CHANTANANUKUL, P.; EAMLAORPAKDEE, P. Integrated Marketing Communication, Brand Equity, and Content Marketing Strategy Affecting Consumer Decision-Making Process on Housing Loan Services among First Jobber Consumers in Bangkok: A Case Study of a Certain Government Financial Institution. KKBS Journal of Business Administration and Accountancy, [S. l.], v. 8, n. 1, p. 61–76, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/270300. Acesso em: 18 may. 2024.