https://so04.tci-thaijo.org/index.php/kjss/issue/feedKasetsart Journal of Social Sciences2026-06-25T14:07:14+07:00Managing Editorkjss@ku.thOpen Journal Systems<p>KJSS home page at <a href="https://kjss.kasetsart.org/home.aspx">https://kjss.kasetsart.org/home.aspx</a></p> <p>Kasetsart Journal of Social Sciences (KJSS) open for submission via “<strong>Online </strong><strong> Submission System of ScholarOne</strong>” since <strong>1 April 2023 -14 January 2026</strong><br /><br />Announcement: Temporary Closure for Submissions <br />Kasetsart Journal of Social Sciences (KJSS) will temporarily suspend new manuscript submissions from **15 January to 20 April 2026** due to the high volume of ongoing manuscripts. We sincerely appreciate your understanding and continued support. Submission will reopen on **21 April 2026**. <br />Kasetsart Journal of Social Sciences Editorial Office</p> <p>Download Guideline for author and submission items <a href="https://kjss.kasetsart.org/authorPage.aspx">https://kjss.kasetsart.org/authorPage.aspx</a> and submit your manuscript at ScholarOne submission online system <a href="https://mc03.manuscriptcentral.com/kjss">https://mc03.manuscriptcentral.com/kjss</a></p> <p> </p> <h3><strong><span style="color: #e49b0f;">Kasetsart Journal of Social Sciences</span></strong></h3> <p>Formerly: <em>Kasetsart Journal - Social Sciences</em></p> <p><em>Abbreviation Name: Kasetsart J. Soc. Sci.</em></p> <p> </p> <p><strong>Kasetsart Journal of Social Sciences</strong> is a double blind peer-review journal funded by Kasetsart University, Thailand. It is indexed in SCOPUS, ASEAN Citation Index (ACI), and Thai-Journal Citation Index (TCI-G1).</p> <p>Production and hosting by Kasetsart University Research and Development Institute(KURDI) on behalf of Kasetsart University. Peer review under responsibility of Kasetsart University.</p> <div class="col-12 mb-4"> <h3><span style="color: #e49b0f;">Aims and Scope</span></h3> <div class="grid"> <div class="grid pb-4"> <div class="col-12 mb-4"> <ul>The Kasetsart Journal of Social Sciences (KJSS) is published by the Kasetsart University Research and Development Institute (KURDI) under the authorization of Kasetsart University to serve the interests of both Thai and international social scientists and researchers. The aim is to publish high quality research papers in various areas of social sciences, such as social and development studies, humanities, education and economics. Contributions to the journal can be made as either a research article or a review article. The journal is published as a periodical, with four issues annually in January-March, April-June, July-September and October-December, and is distributed both within Thailand and overseas. Kasetsart Journal of Social Sciences is produced and hosted by Kasetsart University Research and Development Institute(KURDI) on behalf of Kasetsart University.</ul> </div> <div class="col-12 mb-4"> <h3><span style="color: #e49b0f;">The following areas are covered in the Journal</span></h3> <ul> <li>Agricultural Development</li> <li>Business</li> <li>Economics</li> <li>Education</li> <li>Humanities</li> <li>Human and Community Resource Development</li> <li>Political Sciences</li> <li>Psychology</li> <li>Sociology and Anthropology</li> <li>Other areas in Social Sciences</li> </ul> </div> <div class="col-12">All manuscripts must be consistent with the Journal’s manuscript preparation requirements.</div> <div class="col-12 mb-4"> <h3><span style="color: #e49b0f;">Preparing Your Submission</span></h3> Do as the following:</div> <div class="col-12 mb-4"><span style="font-size: 0.875rem;"> 1. nevigate to "log in" button</span></div> <div class="col-12 mb-4"><span style="font-size: 0.875rem;"> 2. click "Author role" button</span></div> <div class="col-12 mb-4"><span style="font-size: 0.875rem;"> 3. download GFA and template of submission items</span></div> <div class="col-12 mb-4"> <h3><span style="color: #e49b0f;">Submission Process</span></h3> <p>1. Prepare manuscript following the KJSS format. Author can download Template of submission items and Guideline for author at journal homepage <a href="https://kjss.kasetsart.org/">https://kjss.kasetsart.org/</a> and navigate to “Log in” and then click “Author role” to read information and download guideline for author and submission items.</p> <p>2. Submit your manuscript with accompanying cover letter and title page on ScholarOne System. Preparation should be submitted through an online submission at <a href="https://mc03.manuscriptcentral.com/kjss">https://mc03.manuscriptcentral.com/kjss</a> in Word format (.doc, .docx). You will be guided stepwise. The system automatically converts your manuscript files to a PDF file, which is used in the peer-review process. <a href="http://mchelp.manuscriptcentral.com/gethelpnow/training/author/tutorials/s1mauthorsubmission/">Video tutorial for author submission</a></p> <p>3. Wait for format checking by journal staff and confirmation e-mail. If the format is incorrect, the manuscript will be returned to author to revise. If correct, the payment step will be informed.</p> <p>4. After receiving your payment, plagiarism, scope, quality of manuscript and English language will be roughly check and peer review will be proceeded on.</p> </div> <div class="col-12 mb-4"> <h3><span style="color: #e49b0f;">Submission Fee</span></h3> <p>The submission fee of USD 100 for a manuscript is required. All submissions will be considered after payment of the submission fee. The submission fee is non-refundable and a paper may be rejected by the editors without being sent for review. Authors thinking of submitting an article to the Kasetsart Journal of Social Sciences (KJSS) should consider carefully whether the paper falls within the ‘Aims and Scope’ of the journal as described on the journal homepage.</p> <p>As the number of submissions to the KJSS increase, the standard of papers accepted for publication has been rising. Submitted papers that have little relationship to the ‘Aims and Scope’ of KJSS, even if such papers are good, are likely to be rejected as ‘out of scope.’ Papers that do not meet our quality standards, are also likely to be rejected. Problems with quality include: insufficient intellectual depth; inappropriate analysis to the research problem; the language, style, or grammar not conform to accepted standards; or excessively long paper (longer than 18 typed pages). That is, the paper must be written in a complete and concise style. No refund of the submission fee will be given due to the editorial time needed to make this important decision.</p> </div> <h4 class="mt-4"><span style="color: #e49b0f;">Editorial review and processing</span></h4> <div> <p>Peer Review. All submitted manuscripts are screened by the Scientific Editor for importance, substance, appropriateness for the journal, general scientific quality and amount of new information provided. Those failing to meet the current standards are rejected without further review. Those meetings these initial standards are sent to at least two expert referees for peer review. No referee identity is disclosed to the corresponding author and no author identity is disclosed to any referee (double-blind). Referee comments are reviewed by an Associate Editor, often after allowing the author to make changes in response to any comments from referees. The Associate Editor then advises the Scientific Editor to either accept or reject the manuscript. The Scientific Editor informs the corresponding author of the final decision. The review process ordinarily is completed within 4-7 months. If the process is delayed beyond that point, the corresponding author will be notified.</p> <p class="fst-italic">Rejected manuscripts. Rejected manuscripts including original illustrations and photographs will be returned to authors.</p> <p>Accepted manuscripts. The corresponding author will be asked to review a copy-edited page proof. The corresponding author (on behalf of all authors) is responsible for all statements appearing in the galley proofs. The corresponding author will be informed of the estimated date of publication.</p> <h4 class="mt-4"><span style="color: #e49b0f;">Ethics</span></h4> <h4 class="mt-4"><span style="color: #e49b0f;">Ethical Guidelines for Editors, Reviewers, and Authors</span></h4> <div> <p>These ethical guidelines have been adapted from ethical principles outlined by the Committee on Publication Ethics (COPE). They serve as a framework for ensuring ethical conduct in research, writing, and peer review processes within the Kasetsart Journal of Social Sciences.</p> <p><strong><span style="color: #e49b0f;">Ethical Guidelines for Editors</span></strong></p> <p>These guidelines outline the ethical responsibilities and practices expected of editors in academic journals. The guidelines cover various aspects, such as editorial decisions, fairness, confidentiality, conflicts of interest, quality assurance, transparency, feedback mechanisms, and editorial independence. The ethical guidelines cover eight topics:</p> <p><strong>1. Editorial Decisions:</strong> Editors should base their decisions on the manuscript's importance, originality, clarity, and relevance to the journal's scope, regardless of the authors' identity.</p> <p><strong>2. Fairness and Impartiality:</strong> Editors should evaluate each manuscript based on its academic merit without discrimination based on race, gender, sexual orientation, or religious belief.</p> <p><strong>3. Confidentiality:</strong> Editors and editorial staff should maintain the confidentiality of submitted manuscripts and not disclose information about them, except as required for the review process.</p> <p><strong>4. Disclosure and Conflicts of Interest:</strong> Editors should declare any conflicts of interest and refrain from handling manuscripts that may involve a conflict. They should also act if a conflict of interest arises during the review process.</p> <p><strong>5. Quality Assurance:</strong> Editors are responsible for ensuring the quality of published material, maintaining the integrity of the academic record, and promptly addressing issues of plagiarism, fraudulent data, or unethical research practices.</p> <p><strong>6. Transparency and Integrity:</strong> Editors should promote transparency in the review and publication process, ensuring that appropriate corrections, retractions, and apologies are issued when necessary.</p> <p><strong>7. Feedback and Complaints:</strong> Editors should provide mechanisms for authors to appeal editorial decisions and address complaints ethically and transparently.