Journal of Social Development and Management Strategy

Editorial / Content

Somsak Samukkethum — Fri, 31 Oct 2025 00:00:00 +0700

Strengthening Transnational Community through Social and Cultural Empowerment: A Case Study of Second Generation Thai American Descendants.

Ploy Umpornpet, Suvicha Pouaree — Fri, 31 Oct 2025 00:00:00 +0700

This paper explores the social and cultural empowerment factors that strengthen the Thai community in its transnational setting, including the second generation and the latter descendants. First, how does social and cultural empowerment contribute to strengthening the Thai community. Second, what are the leading social and cultural empowerment factors that strengthen the Thai community through second generation Thai American Descendants. In-depth interviews were conducted with ten key informants using a qualitative methodology, and snowball sampling was employed. It is determined that there are three significant ways in which social and cultural empowerment contributes to strengthening the Thai community and five leading social and cultural empowerment factors to support in strengthening transnational communities. The study further finds that the First generation provides a foundation for the second generation to understand the relevant social and cultural factors to strengthen their communities globally.

Dynamics of Cybersecurity and Challenges to Civil Liberties in the Digital Era

Jirawat Sriruang — Fri, 31 Oct 2025 00:00:00 +0700

This academic article explores the dynamic relationship between state-led cybersecurity measures and the protection of individual freedoms in the digital era a relationship that is inherently complex and challenging. It analyzes how global and national responses to cyber threats, particularly in the aftermath of the 9/11 attacks and within the current digital landscape, have increasingly granted governments broader powers to monitor, surveil, and regulate online activities through laws and control mechanisms. Such measures directly impact fundamental rights, including privacy, freedom of expression, and freedom of information. The article underscores the critical importance of maintaining a balanced and sustainable approach between security and liberty, grounded in the principles of the rule of law, transparency, necessity, and proportionality of rights restrictions. This balance is essential to prevent the abuse of state power and to preserve a democratic society that respects citizens’ rights and freedoms. Failure to sustain this equilibrium risks eroding public trust and diminishing the value of freedom in the digital realm.

Reforming the Public Policy Process for the Sustainable Development of Thai Society

Li Renliang , Nareenoot Damrongchai — Fri, 31 Oct 2025 00:00:00 +0700

Public policy plays a pivotal role in a country's progress. Regrettably, many past policies have faltered. A major contributing factor is the disconnect between policy objectives and genuine public needs, often resulting in policies crafted to serve political interests rather than the welfare of the populace. Political interference during policy formulation, coupled with a dearth of in-depth research and data-driven decision-making, further compounds these challenges. The execution of policies frequently lacks transparency, accountability, and adherence to good governance principles, leading to suboptimal outcomes. Evaluation processes lack rigor and fail to incorporate meaningful public engagement or rigorous analysis of pertinent information.

To address these systemic issues, it is proposed to establish a national policy research office dedicated to comprehensive policy analysis. Political parties are encouraged to establish dedicated research departments to inform their policy agendas. Furthermore, the creation of a national think tank specializing in public policy research would bolster evidence-based decision-making. These entities would conduct thorough research, offer strategic policy recommendations, and ensure the clear articulation, implementation, and evaluation of policies. By enhancing transparency and fostering robust public engagement throughout the policy lifecycle, Thailand can forge a path towards sustainable development.

Evaluation of the performance of the Provincial Administrative Organization in accepting the transfer of Subdistrict Health Promoting Hospitals Fiscal year 2023

Udom Tumkosita, Supatjit Ladbuakhao, Surachai Phromphan — Fri, 31 Oct 2025 00:00:00 +0700

This research aimed to determine the performance of the PAO in the management of the transfer of sub-district hospitals to be in accordance with the transfer criteria. The researcher applied the evaluation research model of Broc, Oikonomou and Dragovic (2019) as the evaluation model. For the research methodology, a mixed research method was used, starting with qualitative research and followed by quantitative research. The qualitative sample consisted of 8 provinces from 4 regions, and the qualitative sample consisted of 35 PAOs and 35 PHOs from the total study population of 49 provinces. The research results found that the operations of most PAOs have progressed satisfactorily. However, there are still some obstacles in the transfer of people and money because the transferring agency (Ministry of Public Health) has not transferred all of them according to the criteria. The researcher proposed to improve and resolve these obstacles in the next transfer.

