TERASON, S. Athlete Endorser-Brand Relatedness and Perception of Source Credibility as in Schema Theory. Kasetsart Journal of Social Sciences, [S. l.], v. 35, n. 3, p. 558–566, 2014. Disponível em: https://so04.tci-thaijo.org/index.php/kjss/article/view/247303. Acesso em: 10 dec. 2025.