1) levels of adoption and use of technology, confidence, and online shopping intent behaviour; 2) factors of online shopping intent behaviour classified by adoption and use of technology and confidence; and 3) factors of adoption and use of technology and confidence influence on online shopping intent behaviour. This research is quantitative. The research tool is a questionnaire that collected data from 400 men who were generation Z through nonprobability sampling and accidental sampling. The statistics in this research were frequency, percentage, mean, standard deviation, F-test, and multiple regression analysis by the enter method.</p> <p>The research results revealed that: 1) adoption and use of technology, confidence, and online shopping intent behaviour were at a high level with an average of 4.54, 4.58, and 4.58 respectively, and a standard deviation of .437, .419, and .452 respectively; 2) factors of adoption and use of technology (F-test=17.100) and confidence (F-test=79.576) have an influence on the online shopping intent behaviour of Generation Z men at the statistically significant level of .05; and 3) factors of adoption and use of technology, and confidence can predict men's online shopping behaviour in Generation Z at a value of 71.40 percent (R<sup>2</sup>=.741)</p> Tiwapun Sutham Tikhamporn Punluekdej Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-20 2023-09-20 9 8 1460 1473 Customer Journey Model of Starbuck’s Customer of Generation Y https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266290 <p>This research aimed to study: 1) levels of marketing mix and purchase decision goods and services; 2) compare purchase decision goods and services classified by personal factors; and 3) marketing mix influences on purchase decision goods and services. This research is quantitative. The tool for research is a questionnaire that collected data from 400 people who decided goods and services within Starbucks for generation Y through nonprobability sampling and accidental sampling. The statistics in this research were frequency, percentage, mean, standard deviation, t-test, F-test, and multiple regression analysis by the enter method.</p> <p>The research results revealed that: 1) marketing mix and purchase decision goods and services were at a high level with an average of 4.16 and 4.09, and a standard deviation of .581 and .678 respectively; 2) personal factors by education and income per month had an effect on purchase decision goods and services within Starbucks of generation Y at a statistically significant level of .05; and 3) factor marketing mix can predict the influence of purchase decision goods and services within Starbucks of generation Y at a value of 84.30 percent (R<sup>2</sup>=.843)</p> Nuttida Saensook Tikhamporn Punluekdej Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-20 2023-09-20 9 8 1474 1487 Factors Affecting the Effectiveness of School Under Chonburi Primary Educational Service Area Office 3 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266336 <p>This research aims 1) to study the conceptual framework of the factors of administrator competencies , the factors of academic administration, and the factors of organizational climate&nbsp; that affecting the effectiveness of school under Chonburi Primary Educational Service Area Office 3 2) to study level of school effectiveness of school under Chonburi Primary Educational Service Area Office 3 3) to study the factors of administrator competencies , the factors of academic administration, and the factors of organizational climate that affecting the effectiveness of school 4) to study relationship between administrator competencies, academic administration, and organizational climate to school effectiveness&nbsp; 5) to construct predictive equation of school effectiveness; and&nbsp; 6) to verify the predictive equation of school effectiveness by conducting a mixed methods research using both interview and questionnaire, The results were as follow,</p> <p>1. The conceptual framework of the three variables and factors of school effectiveness are able to be used to study the effectiveness of school under Chonburi Primary Educational Service Area Office 3</p> <p>2. Effectiveness of schools under Chonburi Primary Educational Service Area Office 3 were found at high level.</p> <p>3. Factors of administrator competencies, academic administration, and organizational climate which affect the effectiveness of school under Chonburi Primary Educational Service Area Office 3 were found at high level.</p> <p>4. Factors of administrator competencies, academic administration, and organizational climate were positively correlated with school effectiveness at the significant level of .01</p> <p>5. The predictive equation of factors affecting school effectiveness of school under Chonburi Primary Educational Service Area Office 3 was found as follow</p> <p>&nbsp;Z = .26 Z 3.2 + .13 Z 2.5 + .17 Z 2.3 + .16 Z 3.3 + .14 Z 3.1 + .12 Z 2.4</p> <p>6. Results from site visit and in-depth interview to verify the predictive equation of factors affecting school effectiveness of school under Chonburi Primary Educational Service Area Office 3 were consistent with the predictive equation obtained from the data analysis from the questionnaire done in second phase</p> Tulaya Pongtong Pakkanat Chanthanavaranont Sompongtam Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-20 2023-09-20 9 8 1488 1502 Influence of Social Media Marketing Strategy toward Marketing Performance https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264548 <p>Businesses of all stripes are working on social media in an attempt to capture new audiences and maintain their relationships with current clients in light of the growing numbers of consumers using social media. Social media has undeniably gained more influence in the internet community. Most firms currently use social media platforms of all kinds as part of their plan for social media marketing. However, in this regard, more research has to be done on how social media marketing strategy impacts marketing performance. Therefore, the purpose of this research is to investigate the relationship between the social media marketing strategy (SMMS) dimension and marketing outcomes. 233 willing respondents who had made purchases on all social media platforms filled up surveys. Regression analysis was employed to verify the hypotheses. The findings show that Proactive Competitor Learning Capability and Product Diversity Presentation Awareness have the strongest positive impact on all marketing results. Market Response Timeliness Orientation is still not significant to marketing operation excellence, despite the P-value of Customer Communication Channel Focus being close to the significance value. Additionally, the principal SME marketing strategy and social media marketing are discussed, highlighting the need for SME creation of social media sites and ongoing presence on them. The finding not only provides contributions but also recommendations for future research.