KOSAKARIKA, S. . Brand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis. Kasetsart Journal of Social Sciences, [S. l.], v. 44, n. 1, p. 281–292, 2023. Disponível em: https://so04.tci-thaijo.org/index.php/kjss/article/view/264476. Acesso em: 5 may. 2024.