Polyorat, K. (2024) “Gaining Consumer Insight through the Multidimensional-Scaling Technique: Connecting Traditional Marketing with Modern Data Analytics”, KKBS Journal of Business Administration and Accountancy, 8(1), pp. 1–7. available at: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/271500 (accessed: 11 October 2026).