</p> <p>&nbsp;</p> <p><strong>Keywords: </strong><em>Digital Marketing, Social Media Marketing Strategy, Customer Communication Channel Focus, Product Diversity Presentation Awareness, Proactive Capability, Market Response Timeline Orientation, Marketing Performance</em></p> Nonathip Boonnoon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-20 2023-09-20 9 8 1503 1520 A Development of Grammar Achievement by Using Grammar Exercises with Macro Model Learning for Grade 8 Students Thungphothalepittaya School https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265008 <p>This article aimed to (1) develop and assess the effectiveness of grammar exercises for grade 8 students (2) compare students’ learning achievement before and after using grammar exercises with Macro Model learning for grade 8 students (3) study students’ satisfaction towards the grammar exercises with Macro Model learning for grade 8 students. The samples were 30 students from grade 8 at Thungphothalepittaya school. They were selected by cluster random sampling.&nbsp; The research instruments consisted of grammar exercises for grade 8 students, lesson plans with Macro Model learning, English grammar learning achievement test with 4 multiple choices and satisfaction questionnaires. The quantitative data were analyzed using mean, standard deviation, E1/E2 and t-test dependent. The research results were found as follows;</p> <ol> <li class="show">The results of the appropriateness assessment of the grammar exercises by experts were at the highest level (= 4.64, S.D. = 0.35) and the effectiveness of grammar exercises for grade 8 students was 83.56/84.33.</li> <li class="show">The students’ learning achievement for grade 8 after using grammar exercises with macro model learning were significantly higher than before at the .05 level.</li> <li class="show">The result of studying students’ satisfaction toward the grammar exercises with Macro Model learning was at the highest level (= 4.54, S.D. = 0.57).</li> </ol> Ratima Bussricharoen Henry Yuh Anchunda Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-20 2023-09-20 9 8 1521 1531 The Attitude of The People to The Administration in Accordance with The Principles of Good Governance in The Formulation of The Project 50-50 Co-payment. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264828 <p>The purpose of this academic article is perceive the administration's policy of good governance in the context of project 50-50 co-payment. This academic paper investigates books, articles, and related research to demonstrate that public policy is a policy established by the government to address problems and meet the needs of the people, such as economic stimulus policies. Good governance must be considered alongside the formulation of policies by emphasizing participation from all sectors, including the government, the private sector, and the general public, the policy can be made transparent, anti-corruption, and traceable. This will impact the government's credibility. Six principles comprise good governance: the rule of law, morality, transparency, principles of participation, responsibility, and value principles. Therefore, this academic article will serve as a source of information for relevant agencies seeking to implement the study's findings. It is a guideline for work and development that is as much as possible in line with the demands of the people.</p> Ploypirin Tonjaleanpong Natnicha Chotpittayanon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-21 2023-09-21 9 8 1532 1544 Motivation to Work on A Cruise Ship of the World https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264667 <p>Service careers on cruise ships It is another career that generates quite high income. This is another dimension that motivates the new generation to turn their attention to traveling to work on a cruise ship. This academic article aims to study the objectives. To study the motivation for working on a cruise ship of a group of people who are interested in working on a cruise ship. Currently working as a flight attendant on a cruise ship. It is considered another option for a career that many people are interested in because of the welfare and compensation that will be received throughout the short working period of 6-8 months or 8-10 months, earning more than being a full-time employee. Many times it can be said that this work can generate substantial income in a short period of time. Including having the opportunity to travel around the world as well.</p> <p> </p> Voravarund Dhnachpiyathund Chayanisa Wongphan Sarawut Thongthae Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-21 2023-09-21 9 8 The Thailand State Railway’s 4.0 Organization Development https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264886 <p>The purpose of this academic article is to study policies and Guidelines for the development of the State Railway of Thailand towards 4.0 organization. This research study examines the literature that demonstrates that Thailand 4.0 has a concept for propelling the economy through technological innovation and creative problem-solving. In order to adapt to the context associated with these changes, the State Railway of Thailand established a vision that elevates the management and development of human capital to achieve the organization’s goals and support its operation as a provider of connectivity and transportation platforms that meet the needs of its stakeholders. Including having a mission and human capital management strategy (HCMS) in 2023-2027 for business survival ready to take on the challenges ahead by emphasizing the introduction of technology or innovation to create a more efficient organization and workforce</p> Chirasak Emnoi Natnicha Chotpittayanon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-21 2023-09-21 9 8 1554 1565 New Military Service Personnel and Good Health Promotion https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265239 <p>This article has studied 3 issues in the study, namely The first issue is a study of health promotion concepts on the behavior of newly deployed soldiers. which is a fundamental factor for health promotion. Planning to solve health problems must change behaviors for better health. In food consumption behavior exercise stress management no smoking and not drinking alcoholic beverages. The second point, the concept of health literacy, is to create knowledge and understanding about health. for people to have good health behaviors have the knowledge to practice Get information about health care. access to health information and services and have guidelines for creating good health knowledge. And the last point is the good practice of the newly deployed soldiers with the promotion of good health. Health and behavioral literacy is strengthened and assessed. in the process of enhancing learning both in health media health learning activities self-monitoring behavior. Being well informed about good health and correct health behaviors while promoting the development of health communication skills. organizing a variety of health learning activities Including self-assessment of health behaviors in order to check their health periodically</p> Kittisak Bunkham Wijittra Srisorn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-22 2023-09-22 9 8 1566 1575 The Guideline for The Participation of General Education in Private Schools under Network of Suppamit 5 in Songkhla Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266404 <p>This research is proposed to 1) study the level of participation of general education in private schools under network of Suppamit 5 in Songkhla Province. 