Journal of Social Development and Management Strategy

Editorial/Content

Somsak Samukkethum — 2024-10-29

The Evaluation of Primary Health Care Servicing by Subdistrict Health Promotion Hospitals Transfered to Provincial Administrative Organization in Fiscal Year 2023*

Udom Thumkosit — 2024-10-31

As a result of the government transferring 3,263 Subdistrict Health Promotion Hospitals (SHPHs) from the Ministry of Public Health to Provincial Administrative Organizations of 49 provinces, this has led to doubts as to whether will the said transfer cause an impact on the services that the SHPHs is responsible for? Therefore, this research aims to evaluate the service outcomes of the SHPHs after the transfer. By answering the questions: (1) After the transfer, the services delivered to the people are better or worse than before. (2) What are the main weaknesses/strengths of the services after the transfer? Compared to before the transfer (3) to suggest ways to improve the services of the SHPHs to have increased service performance. For the conceptual framework of the research, the Star SHPHs model was used as the content framework for the evaluation. As for the research methodology, qualitative research methods were used. Triangulated data were collected from a sample of 32 SHPHs from 8 provinces, 4 regions. The data were analyzed and interpreted using the Atlas.ti program. The results found that 60 percent of post-transfer services are still like a transfer wrap the other 25 percent are likely to be better than before. Due to receiving an increase in budget and personnel and the remaining 10 percent said it was worse than before. This is because a number of personnel were not transferred. The main problem of the primary health care system is that the quality of the service is still much lower than the target. This is because the budget and manpower are still below standard. Therefore, to solve this problem, the government should consider developing manpower and budget to meet the needs.If the majority of people agree on this matter, permission to bet or operate legal online soccer betting businesses under close supervision and monitoring may be considered.

The Critical Discourse Analysis of the Political Movement of the Student and the People (2020)

Orraya Anukul — 2024-10-31

This research aims to examine the relationship between linguistic dimensions and social dimensions in order to explore political discourse in counter hegemony from the political movement phenomena of the student and the people in 2020. This study used the qualitative research methodology through the framework of Norman Fairclough’s Critical Discourse Analysis (CDA) which encompasses 3 dimensions: 1) text, 2) discursive practice, and 3) socio-cultural practice. The data for the analysis is the texts of 10 protesters' leaders, collected from speeches, interviews with the media, television appearances, participation in academic seminars, and participation in clarifications at meetings of the House of Representatives. Additionally, the secondary data include the texts from groups holding state power and groups opposing protest movements, derived from interviews with the media and various official statements, for analysis.

The results of the study found that following the 2014 coup, reconfiguration of power occurred, impacting political, economic, and social dimensions, particularly exacerbating economic inequalities and social injustices, which led to the emergence of the 2020 political movement. Furthermore, ten alternatives discourses were discovered, existing as embodiments of thought through language and used as crucial tools in the struggle. These discourses reveal embedded political ideologies within the texts from both the protesters, namely ‘liberal democracy’, and the groups holding state power and those opposing protest movements, namely, ‘monarchist conservatism’ and ‘authoritarian conservatism’.

Development of the Farmer Group for Integrated Rice Growing in the Area of Phrong A-Kat Sub-District, Bang Nam Priao District, Chachoengsao Province

