KOKANUCH, A. OKRs: Measure What Matters. KKBS Journal of Business Administration and Accountancy, [S. l.], v. 4, n. 1, p. 137–141, 2020. Disponível em: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/237886. Acesso em: 30 aug. 2026.