2) compare the guideline for the participation of general education in private schools under network of Suppamit 5 in Songkhla Province classified by gender, level of education, job position, working experience, and school size, and 3) correct the suggestions of the guideline for the participation of general education in private schools under network of Suppamit 5 in Songkhla Province. The samples consisted of 181 school administrators and teachers from general education in private schools under network of Suppamit 5 in Songkhla Province. The instrument for collecting the data was a questionnaire with a confidence value equivalent to .997 The statistics used for the data analysis were frequency, percentage, mean, standard deviation, and t-test and f-test. The research findings were as follows: 1) The level of the participation of general education in private schools under network of Suppamit 5 in Songkhla Province, overall was at a high level. ( =4.158, S.D. =.437) 2) The comparison of the participation of general education in private schools under network of Suppamit 5 in Songkhla Province on the bases of gender was different with statistical significance at the .05, level of education was different with statistical significance at the .001, job position was not different, working experience was different with statistical significance at the .01, and school size was different with statistical significance at the .05 3) There should be an exchange of learning between schools in the network to participate in developing effective teaching and learning management. Administrators and teachers should participate in the supervision to exchange of learning, support technology resources sufficiently for the demand for the benefit of education, and learners have life skills as well as able to live with others in society.</p> Isarapong Sopikul Arissara Bunrat Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-22 2023-09-22 9 8 1576 1587 The Principle of Impartiality and The Increasing Role of The court In Preliminary Hearings https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266536 <p>This article aims to demonstrate the principle of impartiality and increasing in a role of the court in preliminary hearings. The objectives of this study is to analyse the principle of impartiality and the role of the court in the preliminary hearing that has been increased after the amendment of the Criminal Procedure Code, Section 165/2. The principle of impartiality is part of the right to equality before the court and tribunals and right to a fair trial as it is a human right protection in processes of justice which is the rule of law. This study examines and analyse the ideas and principle of impartiality, including the guidance of parliament hearings. The results show that the courts involve in the proof of guilt of accused. Hence, the courts have anticipated the sentences for accused prior to adjudication. Therefore, this study suggests that judiciary team who in preliminary hearings should not be the same team that adjudicate accused in order to protect principle of impartiality that is a rule of law of the court of justice.</p> Jirassayaporn Thanapholsart Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-22 2023-09-22 9 8 1588 1600 The Mechanism of the Relationship Between Online Training Learning Motivation and Learning Effect of Teachers in Secondary Vocational Colleges, CHINA https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266619 <p>Secondary vocational education belongs to the core content of vocational education. This study was set up in objectives of study to search for the relationship between online training learning motivation and learning effect of teachers in secondary vocational college in China. Based on 406 online secondary vocational teachers online training data analysis found that the online teaching learners knowledge background, learning motivation and learning effect has significant correlation between teachers learning motivation for online training learning effect has significant positive influence, learning investment in learning motivation and partial mediation between the learning effect. Accordingly, in online teaching, it is necessary to build a systematic teacher support system, optimize the external environment of online training and learning, design a variety of online training incentive strategies, improve learners' self-efficacy, carry out rich interactive activities, and promote the transformation of secondary vocational teacher support into internal motivation of learning.</p> Shuhua Li Ch Eksiri Niyomsilp Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-22 2023-09-22 9 8 1601 1619 A Phonological Study of Rakhine Language Used in Manaung City in Rakhine State of Myanmar: A Case Study of Consonants and Vowel Sounds. https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266828 <p>This thesis was entitled “A Phonological Study of Rakhine Language Used in Manaung City in Rakhine State of Myanmar: A Case Study of Consonants and Vowel Sounds”. The objectives of this study were 1) to examine the word sound system of Rakhine language spoken in Manaung City in Rakhine state of Myanmar, and 2) to analyze the word sound system of Rakhine language based on the phonology spoken in Manaung City in Rakhine state of Myanmar.</p> <p> This research study employed a qualitative method in nature in order to study the word sound system of the Rakhine language spoken in Kyetyoe, Zaratkonekhin, Natepyin and Thitpone villages in Manaung City in the Rakhine State of Myanmar. The population and sample of the study were 5 villagers from the mentioned earlier villages of Manaung City in the Rakhine State of Myanmar and the researcher selected 6 villagers among them for this research.</p> <p> The research tools were used books, informants, journals, and theses. The data used in this study were collected at the above-mentioned villages, Manaung City, Rakhine State of Myanmar from the speeches of Rakhine native speakers and the data analyses were Phonological word, syllable, phoneme, and assimilation.</p> <p><strong> The result of this research was found that</strong><strong>:</strong></p> <p> The result of the study shows that the tones of the final syllable of a statement seem to cause to be falling or rising. There are 4 types of phonological words: monosyllabic words, disyllabic words, tri-syllabic words and tetra-syllabic words. There are 3 types of syllables: pre-syllable, minor syllable and major syllable. The structure of the syllable is C1 (C3) (C4) V1 (C2). The phonological system is composed of 34 consonant phonemes /b, p, ph, d, t, th, g, k, kh, ʔ, dʑ, tɕ, tɕh, θ, z, s, sh, ɕ, h, m, m̥, n, n̥, ɲ, ɲ̥, ŋ, ŋ̥, l, l̥, r, r̥, w, w̥, j/. There are 21 vowel phonemes which are divided into 3 sets: 1) six plain vowels: /i, e, a, u, o, ɔ/. 2) Eight glottal vowels: /iˀ, ɛˀ, aˀ, ɔˀ, eiˀ, ouˀ, aiˀ, auˀ/. And 3) seven nasal vowels: /ɛ̃, ã, ɔ̃, eĩ, oũ, aĩ, aũ/. There are four tones: (1) high-rising-falling, (2) high-falling and (3) high-rising ending with a glottal constriction of the breath (slow glottal closure).</p> Dha Ma Thi Ha Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-22 2023-09-22 9 8 1620 1632 Reading for Comprehension, Retention and Building Knowledge: What the Research says about how to Enhance and Build Student Knowledge Across Curriculum Areas https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266351 <p>The present study investigated research into reading skills, developing skills as a reader, and lifelong literacy. Reading across curricular areas and the value of developing depth skills as a reader formed the foundation for inquiry into how skills are and can be improved across school years and beyond. The content of current research was analyzed with a view to discovering key themes and processes integral to reading development and ongoing as well as long term improvement. The main thrust of the study was fourfold: elements and skills that create a competent reader, developing life-long reading skills in students, building reading knowledge across curriculum areas and devloping a lifetime love of reading.