DANGPRASERT, A.; SANGSUWAN, T.; INGARD, A. The Perception of Service Quality, Service Marketing Mix, and Appearance Mix of International Tourists: A Case of Five-Star Hotels, Pattaya Chonburi. KKBS Journal of Business Administration and Accountancy, [S. l.], v. 7, n. 2, p. 63–80, 2023. Disponível em: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/264972. Acesso em: 26 aug. 2026.