Chaiyawong, H. and Siriyota, K. (2021) “Congruences between Consumer’s Self-Concept and Brand Passion on Purchase Intention: Publicly Consumed Product (Car)”, KKBS Journal of Business Administration and Accountancy, 5(2), pp. 17–50. Available at: https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/245150 (Accessed: 3 May 2024).