KHAMWON, A.; PORNSRIMATE, K. Conceptual Analysis of Brand Love in Online Brand Community. KKBS Journal of Business Administration and Accountancy, [S. l.], v. 2, n. 1, p. 1–18, 2018. Disponível em: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/161322. Acesso em: 30 aug. 2026.