A Study of SERVQUAL Model on Satisfaction and Loyalty of Discharged Dialysis Patients in China

Lingzhao Meng, Chenin Chen, Sujitra Samukkethum — Fri, 31 Oct 2025 00:00:00 +0700

Objective: This study applies the Service Quality Gap (SERVQUAL) model and the inpatient satisfaction questionnaire issued by the National Medical Management Center. It investigates the medical experience and satisfaction levels of discharged dialysis patients. The aim is to provide references for hospitals to enhance service quality. Methods: The study selected 306 dialysis patients discharged from a tertiary hospital in Taiyuan, Shanxi Province, China, between January 2022 and July 2024. Based on the SERVQUAL model, three scales were developed. Questionnaires were distributed online via Questionnaire Star. Statistical software was used for descriptive statistics, reliability and validity tests, correlation analysis, confirmatory factor analysis, and structural equation modeling. Results: Service quality significantly impacts satisfaction. Service quality also significantly impacts loyalty. Satisfaction significantly impacts loyalty. Satisfaction mediates the relationship between service quality and loyalty. Conclusion: Using the SERVQUAL model for satisfaction evaluation helps hospitals identify service weaknesses. It improves patients' medical experiences and increases satisfaction and loyalty. Additionally, the study suggests strengthening nurse-patient communication and optimizing medical procedures to reduce waiting times, thereby further improving patient satisfaction and loyalty.

Community Health Impact Assessment and the Defense Mechanism of Food Supply in the Case of Khao Hin Son Subdistrict, Phanom Sarakham District, Chachoengsao Province

Methina Isariyanon — Fri, 31 Oct 2025 00:00:00 +0700

This research aims to analyze the role of various forms of capital in fostering community-driven innovation for the protection of food production areas and to examine the impact of such innovation through a case study of Khao Hin Son Subdistrict, Phanom Sarakham District, Chachoengsao Province. A qualitative research methodology was employed, utilizing data collection from documents, in-depth interviews, and non-participant observations. The findings reveal that the Community Health Impact Assessment (CHIA) process is a key innovation for safeguarding food production areas. This process is supported by six types of capital: (1) Economic Capital – financial resources that sustain community operations. (2) Cultural Capital – local knowledge and wisdom embedded in groups and organizations within the area. (3) Social Capital – networks and collaborations that strengthen community movements. (4) Symbolic Capital – values and legitimacy associated with protecting agricultural land. (5) Human Capital – expertise and interpersonal relationships that drive innovation. (6) Natural and Environmental Capital – essential resources for sustainable economic and social development. Additionally, the CHIA process plays a crucial role in six key areas: (1) Empowering the community (2) Enhancing public participation (3) Serving as a tool for policy negotiation (4) Creating communication platforms among stakeholders (5) Acting as a community learning resource (6) Strengthening collective awareness within the community. These findings highlight that integrating various forms of capital with the CHIA process effectively enhances the community’s capacity to protect food production areas and natural resources.

Collaboration Between Government and Community in Reducing Economic Inequality Through Vocational Training Programs to Elevate Households with Income Below Basic Needs Criteria in North Takuk Subdistrict, Wiphawadi District, Surat Thani Province

Pasuvadee Chankomut — Fri, 31 Oct 2025 00:00:00 +0700

This article aims to: 1) study the training curriculum needs for career development among households with income below the basic necessity data threshold, 2) design career development training curricula for households with income below the basic necessity data threshold, and 3) examine the collaboration model between the government and community sectors in reducing economic inequality through career development training curricula to uplift households with income below the basic necessity data threshold.

The researcher employed qualitative research methodology and research & development (R&D) approaches through documentary research, in-depth interviews, and small group discussions categorized by informant groups. Data were collected from stakeholders including: 1) 15 representatives of households with income below the basic necessity data threshold, 2) 2 officials responsible for caring for and assisting households with income below the basic necessity data threshold, 3) 2 experts in career development curriculum design and 1 instructor with curriculum design knowledge, and 4) 2 local wisdom keepers with knowledge about community career promotion and household accounting. Key informants were selected through purposive sampling based on target groups participating in the project, experienced officials who understand the local context, and those with specialized knowledge in curriculum design. Data analysis was conducted through content analysis with data saturation verification.

Research findings revealed: 1) Training curricula that meet the demands consist of 9 curricula. 2) The designed career development training curricula to uplift households with income below the basic necessity data threshold comprise 5 curricula. 3) The collaboration model between the government and community sectors in reducing economic inequality through career development training curricula to uplift households with income below the basic necessity data threshold demonstrates that the government plays a primary role in policy formulation, implementation, and budget support, while communities play a crucial role in providing resource support, participating in curriculum design, and collaborating in monitoring at the local level.

