LU, F.; PANYAGOMETH, A. Customers’ value co-creation behaviors on mobile banking service in China: Investigating the antecedent roles of service quality, Gamification, customer engagement, and generation cohort. Kasetsart Journal of Social Sciences, [S. l.], v. 47, n. 1, p. 470119, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/kjss/article/view/287936. Acesso em: 1 oct. 2026.