1.
Maneechaeye P, Maneechaeye W. Brand personality factors affecting purchasing decision for bottled drinking water in Bangkok and Bangkok peripheral area: Supervised machine learning approach. kasetsart J. Soc. Sci. [internet]. 2022 Apr. 30 [cited 2026 Oct. 10];43(2):395‒402. available from: https://so04.tci-thaijo.org/index.php/kjss/article/view/258498