</p> <p><strong>8. Editorial Independence:</strong> Editors should make decisions free from commercial interests and influence, maintaining the journal's editorial independence.</p> <p><strong><span style="color: #e49b0f;">Ethical Guidelines for Reviewers</span></strong></p> <p>These guidelines serve as a framework to ensure fairness, integrity, and professionalism in the peer review process. Implementing these principles can help maintain the credibility and quality of the journal's review process. The ethical guidelines for reviewers cover nine topics:</p> <p><strong>1. Confidentiality:</strong> Reviewers must respect the confidentiality of the peer review process, keeping manuscripts and their content confidential. They should not share, discuss, or use any information from the manuscript without permission.</p> <p><strong>2. Constructive Feedback:</strong> Reviewers should provide objective, constructive, and honest feedback to authors, aiming to improve the quality of the manuscript. Criticism should be courteous and expressed clearly.</p> <p><strong>3. Competence:</strong> Reviewers should only accept manuscripts for review in their areas of expertise. If they feel unqualified to review, they should inform the editor promptly.</p> <p><strong>4. Objectivity and Impartiality:</strong> Reviews must be conducted objectively, without personal bias or conflicts of interest. Reviewers should declare any potential conflicts to the editor.</p> <p><strong>5. Timeliness:</strong> Reviewers should complete their reviews within the agreed-upon or reasonable timeframe. If unable to meet the deadline, they should inform the editor promptly.</p> <p><strong>6. Acknowledgment of Sources:</strong> Reviewers should alert the editor if they suspect plagiarism, fraudulent data, or ethical concerns and should point out relevant published work that has not been cited.</p> <p><strong>7. Recognition of Author's Rights:</strong> Reviewers should respect the intellectual independence of the authors. Any personal criticism should be expressed with civility.</p> <p><strong>8. Openness to Dialogue:</strong> Reviewers should be open to further discussion with the author if needed and willing to provide clarification or further information on their review.</p> <p><strong>9. Adherence to Journal Guidelines:</strong> Reviewers should follow the journal's specific guidelines for reviewing, as provided by the editor.</p> <p><strong><span style="color: #e49b0f;">Ethical Guidelines for Authors</span></strong></p> <p>These guidelines help promote integrity, transparency, and responsible behavior among authors in academic publishing. They serve as a reference for authors to maintain high ethical standards throughout the research and publication process. The ethical guidelines for authors cover seven topics:</p> <p><strong>1. Originality and Plagiarism:</strong> Authors should ensure that their work is original and properly acknowledge the work of others through citations in the Acknowledgements section. Plagiarism in any form is unacceptable.</p> <p><strong>2. Multiple Submissions:</strong> Authors should not submit the same manuscript to more than one journal simultaneously. Simultaneous submissions can lead to issues of duplicate publication, which is unethical.</p> <p><strong>3. Authorship and Acknowledgments:</strong> All individuals who have made a substantial contribution to the research should be listed as authors. Others who have contributed in a smaller capacity should be acknowledged appropriately.</p> <p><strong>4. Data Integrity:</strong> Authors are responsible for the accuracy and integrity of the research presented. Fabrication, falsification, or selective reporting of data is unethical.</p> <p><strong>5. Conflicts of Interest:</strong> Authors should disclose any financial or personal relationships that might influence the research or its interpretation.</p> <p><strong>6. Ethical Review and Consent:</strong> Authors should ensure that their research involving humans or animals has been conducted ethically, following appropriate guidelines and obtaining necessary approvals. Informed consent must be obtained from participants. KJSS requests the submission of copies of informed consent from human subjects in clinical studies or IRB approval documents.</p> <p><strong>7. Disclosure of Funding Sources:</strong> Authors should disclose the sources of financial support for their research and any potential conflicts of interest related to funding.</p> <p><strong><span style="color: #e49b0f;">Source:</span></strong></p> <p>Committee on Publication Ethics. (n.d.). <em>Code of conduct and best practice guidelines for journal editors.</em> Retrieved, 2023, November 24, form <a href="https://publicationethics.org/resources/code-conduct">https://publicationethics.org/resources/code-conduct</a></p> <p>Committee on Publication Ethics. (n.d.). <em>Ethical guidelines for peer reviewers</em> [PDF]. Retrieved, 2023, November 24, form <a href="https://publicationethics.org/sites/default/files/ethical-guidelines-peer-reviewers-cope.pdf">https://publicationethics.org/sites/default/files/ethical-guidelines-peer-reviewers-cope.pdf</a></p> <p>Committee on Publication Ethics. (n.d.). <em>Core practices.</em> Retrieved, 2023, November 24, form <a href="https://publicationethics.org/core-practices">https://publicationethics.org/core-practices</a></p> </div> </div> </div> </div> </div>https://so04.tci-thaijo.org/index.php/kjss/article/view/290388Impact of in-kind benefits on tax efficiency: A case study of PT Kurnia Luwuk Sejati2026-06-18T15:50:33+07:00Vira Tandiawanviratandiawan@gmail.comAbdul Rahman Musviratandiawan@gmail.comMuhammad Su’unviratandiawan@gmail.comAsri Ady Bakriviratandiawan@gmail.com<p>Tax efficiency is one of the determinants of performance and sustainability of <br>companies all over the world. This research analyzes the level of Indonesian tax <br>efficiency at PT Kurnia Luwuk Sejati in Luwuk Indonesia in the presence of <br>in-kind benefits. The objective of the research is to investigate as to how these <br>benefits like housing, transportation etc. can be used as a strategy to lessen <br>the tax outflows. The data were analyzed in a quantitative research design <br>and data collection was conducted applying financial records and employee <br>benefit reports in selecting a sample of employees. The results highlight that <br>such an awareness of the provisions of the law, particularly Minister of Finance <br>Regulation No 66/2023, enables a company to adopt an appropriate tax strategy. <br>In conclusion, in kind benefits help improve tax efficiency provided that these <br>benefits are taken into account in planning the company’s tax structures. <br>This research adds to the existing literature of in-kind local contribution by <br>giving some particulars into the use of such benefits in Indonesia that would <br>be interesting for other companies wishing to increase their operational tax <br>efficiency. The findings of this study recommend organizations to align their <br>tax and regulatory strategies in an optimal manner which abides by regulation <br>changes while maximizing tax efficiency of the company. Overall, this research <br>emphasizes the importance of tax planning strategy in improving financial <br>performance and competitiveness of the firm within a more complex regulatory <br>framework.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290390Wisdom and Virtue in Mahāyāna Buddhism2026-06-18T15:54:29+07:00Sanu Mahatthanadullpetchsanu@googlemail.comPhramaha Nantakorn Piyabhanipetchsanu@googlemail.comVen. Nemindapetchsanu@googlemail.comVen. Nguyen Anh Tuanpetchsanu@googlemail.comVen. Ugyen Tsheringpetchsanu@googlemail.comDusanee Thanaboripatpetchsanu@googlemail.comSarita Mahatthanadullpetchsanu@googlemail.com<p>This article adopted a qualitative approach using content analysis aiming <br>to explore wisdom and virtue according to Mahāyāna, a great vehicle for <br>carrying all beings to Nirvana. Wisdom and virtue are important characteristics <br>that cannot be separated, and all three branches of Buddhism focus on such <br>principles. Thus, the comprehension of distinctive points of wisdom and virtue <br>from a Mahāyāna perspective is needed for in-depth discussion. In Mahāyāna, <br>wisdom is emphasized as a quality for understanding the surroundings that all <br>Buddhas and Bodhisattvas also have. Virtue is further separated into three main <br>facets (known as the Threefold Training) with Mahāyāna Buddhist lens. They are <br>morality, a purified mind, and perfection. The Six Perfections to improve the <br>Threefold Training are underlined by Prajñapāramitā Sūtra for Bodhisattvas. <br>Applying this important wisdom and morality ultimately leads to an integrated <br>dimension of developing virtuous living in the modern world.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290308The precautionary behavior against PM 2.5 exposure2026-06-17T10:20:50+07:00Pailin Suntigulpailin.sunt@gmail.comSittidaj Pongkijvorasinpailin.sunt@gmail.com<p>This article presents an integrated theoretical framework combining Protection <br>Motivation Theory (PMT), Precautionary Principles (PP), and the Precaution <br>Adoption Process Model (PAPM) to analyze precautionary behavior in response <br>to PM2.5 exposure. The framework examines how various information <br>channels influence decision-making processes, from awareness to action, <br>through cognitive assessments and stages of precaution adoption behaviors. <br>By incorporating a public attention index based on internet searches, the <br>framework links individual-level processes and population-level indicators <br>of concern regarding PM2.5 issues. This integration offers insights for <br>environmental health research and risk communication, informing targeted <br>strategies to promote protective behaviors against air pollution and other <br>environmental threats. The framework suggests that effective interventions <br>should be tailored to different stages of awareness and decision-making, <br>considering various information sources and their impacts. Potential <br>applications include enhancing risk communication strategies, targeting specific <br>demographic groups, and addressing barriers to the adoption of protective <br>behaviors.