</p> Andrew M. Goodman Robert A. Mcbain Yan Ye Bampen Maitreesophon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-22 2023-09-22 9 8 1633 1654 Knowledge and Understanding of The People on the Formation of Political Parties and the Dissolution of Political Parties https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/261993 <p>The study of people's understanding of the formation of a political party and the dissolution of a political party is a study of the concept of the formation of a political party. In the case of Thailand, political parties were born during the years 1932-1933. Subsequently, the Constitution of the Kingdom of Thailand, BE. But there is still no law to support political activities. until it was established "Democrat Party" on April 5, 1946, with Mr. Khuang Aphaiwong as the first party leader. And there was the Political Party Act, 1955, which was the first political party law that required the establishment of a political party formally. and in the year 1968 the constitution was successfully drafted and promulgated Therefore, the establishment and operation of political parties shall be in accordance with the provisions of the law on official political parties. In the study of people's perception of the birth of a political party and the dissolution of a political party, it was found that The sample group had knowledge about acknowledging the news about the birth of a political party and the dissolution of a political party and attending to the speeches of political parties/politicians in accordance with the principles of democracy on the principle of self-government. Democracy will allow citizens to participate in policy making, express their views directly and have elected representatives indirectly acting on their behalf. Both of these approaches are based on a majority of votes to settle issues and liberties. Democracy believes that freedom is good and beneficial to oneself and the public.</p> Benjamaporn Kaewrakhon Wanlop Piriyawattana Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-22 2023-09-22 9 8 1655 1664 The Culprits in the Process of Political Learning and Political Alertness https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/261980 <p>The study of the causative agents of political learning and political awakening. The author presents an idea of ​​a key factor in the process of scaling political learning. which consists of family institution educational institutions, peer groups, media and political institutions. This affects the functioning because it is an institution that creates values ​​and norms, especially the people's faith in a democratic form of government. All of which affect the political awakening. According to the democratic regime that has its roots in democratic political culture. when being politically shaped by fundamental factors What happened in politics was political interest in terms of the political maturity of candidates and voters information news Knowledge and consciousness of trying to sustain a democratic regime A political culture that emphasizes liberty, equality, and rule-based justice are the cornerstones of elections. Organizing courses on democratic regimes that focus on cultivating ideological awareness political ethics political etiquette Desirable democratic political process. It also resulted in participation in political speeches. Listening to political news through social media discussion on political issues campaigning to exercise the right to vote at all levels. And joining political rallies, political arousal is the state of people who are interested in politics. Or elections with important variables are political maturity and consciousness of upholding the political culture regime itself.</p> Pakorn Pramtong Wanlop Piriyawattana Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-23 2023-09-23 9 8 1666 1675 Civil Political Model of the People Based on Democracy https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265875 <p>A study of the civilian political model of the people on the basis of democracy. It consists of 3 key concepts: 1. The meaning of civil politics it is a situation in which people are given the right and freedom to participate in the policy. Decentralization of power for people to determine their own way of life without violating the rights of others within the framework of the law. 2. The civic political model consists of the following important forms: referendum, public hearing, public debate People's Law Initiatives Other Forms Strikes protest. All of which are under the Constitution of the Kingdom of Thailand B.E. 2540. There are several provisions that support the rights and liberties of citizens to participate in politics. and 3. political development in the civil sector. This is an important factor in the development of civilian politics by promoting efficient methodologies that are appropriate and consistent with the political situation. as well as being able to take advantage of the conditions of the law, the constitution, opportunities, rights and freedoms of politics, as well as managing the use of political resources that lead to political achievement and effectiveness.</p> Ladapa Nualin Wijitra Srisorn Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-23 2023-09-23 9 8 1676 1684 Transforming the Role of the State: Limitations and Challenges under the New Public Governance Concept https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264412 <p>This article aims to introduce the concept of New Public Governance which aims to discuss and explain the importance of the concept and to analyze the limitations and challenges in applying it to public administration in Thailand. The concept of New Public Governance gives importance to multiple sectors in society and encourages joint decision-making by diverse actors. Prioritize networking, partnerships and deliberative forums that create a space for the community to participate in public administration. However, public administration in Thailand, which is a closed political system, has become a problem and limitation because the participation of various sectors in society is rare in a non-democratic society. In terms of structure, social opportunities are not open enough to create shared values of democracy and values of public interest and bureaucracy that are deeply rooted in the administration of the Thai public sector, which is a significant limitation to public administration. The challenge of public administration in Thailand is about cooperation between central government agencies, regional and local government agencies and various sectors in society. Public service management in a new way must create awareness of society to create shared value or collective consciousness and the importance of publicity will lead to the goal of administration for the benefit of the public.