Maneechaeye, P., and W. Maneechaeye. “Brand personality factors affecting purchasing decision for bottled drinking water in Bangkok and Bangkok peripheral area: Supervised machine learning approach”. Kasetsart Journal of Social Sciences, vol. 43, no. 2, Apr. 2022, p. 395‒402, https://so04.tci-thaijo.org/index.php/kjss/article/view/258498.