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290309The contributing factors to child abuse and the aftermath of violent exploitation: An examination through the lens of Thailand2026-06-17T10:24:36+07:00Unisa Lerdtomornsakulwaiphot.ku@ssru.ac.thWaiphot Kulachaiwaiphot.ku@ssru.ac.th<p>Child abuse is a significant concern in Thailand, encompassing various forms <br>of harm such as physical abuse, emotional abuse, sexual abuse, and neglect. <br>This study investigates the underlying causes and effects of child abuse in <br>the country. Data were gathered through detailed interviews with 20 experts <br>in the field of child abuse and analysed via content analysis. The research <br>identifies seven main risk factors for child abuse in Thailand: parenting <br>styles, societal structure, insufficient parenting skills and family preparedness, <br>family separation, peer influence, substance abuse, and economic conditions. <br>Furthermore, the study highlights the repercussions of child abuse, including <br>perpetuating cycles of violence, creating double victims, and leading to mental <br>health issues in children. The recommended approach to address these issues <br>involves enhancing parental education and developing strong community <br>support networks to support families facing challenges, aiming to reduce the <br>risks and improve mental health outcomes for children.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290310Assessing the current state of teaching to develop competency in understanding the living world based on nature reserves in high school biology education in Vietnam 2026-06-17T10:30:37+07:00Dung Nguyen Thuyhoiptt@hnue.edu.vnSon Nguyen Lan Hunghoiptt@hnue.edu.vnHoi Phan Thi Thanhhoiptt@hnue.edu.vn<p>In the context of Vietnam’s 2018 General Education Curriculum reform, <br>teaching is oriented toward the development of students’ competencies and <br>integrating practical experience. Nature reserves, which are biodiversity-rich <br>protected areas, provide an ideal learning environment to directly observe <br>and illustrate abstract scientific theories. Nature reserve-based teaching <br>stimulates curiosity, fosters critical thinking and environmental consciousness, <br>and promotes mental well-being among students, aligned with the competency <br>in understanding the living world - one of the three core components of <br>competencies in Biology (biological cognition, understanding the living world, <br>and applying knowledge and skills in life). This study surveyed 824 Biology <br>teachers from high schools across various provinces in Vietnam, utilizing <br>a Likert-scale questionnaire and open-ended questions. The findings indicate <br>that most teachers preferred using materials such as images, videos, and <br>questions related to nature reserves in their classrooms to develop students’ <br>competency in understanding the living world. However, the results also <br>show that methods were less frequently adopted as they often require more <br>time, resources, and financial support, such as experiential learning, practical <br>activities, or project-based learning. Differences in using these methods were <br>observed between teachers in rural and urban schools. Furthermore, the primary <br>challenges stem from financial constraints, limited involvement from school <br>students and communities, and a lack of nature-based teaching expertise that <br>can be solved by funding environmentally responsible businesses, support from <br>nature reserve staff, and integrating a formal curriculum.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290311Community-based water management competencies of agriculture and technology college teachers: A needs assessment2026-06-17T10:34:59+07:00Ratchita Sarimanondchantana.vi@kmitl.ac.thChantana Viriyavejakulchantana.vi@kmitl.ac.thPaitoon Pimdeechantana.vi@kmitl.ac.th<p>This research aims to study, assess, and prioritize the needs regarding learning <br>competencies in community-based water management programs in Thai <br>agriculture and technology college (CAT) instructors. The sample group <br>was CAT teachers who participated in a training project to promote knowledge <br>and learning competency in community-based water management. This <br>Activity was part of the 2023 Royal Initiative Community-based Water <br>Management Project. The sample group of 36 CAT water management <br>instructors was obtained by purposive sampling. The research tool used was <br>a needs assessment questionnaire. It is a 5-rating scale consisting of three <br>aspects including knowledge (K), attitude (A), and practice (P). The index <br>of item objective congruence (IOC) was 0.88, and the reliability of the <br>questionnaire was 0.97. Data analysis used descriptive statistics, including <br>the mean and standard deviation (SD), and analysis needs assessment with <br>the modified PNI index value (PNImodified<br>). The research results found that <br>teachers have high expectations regarding learning competencies in water <br>management, both individually and overall. In contrast, the Actual condition of <br>both individual aspects and the overall picture is moderate to high. Moreover, <br>for the needs assessment regarding teachers’ competencies in learning about <br>water management, the aspect with the highest PNI value was cognitive <br>competence (0.21), followed by practical competence (0.16) and affective <br>competence (0.10).</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290312Cognitive surveillance in public spaces for epidemiological control in Ecuador2026-06-17T10:39:32+07:00Pedro Jiménez-Pachecojaime.meza@utm.edu.ecJaime Mezajaime.meza@utm.edu.ecMónica Vaca-Cárdenasjaime.meza@utm.edu.ec<p>The COVID-19 pandemic has underscored the limitations of public health <br>infrastructure and leadership in epidemiological containment and prevention in <br>Ecuadorian cities. Given this problem, this study emphasizes the necessity of <br>generating localized data to inform public decision-making, leveraging socio<br>technological innovations to support spatial planning processes. This article <br>presents the design and implementation of a model aimed at risk prevention <br>of epidemiological contagion in public spaces and social congregation areas. <br>The model enables real-time identification of behavioral patterns associated <br>with contagion risks, facilitates the urban spaces redesign to promote health, and <br>supports care networks to address socio-spatial needs arising from pandemic <br>scenarios. The research integrates theoretical and empirical advancements <br>in epidemiological surveillance, utilizing collective intelligence mediated by <br>disruptive technologies. We employ a mixed methods approach that combines <br>quantitative and qualitative analyses, integrating primary data from citizen <br>surveys and public space surveillance reports provided by the Municipality <br>of Chone. The findings led to the development of a collaborative and <br>anonymous surveillance software prototype featuring three core functionalities: <br>(a) participatory surveillance by public space users, (b) assisted surveillance <br>mechanisms, and (c) care network integration. The study advocates for <br>governmental adoption of this cognitive model by integrating a “COVID-19 <br>Community” function into the existing Cognitive Urban Planning web <br>platform. This addition would enable operational training and the systematic <br>recording of epidemiological incidents, supporting urban resilience and public <br>health management in intermediate cities.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290313Guidelines for developing a healthy prison and preparedness before inmates in correctional institutions towards sustainable development in Thailand2026-06-17T10:43:21+07:00Natnicha Chotpittayanonnatnicha.ch@ssru.ac.th<p>This research article explores the development of healthy prisons and the <br>preparation of female inmates for sustainable reintegration into society. <br>The study aims to assess the historical, theoretical, and practical aspects of <br>healthy prison environments, focusing on the current conditions and challenges <br>faced by female inmates. Using a qualitative research approach, data were <br>collected from 24 key informants, including female prison administrators and <br>staff. The study identifies significant barriers such as overcrowding, outdated <br>facilities, and inadequate healthcare, which adversely affect inmates’ physical <br>and mental well-being. Overcrowding, driven by rising inmate populations, <br>contributes to stress, health issues, and limited activity space, while insufficient <br>medical personnel and facilities further constrain health care delivery. <br>Additionally, the study highlights barriers in preparing female inmates for <br>release, including educational deficits, inadequate vocational training, and <br>limited access to essential resources. Educational programs often fail to align <br>with inmates’ interests or market needs, and vocational training is hampered <br>by financial and logistical constraints. Moral and spiritual development <br>is also challenged by psychological issues and limited support networks. <br>To address these challenges, the study recommends a multifaceted approach <br>that includes enhancing prison infrastructure, improving educational and <br>vocational programs, and supporting mental and emotional well-being <br>through family and community involvement. Effective prison reform requires <br>collaboration among relevant agencies to ensure that female inmates are <br>successfully reintegrated into society and can achieve long-term sustainability.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290317Implementation of the house assimilation policy through the involvement of community counselors in Padang correctional center, Indonesia2026-06-17T11:07:33+07:00Afriva Khaidiraf.khaidir@fis.unp.acAisha Hani Salsabilaaf.khaidir@fis.unp.acRahmadani Yusranaf.khaidir@fis.unp.acZikri Alhadiaf.khaidir@fis.unp.ac<p>This study aims to describe the Implementation of the House Assimilation <br>Policy through the Involvement of Community Counselors in Padang <br>Correctional Center, Indonesia. This study is a type of qualitative research <br>using descriptive methods, and the selection of informants in this study used <br>purposive sampling techniques. Interviews, observations, and documentation <br>were carried out as the data collection technique for this study. Ten informants <br>were selected from Prison Management, Community Counselors, and Clients. <br>The results of this study found that the implementation of the housing <br>assimilation policy can be explained as follows: first, serving correctional <br>clients to fulfil mandatory reporting requirements. Second, coordinating with <br>families and local government officials within the supervision framework for <br>correctional clients. Third, providing motivation and assistance to clients facing <br>challenges. Fourth, implementing specialised activities for correctional clients <br>has also been carried out smoothly. Fifth, conducting community research by <br>officers has been carried out well.