Phalitnonkiat, P. (2019) “Measuring variables of social identification affecting brand equity using the social identity-brand equity model: A case study of Thai professional football clubs”, Kasetsart Journal of Social Sciences, 40(2), pp. 485–490. Available at: https://so04.tci-thaijo.org/index.php/kjss/article/view/242195 (Accessed: 2 May 2024).