Kulachai, Waiphot, Sunthan Chayanon, and Wijittra Srisorn. “Political communication and political success: The art of effective messaging”. Kasetsart Journal of Social Sciences 45, no. 2 (April 23, 2024): 681–694. accessed October 2, 2026. https://so04.tci-thaijo.org/index.php/kjss/article/view/272038.