1.
Amornpatipat K, Anantachart S. Conceptualizing brand orientation in non-profit contexts: A new perspective. kasetsart J. Soc. Sci. [internet]. 2022 Oct. 12 [cited 2026 Oct. 6];43(4):969–974. available from: https://so04.tci-thaijo.org/index.php/kjss/article/view/261665