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290318Enhancing organizational citizenship behavior: The influence of job crafting and employee well-being2026-06-17T11:12:12+07:00Suthinee Rurkkhumsuthinee@tbs.tu.ac.th<p>In light of a post-pandemic future, there is a crucial need to devise suitable <br>strategies to maintain positive emotions in the workplace because employees <br>who feel positive emotions at work can improve their performance and pay <br>it forward. This study hypothesized that the positive effect of job crafting <br>can relate to psychological and behavioral aspects. Drawing on the broaden<br>and-build theory, this study examined the mediating effect of employee well<br>being on the relationship between job crafting and organizational citizenship <br>behavior (OCB) among 317 Thai employees in an insurance company. <br>A partial mediating role of employee well-being was detected. Job crafters <br>can experience well-being and engage in OCB as a result of positive emotions. <br>A highly uncertain environment requires employees to adapt and take an active <br>role in expanding their behavior, emphasizing the importance of the concept <br>of OCB. This study indicated that an organization can increase the level of <br>OCB among employees by stimulating them to craft their jobs to experience <br>positive emotions and well-being. This study thus highlighted the significance <br>of fostering positive emotions at work, particularly in non-western settings and <br>challenging times.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290319Integrating management control system and enterprise risk management: Exploring the impact on firm performance in Indonesia fintech companies2026-06-17T11:14:57+07:00Alfiandrip96461@siswa.ukm.edu.my Amizawati Mohd Amirp96461@siswa.ukm.edu.myKhairul Naiziya Kasimp96461@siswa.ukm.edu.myDahlia Fernandez Mohd Farid Fernandezp96461@siswa.ukm.edu.my<p>The study examines the integration of Management Control Systems (MCS) <br>and Enterprise Risk Management (ERM) and its effect on firm performance <br>in Indonesian FinTech companies. The study focuses on the importance <br>of a comprehensive risk management approach that integrates MCS’s <br>diagnostic and interactive control systems with the five components of <br>ERM: organizational environment, risk awareness, strategic integration, <br>risk assessment, and reporting. Data were collected through a survey of <br>Indonesian FinTech firms using a quantitative research methodology. The <br>study shows that combining MCS and ERM improves risk management and <br>positively impacts organizational performance. This study makes a significant <br>contribution to both theoretical understanding and practical application by <br>presenting a comprehensive framework that combines management control <br>systems (MCS) and enterprise risk management (ERM). The insights provided <br>are particularly valuable for FinTech companies aiming to enhance their risk <br>management practices and overall performance.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290320Effects of intellectual capital and ownership structure on financial outcomes and distribution dynamics in Indonesian State-Owned Enterprises (SOEs)2026-06-17T11:20:19+07:00Rima Rachmawatirima.rachmawati@widyatama.ac.idMukhlis Lubisrima.rachmawati@widyatama.ac.id<p>This study investigates the impact of intellectual capital disclosure and <br>the distribution of its components. Components of intellectual capital in <br>this study include human capital, structured capital, correlated capital, and <br>employed capital skills. This study examines the impact of intellectual capital <br>and structural ownership on financial performance, measuring financial <br>performance using asset returns. The study investigated the distributive <br>effects of intellectual capital by analyzing panel data from Indonesia’s state<br>owned enterprises (SOEs) over the five years from 2018 to 2022. A modified <br>intellectual capital value-added coefficient model is applied to examine the <br>distributive effects of intellectual capital (IC) skills on financial performance. <br>Empirical findings indicate that IC competence, human capital efficiency, <br>structured capital efficiency, employed capital efficiency, and relational capital <br>skills are positively and significantly related to financial performance in the <br>distribution. However, the distribution of physical and structural capital is <br>the most important component of profit-generating intellectual capital skills. <br>The distribution of public and foreign ownership positively affects financial <br>performance. This research will help managers, policymakers, and investors <br>decide how the distribution of IC investments enhances performance and makes <br>informed investment decisions in public and foreign-owned companies.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290322Corporate governance bundles and earnings management: The role of audit committees and ownership concentration2026-06-17T11:39:37+07:00Rotcharin Kunsrisonrotcharin.k@acc.msu.ac.th<p>Drawing on the notion of governance bundles, this study aims to verify whether <br>governance mechanisms are interrelated and reveal the interaction mechanisms <br>between firm-level governance. By using a unique dataset from Thailand <br>with 1,364 firm-year observations from years 2017–2020 and moderating <br>regression as a research tool, the findings indicate that a larger audit committee <br>is necessary for firms with concentrated ownership to offset the power of <br>controlling shareholder over earnings management. Theoretically, the findings <br>ensure that corporate governance within the firm functions collectively as a <br>bundle. In addition, the findings challenge the existing regulations in a way that <br>audit committee size should not be standardized for all types of firms. Instead, <br>the size of such a committee should vary depending on the degree of ownership <br>concentration.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290325The politics of Cannabis: Policies and their impact on youth: A case study in Phitsanulok province, Thailand2026-06-17T13:06:52+07:00Wasan Pounpunwongwasan.po@psru.ac.th<p>This study utilizes qualitative research methods to examine the political aspects <br>of cannabis legalization in Thailand, with an emphasis on its effects on youth <br>in Phitsanulok Province after the drug policy changes implemented in 2021. <br>The data collection process included a thorough examination of pertinent <br>documents, literature, and interviews conducted with four primary groups: <br>government officials, educators, youth representatives, and community <br>members. Semi-structured interviews and content analysis were employed to <br>collect and analyze findings. The research indicates that the cannabis legalization <br>policy in Thailand was developed through political negotiations under the <br>administration of Prime Minister Prayut Chan-o-cha. The recent policy change, <br>especially the decision to remove cannabis from the controlled substances list, <br>has initiated considerable social discourse. Cannabis presents acknowledged <br>medical advantages; however, the current regulatory framework falls short in <br>effectively overseeing its recreational use. The temporary guidelines issued <br>by the Ministry of Public Health have been inadequate, leading to greater <br>access and usage among young individuals, which negatively impacts their <br>health, education, and family dynamics. Additionally, legal loopholes impede <br>efficient state oversight. The study highlights the critical necessity for thorough <br>legislation, particularly the swift enactment of the Cannabis and Hemp Act. <br>Recommendations encompass enhanced packaging and advertising regulations, <br>initiatives to raise public awareness regarding legal risks, and measures aimed <br>at safeguarding youth. The implementation of these measures is essential for <br>addressing social impacts, harmonizing cannabis regulation with national drug <br>policies, and promoting a balanced approach to cannabis use in Thailand.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290326How is coffee competitive for entrepreneurship in the rural tourism industry: Probability perspectives2026-06-17T13:11:09+07:00Muh. Fahrurrozifahrurrozi@hamzanwadi.ac.idHasan Basrifahrurrozi@hamzanwadi.ac.idMuhamad Alifahrurrozi@hamzanwadi.ac.idHeru Cahyonofahrurrozi@hamzanwadi.ac.idSulastri Rini Rindrayanifahrurrozi@hamzanwadi.ac.idHanapifahrurrozi@hamzanwadi.ac.idMuhammad Ramlifahrurrozi@hamzanwadi.ac.id<p>This study examines the structure and competition of the ecosystem of the eastern <br>Lombok regency coffee industry in Indonesia, with a particular focus on the <br>intersection of tourism growth and the local coffee landscape. When a problem <br>arises, coffee is explained in the context of one of the important monetary cultures <br>of Indonesia, which, due to its rich biodiversity and suitable climatic conditions, <br>has a high potential for coffee production. The research problem of this study is <br>to understand the factors that contribute more to the positive strengthening of the <br>competitiveness of coffee in the region. The study used a qualitative approach in <br>which coffee growers and business owners, as well as members of the community, <br>used a semi-structured interview method to obtain a lot of information based on <br>their experiences and views. This study found evidence to support the notion that <br>the cultural aspects of coffee drinking, which are inherent in both this region and <br>its geography, are important in building a strong coffee industry in the country. <br>It was concluded that improving the quality of coffee and taking advantage of <br>opportunities related to the development of tourism can benefit the local economy <br>while responding to the growing demand for Indonesian coffee both domestically <br>and internationally. As this study shows, key players, including local authorities and <br>coffee producing companies, should support quality improvement programs to get <br>the most out of the high demand for coffee around the world, ultimately making <br>Eastern Lombok a fierce competitor in the coffee market.