PHOLKERD, P.; NITTAYAKAMOLPHUN, P. The reasons behind consumers’ over-the-top (OTT) online streaming subscription and retention in Thailand. Kasetsart Journal of Social Sciences, [S. l.], v. 47, n. 1, p. 470117, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/kjss/article/view/287934. Acesso em: 1 oct. 2026.