Dangprasert, A., Sangsuwan, T. and Ingard, A. (2023) “The Perception of Service Quality, Service Marketing Mix, and Appearance Mix of International Tourists: A Case of Five-Star Hotels, Pattaya Chonburi”, KKBS Journal of Business Administration and Accountancy, 7(2), pp. 63–80. available at: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/264972 (accessed: 26 August 2026).