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290327The impact of online reviews on trust and hotel booking intentions among Chinese visitors in Thailand2026-06-17T13:44:09+07:00Kanyapat Pattanapokinsakulkanyapat.p@pkru.ac.th Uraiporn Kattiyapornpongkanyapat.p@pkru.ac.thWarakorn Angsumaleekanyapat.p@pkru.ac.thMorakot Ditta-apichaikanyapat.p@pkru.ac.th<p>The growth of social media platforms and Online Travel Agencies (OTAs) has <br>made it easier for Chinese visitors to access and contribute to online reviews. <br>Applying the Stimulus-Organism-Response (S-O-R) model, this study aims to <br>understand how online reviews impact trust and hotel booking intentions among <br>Chinese tourists in Phuket, Thailand. It investigates to what extent online <br>reviews, including review quality and positive and negative reviews, impact the <br>trust and hotel booking intentions of 400 Chinese tourists who booked hotels <br>online. The Structure Equation Modeling (SEM) findings showed that positive <br>and negative reviews strongly affect trust among Chinese tourists, while <br>reviewing quality, negative reviews, and trust directly affect hotel booking <br>intentions. This study provides valuable insights for hotels to understand <br>Chinese tourists’ online booking behavior and intentions. It also highlights <br>the influence of online reviews on Chinese tourists’ booking intentions, which <br>aided in managing tourists’ overall services and experience in drawing Chinese <br>tourists for hotel booking and tourism recovery.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290328Politeness strategies and speech acts used when handling problems during intercultural encounters: A case study of Thai cruise embarkation officers2026-06-17T13:49:46+07:00Chariti Khuanmuangnuntanaw@g.swu.ac.thNuntana Wongthainuntanaw@g.swu.ac.th<p>As cruise tourism is a global business requiring embarkation officers to <br>communicate effectively, this study aimed to investigate politeness strategies <br>and speech acts of Thai embarkation officers in handling problems during their <br>intercultural encounters. Ten students majoring in Cruise Tourism performing <br>embarkation duties at a Thai port-of-call were asked to complete a Discourse <br>Completion Task (DCT) with six scenarios. The data were analyzed using <br>the frameworks of politeness strategy (Brown & Levinson, 1987), speech <br>acts (Searle, 1969), and intercultural communication (Hall, 1976; Hofstede, <br>2001). The study revealed that the participants utilized three types of politeness <br>strategies: negative, bald, and positive, respectively. To display politeness, <br>four types of speech acts were performed. Representative speech acts were <br>used the most since the participants were required to follow regulations while <br>still pleasing the passengers, so they referred to rules set by the company. <br>Expressive speech acts were used when they showed sympathy to passengers by <br>apologizing. Commissive speech acts were utilized to order to promise that they <br>would solve the problems at hand. Directive speech acts were also found since <br>the participants were required to directly ask passengers to do what was needed. <br>The participants were able to alter their behavior from that found in a high<br>context culture, using the type of direct responses that their Western passengers <br>from low-context cultures use when communicating. The study’s findings <br>may assist educational institutions countrywide in preparing their graduates to <br>function as effective communicators in global communication contexts.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290329Causal relationship model of factors influencing sustainability preferences in community-based tourism in Thailand2026-06-17T13:53:34+07:00Dejawit Nilwansirirat.tro@cmru.ac.thBung-on Chartrungruangsirirat.tro@cmru.ac.thSupachai Mukdasanitsirirat.tro@cmru.ac.thArdchawin Jaikaewsirirat.tro@cmru.ac.thSirirat Trongwattanawuthsirirat.tro@cmru.ac.th<p>The purpose of this research was to study the consistency between the causal <br>relationship model of factors influencing Sustainability Preferences (SUS) in <br>Community-Based Tourism (CBT) in Thailand and empirical data, while also <br>analyzing the direct and indirect effects of variables within the model. The <br>sample consisted of 200 domestic tourists and 200 foreign tourists, totaling 400 <br>individuals visiting CBT destinations. Descriptive statistics, including frequency, <br>mean, percentage, and standard deviation, were employed for validation and <br>analysis, alongside confirmatory factor analysis and path analysis. The findings <br>indicated a strong fit between the causal relationship model and empirical data <br>(x2= 98.514, df = 81, p = .09, CFI = 0.996, AGFI = 0.938, GFI = 0.976, RMR = <br>0.010, and RMSEA = 0.023), so it can be seen that all-important statistical indices <br>meet the specified criteria. The variables of the model could describe 96 percent <br>with SUS directly affected by Attractiveness (AT) and Tourist Experiences (TE) <br>with the effect sizes 0.08 and 0.88, respectively. Moreover, SUS was indirectly <br>affected by AT and TE through Community Involvement (CI) with the effect size <br>0.370 and 0.247, respectively.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290331Procedure for generating competency in exploring the living world for high school students in the Vietnamese Mekong Delta2026-06-17T14:08:26+07:00Tien Thi Kieu Nguyenntktien@thptankhanh.edu.vnDuan Nguyenntktien@thptankhanh.edu.vnThuy Thi Da Dangntktien@thptankhanh.edu.vn<p>The study aims to explore procedures for increasing high school students’ <br>competency in exploring the living world. We developed an approach for <br>improving this competency, including competency-based instruction, experiential <br>learning activities, deriving processes from experience, continual practice, <br>skill enhancement, and evaluation. After a year of using this procedure, <br>high school students in Can Tho City, Soc Trang, and Ca Mau provinces in <br>the Mekong Delta were effectively given this competency. Both male and <br>female students performed similarly on the questionnaire, with no significant <br>variations in replies among students from the three locations. Focusing the <br>educational process on project-based learning, mainly when teaching applicable <br>“cell biology” components, significantly increased students’ grasp of the subject. <br>Integrating project-based learning helped students understand and internalize the <br>intricacies of the living world. This strategy resulted in revolutionary growth in their <br>cognitive talents, fostering long-term competency in exploring the living world.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290330The development implications for social networks in working with domestic violence in rural Thailand through embedded mixed methods research2026-06-17T14:04:19+07:00Pattanaphanu Toolthampattanaphanu@kkumail.comMana Nakhampattanaphanu@kkumail.com<p>Domestic violence is a pervasive issue that plagues societies worldwide. <br>It affects all members of society, including children, youth, women, men, and <br>the elderly. Social networks play an integral role in addressing this challenge <br>from the local to the global level. This study aims to develop guidelines for <br>improving social networks’ efficacy in responding to domestic violence using <br>embedded mixed-methods research. Qualitative research was used as the <br>primary approach with interviews and focus group discussions conducted in <br>two rural communities located in Udon Thani and Nong Khai Province in <br>northeastern Thailand. Additionally, quantitative methods were employed <br>through questionnaires distributed among 449 samples (n = 449) selected from <br>four provinces representing social network representatives such as village <br>chiefs, village health volunteers, social developers, local nurses, local police, <br>and teachers among others. The analysis involved thematic analysis along with <br>descriptive and inferential statistics to synthesize development implications for <br>elevating mechanisms aimed at coping effectively with family abuse issues. <br>The research identified eight key pathways that could be instrumental in <br>enhancing social networks’ ability to address domestic abuse: adjusting <br>people’s attitudes; creating awareness through projects or activities; developing <br>databases based on stakeholder participation; expanding ideas into other <br>areas; addressing complexities related to legal aspects of violence including <br>mental health and drug abuse; rehearsing emergency plans with relevant staff; <br>providing support tools and rewards for actors while designing models suitable <br>for situational events unique to different regions. These points are crucial <br>towards reducing cases of domestic violence during uncertain times.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290332The mediating role of organizational citizenship behavior in the relationship between organizational transparency and school effectiveness2026-06-17T14:12:41+07:00Ali Tosungidisyusuf@gmail.comYusuf Gidisgidisyusuf@gmail.com<p>This study examines the effect of organizational transparency on school effectiveness <br>and the mediating role of organizational citizenship behavior in this relationship. <br>The study, designed as a correlational survey model, utilized Structural Equation <br>Modeling (SEM) to analyze the data. The research sample consists of 327 teachers <br>working in public schools. The findings reveal that teachers’ perceptions of <br>organizational transparency significantly impact organizational citizenship behavior <br>and school effectiveness. The results indicate that in schools with high levels of <br>organizational transparency, teachers’ voluntary organizational citizenship behaviors <br>increase, positively influencing the school’s effectiveness. Correlation analyses <br>confirm significant positive relationships between organizational transparency, <br>organizational citizenship behavior, and school effectiveness. Structural Equation <br>Modeling further shows that organizational citizenship behavior partially mediates <br>the relationship between organizational transparency and school effectiveness. <br>In other words, organizational transparency enhances school effectiveness directly <br>and through organizational citizenship behaviors. As a result, adopting a transparent <br>management approach in schools is crucial for establishing effective schools.