Development of a Social and Cultural Capital-Based Sustainable Community Revitalization Model: Case Study of the Amphawa Floating Market, Amphawa District, Samut Songkhram

Chalermchai Kittisaknawin, Kosin Techaniyom, Sawanya Thama-apipon — Fri, 31 Oct 2025 00:00:00 +0700

The objectives of this research were to (1) examine current circumstances of social capital, cultural capital, and sustainable development of the Amphawa Floating Market, located in Amphawa district, Samut Songkhram province, and (2) develop a social and cultural capital-based sustainable community revitalization model for the Amphawa Floating Market. This research used mixed methods. As qualitative research, it involved in-depth interviews with 16 key informants, focusing on those with relevant experience and roles, as well as field observations and field notes. As quantitative research, it employed a questionnaire as the tool for collecting sample data with multi-stage sampling of a population of 3,417 local residents of the Amphawa Subdistrict Municipality. The questionnaire underwent a quality check, suggesting that it was a valid and reliable tool. The sample size was 402. The research findings are outlined as follows: (1) Its social capital was at a high level, cultural capital, a moderate level, and sustainable development, a high level; (2) The developed sustainable community revitalization model consisted of leaders, leadership, social capital, and cultural capital, as the factors influencing the sustainable development of the Amphawa Floating Market.

The Role of Women in Strengthening Community Movements in Trat Province

Fri, 31 Oct 2025 00:00:00 +0700

The process of strengthening community empowerment in Trat Province is outstanding by the existence of a civil society movement. This movement has demonstrated a strong capacity to drive a wide range of public issues, addressing various local challenges through a comprehensive and integrated approach that effectively engages multiple sectors. The Trat community movement is primarily composed of two key organizations: the “Kon Trat Community Organization” and the “Tambon Community Organization Councils”, operating across 43 sub-districts. These organizations have successfully developed strong working collaborations with provincial and central government agencies operating in the area, local administrative organizations, other state actors, as well as national level civil society networks. A particularly remarkable aspect of this movement is the significant role played by women. Most of leaders, key actors, and staff in both the Kon Trat Community Organization and the Tambon Community Organization Councils are women. These women leaders have earned recognition at both local and national levels due to their obvious achievements in tackling community issues and promoting sustainable community development. A study on the Women’s Roles in the development of the Trat community movement reveals that their leadership practices emphasize participatory engagement of local people. Women leaders often adopt collaborative approaches that encourage joint problem-solving, dialogue, and inclusive decision-making. Their methods involve seeking cooperation, listening with humility, and open-mindedness. Moreover, they actively coordinate with all stakeholders to achieve the target results. These practices reflect a model grounded in deliberative democracy, characterized by inclusive discussion, mutual respect, and consensus-building. Such an approach creates a positive atmosphere for participation, nurtures a culture of dialogue, and embraces diversity. Eventually, it serves as a foundation for resolving community issues and for fostering truly sustainable community empowerment.

AI and Omni-Channel Integration in Thai Retail Development: A Comparative Study of Global and Local Practices

Fri, 31 Oct 2025 00:00:00 +0700

This study aims to explore and analyze the integration between Artificial Intelligence (AI) technology and Omni-Channel retail systems in developing Thailand's retail industry by comparing it with global best practices. The rationale for this study stems from the rapid transformation of AI technology that is revolutionizing the retail industry worldwide, including the necessity for Thailand to adapt to keep pace with these changes, particularly in the context where consumers have increasingly high expectations for personalized and seamless shopping experiences across all channels.

The study employs a Systematic Literature Review methodology, collecting data from diverse sources including academic articles from online databases, research reports from leading research institutions, case studies from global retail companies, and industry reports from consulting firms. The data selection criteria were established to include publications within the past 5 years (2020-2024) related to AI, Omni-Channel, or retail technology, with supporting case studies or empirical evidence demonstrating the application of AI integrated with omni-channel retail systems and modern retail innovations that can enhance operational efficiency, create new shopping experiences, and generate value for both retailers and consumers.

The study identifies six key factors driving the retail industry: Smart Store Experience, Inventory Intelligence, Seamless Commerce Journey, Hyper-Personalization, Supply Chain Revolution, and Data-Driven Store Operations. The research found that Thailand demonstrates high readiness for AI technology adoption, with 92% of the workforce using AI in their work, but still faces challenges in personnel skill development, high investment costs, and data privacy concerns.