</p> Sanchai Ratthanakwan Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-23 2023-09-23 9 8 1685 1703 ChatGPT, The intelligent chatbot of the 21st century https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266776 <p>This article is a study on CHATGPT. A language model built by OpenAI. The ChatGPT is an artificial intelligence system or chatbot, exceptional capabilities in natural language processing, which can interact naturally through text messages with people. They are intelligent as humans as and characterized by ability for learning, adaptation, solving problem, decision making and understanding human language. ChatGPT stores data in all fields of military sciences, medicine, education, business, logistics, and entertainment into a large database called Big Data, which enables human-like response. Moreover, it is ability to response in a variety of questions and commands and real-time, such as write program computer, articles, academic works, business plans, translate and write essays. Summarize, with the outstanding features of ChatGPT, many organizations around the world have adopted it to develop work systems to increase work efficiency.</p> Siriporn Inthason Rungruang Thongsir Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-28 2023-09-28 9 8 1704 1715 Communicative English Teaching Guideline at Universitiesin Pathutani Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266672 <p>This research is a mixed study. The objectives of this research were 1) to study the problems of using English for classroom communication. 2) to study the satisfaction of learning English for classroom communication. 3) to Propose teaching and learning guidelines to promote the use of English for classroom communication. In this research, data was collected by interviewing to study the problems of using English for classroom communication. Questionnaire was used to study satisfaction with learning English for classroom communication by collecting from students in universities in Pathum Thani Province, totaling 400 people and using interviews and open-ended questionnaires to propose teaching and learning guidelines to promote the use of English for communication in the classroom. The results of the study were as follows: 1. Regarding to the problems in using English for classroom communication was found that; the number of students in the classroom, Anxiety in using language to communicate with classmates, time preparation need before using English for communication conversation, topics affect the use of language in class communication, effects the use of language in class communication. 2. The level of opinions of the students towards their satisfaction with learning English for classroom communication was at a high level. Considering side by side classified according to the variables studied, it was found that satisfaction with learning English for communication in the classroom. In terms of teaching, the average was high, followed by learning content, teaching materials Classroom activities and teaching and learning assessment, respectively. Choosing topics that are appropriate to the interests of the learners 4. Creating activities outside the classroom to promote and 5. Supporting learning from the environment to create motivation and speaking teachers should be A good role model in the use of language. 3. According to the guidelines, it was found that there are 5 guidelines proposed in terms of teaching and learning to promote the use of English for communication, namely: 1. Classroom size design. Language appropriate for activities for communication. 2. Giving time to prepare. 3. Choosing topics that are appropriate to the interests of the learners 4. Creating activities outside the classroom to promote and 5. Supporting learning from the environment to create motivation and speaking teachers should be a good role model in the use of language.</p> Tanuya Petsong Chonticha Karnchanapanprapha Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-28 2023-09-28 9 8 1716 1726 The Development of Digital Course with Technology Based Learning to Improve the Practical Skills in the Computer Science For Students in Secondary School https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266638 <p>The objectives of this research are 1) to find the efficiency of digital course with technology-based learning management to improve practical skills in computer science for secondary students. 2) to compare the post-learning achievement of computer science between the experimental group and the control group, and 3) to compare the post-learning of computer science practical skills between the experimental group and the control group. The population was Mathayomsuksa 5 students at Ladplakhao Pittayakom School, the Secondary Education Service Area Office Bangkok, 2 that consist of 8 classrooms, with a total of 225 students. The sample group was Mathayomsuksa 5 students at Ladplakhao Pittayakom School, the Secondary Education Service Area Office Bangkok 2 in the 2nd semester of the academic year 2022. That consisted of 2 classrooms with a total number of 70 students. There were 35 students in Grade 5/1 assigned to be a control group and 35 students in Grade 5/2 assigned to be an experimental group by cluster random sampling including mixed abilities and not different learning achievements. The research instruments were 1) the course plan for the graphic design course with an image edition program; 2) digital course with technology-based learning to improve practical skills in computer science; 3) a computer science learning achievement test; and 4) computer science practical skills test. The data were analyzed by mean, standard deviation, and t-test statistics. The results found that 1) The efficiency of digital course with technology-based learning to improve practical skills in computer science was at 80.60/86.96 which was higher than the criterion. 2) The post-test learning achievement of digital course with technology-based learning to improve practical skills in computer science of the experimental group was higher than the control group at the statistic level of .05. and 3) The post-test learning of computer science practical skill scores of the experimental group were higher than the control group at the statistic level of .05</p> Thanarak Santhuenkaew Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-28 2023-09-28 9 8 1727 1740 Relationship between Service Quality and Repeated Purchase Intention of Insured Persons Under the Security Service Law, Article 33 of Social Security Office, Bangkok https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266517 <p>The objectives of this study were to investigate: 1) service quality and repeated purchase intention of insured persons under the security service law; 2) compare the repeated purchase intention of the insured persons under the security service law, of Social Security Office, Bangkok, classified by individual factors; and 3) the relationship between service quality and the repeated purchase intention of the insured persons under the security service law, article 33 of Social Security Office, Bangkok. Samples in this study were 400 insured persons under the security service law, article 33. A questionnaire was used as the research instrument in this study. Statistics used in this study were percentage, means, standard deviation (SD), t-test, F-test, and analysis of variance (ANOVA). Results of this study revealed: 1) levels of service quality overall were at a high level. In investigating each aspect, it was found that tangibles, assurance, and readiness to respond to customers were averaged at a high level, whereas levels of the repeated purchase intention overall were at a high level too. 2) Comparing the repeated purchase intention classified by individual aspect, it was found that those who had different ages had different levels of repeated purchase intention with the statistical significance at 0.05; however, having different sex, status, education level, and monthly income had no statistical significance of repeated purchase intention. And 3) service quality correlated with repeated purchase intention of insured persons under the security service law, article 33 of Social Security Office, Bangkok overall was at 0.01 of statistical significance.