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290333Empowering students for success: Integrating Islamic competencies and industry needs into life skills curriculum at SMK Askhabul Kahf2026-06-17T14:22:37+07:00Miswarimiswari@walisongo.ac.idRustam Dahar Karnadi Apollo Harahapmiswari@walisongo.ac.idUlil Albab Al-Aulia Alpatenmiswari@walisongo.ac.idUlil Absor Al-Fakihmiswari@walisongo.ac.idMukhlis Lubismiswari@walisongo.ac.id<p>The purpose of this study is to explore the process of life skills curriculum <br>management in SMK Askhabul Kahfi Semarang City and its impact on the <br>development of comprehensive competencies of the students. The research was <br>carried out qualitatively in nature basing on in-depth interviews, observations <br>and document analysis with school managers, teachers and learners. The <br>research results indicate that life skills curriculum management of the school <br>displays adequate and commendable performance in achieving the stated <br>objective of the integration of Islamic aspects and the industrial demand. New <br>technologies of learning, constant assessment as well as blending formal and <br>pesantren education enhance character and life skills of students. This research <br>establishes a link between integrated education geared towards the development <br>of all student life skills, proper defining and assessment of the curriculum <br>strategies to achieve the intended goals. Finally, these results offer a real <br>remedy to bridge the education and industry gap and present the school model <br>of curriculum implementation for other schools to use.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290334Moving forward based on backward: Innovation in developing creative thinking assessments aligned with the curriculum2026-06-17T14:32:06+07:00Firdha Mahrifatul Zanacholis.sadijah.fmipa@um.ac.idCholis Sa’dijahcholis.sadijah.fmipa@um.ac.idSusiswo, Lathiful Anwarcholis.sadijah.fmipa@um.ac.id<p>This research and development aims to: (1) develop an assessment instrument <br>based on alignment with the curriculum to measure students’ creative thinking, <br>(2) validate the assessment instrument, and (3) calculate the level of reliability <br>of the instrument when tested. The creative thinking assessment instrument was <br>developed using the Research and Development (R&D) method design with <br>a modified model from Zulkardi (2002). There are four stages in this design: the <br>preliminary stage, prototyping stage, formative evaluation stage, and field test stage. <br>The developed instruments were then analyzed qualitatively and quantitatively. <br>Quantitative analysis was carried out to ensure the validity and reliability of the data. <br>First, the method used by the researchers to determine the instrument’s validity is <br>the Content Validity Index (CVI). This method consists of two indications, namely, <br>the Item-level Content Validity Index (I-CVI) and the Scale-level Content Validity <br>Index (S-CVI). A total of eight experts in the field of Mathematics and Mathematics <br>Education from Malaysia and Indonesia were involved as assessors. Second, the <br>ANATES 4.00 software was used to analyze data related to reliability, discriminant <br>index, difficulty index, and alpha coefficient. 34 twelfth grade students in East Java <br>were involved in this study. Other data sources were the results of semi-structured <br>interviews. The study results showed that each item of the instrument developed <br>was valid with an I-CVI value in the range of .87−1 and an S-CVI/Average value of <br>.97. The ANATES 4.00 showed that the item had a high level of reliability. These <br>results are supported by an alpha coefficient value of .82, an item discriminant index <br>ranging from .55−.70, and a difficulty index ranging from .60−.67. Based on the <br>findings, specific strategies for teachers or other authorities are needed to develop <br>assessments that can train and measure students’ creative thinking considering <br>that this skill is very much needed in the era of rapid development of science and <br>technology.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290335High school science teachers’ self-efficacy and teaching practice on socio-scientific issue-based teaching2026-06-17T15:00:31+07:00Thanawat Ngaodafedustp@ku.ac.thSasithep Pitiporntapinfedustp@ku.ac.thPongprapan Pongsophonfedustp@ku.ac.th<p>Self-efficacy has a tendency for teachers to adopt new instructional <br>methodologies and affects good teaching practices. To enhance science <br>teachers’ self-efficacy and teaching practices using SSI-based teaching in <br>a specific school context, this qualitative study aimed to investigate the following: <br>(1) the level of self-efficacy of in-service science teachers in socio-scientific <br>issue (SSI)-based teaching, (2) the current teaching practices of in-service <br>science teachers in SSI-based teaching, and (3) the relationship between <br>self-efficacy and teaching practices in SSI-based teaching. Fifteen science <br>teachers were selected through purposive sampling at a high school in <br>northeast Thailand. To achieve this, the study used the following instruments: <br>questionnaires to assess the current situation of SSI-based teaching practices <br>and self-efficacy levels and semi-structured interviews to evaluate the <br>SSI-based teaching practices and self-efficacy levels of the study group. The <br>data obtained from the study were analyzed using descriptive statistics and <br>content analysis. The results indicated that the self-efficacy level of the study <br>group in SSI-based teaching was moderate (x̄ = 3.22, SD = 0.99). While five <br>out of the 15 science teachers (33.33%) claimed to use SSI-based teaching <br>in their science classrooms, their teaching practices failed to cover the entire <br>SSI-based teaching framework. The study also found a relationship between <br>self-efficacy and teaching practice in the study group in SSI-based teaching. <br>The study concluded that it is critical to design a professional development <br>program that focuses on enhancing self-efficacy and teaching practices in <br>SSI-based teaching.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290336Effects of cognitive behavior therapy-based psychoeducation program on mental health among LGBTQ+ high school students2026-06-17T15:07:09+07:00Thanawat Suwan Maneethanawat.m@cmu.ac.thNanthaka Supreeyapornthanawat.m@cmu.ac.th<p>Despite the increasing prevalence of mental health issues among LGBTQ+ high <br>school students, research on prevention interventions has remained limited. <br>This quasi-experimental study aimed to develop and evaluate the effectiveness <br>of Rainbow Psycho-care, a CBT-based psychoeducational group program to <br>promote mental health in LGBTQ+ high school students. Thirty participants <br>aged between 15 and 17 years were recruited and assigned to the experimental <br>group (n = 15) and the control group (n = 15). Participants in the experimental <br>group received a 12-session intervention, while those in the control group <br>received no intervention. The Depression Anxiety Stress Scale (DASS-21) and <br>protective factors on mental health problems for LGBTQ+ high school student <br>questionnaire were administered at pre-intervention, post-intervention, and <br>1-month and 3-month follow-ups. The results indicated significant differences <br>between the groups in stress, anxiety, and depression levels at the post<br>experiment, as well as at 1-month and 3-month follow-up periods (p < .05), <br>with a large effect size (η2<br>p<br>> 0.14). Additionally, resilience and self-esteem <br>differed significantly between groups across the assessment points (p < .05), <br>with a large effect size (η2<br>p<br>> 0.14). However, positive psychology levels did not <br>differ significantly (p > .05). These findings suggested that Rainbow Psycho<br>care effectively reduces stress, anxiety, and depression levels among LGBTQ+ <br>high school students. Moreover, Rainbow Psycho-care demonstrated potential <br>benefits in enhancing protective factors such as resilience, self-esteem, and <br>positive psychology for LGBTQ+ high school students.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290337Advantages and challenges in implementing digital transformation in some high schools in the Mekong Delta2026-06-17T15:13:53+07:00Lam Thi Thanh Vodmquang@ctu.edu.vnVuong Van Lydmquang@ctu.edu.vnTrang Bao Nguyendmquang@ctu.edu.vnHang Thi Thuy Nguyendmquang@ctu.edu.vnPhuong Thi Ha Trandmquang@ctu.edu.vnQuang Minh Dinhdmquang@ctu.edu.vn<p>The rapid advancement of technology has significantly accelerated the digital <br>transformation in Vietnamese education, introducing innovative teaching <br>methods and yielding promising results. This study involved surveying 45 high <br>school teachers from three different provinces and cities in the Mekong Delta: <br>Can Tho, Soc Trang, and Ca Mau. The aim was to evaluate their perspectives <br>on the benefits and challenges of digital transformation in educational <br>institutions. The findings indicate that while digital transformation offers <br>several advantages—such as enhancing student engagement, streamlining <br>document preparation, and improving student management—teachers still face <br>notable challenges, particularly concerning inadequate infrastructure and a lack <br>of reference materials. Further research involving a broader participant base <br>and a more extensive exploration of the root causes is recommended to gain a <br>deeper understanding of these issues.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290338Employing English reading activities to promote English reading comprehension of EFL undergraduate students through self-made teaching materials2026-06-17T15:32:20+07:00Pisith Jittisukpongjittisukpong.pisit@gmail.comTeekawin Disajittisukpong.pisit@gmail.com<p>The purposes of this study were (1) to construct English reading activities through <br>self-made teaching materials for developing English reading comprehension <br>for first-year undergraduate students at a private university in Bangkok, <br>(2) to compare students’ learning achievement between the pre-test and the <br>post-test of employing English reading activities through self-made teaching <br>materials, and (3) to gauge the students’ level of satisfaction towards activities <br>through self-made teaching materials. Twenty-five students were purposely <br>selected from first-year undergraduate students at a private university in <br>Bangkok during the first semester of the 2023 academic year. The instruments <br>used were five units of English lessons based on general reading content, <br>a reading achievement test, a questionnaire, and an interview to gauge the <br>subjects’ positive assessment of the effectiveness of the instructional materials. <br>The t-test was utilized to analyze the English reading progress of the subjects <br>before and after using the English reading lessons based on general reading <br>content. Data analysis was carried out by examining the questionnaire scores <br>in terms of standard deviation, percentages and mean. The results showed <br>that: (1) English reading activities through self-made teaching materials for <br>developing English reading comprehension had an efficiency of 85.60/82.50, <br>which was higher than the 80/80 standard. (2) There was a significant difference <br>between the pre-test and the post-test at p < .05 the level of significance. <br>(3) The students reported a high level of satisfaction towards English reading <br>lessons.