LERDPRASERT, P.; PRATOOM , K.; SAVATSOMBOON, G. The Impact of Strategic Adaptation on Performance of the Hotel Business During the COVID-19 Pandemic in Southern Thailand. KKBS Journal of Business Administration and Accountancy, [S. l.], v. 8, n. 2, p. 75–90, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/271751. Acesso em: 11 oct. 2026.