</p> Munchupha Worawongwet Thanyanan Boonyoo Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-28 2023-09-28 9 8 1741 1752 The Cultural Identity to Promote Tourism of the Tai Yuan Community at Ton Tan Subdistrict, Sao Hai District, Saraburi Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266397 <p>This research aims to study the promotion of local tourism using the Tai Yuan cultural identity in the Ton Tan community, Sao Hai District, Saraburi Province. This qualitative research employed document analysis, in-depth interviews, participatory and non-participatory observation, and a focus-group interview. The key informants were a community leader, a village sage, a tour operator, a president of weaving groups, local youths, and tourism entrepreneurs. The study collected information on the community’s history and cultural identity. Then analyzed how to apply their Thai Yuan identity to promote local community tourism. The data were presented in the form of a narrative. The results showed that the Thai Yuan-Ton Tan Community, Sao Hai District, Saraburi Province inherited the unique identity from their ancestors, and presented the community’s cultural identity to promote local tourism using the local identity presentation strategies. They included: 1) the presentation of the physical identity, which were a vintage floating market-Baan Ton Tan, a Thai Yuan Folk Culture Hall, and old temples and buildings in the community, and 2) the presentation of the unique local cultural identities, which were Thai Yuan language, performances, dress codes, and foods.</p> Khomkrit Bunkhiao Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-28 2023-09-28 9 8 1753 1762 Development of Creative Thinking Skills on Ecosystems and Biodiversity of Grade 9 Students Using a Modeling Activity Model Based on the Concept of STEM Education https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/266385 <p>The objectives of this research were 1) develop creative thinking skills on ecosystems and biodiversity of grade 9 students using a modeling activity model based on the concept of STEM education 2) study the satisfaction of students towards modeling activity model based on the concept of STEM education. The sample group used in the research was grade 9 students in the second semester of the academic year 2022 at a school in Ang Thong Province, totaling 41 students. The research tools consisted of 1) a lesson plan based on the concept of STEM education, 2) a creativity skill assessment form and 3) a satisfaction of students towards modeling activity model based on the concept of STEM education. The statistics used in data analysis were mean, percentage, and standard deviation.</p> <p>The results showed that 1) students had overall creative thinking skills at a high level with an average of 2.46, representing 81.98 percent, and a standard deviation of 0.16 and having the most creative was elaboration with a mean of 2.83, percentage 94.33, and a standard deviation of 0.11 2) The students' satisfaction towards modeling activity model based on the concept of STEM education was at a high level with a mean of 4.27, percentage 85.4, and a standard deviation of 0.85</p> Patcharaporn Poolbun Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-28 2023-09-28 9 8 1763 1774 Learning Organization of the school and Organizational Commitment of School Administrators and Teachers under Secondary Education Service Area Office Phichit https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265820 <p>The purposes of this research were 1) to study the level of learning organization of school. 2) to study the level of organizational commitment of school administrators and teachers. and 3) to study the relationship between learning organization and organizational commitment of school administrators and teachers under the secondary educational service area office Phichit. The sample group was 274 school administrators and teachers under the secondary educational service area office Phichit. The research instrument was the 5-rating scale questionnaires. Analyzing the data were mean, standard deviation, and Pearson product moment correlation analysis. The research results were as follows: <br>1) Being a learning organization of school as a whole was at a high level. Considering in each aspect, it was found that the aspect with the highest average was the person of learning, followed by the conceptual pattern and systematic thinking, the lowest average was team learning. respectively. 2) Organizational commitment of school administrators and teachers overall was at a high level. When considering each aspect, it was found that the aspect with the highest average was the aspect of confidence, acceptance of the organization's goals and values, followed by the willingness to create organizational success. The aspect with the lowest average was the desire to maintain organizational membership.<br>3) The relationship between learning organization and organizational commitment of school administrators and teachers under the secondary educational service area office Phichit overall had a positive relationship at high level of correlation (r=.647**) with statistical significance at the .01 level.</p> Benjarat Kuansaor Sathiraporn Chaowachai Chalong Chatruprachewin Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-29 2023-09-29 9 8 1775 1788 The Factors of Educational Disparities in School That Have an Affect on Student Quality, Phrae Primary Educational Service Area Office 1 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265800 <p>The purposes of this research were 1) to study factors of inequality in educational institutions in the Office of Phrae Primary Educational Service Area 1 2) to study the quality of learners in the Office of Phrae Primary Education Service Area 1 3) to study the relationship of inequality in educational institutions affecting the quality of learners in the Office of Phrae Primary Education Service Area 1&nbsp; 4) to find predictive variables and to create predictive equations of inequalities in educational institutions that affect to learner quality in the Office of Phrae Primary Educational Service Area 1. The sample consisted of 65 administrators by purposive sampling and 186 government teachers identifying the sample with Craigie's and Morgan's tables by stratified sampling. The data was collected with a questionnaire on the factors of inequality in educational institutions that affect the quality of learners in the Office of Phrae Primary Educational Service Area 1 analyzed data by average analysis, standard deviation, Pearson's Correlation Coefficient, and Multiple Linear Regression Analysis. The factors level of inequality in educational institutions that affect the quality of learners in the Office of Phrae Primary Educational Service Area 1 was at a high level. 2) The quality of learner education in the Office of Phrae Primary Education Service Area 1 in overall level was at a high level. 