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290339Causal relationship model of Chinese generation Z undergraduates’ academic motivations2026-06-17T15:37:48+07:00Tingting Wuposchanan.nir@mahidol.ac.thPoschanan Niramitchainontposchanan.nir@mahidol.ac.th<p>It is critical to acknowledge that academic motivation is a foundational element <br>influencing learners’ learning engagement, outcomes as well as educators’ <br>effective instruction. However, Generation Z (Gen Z) undergraduates are <br>reported lacking of academic motivation in some areas of China. As motivation <br>is an intrinsic psychological process closely related to personal emotions, <br>psychological perceptions and needs, this paper attempts to analyze academic <br>emotions and learning motivation via basic psychological needs in order to <br>enhance Gen Z academic motivation. This paper adopts a quantitative research <br>method among a sample of 960 Gen Z undergraduates in Guangxi Province, <br>China, through the Achievement emotions questionnaire, Basic psychological <br>needs satisfaction scale and Academic motivation scale (college version) <br>to investigate the correlations among variables including academic emotions, <br>need for competence, autonomy, and relatedness as well as academic motivation. <br>The results demonstrate that the causal relationship model partially matches <br>the data set well, as illustrated by the fit indices. Furthermore, the findings <br>showed that academic emotions could predict academic motivation through <br>competence and relatedness needs except for autonomy. Additionally, while <br>academic emotions could predict academic motivation through competence <br>and relatedness; nevertheless, academic emotions fail to predict academic <br>motivation through competence and autonomy. Therefore, educators in <br>higher education need to realize the cultural variances in the roles of basic <br>psychological needs of Gen Z undergraduates in China, particularly autonomy <br>satisfaction.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290340Unveiling the experience of teachers in educational parlance: The post pandemic era of Covid-192026-06-17T15:49:57+07:00Josiefel Z. Agcaoilijosagcaoili@gmail.com<p>The COVID-19 pandemic significantly disrupted global education, compelling <br>educators to rapidly adapt to remote learning environments. This study <br>examines the experiences of higher education teachers in the Cagayan Valley, <br>Philippines, during this unprecedented shift. Utilizing a phenomenological <br>research design, ten educators were interviewed to explore the personal <br>and professional challenges they faced, including technological difficulties, <br>mental health concerns, and student engagement issues. Findings reveal that <br>while the abrupt transition posed substantial obstacles—such as adapting <br>teaching methodologies and ensuring assessment integrity—educators also <br>demonstrated resilience and innovation. Coping mechanisms ranged from the <br>adoption of blended learning strategies to increased collaboration among peers. <br>The study highlights the critical need for educational institutions to develop <br>frameworks for crisis management, ensuring better preparedness for future <br>disruptions. This research informs effective strategies that can enhance the <br>educational landscape in times of crisis, ultimately promoting a more adaptable <br>and resilient educational system.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290341Exploring teacher leadership readiness in compulsory schools and the contributing two factors in China context: the mediating role of teacher leaders2026-06-17T15:52:56+07:00Fengchi Dengfengchi.deng@gxufe.edu.cnArisara Leksansernfengchi.deng@gxufe.edu.cn<p>The objectives of this mix-methods study were: (1) to define the existing <br>levels of teacher leadership readiness of compulsory schools; (2) to examine <br>the role of teacher leaders as a mediator between contributing factors and <br>teacher leadership readiness, and (3) to propose guideline for improving teacher <br>leadership readiness. Data were collected via questionnaires from 362 teachers <br>and semi-structured interviews with six backbone teachers. The quantitative <br>part was focused on descriptive statistics (frequency, percentage, mean, <br>standard deviation) and the inferential statistics (t-test, ANOVA, correlation <br>analysis, regression analysis, path analysis) while the qualitative part was in <br>content analysis. Findings showed imbalanced teacher leadership readiness, <br>significant gender differences, and teacher leaders as partial mediators for the <br>two key contributing factors: teachers’ characteristics, colleagues’ relationships. <br>The interviews outlined that (1) teacher leaders are recognized as leadership <br>roles in position-based as well as in activities-based occasions, and (2) offering <br>sufficient supply positions and opportunities is the prominent facilitating <br>motivation yet the dominant inhibitor is time limit and extra workload for <br>leadership roles. Rooted in the findings from these two sections, the study <br>provided a guideline for teachers to execute effective teacher leadership <br>practices, principals to take advantages of the mediating role of teacher leaders <br>and policy makers to resources allocation.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290342Psychomotor evaluation model for 21st century skills in the Industrial Revolution 4.0 Era 2026-06-17T15:59:06+07:00Diah Puji Nali Bratadiah.puji@upjb.ac.idEdy Setiyo Utomodiah.puji@upjb.ac.idAhmad Farhandiah.puji@upjb.ac.id<p>The objective of this research is to examine the application of psychomotor <br>evaluation instruments and techniques in facilitating the development of 21st <br>century skills specifically critical thinking, communication, collaboration, and <br>creativity among educators and learners in Indonesia at the secondary school <br>level. The sample comprised 35 teachers and 88 students from the Jombang, <br>Mojokerto, and Gresik regions. A questionnaire employing a four-point Likert <br>scale was disseminated via Google Forms and WhatsApp to collect data, <br>with the reliability and validity of the instruments established through expert <br>judgment and pilot testing. Data analysis was conducted using the Partial <br>Least Squares (PLS) Program version 3.0. The principal findings indicate that <br>certain psychomotor evaluation techniques, such as performance appraisal and <br>project evaluation, significantly influence students’ acquisition of these skills <br>(p < .05). The innovation of the proposed psychomotor evaluation model lies in <br>the combination of continuous tracking and a variety of assessment techniques <br>in order to measure students’ skills more effectively. This study provides a <br>foundation that this model can be adapted by educational stakeholders in order <br>to improve assessment for effective skills training in students. It should also be <br>noted that the application of the model could vary in effectiveness depending <br>on the educational context, in particular, hands-on learning environments <br>and collaborative educational contexts. Future research should explore <br>interdisciplinary and cross-disciplinary applications of the model to increase <br>its relevance and effectiveness in improving student success in the 21st century <br>educational landscape.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290375Examining historical thinking skills in pre-service history teachers: Challenges in Bridging theory and practice in Indonesia2026-06-18T15:17:59+07:00Susilo Setyo Utomoarifsae@uinjkt.ac.idMalkisedek Taneoarifsae@uinjkt.ac.idArfita Rahmawatiarifsae@uinjkt.ac.idArif Saefudinarifsae@uinjkt.ac.id<p>Historical thinking skills (HTS) are an important component of history education, <br>yet their application in pre-service teachers’ training remains challenging. <br>This study aims to assess the level of HTS among pre-service teachers and <br>identify the challenges they face in bridging theory and practice. This research <br>used a qualitative method with a case study approach. The participants consisted <br>of 65 pre-service teachers from the History Education Study Programme of <br>Nusa Cendana University, who took a final exam with written assignments <br>relating to analysing historical sources and applying HTS. The results showed <br>that the majority of participants (63.08%) only reached the declarative level, <br>while only 24.62 percent managed to reach the applicative level in HTS. <br>The successful integration of these skills was strongly influenced by the <br>participants’ educational background and ability to connect theory with practice. <br>The findings show that although the participants had declarative knowledge of <br>HTS, only a tiny proportion achieved advanced competencies. The participants <br>reported that time constraints and lack of guidance were significant obstacles <br>to applying skills during teaching practice. This research offers practical <br>insights into the limitations of traditional teaching methods in fostering HTS <br>and recommends expanding practice placements and strengthening mentorship <br>programmes to align teacher training with the Merdeka Belajar-Kampus <br>Merdeka (MBKM) curriculum. The research highlights the need to integrate <br>theory and practice to develop history teachers who effectively teach HTS <br>in Indonesia.