Yakampom, V., Meesuptong, J., & Kokanuch, A. (2025). Applying the PNI Modified to Assess Tourist Needs Priority for Tourism Components Management . KKBS Journal of Business Administration and Accountancy, 9(2), 19–33. retrieved from https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/278269