3) Coefficient Correlation between variables that affect to learner quality in the Office of Phrae Primary Educational Service Area 1 found that there was a correlation coefficient between 0.366-0.435 and the factors that affect to learner quality in the Phrae Primary Educational Service Area Office 1 with the highest correlation coefficient were factors of teacher and educational personnel allocation and the factors with the lowest correlation coefficient were the domicile and environment factors and 4) results of normalized multiple regression analysis of inequality in educational institutions affecting learner quality in the Office of Phrae Primary Educational Service Area Office 1 in 1 thing was the factor for the rate of teachers and educational personnel (X<sub>3</sub>) with a multiple correlation coefficient (R) equal to 0.471 and the square of the multiplicative correlation coefficient (R<sup>2</sup>) had predictive power of 22.20 percent with a standard error of forecasting equal to 0.489, which can be written in predictive equations of raw scores and standard scores, as follows:</p> <p><img title="\hat{Y}" src="https://latex.codecogs.com/gif.latex?\hat{Y}">= 2.262 + 0.242X<sub>3</sub></p> <p><img title="\hat{Z_{y}}" src="https://latex.codecogs.com/gif.latex?\hat{Z_{y}}">&nbsp;= 0.288X<sub>3</sub></p> Anantaya Khamlue Chalong Chatrupachewin Sathiraporn Chaowachai Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-29 2023-09-29 9 8 1789 1802 Development of Communication Skills in Presentation of Third Year Students of Early Childhood Education Faculty of Education Thepsatri Rajabhat University https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265795 <p>The purpose of this research was to 1) to develop communication skills for student presentations; 2) to evaluate the results of developing communication skills in presentation of work of academic students. The 3rd year early childhood education is action research. The presentation assessment form was used as a tool for collecting data which studied in the subject of organizing science and mathematics activities for early childhood children in the first semester of the academic year 2022, totaling 55 students obtained by purposive selection method research tools The assessment form consists of 4 aspects: 1) Personality &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2) Compilation of information 3) Fluent and clear language usage and 4) Complete content of the lesson basic statistics for data analysis are mean, standard deviation.</p> <p>The results of the research found that the development of communication skills in the presentation of the year 3 early childhood education students had the following evaluation results: 1) Personality and information editing had the mean = 64.00, SD = 8.53. 2) In terms of the complete content of the lesson and in terms of using the language fluently and clearly, the mean = 63.00, SD = 8.40 and the total mean in all aspects = 63.50, SD = 8.47</p> Natthiyaporn Karaket Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-29 2023-09-29 9 8 1803 1812 Self-Esteem in English Learning among Higher Education Students: A Qualitative Study in Thailand https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265594 <p>Self-esteem can be defined as the conviction that one possesses either value or capability. Both the beliefs that one holds about oneself (such as "I am loved" and "I am deserving") and the emotional states that a person goes through (such as triumph, depression, pride, and shame) are included in self-esteem. The concept of self-esteem is intriguing due to the fact that it can accurately predict a variety of outcomes, such as academic accomplishment, contentment, marital and relationship satisfaction, and even criminal behaviour. Despite the typical and temporary shifts that occur in one's self-esteem, psychologists typically see self-esteem as an enduring personality attribute known as "trait self-esteem." Some synonyms for self-esteem are "self-worth," "self-regard," "self-respect," and "self-integrity." This study aimed to explain the crucial self-esteem in learning English as a foreign language. The purposeful sample comprised six Thai English as a Foreign Language (EFL) students majoring in English at Thai universities. (1) Thai higher education students; (2) English learner program; and (3) Thai university enrollment in the year 2023. Experts examined the validity of the content of the qualitative questions. Students of English as a foreign language (EFL) in Thai universities of higher education perceived self-esteem as a crucial factor in English learning. High academic achievers are highly associated with EFL institute students' self-esteem. English is crucial for future daily life and employment, particularly for the younger generation. Students could use technology and mobile devices to study English. The appeal of English learning depends on instructors' techniques to motivate students. This study concentrates on self-esteem, motivation, and the utilization of technological devices. It may not encompass other factors that may influence the performance of English learners. It seems necessary to conduct additional research into additional variables.</p> Penpim Phuangsuwan Supaprawat Siripipatthanakul Chok Nyen Vui Sutithep Siripipattanakul Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-29 2023-09-29 9 8 1813 1835 Characteristics Communication of Local Leader https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/265510 <p>Communication is the key to convey, exchange the information, needs and feelings from the sender to the receiver in order to generate ideas, change behavior or to do as needed. This is especially important in political communication, where the objective is to persuade the public to choose oneself for a local leadership position. This article aims to study the communication characteristics of local leaders, who are desired by the people. Such local leaders should possess various qualities, including intelligence, knowledge, problem-solving skills, abilities, social reputation, trustworthiness, and the ability to influence others in decision-making. They should also have confidence, courage, adaptability, positive thinking, creative thinking, curiosity, and resilience. Additionally, they should possess virtues such as honesty, integrity, straightforwardness, justice, and the ability to maintain the benefits of those under their authority. Furthermore, there should be communication to the public, and those under their authority should be aware and informed of these desired characteristics, conveyed through appropriate communication channels and choosing content that resonates with the listeners. Only then will they be accepted as authentic leaders, leading to trust and fostering cooperation from all sectors. Since working in a local leadership position requires taking responsibility for administration, giving orders, and, most importantly, coordinating efforts to achieve objectives and goals, having communication skills is crucial. These skills enable leaders to effectively communicate with those under their authority, ensuring that they carry out their assigned tasks wholeheartedly, as well as communicate with the public to gain acceptance and establish a trusted relationship. This is essential in driving the progress and development of the locality.