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290378Developing measurement model of empowering leadership for administrators at public normal universities in Liaoning province 2026-06-18T15:24:13+07:00Kamolmal Chaisirithanyakamolmal.cha@bkkthon.ac.thChuanchom Chinatangkulkamolmal.cha@bkkthon.ac.thWang Ningkamolmal.cha@bkkthon.ac.thDuangrit Benjathikul Chairungruangkamolmal.cha@bkkthon.ac.thVorachai Viphoouparakhotkamolmal.cha@bkkthon.ac.th<p>This research develops and validates a measurement model of empowering <br>leadership tailored for administrators at public normal universities in <br>Liaoning Province, China. Using a mixed-methods approach, qualitative <br>data were collected through semi-structured interviews, followed by <br>quantitative validation via Confirmatory Factor Analysis (CFA) with <br>371 participants. The model demonstrates a strong fit with empirical data, <br>indicated by fit indices (χ²/df = 1.114, GFI = 0.953, TLI = 0.992, CFI = 0.993, <br>RMSEA = 0.037). Convergent validity is confirmed, with Average Variance <br>Extracted (AVE) values exceeding 0.5 and Composite Reliability (CR) <br>values surpassing 0.7.<br>This research addresses a gap in existing studies by presenting an empirically <br>validated model designed for hierarchical educational systems in China. <br>The findings offer theoretical contributions by contextualizing empowering <br>leadership in non-Western educational settings. Practically, the model provides <br>tools for enhancing leadership practices in decision-making, innovation, and <br>institutional adaptability. Additionally, the study underscores the importance of <br>fostering participative leadership to meet contemporary educational challenges. <br>The results have broader implications for educational leaders globally, offering <br>adaptable strategies for diverse cultural and organizational environments. <br>This research contributes to the ongoing discourse on effective leadership <br>in higher education by promoting a leadership style that aligns with modern <br>educational demands.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290379The role of digital media in educating Bangkok’s youth on sustainable consumption and production2026-06-18T15:30:10+07:00Sipnarong KanchanawongpaisanSipnarong.ka@ssru.ac.thSunthan ChayanontSipnarong.ka@ssru.ac.thWijittra SrisonSipnarong.ka@ssru.ac.th<p>This study explores the impact of digital media on sustainable behaviors among <br>504 university students using Structural Equation Modeling (SEM). Data were <br>collected through stratified random sampling, ensuring a representative cross<br>section of students from various faculties. The survey, administered online via <br>Google Forms from May to October 2023, included comprehensive questions <br>on digital media usage, sustainability awareness, and behavioral intentions. <br>The SEM analysis was performed using AMOS software, with parameters set <br>to identify digital media’s direct and indirect effects on sustainable practices. <br>Findings indicate that while digital media significantly enhances awareness <br>and fosters favorable attitudes toward sustainability, there is a significant gap <br>between these attitudes and actual behaviors. This highlights the urgent need for <br>educational institutions to enhance curricular and extracurricular strategies that <br>effectively translate increased awareness into real-world sustainability actions, <br>aligning with global Sustainable Development Goals. The study’s findings <br>have practical implications for educational institutions, policymakers, and researchers, <br>as they underscore the potential of digital media as an essential educational tool <br>in promoting and achieving sustainability within academic settings.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290381Development of the training approach on basic shadow puppet performance (Nang Talung) for grade 7 students at Thessaban 4 (Banlaemsai) School2026-06-18T15:34:05+07:00Thammarat Chantapasojuraisiri.ch@skru.ac.thJuraisiri Choorakjuraisiri.ch@skru.ac.th<p>The objective of this research was to develop the training approach on <br>basic shadow puppet performance (Nang Talung). The research design was <br>based on research and development (R&D) which was conducted in 3 steps: <br>1) study basic information in development of the training curriculum, <br>2) create and find the quality of the training curriculum, and 3) study the results <br>of the implementation of the training curriculum. The main sample consisted <br>of grade 7 students in the second semester of 2023 academic year at <br>Tessaban 4 (Banlaemsai) school in Songkhla province, Thailand. Cluster <br>random sampling was employed. The research instruments comprised of: 1) <br>a training curriculum on basic shadow puppet performance, 2) a knowledge <br>achievement test, 3) a practical skill achievement test, and 4) a students’ <br>satisfaction questionnaire. Analytical statistics were mean, standard deviation <br>and t-test value. The results of the research showed that: 1) the target group <br>agreed with the development of training curriculum, 2) the appropriateness <br>from a quality check of the training curriculum by experts was at a highest level <br>with the average of 4.93, 3) the knowledge learning achievement of students <br>after training with the training curriculum was higher than before training, with <br>statistically significant at the level of .01, 4) the practical skill achievement of <br>students after training was higher than the percentage of 70 with statistically <br>significant at the level of .01, and 5) the satisfaction of students towards the <br>training was at a high level with the average of 4.32.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290382Structural conditions of typical urban areas and electoral support for an Islamist party: The case of the Prosperous Justice Party in Depok Jaya and Cinangka, Depok City, Indonesia2026-06-18T15:37:28+07:00Andi Rahman Alamsyahrahmanega@yahoo.com<p>The Partai Keadilan Sejahtera (PKS) or Prosperous Justice Party is an Islamist <br>party that gained significant electoral support in Indonesia after the fall of the <br>New Order regime. According to several studies, this is a reflection of the <br>phenomenon of urban Muslim middle class as its socio-political base. However, <br>in several areas with similar characteristics, electoral support for PKS has been <br>less than impressive. The author argues that differences in structural conditions <br>typical of urban areas, including Islamic character, type of settlement, migration <br>status, presence of ethnic groups and Islamic organizations, also play a role in <br>determining this support. This Islamist party tends to gain significant support in <br>urban areas with less assertive Islamic character, with most of the population <br>living in housing complexes and being migrants, and ethnic grouping and <br>Islamic organizations not having influence in society. These conditions make <br>it easier for the Islamist party to gain electoral support. In urban areas where <br>the opposed condition occurs, the Islamist party tends to gain less significant <br>support.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290383Influence of religious philosophy on parental school choice: A qualitative analysis2026-06-18T15:40:19+07:00Ibnu Salmansafari_puspendik@yahoo.com Safariasafari_puspendik@yahoo.comSumarsih Anwarsafari_puspendik@yahoo.comAchmad Habibullahsafari_puspendik@yahoo.comHeni Waluyo Siswantosafari_puspendik@yahoo.com<p>In this paper, attention is paid to the extent to which religious philosophy <br>can determine parental choice of a school for their children. It has become <br>common in families to look for an institution that shares their beliefs, thus <br>it is worth knowing the reasons behind such choices. The goal of this study <br>is to understand the key objectives of parents who put such priorities above <br>other factors when choosing a school. More specifically, library research and <br>a phenomenological approach formed the qualitative research design data <br>sources which were various articles and books. The results show that parents <br>consider the focus on the religious education of their children, the similarity of <br>beliefs in the family and the school, and the possibility of belonging to a faith <br>community in a school as the main criteria for the selection of schools. These <br>are important areas in the nurturing of children’s morals and ethics. From the <br>findings of the study, it can also be stated that such parents conform to the <br>school’s existing philosophy which appeals to them. There has been an attempt <br>in this research paper that suggests that these schools should develop programs <br>that will cultivate their students’ religious beliefs holistically. This program will <br>also be useful to families whose philosophical views have been extended to <br>educational institutions that are highly confessional.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart Universityhttps://so04.tci-thaijo.org/index.php/kjss/article/view/290386Framing language behaviour: The role of YouTube in early childhood learning2026-06-18T15:46:52+07:00Festi Himatu Karimafestihimatu@upgris.ac.idNur Hidayatfestihimatu@upgris.ac.idIndri Kustantinahfestihimatu@upgris.ac.id<p>The main focus of this study is YouTube’s control over young learners’ <br>language behavior. This study aims to identify a form of YouTube language <br>that is particularly discordant with the cultural identity of Indonesians and to <br>investigate its impact on the language usage patterns of high school students. <br>This research produced a formula describing how YouTube’s language <br>dominates and affects young English learners’ language behavior. This research <br>employs two theoretical frameworks. The first framework is Gramsci’s theory <br>of Hegemony, which examines the existence of power relations. The second is <br>framing theory, which delineates the technical aspects of hegemonic framing <br>in YouTube content intended for young learners. This study used qualitative, <br>descriptive, and phenomenological approaches. We gathered data on these <br>phenomena by delivering a questionnaire to parents. We also conducted <br>interviews with school teachers and kindergarten students who were the focus <br>of the study. This research aims to find out how this YouTube Hegemony is <br>framing young English learners’ language behavior. The research outcomes <br>showed that almost every parent who participated admitted that their children’s <br>English language behavior is significantly influenced by YouTube language. <br>The language used on YouTube can potentially dominate young English <br>learners’ language skills, thus, over time, leading to young learners developing <br>language abilities that relate to the content they see.</p>2026-06-25T00:00:00+07:00Copyright (c) 2026 Kasetsart University