POLYORAT, K. Gaining Consumer Insight through the Multidimensional-Scaling Technique: Connecting Traditional Marketing with Modern Data Analytics. KKBS Journal of Business Administration and Accountancy, [S. l.], v. 8, n. 1, p. 1–7, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/271500. Acesso em: 18 may. 2024.