</p> Karnsupanut Suwannikom Haruthai Panyarvuttrakul Karn Boonsiri Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-29 2023-09-29 9 8 1836 1851 “Kintang, Lang Tai, Lae Kwai Lae, Ke Saleng”: The Model and Community Potential in Cultural Capital Management of the Island Community, Trang Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/264246 <p>This research was to study patterns and community potential in cultural capital management of Koh Sukon communities, Trang Province through the concept of “Kintang, Lang Tai, Lae Kwai Lae, Khe Saleng” in Koh Sukorn community. Palian District, Trang Province. The research methodology used was qualitative research of ethnography that focuses on the management of cultural capital and community potential. Data were collected through documentation, focus groups, in-depth interviews, and observation from the key informants in the community consisted of 30 people, consisting of villagers in the area. official community leader and experts from government agencies. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results showed that patterns and activities in cultural capital management of Koh Sukorn communities, Trang Province under the concept of “Kintang, Laem Tai, Lae Kwai Lae, Khe Saleng” is a patterns and activity arising from the use of cultural capital of Koh Sukorn. It is the main tool in promoting tourism of Koh Sukorn through 4 main activities, namely 1) watermelon eating event, 2) conservation and local language promotion activities, 3) buffalo release day traditions, and 4) a riding on a Saleng car to travel around Koh Sukorn. Community potential in cultural capital management is a community with high potential at the individual, community and organizational levels. Due to the good relationship between the villagers and the agencies It is a community where most members have kinship relationships. There is love, unity and the agency is close to the villagers in the area as well.</p> Khwanjai Rithmun Punya Tepsing Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-09-29 2023-09-29 9 8 1852 1864 Participatory Academic Administration of Primary School Academic Personnel in Mueang Tak District, Tak Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/262338 <p>This research aims to study participatory academic administration and the comparison of participatory academic administration of Primary School Academic Personnel in Mueang Tak District, Tak Province. The population and samples were 50 teachers who do the academic works from 53 primary schools in Mueang Tak District, Tak Province. Purposive Sampling technique and Nonprobability sampling was adopted in the sample selection process. As the information is important, it must be voluntarily provided the research information by teachers. The results showed that most of the respondents were female, total 50 females representing 76.00%, 38 respondents were age between 31-40 years representing 58.00%, master’s degree graduated 23 people representing 46.00%, and have 11-20 years of teaching experience total 24 people that represent 48.00%. The level of importance of participatory academic administration of Primary School Academic Personnel in Mueang Tak District, Tak Province in overall corresponding to the actual performance at a relatively high level at the mean level of 3.91. The hypothesis testing found that the differences in gender of the respondents reflected the different levels in the participatory academic administration and the comparison of participatory academic administration of Primary School Academic Personnel in Mueang Tak District, Tak Province.</p> Sopha Sukkasem Somyot Supophaksakul Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-10-02 2023-10-02 9 8 1865 1878 The Factors Affecting Work from Home of Work Performance during COVID-19 https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/262760 <p>From the severe epidemic situation of the corona virus. Causing the organization to adapt to work. Which from such situations causes working from home and the effects of working from home that occur above. Causing many organizations to start thinking about allowing employees to return to work in the office as before as soon as possible. But the epidemic situation of COVID-19 is not conducive to returning to the old way of life. Causing the organization to find ways to manage change in order to cope with the new way of life that may change the working style of the organization in the long term. It is an organizational action plan that describes the appropriate allocation of resources and activities. Helps the organization achieve its goals. especially to increase performance Allocating resources and other activities to suit the environment and help the organization achieve its goals.</p> Supawit Praputtam Wanlop Piriyawattana Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-10-12 2023-10-12 9 8 1879 1892 The Expectations of The People on The Change Agent Leadership in The Chongkhae Subdistrict Administrative Organization, Takhli District, Nakhonsawan Province https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/262800 <p>This research aimed to 1) Study opinions level of the expectations of the people on the change agent leadership in the Chongkhae subdistrict administrative organization Takhli district Nakhonsawan Province. 2) Study the differences between personal factors and opinions on the expectations of the people on the change agent leadership in the Chongkhae subdistrict administrative organization Takhli district Nakhonsawan Province. It was the quantitative research. The sample was 299 people who have the right to vote in the Chongkhae subdistrict administrative organization Takhli district Nakhonsawan Province.Tool for collected data was a set of questionnaire Statistics used in data analysis were frequency, percentage, mean, standard deviation and statistic used for hypothesis testing were t-test, One-Way ANOVA, Fisher's Least Significant Difference (LSD) at the statistically significance level of .05. The results found that 1) opinions level of the expectations of the people on the change agent leadership in the Chongkhae subdistrict administrative organization Takhli district Nakhonsawan Province overall, at a high level. 2) Sex, age and education level different opinions of on the expectations of the people on the change agent leadership in the Chongkhae subdistrict administrative organization Takhli district Nakhonsawan Province with a statistically significance difference at a level of .05.</p> Anuwat Songjung Wanlop Piriyawattana Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-10-14 2023-10-14 9 8 1893 1906 The Operational Effectiveness of Performance Based on Good Governance Principles https://so04.tci-thaijo.org/index.php/jsa-journal/article/view/262319 <p>Good governance it can be considered as an important dimension of public administration. which has now been brought Determined as a vision to be used to drive the country's development in both the public and private sectors. in order to truly be effective in operating by focusing on the interests of the people to achieve the effectiveness of the organization is the ability of the organization to achieve the goals as set This is measured by the actual performance of the personnel. and then compare it with the specified operational goals. These operational goals are linked to the official goals of the agency. Assessing the effectiveness of achieving goals is a measure of the final success of the performance. This is appropriate for an organization that has clearly defined goals, enough to create understanding and consensus among the parties as well. In order to manage the work smoothly and achieve maximum benefits according to the goals that have been set and is the driver of the final decision on whether the management and organization have been successful. </p> Nithiwich Jaibarn Wijitra Srisorn Sunthan Chayanon Copyright (c) 2023 Journal of Legal Entity Management and Local Innovation 2023-10-14 2023-10-14 9 8 1907 1919