Phornlaphatrachakorn , Kornchai, Sorawit Ngamsutti, and Daranee Ketchompu. “Strategic Pricing and Firm Performance: Evidence from Cosmetics SMEs in Thailand”. KKBS Journal of Business Administration and Accountancy 4, no. 2 (May 1, 2020): 1–20. accessed October 8, 2026. https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/238788.