Boonyod Sriratanasarana — 2024-10-31

The objectives of this research paper were to study the current situation and explore guidelines for the development of integrated rice production of Khlong Ban Mai Rice Varieties Production Community Enterprise, Phrong A-kat Sub-District, Bang Nam Priao District, Chachoengsao. It is participatory action research by studying documents, in-depth interview, and organizing the workshop training program to exchange knowledge. For data collection, the sample group was voluntarily selected from the group members, comprising 32 people. The results of the research showed that Khlong Ban Mai Rice Varieties Production Community Enterprise was conducted under group management as follows: 1) in terms of rice production planning, the group produces rice seeds for its own use; 2) in terms of productivity management, the group takes rice and processes it into milled rice and brown rice for sale, by making packaging sizes of 1 kilogram, 5 kilogram, 10 kilogram and 50 kilogram; 3) in terms of marketing, most of the products of the group are sold to members and the people in the community; and 4) in terms of technology and tools used in rice production, the group has a tractor to prepare the fields for planting, rice straw baling tools, rice field for drying rice, a rice mill, a rice loader, a weighing machine which can support approximately 30 tons of rice at a time, and their own rice warehouse. As for the guidelines for group development, the research results found that 1) in terms of cost reduction (Upstream) e.g. 1.1) the group members work together to produce quality rice seeds for their own use; 1.2) the group members gather to buy chemical fertilizers and pesticides for use within the group; and 1.3) the group members attend a workshop on producing fertilizer (made to order) from customized fertilizer for their own use, and do not buy fertilizer available in the market, 2) in terms of processing to create added value (Midstream) e.g. 2.1) the group members take rice and process it into milled rice, especially the hard rice which is the main product of the group was processed into various products, such as making rice noodles, etc., and 3) in terms of the group’s product distribution (Downstream), e.g. the group members participated in marketing training to increase a variety of marketing channels, at the level of community, district, and province, both public and private agencies as well as the entrepreneurs that use rice as raw materials for production.

The Relationship Between Motivation and Organizational Engagement of Hospital Personnel in a Southern Border Province

Hasmin Muwannasin — 2024-10-31

The study objectives were as follows: 1) To investigate the organizational engagement of hospital personnel in one of the southern border provinces; 2) To examine the relationship between personal factors and organizational engagement of hospital personnel in one of the southern border provinces; 3) To study the relationship between motivation and organizational engagement of hospital personnel in one of the southern border provinces. The sample comprised 165 hospital personnel in one of the southern border provinces. Data were analyzed using Pearson's correlation coefficient and chi-square statistics. The level of organizational engagement of hospital personnel in the southern border provinces was high (mean = 4.25, SD = 0.488). Personal factors, length of performance, and job title significantly correlated with organizational engagement at the 0.05 level. Motivation factors included job description, success in the job, recognition, job advancement, job responsibilities, opportunities for personal development, and hygiene factors such as job security, relationships with colleagues, relationships with supervisors, compensation and benefits, policy and administration, work environment, and work-life balance. These factors exhibited a positive correlation with organizational engagement at the 0.01 level. The study suggests promoting motivation factors and hygiene factors to enhance job satisfaction and organizational engagement, ultimately improving retention within the organization.

Evaluation of the local health Insurance Fund Management in Surat Thani

Chanudda Songputkaew — 2024-10-31

This article aims to 1) study the management of successful local health insurance funds in the Surat Thani province, 2) evaluate the overall management of local health insurance funds in Surat Thani, and 3) propose a model for improving the management of these funds in the province. This research primarily employs qualitative methods, focusing on in-depth interviews with key informants, including local administrators or staff from local administrative organizations responsible for managing the local health insurance funds, public health officials, and other stakeholders involved in fund management, from both successful and unsuccessful groups, with a total of 38 participants (19 from each group).

The study findings reveal that 1) successful fund management focuses on analyzing the environment or context to align local needs with government policies, emphasizing community participation and health promotion outcomes; 2) the overall evaluation of fund management (across both successful and unsuccessful groups) highlights adherence to government regulations and policies, while also identifying limitations in budget, personnel, and involvement of other health groups within the community; and 3) recommendations include enhancing the knowledge and understanding of fund committees, increasing flexibility in budget allocation, and strengthening community participation and inter-agency coordination.

Public Participation in Solving Drug Problems in a Community in the Southern Border Provinces

Mayadee Waguji — 2024-10-31

The objectives of this research were 1) to study public participation in solving drug problems in a community in the southern border province and 2) to compare public participation in solving drug problems in a community classified by gender, age, occupation, education level, income, length of residence in the community and current position. The samples used in this study were people aged 15 years and over, the village headman, the assistant village 1headman, the sub-district medical practitioner, the chairman of the subdistrict council, subdistrict council members, community committees, and village health volunteers (VHVs), totaling 231 respondents. Descriptive statistics and one-way ANOVA were used to analyze the data. The study found that public participation in solving narcotic drug problems in the community was moderate, with a mean of 2.58 (SD = 0.81). Comparative results showed significant differences (p < 0.05) in mean public participation scores between groups based on gender, income level, and length of time living in the villages or communities. The suggestions should encourage greater public participation in decision-making and operations, including a summary of the progress of operations. Therefore, the people will be aware of the benefits of participating, and this will create incentives to solve the drug problem sustainably.

