MUNSAEN, S.; CHUCHUEN, C.; AWIROTHANANON, T.; SUKPHAN, J. The Influence of Social Proof on Fear of Missing Out (FOMO) and Purchase Behaviour on Online Platforms. KKBS Journal of Business Administration and Accountancy, [S. l.], v. 10, n. 2, p. 18–33, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/283420. Acesso em: 31 aug. 2026.