Munsaen, S., Chuchuen, C., Awirothananon, T., & Sukphan, J. (2026). The Influence of Social Proof on Fear of Missing Out (FOMO) and Purchase Behaviour on Online Platforms. KKBS Journal of Business Administration and Accountancy, 10(2), 18–33. retrieved from https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/283420