Community Enterprise Strengthening: Case study of Indigenous Food Entrepreneurs in Rayong Province

khompol suvarnakuta — 2024-10-31

This research aims to study the strength of local food enterprise community businesses in Ban Thale Noi, Rayong Province, using qualitative research techniques. In-depth interviews were conducted with 12 key informants. The findings revealed that the strength of these local food enterprise communities requires further development. The Ban Thale Noi community has promoted the use of Pak Krachab, a local vegetable, as a core ingredient in traditional local dishes, integrating it into the community's lifestyle to enhance community-based tourism. The community has also adapted and utilized local resources to improve production processes in alignment with market conditions, fostering self-reliance. However, several challenges remain for these community enterprises, including: (1) reliance on external markets, and (2) issues in internal management and income distribution within the community enterprise group.

Key recommendations include: (1) To reduce reliance on external markets, the market base should be expanded to link with existing community-based tourism. This can be achieved by introducing additional tourism activities, such as a signature dish experience “Plant, Harvest, Cook, and Taste Local Vegetables and Traditional Cuisine” or the activity “Junior Tour Guides Take the Elderly on a Tour of the Pak Krachab Community.” Increasing the number of tourists can also be supported by encouraging school children, who commute to nearby urban areas for education, to create activities that attract elderly urban communities to visit the Pak Krachab community, and (2) In terms of management and income distribution within the Pak Krachab community enterprise group, it is recommended to ensure continuous, consistent, and fair allocation of responsibilities among members involved in tourism activities, fostering active participation and equitable sharing

The Effect of Self-Efficacy on Knowledge-Sharing Behavior in Virtual Communities: The Moderating Role of Online Informational Support

Song Lu — 2024-10-31

With the development of social media, virtual communities have become valuable platforms for knowledge sharing. However, despite the significant role virtual communities play in promoting user interaction and facilitating information exchange, the insufficient supply of knowledge has become a key factor limiting their sustained development. Therefore, identifying the factors and mechanisms that influence knowledge-sharing behavior in virtual communities is particularly important. This study aims to explore the impact of self-efficacy on knowledge-sharing behavior by constructing a comprehensive model and collecting data from 421 Chinese virtual community users through a convenience sampling online survey. The model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM), explaining the relationships between self-efficacy, attitudes toward knowledge sharing, online social support, and knowledge-sharing behavior. The results indicate that self-efficacy does not directly drive users' knowledge-sharing behavior but instead exerts an indirect influence through its effect on users' attitudes toward knowledge sharing. Additionally, the study reveals that online informational support can enhance the positive impact of self-efficacy on attitudes toward knowledge sharing. This research offers new perspectives and empirical evidence on knowledge-sharing behavior in virtual communities and provides practical guidance for community managers.

The Foundry Industry: Adapting to Sustainability Amidst Digital Era Challenges for Family Businesses in Thailand

Sitthapawee Thanasottigulanun — 2024-10-31

The Thai foundry industry, largely comprised of multi-generational family businesses, is facing major changes in the digital era, including intensifying competition, technological advancements, and dynamic industry structures. Entrepreneurs must adapt quickly for survival and sustainable growth. With Thai cast iron product exports valued at 45 billion baht in 2021, the industry's importance to the Thai economy is evident. This article analyzes four key challenges facing Thai family businesses in the foundry industry: technology and innovation, human resource development, environment and energy, and transition to digital business. Based on environmental analysis, the study finds that key strategies for family businesses in this industry should focus on developing knowledge management systems, creating innovation networks, developing corporate brands, planning business succession, adjusting business models, and driving digital transformation. These strategies will help Thai family businesses in the foundry industry adapt and grow sustainably amidst the challenges of the digital era.